Business Analytics Market

The global business analytics market is currently witnessing strong growth. Business analytics (BA) is the iterative and methodical study of organizational data through statistical and operational analysis. It utilizes data aggregation, data mining, text mining, data visualization, association and sequence identification. The BA analytical tools are commonly used by organizations to conduct query reporting, predictive analysis, location intelligence, content analysis, data warehousing and enterprise performance management and to understand complex data sets, underlying patterns and micro-segment the data. They also incorporate the principles of information systems, deep learning and artificial intelligence (AI) to provide an accurate analysis. Based on those predictions, innovative solutions to business problems are formulated to give organizations a competitive edge and make data-driven decisions.

The emergence of the Internet of Things (IoT)-enabled technologies and big data, along with the increasing adoption of cloud computing by organizations, is among the key factors driving the growth of the market. Enterprises are generating large quantities of digital data which employ business analytics tools for better understanding of the operations and requirements of their end users. Furthermore, cloud-enabled BA tools aid in the real-time analysis of data with enhanced cost and time efficiency coupled with performance management, optimization of resources and overcoming organization challenges, which is boosting the demand for BA across the globe. Additionally, growing demand from small and medium-sized enterprises (SME) is another factor contributing to the market growth. These enterprises are employing advanced tools such as descriptive, diagnostic and predictive BA, instead of the conventionally used spreadsheet modeling and manual calculations. Moreover, the increasing usage of BA by finance-based security agencies for inspection, monitoring and preventing fraudulent activities related to large-value accounts, is projected to drive the market further. Other factors contributing to the market growth include thriving banking and finance services industry and growing retail and e-commerce sector. Looking forward, IMARC Group expects the global business analytics market to continue its strong growth during 2020-2025.

Breakup by Software:

• Query, Reporting and Analysis Tools
• Advanced and Predictive Analytics
• Location Intelligence
• Content Analytics
• Data Warehousing Platform
• Others
   

Breakup by Deployment Type:

• Cloud-based
• On-Premises
   

Breakup by End-User:

• Large Enterprises
• Small and Medium Size Enterprises
   

Breakup by Vertical:

• BFSI
• Energy and Power
• Manufacturing
• Healthcare
• Government
• Education
• Media and Entertainment
• Telecom and IT
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Adobe Systems Incorporated, International Business Machines (IBM) Corporation, Microsoft Corporation, Microstrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc., Tableau Software, Tibco Software Inc., etc.

Key Questions Answered in This Report:

• How has the global business analytics market performed so far and how will it perform in the coming years?
• What are the key regional markets?
• What has been the impact of COVID-19 on the global business analytics market?
• What is the breakup of the market based on the software?
• What is the breakup of the market based on the deployment type?
• What is the breakup of the market based on the end-user?
• What is the breakup of the market based on the vertical?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the market?
• What is the structure of the global business analytics market and who are the key players?
• What is the degree of competition in the market?

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Business Analytics Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Software
    6.1    Query, Reporting and Analysis Tools
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Advanced and Predictive Analytics
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Location Intelligence
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Content Analytics
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Data Warehousing Platform
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7    Market Breakup by Deployment Type
    7.1    Cloud-based
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    On-Premises
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by End-User
    8.1    Large Enterprises
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Small and Medium Size Enterprises
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Vertical
    9.1    BFSI
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Energy and Power
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Manufacturing
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Healthcare
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Government
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Education
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Media and Entertainment
        9.7.1 Market Trends
        9.7.2 Market Forecast
    9.8    Telecom and IT
        9.8.1 Market Trends
        9.8.2 Market Forecast
    9.9    Others
        9.9.1 Market Trends
        9.9.2 Market Forecast
10    Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Indicators
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Adobe Systems Incorporated
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio 
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis
        15.3.2    International Business Machines (IBM) Corporation
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio 
           15.3.2.3 Financials
           15.3.2.4 SWOT Analysis
        15.3.3    Microsoft Corporation
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio 
           15.3.3.3 Financials
           15.3.3.4 SWOT Analysis
        15.3.4    Microstrategy Incorporated
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio 
           15.3.4.3 Financials
           15.3.4.4 SWOT Analysis
        15.3.5    Oracle Corporation
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio 
           15.3.5.3 Financials
           15.3.5.4 SWOT Analysis
        15.3.6    Salesforce.com Inc.
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio 
           15.3.6.3 Financials
           15.3.6.4 SWOT Analysis
        15.3.7    SAP SE
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio 
           15.3.7.3 Financials
           15.3.7.4 SWOT Analysis
        15.3.8    SAS Institute Inc.
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio 
           15.3.8.3 SWOT Analysis
        15.3.9    Tableau Software
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio 
        15.3.10    Tibco Software Inc.
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio 
           15.3.10.3 SWOT Analysis

List of Figures

Figure 1: Global: Business Analytics Market: Major Drivers and Challenges
Figure 2: Global: Business Analytics Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Business Analytics Market: Breakup by Software (in %), 2019
Figure 4: Global: Business Analytics Market: Breakup by Deployment Type (in %), 2019
Figure 5: Global: Business Analytics Market: Breakup by End-User (in %), 2019
Figure 6: Global: Business Analytics Market: Breakup by Vertical (in %), 2019
Figure 7: Global: Business Analytics Market: Breakup by Region (in %), 2019
Figure 8: Global: Business Analytics Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 9: Global: Business Analytics (Query, Reporting and Analysis Tools) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: Global: Business Analytics (Query, Reporting and Analysis Tools) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: Global: Business Analytics (Advanced and Predictive Analytics) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Business Analytics (Advanced and Predictive Analytics) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: Global: Business Analytics (Location Intelligence) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Business Analytics (Location Intelligence) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Business Analytics (Content Analytics) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Business Analytics (Content Analytics) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Business Analytics (Data Warehousing Platform) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Business Analytics (Data Warehousing Platform) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: Global: Business Analytics (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Business Analytics (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: Global: Business Analytics (Cloud-based) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: Global: Business Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: Global: Business Analytics (On-Premises) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Global: Business Analytics (On-Premises) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Global: Business Analytics (Large Enterprises) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Global: Business Analytics (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: Global: Business Analytics (SMBs) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Global: Business Analytics (SMBs) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: Global: Business Analytics (BFSI) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: Global: Business Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: Global: Business Analytics (Energy and Power) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Global: Business Analytics (Energy and Power) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: Global: Business Analytics (Manufacturing) Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: Global: Business Analytics (Manufacturing) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: Global: Business Analytics (Healthcare) Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: Global: Business Analytics (Healthcare) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: Global: Business Analytics (Government) Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: Global: Business Analytics (Government) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: Global: Business Analytics (Education) Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: Global: Business Analytics (Education) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: Global: Business Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: Global: Business Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: Global: Business Analytics (Telecom and IT) Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: Global: Business Analytics (Telecom and IT) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: Global: Business Analytics (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: Global: Business Analytics (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: North America: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: North America: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: United States: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: United States: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: Canada: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: Canada: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: Asia Pacific: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: Asia Pacific: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: China: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: China: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: Japan: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: Japan: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: India: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: India: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: South Korea: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: South Korea: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: Australia: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: Australia: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: Indonesia: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: Indonesia: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: Others: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Europe: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: Europe: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: Germany: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: Germany: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 73: France: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 74: France: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: United Kingdom: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: United Kingdom: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 77: Italy: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 78: Italy: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 79: Spain: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 80: Spain: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 81: Russia: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 82: Russia: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 83: Others: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 84: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 85: Latin America: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 86: Latin America: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 87: Brazil: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 88: Brazil: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 89: Mexico: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 90: Mexico: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 91: Others: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 92: Others: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 93: Middle East and Africa: Business Analytics Market: Sales Value (in Million US$), 2014 & 2019
Figure 94: Middle East and Africa: Business Analytics Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 95: Global: Business Analytics Industry: SWOT Analysis
Figure 96: Global: Business Analytics Industry: Value Chain Analysis
Figure 97: Global: Business Analytics Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Business Analytics Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Business Analytics Market Forecast: Breakup by Software (in Million US$), 2020-2025
Table 3: Global: Business Analytics Market Forecast: Breakup by Deployment Type (in Million US$), 2020-2025
Table 4: Global: Business Analytics Market Forecast: Breakup by End-User (in Million US$), 2020-2025
Table 5: Global: Business Analytics Market Forecast: Breakup by Vertical (in Million US$), 2020-2025
Table 6: Global: Business Analytics Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 7: Global: Business Analytics Market: Competitive Structure
Table 8: Global: Business Analytics Market: Key Players