Camping Equipment Market

Global Camping Equipment Market:

The global camping equipment market size reached US$ 16.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.2% during 2024-2032. The market is experiencing stable growth driven by the escalating demand for outdoor recreation activities, rising preferences for personalized camping equipment to enhance the overall camping experience among individuals, and increasing adoption of eco-friendly products.

Global Camping Equipment Market Analysis:

• Major Market Drivers: The increasing preference for recreational activities and the rising focus on healthier lifestyles among individuals are primarily driving the camping equipment market. Furthermore, there is an escalating demand for camping equipment in activities like hiking, backpacking, and recreational vehicle (RV) camping.
• Key Market Trends: Innovations in materials, such as lightweight fabrics and advanced insulation, are benefiting in improving the performance of camping equipment. In addition to this, the introduction of sustainable camping equipment is also creating a positive outlook for the overall market. 
• Geographical Trends: North America leads the market, driven by the presence of well-known outdoor gear manufacturers. Furthermore, the presence of well-known outdoor gear manufacturers in the region is impelling the market growth.
• Competitive Landscape: Some of the leading players operating in the global camping equipment market include ADL-Tent LTD., AMG Group Ltd., Big Agnes Inc., Exxel Outdoors LLC, Gipfel Climbing Equipment, Hilleberg the Tentmaker, Johnson Outdoor Inc., MontBell Co. Ltd., Nemo Equipment Inc., Newell Brands, Nordisk Company AS, Oase Outdoors ApS, Western Mountaineering, among others. 
• Challenges and Opportunities: While the market faces challenges, such as supply chain disruptions, it also encounters opportunities in rising focus on enhanced camping experience among individuals.
   

Global Camping Equipment Market Trends:

Growing Demand for Outdoor Recreation

The escalating demand for camping equipment due to the rising preference for outdoor recreation is primarily driving the growth of the market. In line with this, people are increasingly seeking ways to disconnect from their monotonous life routines and reconnect with nature, which is creating a positive outlook for the overall market. According to the report published by the North American Camping Club in April 2022, camping holds 40% of leisure travel trips share, and 36% of people opt for camping at least once every year in North America. The report also indicates that, in 2021, 66% of people preferred camping in tents, while 82% of people bought recreational vehicles for camping. Apart from this, there is a rise in the desire to escape urban life and experience the peace of natural settings, further propelling the adoption of camping equipment. For instance, according to KAO's monthly report published in January 2022, 70% of the individuals who camped in 2021 were planning to camp again in 2022. In addition, camping enables people to discover new places, try various outdoor activities, and challenge themselves, making it a lucrative option for adventure seekers. People are increasingly seeking camping equipment that offers enhanced convenience, like portable cooking equipment, portable lights, and lightweight tents.

Increasing Popularity of Sustainable and Eco-Friendly Tourism

The growing preference for sustainable and eco-friendly tourism is acting as another significant driver for the growth of the glamping market. Many camping equipment are being designed and developed with a low environmental impact in mind to appeal to environmentally conscious travelers. According to a survey of 2022, over 80% of global travelers said that sustainable tourism was important to them and that they would prefer sustainable travel incentives. The increasing environmental impact of tourism is significantly alarming. The United Nations's World Tourism Organization (UNWTO) declared that global carbon dioxide (CO₂) emissions from tourism-related transport accounted for a significant contributor to climate change. Transport-related emissions from tourism are anticipated to account for 5.3% of all man-made CO₂ emissions by 2030. Moreover, the government authorities of various nations are taking initiatives and implementing policies to combat the climate change threat posed by the tourism sector. For instance, Australia's Tourism Ministers endorsed and launched the National Sustainability Framework and Sustainable Tourism Toolkit in November 2023. Austrade, state and territory governments, and Tourism Australia all worked together to develop and deliver the Framework and Toolkit. The Toolkit is a practical guide for tourism businesses. It helps them to respond to the growing consumer demand for sustainable travel choices. Such initiatives are anticipated to catalyze the demand for sustainable camping equipment in the coming years.

Rise of Social Media Influence and Digital Marketing

The increasing influence of social media and digital marketing is significantly bolstering the market growth. The camping industry is witnessing a surge in social media content as users search for recreational outdoor adventures. Platforms such as Instagram are becoming hotspots for showcasing plush tents, sleek airstreams, and eco-friendly cabins that offer a home away from home. Moreover, influencers and travel bloggers play a key role in this trend, as their posts and stories depicting experiences inspire followers to seek out similar adventures. Additionally, the ease of online bookings and the presence of dedicated platforms and websites for camping are making it more accessible for potential customers. In-app purchase (IAP) revenue in the travel market reached nearly US$ 114.30 Million in 2022. This digital approach simplifies the process of finding and booking these unique accommodations, which further bolsters the camping equipment market growth.

Camping Equipment Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type:

• Backpacks
• Sleeping Bags
• Tents and Accessories
• Cooking Systems and Cookware
• Others
   

Backpacks account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes backpacks, sleeping bags, tents and accessories, cooking systems and cookware, and others. According to the report, backpacks represented the largest segment.

Backpacks are an essential camping accessory for storing and carrying camping gear and personal items. They include daypacks, hydration packs, hiking packs, and expedition backpacks. Various key market players are introducing compact and lightweight backpacks to cater to the unique needs of hikers. For instance, Ushi launched an all-in-one ultra-light sleepless miniaturized trailer, a micro-camping backpack for SUVs. The trailer stands a mere 4.8 feet (1.5 m) high and stretches 7.4 feet (2.3 m) long, from rear bumper to hitch tip. Similarly, in January 2024, OnePlus introduced its latest travel product, the OnePlus Adventure Backpack, alongside the OnePlus 12 series in India. This backpack boasts a rugged design inspired by nature and features the classic OnePlus logo. It is made with durable 900D polyester fabric and resists wrinkles and damage. This backpack also features a water-repellent coating, ensuring protection on rainy days. 

Breakup by Distribution Channel:

• Online
• Offline
   

Offline holds the largest market share

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.

Offline distribution channels are traditional brick-and-mortar retail outlets where individuals can physically visit to purchase camping equipment. They include various types of physical stores, such as outdoor retailers, sporting goods stores, department stores, big-box retailers, and independent retailers. Furthermore, department stores have dedicated sections for outdoor and camping gear, making camping equipment more accessible to a larger consumer base. Various industry players are expanding their stores across the nations to increase their sales and customer base. For instance, in September 2023, French sporting goods brand Decathlon launched a new store in Chennai spanning around 13000 sq. ft. The store is located at Marina Mall, Old Mahabalipuram Road (OMR), Egattur, Chennai. The store provides a wide range of sports apparel and equipment catering to men, women, and children, encompassing diverse categories such as outdoor, water, fitness, racket, team, cycling, running, walking, roller, and target sports. It also features a digital play/experience area spanning 350 sq. ft.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest camping equipment market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share. 

North America has a vast and diverse natural landscape, including national parks, forests, mountains, and coastal areas, which makes it a suitable place for camping and outdoor activities. Grand Canyon and Canadian Rocky Mountains are some of the awe-inspiring locations in North America which were put to good use by campers in 2021 when approximately 25.9 million North American households went to camp in these locations nearly three times annually. Similarly, in 2021, according to the North American Camping Club report, Canada contributed 64% of camping incidents in the region.

Leading Key Players in the Camping Equipment Industry:

Key players are developing lighter and more durable materials and incorporating eco-friendly designs. They are introducing technologically advanced gear, such as solar-powered gadgets and portable water filtration systems. Apart from this, various companies are focusing on sustainability by using recycled materials, reducing waste, and implementing eco-conscious manufacturing processes. They are also developing and marketing eco-friendly camping equipment, such as biodegradable tents and reusable camping gear. In addition, major companies are expanding their online presence by optimizing their websites for e-commerce and partnering with online retailers and marketplaces. They are also engaging with people through social media, online forums, and feedback platforms to gather insights and enhance their products and services based on the preferences and feedback of individuals.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• ADL-Tent LTD.
• AMG Group Ltd.
• Big Agnes Inc.
• Exxel Outdoors LLC
• Gipfel Climbing Equipment
• Hilleberg the Tentmaker
• Johnson Outdoor Inc.
• MontBell Co. Ltd.
• Nemo Equipment Inc.
• Newell Brands
• Nordisk Company AS
• Oase Outdoors ApS
• Western Mountaineering
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global Camping Equipment Market News:

• September 2023: French sporting goods brand Decathlon launched a new store in Chennai spanning around 13000 sq. ft. The store provides a wide range of sports apparel and equipment catering to men, women, and children, encompassing diverse categories such as outdoor, water, fitness, racket, team, cycling, running, walking, roller, and target sports. It also features a digital play/experience area spanning 350 sq. ft. 
• April 2023: UK-based outdoor equipment brand OLPRO announced the release of the OLPRO Float Tent. The tent is manufactured from lightweight and durable materials, including an advanced helium gas system that keeps the tent afloat in the air. It can be easily inflated and deflated, can hold up to four people, and features a comfortable sleeping area that can be separated into two compartments. 
• March 2023: Johnson Outdoor Inc., a leading global innovator of outdoor recreation equipment and technology, entered into an agreement to sell the Eureka, a military and commercial tents product line, of its camping business segment to Rekord Group, a leading company in commercial, event, and military tents and structures.

Camping Equipment Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the camping equipment market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global camping equipment market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the camping equipment industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.