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Press Release:

Global Business Analytics Market to Grow at 8.1% During 2022-2027, Impelled by Growing Adoption of Big Data

COVID-19
The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.

Business Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global business analytics market reached a value of US$ 76.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 122.5 Billion by 2027, exhibiting a CAGR of 8.1% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Business analytics (BA) is the iterative and methodical study of organizational data through statistical and operational analysis. It utilizes data aggregation, data mining, text mining, data visualization, association and sequence identification. The BA analytical tools are commonly used by organizations to conduct query reporting, predictive analysis, location intelligence, content analysis, data warehousing and enterprise performance management and to understand complex data sets, underlying patterns and micro-segment the data. They also incorporate the principles of information systems, deep learning and artificial intelligence (AI) to provide an accurate analysis. Based on those predictions, innovative solutions to business problems are formulated to give organizations a competitive edge and make data-driven decisions.

The emergence of the Internet of Things (IoT)-enabled technologies and big data, along with the increasing adoption of cloud computing by organizations, is among the key factors driving the growth of the market. Enterprises are generating large quantities of digital data which employ business analytics tools for better understanding of the operations and requirements of their end users. Furthermore, cloud-enabled BA tools aid in the real-time analysis of data with enhanced cost and time efficiency coupled with performance management, optimization of resources and overcoming organization challenges, which is boosting the demand for BA across the globe. Additionally, growing demand from small and medium-sized enterprises (SME) is another factor contributing to the market growth. These enterprises are employing advanced tools such as descriptive, diagnostic and predictive BA, instead of the conventionally used spreadsheet modeling and manual calculations. Moreover, the increasing usage of BA by finance-based security agencies for inspection, monitoring and preventing fraudulent activities related to large-value accounts, is projected to drive the market further. Other factors contributing to the market growth include thriving banking and finance services industry and growing retail and e-commerce sector.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global business analytics market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on software, deployment type, end-user and vertical.

Breakup by Software:

  • Query, Reporting and Analysis Tools
  • Advanced and Predictive Analytics
  • Location Intelligence
  • Content Analytics
  • Data Warehousing Platform
  • Others
     

Breakup by Deployment Type:

  • Cloud-based
  • On-Premises
     

Breakup by End-User:

  • Large Enterprises
  • Small and Medium Size Enterprises
     

Breakup by Vertical:

  • BFSI
  • Energy and Power
  • Manufacturing
  • Healthcare
  • Government
  • Education
  • Media and Entertainment
  • Telecom and IT
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Adobe Systems Incorporated, International Business Machines (IBM) Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., Tableau Software, Tibco Software Inc., etc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Software, Deployment Type, End-User, Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Adobe Systems Incorporated, International Business Machines (IBM) Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., Tableau Software and Tibco Software Inc
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5  Global Business Analytics Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6  Market Breakup by Software
    6.1    Query, Reporting and Analysis Tools
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Advanced and Predictive Analytics
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Location Intelligence
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Content Analytics
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Data Warehousing Platform
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7  Market Breakup by Deployment Type
    7.1    Cloud-based
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    On-Premises
        7.2.1 Market Trends
        7.2.2 Market Forecast
8  Market Breakup by End-User
    8.1    Large Enterprises
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Small and Medium Size Enterprises
        8.2.1 Market Trends
        8.2.2 Market Forecast
9  Market Breakup by Vertical
    9.1    BFSI
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Energy and Power
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Manufacturing
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Healthcare
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Government
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Education
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Media and Entertainment
        9.7.1 Market Trends
        9.7.2 Market Forecast
    9.8    Telecom and IT
        9.8.1 Market Trends
        9.8.2 Market Forecast
    9.9    Others
        9.9.1 Market Trends
        9.9.2 Market Forecast
10 Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Indicators
15  Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Adobe Systems Incorporated
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio 
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis
        15.3.2    International Business Machines (IBM) Corporation
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
           15.3.2.3 Financials
           15.3.2.4 SWOT Analysis
        15.3.3    Microsoft Corporation
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio 
           15.3.3.3 Financials
           15.3.3.4 SWOT Analysis
        15.3.4    Microstrategy Incorporated
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio
           15.3.4.3 Financials
           15.3.4.4 SWOT Analysis
        15.3.5    Oracle Corporation
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
           15.3.5.3 Financials
           15.3.5.4 SWOT Analysis
        15.3.6    Salesforce.com Inc.
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio
           15.3.6.3 Financials
           15.3.6.4 SWOT Analysis
        15.3.7    SAP SE
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio
           15.3.7.3 Financials
           15.3.7.4 SWOT Analysis
        15.3.8    SAS Institute Inc.
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio 
           15.3.8.3 SWOT Analysis
        15.3.9    Tableau Software
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio
        15.3.10    Tibco Software Inc.
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
           15.3.10.3 SWOT Analysis

List of Figures

Figure 1: Global: Business Analytics Market: Major Drivers and Challenges
Figure 2: Global: Business Analytics Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Business Analytics Market: Breakup by Software (in %), 2021
Figure 4: Global: Business Analytics Market: Breakup by Deployment Type (in %), 2021
Figure 5: Global: Business Analytics Market: Breakup by End-User (in %), 2021
Figure 6: Global: Business Analytics Market: Breakup by Vertical (in %), 2021
Figure 7: Global: Business Analytics Market: Breakup by Region (in %), 2021
Figure 8: Global: Business Analytics Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: Global: Business Analytics (Query, Reporting and Analysis Tools) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Business Analytics (Query, Reporting and Analysis Tools) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Business Analytics (Advanced and Predictive Analytics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Business Analytics (Advanced and Predictive Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Business Analytics (Location Intelligence) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Business Analytics (Location Intelligence) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Business Analytics (Content Analytics) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Business Analytics (Content Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Business Analytics (Data Warehousing Platform) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Business Analytics (Data Warehousing Platform) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Business Analytics (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Business Analytics (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Business Analytics (Cloud-based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Business Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Business Analytics (On-Premises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Business Analytics (On-Premises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Business Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Business Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Business Analytics (SMBs) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Business Analytics (SMBs) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Business Analytics (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Business Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Business Analytics (Energy and Power) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Business Analytics (Energy and Power) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Business Analytics (Manufacturing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Business Analytics (Manufacturing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Business Analytics (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Business Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Business Analytics (Government) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Business Analytics (Government) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Global: Business Analytics (Education) Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Global: Business Analytics (Education) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Global: Business Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Global: Business Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Global: Business Analytics (Telecom and IT) Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Global: Business Analytics (Telecom and IT) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Global: Business Analytics (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Global: Business Analytics (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: North America: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: North America: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: United States: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: United States: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Canada: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Canada: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Asia Pacific: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Asia Pacific: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: China: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: China: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Japan: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Japan: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: India: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: India: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: South Korea: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: South Korea: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Australia: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Australia: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Indonesia: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Indonesia: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Others: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Europe: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Europe: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Germany: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Germany: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: France: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: France: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: United Kingdom: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: United Kingdom: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Italy: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Italy: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Spain: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Spain: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Russia: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Russia: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Others: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Latin America: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Latin America: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Brazil: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 88: Brazil: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 89: Mexico: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 90: Mexico: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 91: Others: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 92: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: Middle East and Africa: Business Analytics Market: Sales Value (in Million US$), 2016 & 2021
Figure 94: Middle East and Africa: Business Analytics Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 95: Global: Business Analytics Industry: SWOT Analysis
Figure 96: Global: Business Analytics Industry: Value Chain Analysis
Figure 97: Global: Business Analytics Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Business Analytics Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Business Analytics Market Forecast: Breakup by Software (in Million US$), 2022-2027
Table 3: Global: Business Analytics Market Forecast: Breakup by Deployment Type (in Million US$), 2022-2027
Table 4: Global: Business Analytics Market Forecast: Breakup by End-User (in Million US$), 2022-2027
Table 5: Global: Business Analytics Market Forecast: Breakup by Vertical (in Million US$), 2022-2027
Table 6: Global: Business Analytics Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Business Analytics Market: Competitive Structure
Table 8: Global: Business Analytics Market: Key Players


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Key Questions Answered in This Report

The global business analytics market was valued at US$ 76.5 Billion in 2021.

We expect the global business analytics market to exhibit a CAGR of 8.1% during 2022-2027.

The increasing amount of digital data generation from various business platforms, coupled with the widespread applications of business analytics tools to conduct predictive analysis, content analysis, underlying patterns, etc., are primarily driving the global business analytics market.

The sudden outbreak of the COVID-19 pandemic has led to the rising inclination towards business analytics tools across several industrial verticals to remotely manage critical data, enhance data security, and make data-driven decisions to gain a competitive edge.

Based on the software, the global business analytics market has been segmented into query, reporting and analysis tools, advanced and predictive analytics, location intelligence, content analytics, data warehousing platform, and others. Currently, data warehousing platform holds the majority of the total market share.

Based on the deployment type, the global business analytics market can be divided into cloud-based and on-premises, where on-premises deployment currently exhibits a clear dominance in the market.

Based on the end-user, the global business analytics market has been categorized into large enterprises and small and medium size enterprises. Currently, small and medium size enterprises account for the majority of the global market share.

Based on the vertical, the global business analytics market can be segregated into BFSI, energy and power, manufacturing, healthcare, government, education, media and entertainment, telecom and IT, and others. Among these, the BFSI industry holds the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global business analytics market include Adobe Systems Incorporated, International Business Machines (IBM) Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., Tableau Software, Tibco Software Inc., etc.

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