The global business analytics market reached a value of US$ 76.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 122.5 Billion by 2027, exhibiting a CAGR of 8.1% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Business analytics (BA) is the iterative and methodical study of organizational data through statistical and operational analysis. It utilizes data aggregation, data mining, text mining, data visualization, association and sequence identification. The BA analytical tools are commonly used by organizations to conduct query reporting, predictive analysis, location intelligence, content analysis, data warehousing and enterprise performance management and to understand complex data sets, underlying patterns and micro-segment the data. They also incorporate the principles of information systems, deep learning and artificial intelligence (AI) to provide an accurate analysis. Based on those predictions, innovative solutions to business problems are formulated to give organizations a competitive edge and make data-driven decisions.
The emergence of the Internet of Things (IoT)-enabled technologies and big data, along with the increasing adoption of cloud computing by organizations, is among the key factors driving the growth of the market. Enterprises are generating large quantities of digital data which employ business analytics tools for better understanding of the operations and requirements of their end users. Furthermore, cloud-enabled BA tools aid in the real-time analysis of data with enhanced cost and time efficiency coupled with performance management, optimization of resources and overcoming organization challenges, which is boosting the demand for BA across the globe. Additionally, growing demand from small and medium-sized enterprises (SME) is another factor contributing to the market growth. These enterprises are employing advanced tools such as descriptive, diagnostic and predictive BA, instead of the conventionally used spreadsheet modeling and manual calculations. Moreover, the increasing usage of BA by finance-based security agencies for inspection, monitoring and preventing fraudulent activities related to large-value accounts, is projected to drive the market further. Other factors contributing to the market growth include thriving banking and finance services industry and growing retail and e-commerce sector.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global business analytics market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on software, deployment type, end-user and vertical.
Breakup by Software:
- Query, Reporting and Analysis Tools
- Advanced and Predictive Analytics
- Location Intelligence
- Content Analytics
- Data Warehousing Platform
Breakup by Deployment Type:
Breakup by End-User:
- Large Enterprises
- Small and Medium Size Enterprises
Breakup by Vertical:
- Energy and Power
- Media and Entertainment
- Telecom and IT
Breakup by Region:
- North America
- Asia Pacific
- South Korea
- United Kingdom
- Latin America
- Middle East and Africa
The competitive landscape of the industry has also been examined with some of the key players being Adobe Systems Incorporated, International Business Machines (IBM) Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., Tableau Software, Tibco Software Inc., etc.
|Base Year of the Analysis
||Software, Deployment Type, End-User, Vertical, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Adobe Systems Incorporated, International Business Machines (IBM) Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., Tableau Software and Tibco Software Inc
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