Canada Alternative Data Market

Canada Alternative Data Market Overview: 

The Canada alternative data market size reached USD 178.75 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,701.54 Million by 2033, exhibiting a growth rate (CAGR) of 35.22% during 2025-2033. Technological advancements, increasing adoption of AI-driven analytics, and growing demand for real-time insights are primary drivers. Regulatory support for data sharing, rising investments in fintech, and expanding data sources fuel innovation. These elements collectively contribute to the steady increase in Canada alternative data market share.

Canada Alternative Data Market Trends: 

AI and Machine Learning Integration

The Canada alternative data market growth is significantly influenced by the integration of artificial intelligence and machine learning technologies. For instance, in May 2025, TELUS invested $70 Billion through 2029 to expand Canada’s digital infrastructure, including new Sovereign AI Factories to keep data and AI development within Canada. The investment supports AI innovation and digital inclusion, while enabling data-driven solutions in sectors like agriculture and consumer goods, positioning Canada as a leader in AI and advanced digital services. Financial institutions and asset managers increasingly rely on AI algorithms to process vast volumes of unstructured data, extracting actionable insights for enhanced decision-making. This shift enables more accurate risk assessment, predictive analytics, and portfolio optimization. Furthermore, AI-powered platforms facilitate real-time data processing, which is crucial in the fast-paced financial environment. The adoption of these technologies accelerates innovation, driving demand for alternative datasets that complement traditional financial data. Consequently, AI integration is shaping the competitive landscape, fostering increased efficiency and precision in investment strategies across Canadian markets.

Expansion of Alternative Data Sources

The diversification and expansion of alternative data sources characterize the ongoing development of the Canada alternative data market. Beyond traditional financial indicators, data providers increasingly incorporate datasets from social media, satellite imagery, consumer transactions, and IoT devices. This broad spectrum of data enriches investment analysis and market research, offering novel perspectives on consumer behavior, economic activity, and sector trends. Canadian firms emphasize sourcing region-specific and sector-specific alternative data to tailor investment strategies and improve market forecasting. The expansion of these unconventional datasets contributes significantly to the Canada alternative data market growth by enabling more granular, timely, and comprehensive insights, thus attracting greater interest from institutional investors and asset managers. For instance, in April 2025, Equifax expanded its data and dashboard offerings on Google Cloud Marketplace, adding advanced consumer segmentation, financial insights, automotive and education data suites, and two visualization dashboards for campaign and portfolio analysis. Built on the Equifax Cloud and Google Cloud Platform, these tools enable faster, data-driven decisions for businesses. Equifax was named Google Cloud 2025 Partner of the Year for Data & Analytics, recognizing its innovative solutions and enhanced data accessibility through the Google Cloud Analytics Hub.

Canada Alternative Data Market Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for 2025-2033. Our report has categorized the market based on data type, industry, and end user. 

Data Type Insights: 

• Credit and Debit Card Transactions 
• Email Receipts 
• Geo-location (Foot Traffic) Records 
• Mobile Application Usage 
• Satellite and Weather Data 
• Social and Sentiment Data 
• Web Scraped Data 
• Web Traffic 
• Others

The report has provided a detailed breakup and analysis of the market based on the data type. This includes credit and debit card transactions, email receipts, geo-location (foot traffic) records, mobile application usage, satellite and weather data, social and sentiment data, web scraped data, web traffic, and others. 

Industry Insights: 

• Automotive 
• BFSI 
• Energy 
• Industrial 
• IT and Telecommunications 
• Media and Entertainment 
• Real Estate and Construction 
• Retail 
• Transportation and Logistics 
• Others 

A detailed breakup and analysis of the market based on the industry have also been provided in the report. This includes automotive, BFSI, energy, industrial, IT and telecommunications, media and entertainment, real estate and construction, retail, transportation and logistics, and others. 

End User Insights: 

• Hedge Fund Operators 
• Investment Institutions 
• Retail Companies 
• Others 

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes hedge fund operators, investment institutions, retail companies, and others. 

Regional Insights: 

• Ontario 
• Quebec 
• Alberta 
• British Columbia 
• Others 

The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, Alberta, British Columbia, and others. 

Competitive Landscape: 

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. 

Canada Alternative Data Market News:

• In June 2025, Bloomberg upgraded its alternative data offerings on the Terminal’s {ALTD<GO>} platform by incorporating Similarweb’s web traffic analytics. This enhancement delivers investors real-time insights into the digital performance of more than 3,000 public and private companies globally. Similarweb’s data, gathered from over 200 million devices across 190 countries, provides detailed daily intelligence that helps users detect market shifts and assess key performance metrics. This update complements existing data from Placer.ai and Bloomberg Second Measure, allowing for deeper analysis of digital trends and supporting more informed investment decisions in rapidly changing markets.
• In November 2024, Goldman Sachs leveraged alternative data, such as customer sentiment surveys and real-time credit card transactions, to improve retail trend predictions, especially for the holiday season. By partnering with firms like HundredX and Facteus, Goldman gained faster, more detailed insights into consumer behavior, outperforming traditional data sources. This approach reflected a broader market shift toward alternative data, driving innovative investment strategies and reshaping economic analysis worldwide
• In July 2024, Inverite Insights Inc., a Vancouver-based AI-driven financial data aggregator, partnered with Flovver to integrate its proprietary Risk Score and Alternative Credit Data into Flovver’s FinX loan management system. This collaboration enhances lenders’ risk assessment by leveraging machine learning for accurate financial transaction analysis, improving loan evaluations, decision-making, and underwriting efficiency across Canada’s lending sector.

Canada Alternative Data Market Report Coverage: 

Key Questions Answered in This Report: 

• How has the Canada alternative data market performed so far and how will it perform in the coming years? 
• What is the breakup of the Canada alternative data market on the basis of data type? 
• What is the breakup of the Canada alternative data market on the basis of industry? 
• What is the breakup of the Canada alternative data market on the basis of end user? 
• What is the breakup of the Canada alternative data market on the basis of region? 
• What are the various stages in the value chain of the Canada alternative data market?
• What are the key driving factors and challenges in the Canada alternative data market? 
• What is the structure of the Canada alternative data market and who are the key players? 
• What is the degree of competition in the Canada alternative data market?

Key Benefits for Stakeholders: 

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Canada alternative data market from 2019-2033. 
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Canada alternative data market. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Canada alternative data industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.