The global breakfast food market is currently witnessing moderate growth. Breakfast food refers to various products that are consumed as the first meal of the day. Some of the most common types of breakfast foods include cereals, bread, eggs, porridge, waffles, pancakes, snack bars, bacon and sausages. They are majorly processed from grains, such as corn, barley, wheat and oats, and are a rich source of fiber, protein, carbohydrates and other essential nutrients. These products aid in activating the metabolism to burn calories and maintaining energy levels throughout the day.
Growing health awareness among consumers, owing to the increasing prevalence of chronic lifestyle diseases, such as obesity and diabetes, is one of the key factors driving the growth of the market. In line with this, hectic schedules of a majority of the working population have resulted in changing dietary patterns and food preferences, which is also providing a boost to the market growth. Coupled with this is the rising consumer inclination toward various organic, gluten-free and vegan breakfast food products, which is leading manufacturers to launch frozen and ready-to-eat alternatives in a variety of flavors and attractive packaging. For instance, breakfast cereals are now available in a variety of flavors, along with several other food items that have minimal sodium, sugar and fat content. Other factors, including aggressive promotional activities by manufacturers, along with the proliferation of online retail channels that provide a hassle-free shopping experience to the consumers, are projected to drive the market further. Looking forward, IMARC Group expects the market to grow at a CAGR of around 3% during 2020-2025.
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The competitive landscape of the industry has also been examined with some of the key players being Britannia Inc., Campbell Soup Company, General Mills, Healthy Choice, Kellogg's, Kraft Heinz, McVitie's, Nestle, Starbucks, Unilever Ltd., etc.
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