The global business analytics market exhibited strong growth during 2015-2020. Business analytics (BA) is the iterative and methodical study of organizational data through statistical and operational analysis. It utilizes data aggregation, data mining, text mining, data visualization, association and sequence identification. The BA analytical tools are commonly used by organizations to conduct query reporting, predictive analysis, location intelligence, content analysis, data warehousing and enterprise performance management and to understand complex data sets, underlying patterns and micro-segment the data. They also incorporate the principles of information systems, deep learning and artificial intelligence (AI) to provide an accurate analysis. Based on those predictions, innovative solutions to business problems are formulated to give organizations a competitive edge and make data-driven decisions.
The emergence of the Internet of Things (IoT)-enabled technologies and big data, along with the increasing adoption of cloud computing by organizations, is among the key factors driving the growth of the market. Enterprises are generating large quantities of digital data which employ business analytics tools for better understanding of the operations and requirements of their end users. Furthermore, cloud-enabled BA tools aid in the real-time analysis of data with enhanced cost and time efficiency coupled with performance management, optimization of resources and overcoming organization challenges, which is boosting the demand for BA across the globe. Additionally, growing demand from small and medium-sized enterprises (SME) is another factor contributing to the market growth. These enterprises are employing advanced tools such as descriptive, diagnostic and predictive BA, instead of the conventionally used spreadsheet modeling and manual calculations. Moreover, the increasing usage of BA by finance-based security agencies for inspection, monitoring and preventing fraudulent activities related to large-value accounts, is projected to drive the market further. Other factors contributing to the market growth include thriving banking and finance services industry and growing retail and e-commerce sector. Looking forward, IMARC Group expects the global business analytics market to grow at a CAGR of around 10% during the forecast period (2021-2026).
Breakup by Software:
- Query, Reporting and Analysis Tools
- Advanced and Predictive Analytics
- Location Intelligence
- Content Analytics
- Data Warehousing Platform
- Others
Breakup by Deployment Type:
Breakup by End-User:
- Large Enterprises
- Small and Medium Size Enterprises
Breakup by Vertical:
- BFSI
- Energy and Power
- Manufacturing
- Healthcare
- Government
- Education
- Media and Entertainment
- Telecom and IT
- Others
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Adobe Systems Incorporated, International Business Machines (IBM) Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., Tableau Software, Tibco Software Inc., etc.
Key Questions Answered in This Report:
- How has the global business analytics market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What has been the impact of COVID-19 on the global business analytics market?
- What is the breakup of the market based on the software?
- What is the breakup of the market based on the deployment type?
- What is the breakup of the market based on the end-user?
- What is the breakup of the market based on the vertical?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the market?
- What is the structure of the global business analytics market and who are the key players?
- What is the degree of competition in the market?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Business Analytics Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Software
6.1 Query, Reporting and Analysis Tools
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Advanced and Predictive Analytics
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Location Intelligence
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Content Analytics
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Data Warehousing Platform
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Deployment Type
7.1 Cloud-based
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 On-Premises
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End-User
8.1 Large Enterprises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Small and Medium Size Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Vertical
9.1 BFSI
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Energy and Power
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Manufacturing
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Healthcare
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Government
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Education
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Media and Entertainment
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Telecom and IT
9.8.1 Market Trends
9.8.2 Market Forecast
9.9 Others
9.9.1 Market Trends
9.9.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Indicators
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Adobe Systems Incorporated
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 International Business Machines (IBM) Corporation
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 Microsoft Corporation
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.3.4 SWOT Analysis
15.3.4 Microstrategy Incorporated
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.4.3 Financials
15.3.4.4 SWOT Analysis
15.3.5 Oracle Corporation
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6 Salesforce.com Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 SAP SE
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 SAS Institute Inc.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 SWOT Analysis
15.3.9 Tableau Software
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Tibco Software Inc.
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 SWOT Analysis
List of Figures
Figure 1: Global: Business Analytics Market: Major Drivers and Challenges
Figure 2: Global: Business Analytics Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Business Analytics Market: Breakup by Software (in %), 2020
Figure 4: Global: Business Analytics Market: Breakup by Deployment Type (in %), 2020
Figure 5: Global: Business Analytics Market: Breakup by End-User (in %), 2020
Figure 6: Global: Business Analytics Market: Breakup by Vertical (in %), 2020
Figure 7: Global: Business Analytics Market: Breakup by Region (in %), 2020
Figure 8: Global: Business Analytics Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 9: Global: Business Analytics (Query, Reporting and Analysis Tools) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Business Analytics (Query, Reporting and Analysis Tools) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Business Analytics (Advanced and Predictive Analytics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Business Analytics (Advanced and Predictive Analytics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Business Analytics (Location Intelligence) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Business Analytics (Location Intelligence) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Business Analytics (Content Analytics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Business Analytics (Content Analytics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Business Analytics (Data Warehousing Platform) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Business Analytics (Data Warehousing Platform) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Business Analytics (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Business Analytics (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Business Analytics (Cloud-based) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Business Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Business Analytics (On-Premises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Business Analytics (On-Premises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Business Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: Business Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: Business Analytics (SMBs) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: Business Analytics (SMBs) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Global: Business Analytics (BFSI) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Global: Business Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Global: Business Analytics (Energy and Power) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Global: Business Analytics (Energy and Power) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Global: Business Analytics (Manufacturing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Global: Business Analytics (Manufacturing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Global: Business Analytics (Healthcare) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Global: Business Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Global: Business Analytics (Government) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Global: Business Analytics (Government) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Global: Business Analytics (Education) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Global: Business Analytics (Education) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Global: Business Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Global: Business Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Global: Business Analytics (Telecom and IT) Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Global: Business Analytics (Telecom and IT) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Global: Business Analytics (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: Global: Business Analytics (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: North America: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: North America: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: United States: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: United States: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Canada: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Canada: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Asia Pacific: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Asia Pacific: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: China: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: China: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Japan: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: Japan: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: India: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: India: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: South Korea: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: South Korea: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Australia: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Australia: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Indonesia: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Indonesia: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Others: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Europe: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Europe: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: Germany: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: Germany: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: France: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: France: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: United Kingdom: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: United Kingdom: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Italy: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Italy: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Spain: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Spain: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Russia: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Russia: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Others: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Latin America: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Latin America: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 87: Brazil: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 88: Brazil: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Mexico: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 90: Mexico: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 91: Others: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 92: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 93: Middle East and Africa: Business Analytics Market: Sales Value (in Million US$), 2015 & 2020
Figure 94: Middle East and Africa: Business Analytics Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 95: Global: Business Analytics Industry: SWOT Analysis
Figure 96: Global: Business Analytics Industry: Value Chain Analysis
Figure 97: Global: Business Analytics Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Business Analytics Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Business Analytics Market Forecast: Breakup by Software (in Million US$), 2021-2026
Table 3: Global: Business Analytics Market Forecast: Breakup by Deployment Type (in Million US$), 2021-2026
Table 4: Global: Business Analytics Market Forecast: Breakup by End-User (in Million US$), 2021-2026
Table 5: Global: Business Analytics Market Forecast: Breakup by Vertical (in Million US$), 2021-2026
Table 6: Global: Business Analytics Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Business Analytics Market: Competitive Structure
Table 8: Global: Business Analytics Market: Key Players