The Canada alternative data market size reached USD 178.75 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,701.54 Million by 2033, exhibiting a growth rate (CAGR) of 35.22% during 2025-2033. Technological advancements, increasing adoption of AI-driven analytics, and growing demand for real-time insights are primary drivers. Regulatory support for data sharing, rising investments in fintech, and expanding data sources fuel innovation. These elements collectively contribute to the steady increase in Canada alternative data market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 178.75 Million |
Market Forecast in 2033 | USD 2,701.54 Million |
Market Growth Rate 2025-2033 | 35.22% |
AI and Machine Learning Integration
The Canada alternative data market growth is significantly influenced by the integration of artificial intelligence and machine learning technologies. For instance, in May 2025, TELUS invested $70 Billion through 2029 to expand Canada’s digital infrastructure, including new Sovereign AI Factories to keep data and AI development within Canada. The investment supports AI innovation and digital inclusion, while enabling data-driven solutions in sectors like agriculture and consumer goods, positioning Canada as a leader in AI and advanced digital services. Financial institutions and asset managers increasingly rely on AI algorithms to process vast volumes of unstructured data, extracting actionable insights for enhanced decision-making. This shift enables more accurate risk assessment, predictive analytics, and portfolio optimization. Furthermore, AI-powered platforms facilitate real-time data processing, which is crucial in the fast-paced financial environment. The adoption of these technologies accelerates innovation, driving demand for alternative datasets that complement traditional financial data. Consequently, AI integration is shaping the competitive landscape, fostering increased efficiency and precision in investment strategies across Canadian markets.
Expansion of Alternative Data Sources
The diversification and expansion of alternative data sources characterize the ongoing development of the Canada alternative data market. Beyond traditional financial indicators, data providers increasingly incorporate datasets from social media, satellite imagery, consumer transactions, and IoT devices. This broad spectrum of data enriches investment analysis and market research, offering novel perspectives on consumer behavior, economic activity, and sector trends. Canadian firms emphasize sourcing region-specific and sector-specific alternative data to tailor investment strategies and improve market forecasting. The expansion of these unconventional datasets contributes significantly to the Canada alternative data market growth by enabling more granular, timely, and comprehensive insights, thus attracting greater interest from institutional investors and asset managers. For instance, in April 2025, Equifax expanded its data and dashboard offerings on Google Cloud Marketplace, adding advanced consumer segmentation, financial insights, automotive and education data suites, and two visualization dashboards for campaign and portfolio analysis. Built on the Equifax Cloud and Google Cloud Platform, these tools enable faster, data-driven decisions for businesses. Equifax was named Google Cloud 2025 Partner of the Year for Data & Analytics, recognizing its innovative solutions and enhanced data accessibility through the Google Cloud Analytics Hub.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user.
Data Type Insights:
The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others.
Industry Insights:
A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others.
End User Insights:
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, Alberta, British Columbia, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Data Types Covered | Credit and Debit Card Transactions, Email Receipts, Geo-location (Foot Traffic) Records, Mobile Application Usage, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, Others |
Industries Covered | Automotive, BFSI, Energy, Industrial, IT and Telecommunications, Media and Entertainment, Real Estate and Construction, Retail, Transportation and Logistics, Others |
End Users Covered | Hedge Fund Operators, Investment Institutions, Retail Companies, Others |
Regions Covered | Ontario, Quebec, Alberta, British Columbia, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: