Brown Rice Market

Market Overview:

The global brown rice market size reached US$ 10.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.1 Billion by 2028, exhibiting a growth rate (CAGR) of 4.50% during 2023-2028. The growing awareness regarding the nutritional benefits of brown rice, the widespread product adoption as a more environmentally friendly alternative, and the rising expenditure capacities of consumers represent some of the key factors driving the market.

Brown rice is partly-milled or un-milled rice, from which only the outer husk is removed, retaining the bran layer and germ. It has a slightly earthy, nutty flavor and a chewy texture. It is a rich source of phenols, flavonoids, calcium, minerals, vitamins, manganese, and antioxidants. It is widely used in a variety of dishes, such as pilafs, stir-fry’s, rice bowls, salads, rice pudding, porridge, and stews. Brown rice helps in digestion, weight loss, controlling blood sugar and cholesterol, maintaining bone health, improving maternal health, reducing the risk of heart disease, boosting energy, and supporting a healthy immune system. As compared to white rice, brown rice is considered healthier as it retains the bran and germs, thus making it more nutritious owing to its richness in fiber, phosphorous, selenium, magnesium, and other nutrients.

Brown Rice Market Trends:

The growing awareness regarding the nutritional benefits of brown rice across the globe is one of the key factors driving the market growth. Brown rice is widely preferred due to its high selenium content that helps in reducing the risk of cancer and arthritis, while the high manganese content helps in synthesizing fats and benefits the nervous and reproductive systems. In line with this, the rising health consciousness among the masses is acting as another major growth-inducing factor. Moreover, the widespread product adoption as it is a more environmentally friendly alternative and requires less processing, has no significant damage to air, water, land, soil, and forests, and has a lower carbon footprint, which, in turn, is favoring the market growth. Apart from this, manufacturers are focusing on the launch of quick-cooking brown rice, which includes ready-to-cook and ready-to-eat (RTE) brown rice, which is prepared quickly due to the unique hydration enhancement technology that moisturizes the bran layer, is providing an impetus to the market growth. Additionally, the widespread product utilization in the food and beverage (F&B) industry to make rice pilaf, beans and rice dishes, casseroles, puddings, soups, and salads is propelling the market growth. Furthermore, the launch of brown rice snacks, such as rice cakes, rice crackers, and rice-based granola bars, which provide a healthier alternative to traditional snack foods, is positively influencing the market growth. Other factors, including rising expenditure capacities of consumers, widespread product adoption to reduce bowel irregularities, the increasing demand for gluten-free diets, and the implementation of various government initiatives to accelerate brown rice production, are creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global brown rice market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on type, grain size, distribution channel, and application.

Type Insights:

• Sweet Brown Rice
• Brown Basmati Rice
   

The report has provided a detailed breakup and analysis of the brown rice market based on the type. This includes sweet brown rice and brown basmati rice. According to the report, brown basmati rice represented the largest segment.

Grain Size Insights:

• Long-Grain Brown Rice
• Medium-Grain Brown Rice
• Short-Grain Brown Rice
   

A detailed breakup and analysis of the brown rice market based on the grain size has also been provided in the report. This includes long, medium and short-grain brown rice. According to the report, long-grain brown rice accounted for the largest market share.

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Grocery Stores
• Convenience Stores
• Online
• Others
   

The report has provided a detailed breakup and analysis of the brown rice market based on the distribution channel. This includes hypermarkets and supermarkets, grocery stores, convenience stores, online, and others. According to the report, hypermarkets and supermarkets represented the largest segment.

Application Insights:

• Household
• Food Service
• Others
   

A detailed breakup and analysis of the brown rice market based on the application has also been provided in the report. This includes household, food service, and others. According to the report, household accounted for the largest market share.

Regional Insights: 

• North America 
  • United States
  • Canada
• Asia Pacific 
  • China
  • Japan
  • India
  • South Korea 
  • Australia 
  • Indonesia 
  • Others
• Europe 
  • Germany 
  • France 
  • United Kingdom 
  • Italy 
  • Spain
  • Others  
• Latin America 
  • Brazil 
  • Mexico 
  • Others 
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for brown rice. Some of the factors driving the Asia Pacific brown rice market included the rising expenditure capacities of consumers, the easy product availability across distribution channels, and the rising health consciousness among the masses.  

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global brown rice market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Amira Nature Foods Ltd., Asia Golden Rice Co. Ltd., Chandrika Group of Mills, Daawat Foods Private Limited (LT Foods Ltd.), Goya Foods Inc., Kohinoor Foods Limited, KRBL Limited, Lundberg Family Farms, Riviana Foods Inc. (Ebro Foods S.A.), T.K. Rice Mill And Ash Co. Ltd., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global brown rice market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global brown rice market?
• What is the impact of each driver, restraint, and opportunity on the global brown rice market?
• What are the key regional markets?
• Which countries represent the most attractive brown rice market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the brown rice market?
• What is the breakup of the market based on the grain size?
• Which is the most attractive grain size in the brown rice market?
• What is the breakup of the market based on distribution channel?
• Which is the most attractive distribution channel in the brown rice market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the brown rice market?
• What is the competitive structure of the global brown rice market?
• Who are the key players/companies in the global brown rice market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the brown rice market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global brown rice market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the brown rice industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.