Brown Rice Market

Brown Rice Market Size:

The global brown rice market size reached USD 10.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.97% during 2025-2033. The market is experiencing moderate growth driven by the rising health consciousness, rapid urbanization, evolving dietary preferences, inflating income levels, government initiatives promoting healthy eating, and increasing food safety concerns and quality concerns.

Brown Rice Market Analysis:

• Market Growth and Size: The market is witnessing moderate growth, driven by the increasing consumer awareness about its health benefits.
• Technological Advancements: Technological advancements in rice milling and processing have improved the quality and shelf life of brown rice products. Automation in farming practices has enhanced yield and efficiency in brown rice cultivation.
• Industry Applications: Brown rice finds applications in the food sector and in the cosmetic and pharmaceutical industries due to its natural and nutritious properties. It is a staple food in various cuisines globally, further expanding its applications.
• Geographical Trends: Asia-Pacific remains the largest consumer and producer of brown rice, with countries, such as China, India, and Thailand, leading the production. North America and Europe have seen a rise in demand, driven by the growing preference for healthier food options.
• Competitive Landscape: The market features both large-scale rice producers and smaller, niche players offering organic and specialty brown rice products. Competition is intense, with companies vying to innovate and capture market share.
• Challenges and Opportunities: Challenges include climate change affecting rice cultivation, price volatility, and supply chain disruptions. Opportunities lie in promoting brown rice as a sustainable and nutritious choice, appealing to health-conscious consumers.
• Future Outlook: The global brown rice market is expected to continue growing, driven by the increasing awareness about its health benefits. Sustainable practices and innovative packaging solutions are likely to shape the future of the market, catering to evolving consumer preferences.

Brown Rice Market Trends:

Rising Health Consciousness and Nutritional Awareness

The rising health consciousness among consumers has been a significant driver of the global brown rice market. Brown rice is perceived as a healthier alternative to white rice due to its higher fiber content and retention of essential nutrients, such as vitamins, minerals, and antioxidants. Consumers are increasingly seeking foods that contribute to better health and well-being, and brown rice aligns with this trend. The nutritional profile of brown rice offers several benefits, including improved digestion, lower risk of chronic diseases such as, diabetes and heart disease, and weight management. This awareness has led to a shift in dietary preferences, with consumers incorporating brown rice into their regular meals. As a result, the demand for brown rice has increased across the globe.

Increasing Disposable Incomes and Urbanization

The increase in disposable incomes and urbanization in many parts of the world has significantly contributed to the growth of the global brown rice market. As individuals in urban areas experience higher income levels, their dietary preferences often evolve toward healthier and more diverse options, including brown rice. Urban lifestyles are typically characterized by busy schedules, leading to a greater reliance on convenient and ready-to-eat meals. Brown rice caters to this demand by being a versatile and quick-cooking ingredient that fits into various cuisines and meal plans. It is also perceived as a premium product compared to white rice, and consumers with higher disposable incomes are more willing to invest in healthier food choices.

Changing Dietary Preferences and Food Trends

Changing dietary preferences and food trends have had a profound impact on the global brown rice market. As consumers become more experimental with their diets and explore diverse cuisines, the demand for brown rice has expanded beyond traditional rice-consuming regions. One notable trend is the growing popularity of plant-based and vegetarian diets. Brown rice is a staple ingredient in many vegetarian and vegan recipes due to its versatility and ability to provide essential nutrients. This has led to an increased demand for brown rice products in regions where plant-based diets are on the rise. Additionally, the gluten-free movement has fueled the use of brown rice flour and other rice-based products as substitutes for wheat-based options. This trend has created new avenues for brown rice in the food industry, with gluten-sensitive consumers seeking alternatives that meet their dietary requirements.

Government Initiatives Promoting Healthy Eating

Government initiatives aimed at promoting healthy eating habits have had a significant impact on the global brown rice market. Many countries are actively encouraging their citizens to adopt healthier diets to combat the rising prevalence of obesity and diet-related diseases. These initiatives often include public awareness campaigns, nutritional education programs, and policy changes in school cafeterias and public institutions. Brown rice, being a symbol of health and nutrition, fits well into these efforts as it offers a range of health benefits, including better weight management, improved heart health, and enhanced digestion. Some governments have gone a step further by subsidizing or providing incentives for the cultivation of brown rice, making it more accessible and affordable for consumers. These policies have supported local farmers and also contributed to the growth of the brown rice market.

Increasing Food Safety Concerns and Quality Assurance

Growing concerns about food safety and quality assurance have driven consumers to seek products that they perceive as safer and more reliable. Brown rice, known for its minimal processing and lower risk of contaminants, has gained favor among consumers looking for wholesome and safe food choices. The prevalence of foodborne illnesses and contamination incidents in the food industry has made consumers more vigilant about the sources and processing methods of their food. Brown rice, with its natural and straightforward production process, appeals to those who prioritize food safety and transparency. Furthermore, certifications such as organic and non-GMO have gained prominence in the food industry. Brown rice often aligns with these certifications, making it an attractive choice for consumers who want to make environmentally conscious and health-oriented decisions. Quality assurance measures implemented by brown rice producers and suppliers, such as stringent testing and traceability, have further enhanced consumer confidence in the product. As consumers continue to prioritize food safety and quality, the global brown rice market is poised to benefit from this trend, as it is perceived as a trustworthy and wholesome option.

Brown Rice Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on type, grain size, distribution channel, and application.

Breakup by Type:

• Sweet Brown Rice
• Brown Basmati Rice
   

Brown basmati rice accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes sweet brown rice and brown basmati rice. According to the report, brown basmati rice represented the largest segment.

Brown basmati rice is renowned for its exceptional aroma, long and slender grains, and nutty flavor. It is a variety of brown rice that has gained global recognition and popularity, primarily due to its unique sensory attributes and culinary versatility. One of the driving factors behind the growth of the brown basmati rice segment is its premium quality and appeal. Basmati rice is predominantly grown in the Indian subcontinent and is known for its distinct fragrance, which enhances the overall dining experience. The brown variant of basmati rice retains these aromatic qualities along with the nutritional benefits of the bran layer. Consumers seeking a more refined and fragrant dining experience often opt for brown basmati rice as it complements a wide range of dishes, from traditional Indian and Middle Eastern cuisines to fusion and gourmet recipes. The popularity of this segment extends to health-conscious individuals who appreciate its nutritional content, including higher fiber levels and essential nutrients.

Sweet brown rice, also known as glutinous rice or sticky rice, is a unique and distinct variety within the brown rice category. It is characterized by its short, plump grains and high starch content, which gives it its signature sticky and chewy texture when cooked. This type of brown rice is particularly popular in Asian cuisines and is often used to make traditional desserts, rice cakes, and savory dishes. One of the key drivers of the sweet brown rice segment is its versatile culinary applications. Beyond desserts, it is used in dishes such as, sushi, rice dumplings, and even as a gluten-free alternative for thickening sauces. Its natural stickiness makes it an excellent choice for crafting various dishes, contributing to its consistent demand in the global market. Health-conscious consumers appreciate that sweet brown rice retains its bran layer, which is rich in nutrients and dietary fiber. This makes it a preferred choice for those seeking the health benefits of brown rice while enjoying its unique texture and flavor. The growth of this segment is further supported by its increasing availability in supermarkets and specialty stores, catering to a broader consumer base with diverse culinary interests.

Breakup by Grain Size:

• Long-Grain Brown Rice
• Medium-Grain Brown Rice
• Short-Grain Brown Rice
   

Long-Grain Brown Rice holds the largest share in the industry

A detailed breakup and analysis of the market based on the grain size have also been provided in the report. This includes long-grain brown rice, medium-grain brown rice, and short-grain brown rice. According to the report, long-grain brown rice accounted for the largest market share.

Long-grain brown rice is one of the most widely consumed varieties of brown rice globally. It is characterized by its long and slender grains, which remain separate when cooked. Long-grain brown rice is a popular choice in many countries, especially in regions where rice is a dietary staple. Its versatile nature makes it suitable for a wide range of dishes, from pilaf and stir-fries to salads and side dishes. In the market, long-grain brown rice holds a significant share due to its versatility and adaptability to various culinary styles. Health-conscious consumers appreciate its nutritional value, including high fiber content and essential nutrients. The long-grain variety has also gained popularity in the West, where it is often used as a healthier alternative to white rice. Its widespread use in both traditional and modern recipes positions it as a dominant player in the global brown rice market.

Medium-grain brown rice features grains that are shorter and wider compared to long-grain varieties. This type of brown rice tends to be stickier when cooked, making it an ideal choice for dishes where a creamy or slightly sticky texture is desired, such as risotto, sushi, and rice pudding. Medium-grain brown rice has a loyal following among culinary enthusiasts and is favored in regions with a strong tradition of rice-centered cuisine. Its texture and ability to absorb flavors make it particularly well-suited for recipes that require a slightly creamy consistency. While it may have a smaller market share compared to long-grain brown rice, it commands a niche market segment due to its unique characteristics and culinary applications.

Short-grain brown rice is characterized by its small, plump grains that become quite sticky when cooked. This variety is commonly used in dishes where a sticky texture is essential, such as sushi and certain desserts. Short-grain brown rice has a distinct chewiness and a sweet, nutty flavor that sets it apart from other types of brown rice. While short-grain brown rice has a more limited range of applications compared to long- and medium-grain varieties, it enjoys a dedicated consumer base, particularly among those who appreciate its unique texture and flavor profile. The demand for short-grain brown rice remains steady, driven by the popularity of sushi and the increasing interest in gluten-free and allergen-friendly foods.

Breakup by Distribution Channel:

• Hypermarkets and Supermarkets
• Grocery Stores
• Convenience Stores
• Online
• Others
   

Hypermarkets and supermarkets represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes hypermarkets and supermarkets, grocery stores, convenience stores, online, and others. According to the report, hypermarkets and supermarkets represented the largest segment.

Hypermarkets and supermarkets play a pivotal role in the distribution of brown rice globally. These large-format retail stores offer a wide variety of food products, including brown rice, making them a convenient and accessible choice for consumers. The key advantage of shopping for brown rice in hypermarkets and supermarkets is the extensive product selection and competitive pricing due to bulk purchases by retailers. Shoppers can find various brands, packaging sizes, and types of brown rice to suit their preferences. Moreover, these stores often run promotions, discounts, and loyalty programs, enticing consumers to purchase brown rice in larger quantities. They also provide a one-stop shopping experience, allowing consumers to buy other groceries alongside brown rice. In many regions, hypermarkets and supermarkets are preferred by urban consumers with busy lifestyles who seek convenience and value for their money.

Grocery stores, including smaller neighborhood shops and local markets, constitute another essential distribution channel for brown rice. These stores are typically more accessible for consumers who prefer quick and convenient shopping closer to their homes. Grocery stores often carry a selection of staple food items, and brown rice is a common inclusion due to its status as a dietary staple in many cultures. What sets grocery stores apart is their ability to cater to the specific preferences of the local population. They may stock regionally favored varieties of brown rice, catering to the diverse culinary traditions of their consumers. Additionally, the personal relationships between shopkeepers and regular consumers often result in customized recommendations and a sense of community shopping.

Convenience stores have emerged as a noteworthy channel for brown rice distribution, particularly in urban areas with a fast-paced lifestyle. These small, often 24/7, stores specialize in offering quick and easy access to essential items, including food products such as, brown rice. They appeal to consumers seeking last-minute purchases and immediate gratification. In recent years, convenience stores have started stocking a range of healthier food options to meet the demands of health-conscious urban dwellers. Brown rice fits into this trend perfectly, as it is considered a nutritious and versatile ingredient. Consumers can find ready-to-eat brown rice bowls, microwaveable options, and smaller packaging sizes suitable for single servings, catering to modern on-the-go lifestyles.

The online retail channel has gained significant traction in the distribution of brown rice in recent years. With the proliferation of e-commerce platforms, consumers can conveniently browse and purchase brown rice from the comfort of their homes. This distribution channel offers a wide range of brands, packaging options, and brown rice varieties, allowing consumers to make informed choices based on their dietary preferences. Online retailers often provide detailed product descriptions, consumer reviews, and nutritional information, empowering shoppers to select the best brown rice product for their needs. Furthermore, the convenience of doorstep delivery and the ability to compare prices across multiple online stores make online retail a favored choice for tech-savvy consumers.

Breakup by Application:

• Household
• Food Service
• Others
   

Household represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes household, food service, and others. According to the report, household represented the largest segment.

Household consumption constitutes a significant portion of the global brown rice market. Brown rice is a staple food in many households worldwide, primarily due to its reputation as a healthier alternative to white rice. In households, brown rice is often used in a variety of culinary applications, including as a side dish, the base for rice bowls, and in various recipes such as pilafs, stir-fries, and casseroles. Its nutty flavor and slightly chewy texture make it a versatile ingredient that can complement a wide range of dishes. Many health-conscious families have embraced brown rice as part of their daily diet, appreciating its higher fiber content and nutritional value.

The food service and food industry segments represent another significant portion of the global brown rice market. Brown rice has become a preferred choice for restaurants, cafeterias, and food manufacturers due to its versatility and health benefits. In the food service sector, brown rice is featured in a wide range of menu items, catering to diverse consumer preferences. It is a staple in many Asian and international cuisines, appearing in dishes such as, sushi, rice bowls, and grain bowls. Its presence extends beyond ethnic restaurants, with fast-casual and health-focused eateries incorporating brown rice into salads, wraps, and other offerings. Food manufacturers also utilize brown rice as an ingredient in various products, including ready-to-eat meals, cereal bars, rice cakes, and gluten-free snacks. Brown rice flour is used in gluten-free baking, providing an essential alternative for individuals with gluten sensitivities or allergies.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific leads the market, accounting for the largest brown rice market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific region dominates the global brown rice market, both in terms of production and consumption. Countries such as China, India, Thailand, and Vietnam are key players in this market. Brown rice is deeply rooted in Asian culinary traditions, making it a staple in daily meals. Its popularity is driven by the perception of brown rice as a healthier option compared to white rice, which aligns with the health-conscious trend in the region. Additionally, government initiatives in some countries to promote healthy eating and sustainable agriculture further boost brown rice consumption. The presence of large rice-producing economies and the cultural significance of rice in Asia ensure a steady and significant demand for brown rice products.

North America has witnessed a growing demand for brown rice in recent years, driven by the increasing health awareness and changing dietary preferences of consumers. The region has seen a rise in the adoption of healthier food choices, and brown rice fits well into this trend. The versatility of brown rice makes it a suitable ingredient in various cuisines, from Mexican to Japanese. Moreover, the rise of plant-based diets and gluten-free eating has led to an expanded market for brown rice-based products. The United States and Canada are the leading consumers of brown rice in North America, with a notable presence of specialty and organic brown rice varieties.

Europe has seen a gradual increase in the consumption of brown rice, primarily driven by health-conscious consumers and the demand for gluten-free options. Countries such as, the United Kingdom, Germany, and France have experienced a growing interest in brown rice products. European consumers view brown rice as a nutritious and eco-friendly choice. Additionally, the rise of vegetarian and vegan diets has led to the incorporation of brown rice into plant-based recipes and dishes. While white rice remains more prevalent in Europe, the market for brown rice is expected to continue its upward trajectory as consumers seek healthier alternatives.

Latin America is a region with rich rice cultivation, and brown rice has gained popularity as a nutritious food choice. Countries such as Brazil, Argentina, and Colombia are significant consumers of brown rice. The growth of the market is influenced by the rising health consciousness among consumers and the presence of rice in traditional Latin American cuisine. Brown rice is often used in dishes such as, arroz con pollo and other rice-based recipes. Additionally, government initiatives in some countries to promote locally grown rice varieties have contributed to the expansion of the brown rice market. As consumers in Latin America continue to prioritize health and nutrition, the demand for brown rice products is expected to grow.

The Middle East and Africa have seen a gradual increase in the consumption of brown rice, driven by health-conscious consumers seeking wholesome and nutritious food options. Countries such as, Saudi Arabia, Egypt, and South Africa are witnessing growing demand for brown rice products. Brown rice aligns with the culinary traditions and complements dishes of the region, such as biryani and pilaf. Moreover, the rising prevalence of lifestyle-related diseases has led to a greater emphasis on healthier dietary choices, benefiting the brown rice market. The Middle East and Africa region also has fertile land for rice cultivation, making it a potential source of brown rice production. As consumers in this region continue to adopt healthier eating habits and governments promote local agriculture, the market for brown rice is expected to expand further.

Leading Key Players in the Brown Rice Industry:

The key players in the market are actively engaging in in strategies to maintain and expand their market share. These strategies include product diversification, quality assurance, sustainability efforts, and market expansion. Many companies are introducing a wide range of brown rice products, such as ready-to-cook options, organic varieties, and specialty blends to cater to diverse consumer preferences. Quality assurance measures, including rigorous testing and certifications, are being implemented to enhance consumer trust. Sustainability initiatives, such as promoting eco-friendly packaging and sustainable farming practices, are gaining importance. Furthermore, these players are exploring opportunities in untapped regions and investing in marketing campaigns to raise awareness about the health benefits of brown rice. Overall, key players in the brown rice market are focusing on innovation and consumer-centric approaches to stay competitive in this growing industry.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Amira Nature Foods Ltd.
• Asia Golden Rice Co. Ltd.
• Chandrika Group of Mills
• Daawat Foods Private Limited (LT Foods Ltd.)
• Goya Foods Inc.
• Kohinoor Foods Limited
• KRBL Limited
• Lundberg Family Farms
• Riviana Foods Inc. (Ebro Foods S.A.)
• T.K. Rice Mill
• Ash Co. Ltd.
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

• February, 2022: Ebro Group, operating through its fully-owned subsidiary Riviana Foods in the United States, has entered into a formal and legally binding contract to acquire the assets currently under the ownership of InHarvest, Inc. This strategic move represents a significant step for Ebro Group as it seeks to expand its presence and resources in the American market through the acquisition of InHarvest, Inc.'s valuable assets. The agreement signifies a mutually agreed-upon transaction in which Ebro Group, via Riviana Foods, will assume ownership and control over the assets held by InHarvest, Inc., further strengthening its position in the food industry.
• September, 2022: LT Foods, known for its long-standing legacy of delivering premium Basmati Rice, exemplified by the renowned Daawat brand, is embarking on an exciting journey to elevate the culinary experience. This endeavor involves a harmonious fusion of the Daawat MasterChef culinary expertise with a diverse range of Ready to Cook Biryani Kits, resulting in a tantalizing "Rice with Spice" adventure.

Brown Rice Market Report Scope:

Key Questions Answered in This Report:

• How has the global brown rice market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global brown rice market?
• What is the impact of each driver, restraint, and opportunity on the global brown rice market?
• What are the key regional markets?
• Which countries represent the most attractive brown rice market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the brown rice market?
• What is the breakup of the market based on the grain size?
• Which is the most attractive grain size in the brown rice market?
• What is the breakup of the market based on distribution channel?
• Which is the most attractive distribution channel in the brown rice market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the brown rice market?
• What is the competitive structure of the global brown rice market?
• Who are the key players/companies in the global brown rice market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the brown rice market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global brown rice market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the brown rice industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.