Canada Hair Care Market

Canada Hair Care Market Overview:

The Canada hair care market size reached USD 1,819.84 Million in 2024. Looking forward, the market is expected to reach USD 2,558.99 Million by 2033, exhibiting a growth rate (CAGR) of 3.86% during 2025-2033. The market is fueled by rising consumer focus on personal grooming, growing demand for organic and sulfate-free products, and increased awareness about scalp health. Innovation in product formulations and targeted marketing across digital platforms is enhancing brand visibility and customer engagement. These elements are collectively boosting the growth of the Canada hair care market share.

Canada Hair Care Market Trends:

Rising Demand for Natural and Organic Hair Products

Consumers in Canada are increasingly favoring hair care products made from natural, organic, and chemical-free ingredients. The increase in awareness of the adverse impact of sulfates, parabens, and artificial perfumes has prompted movements toward cleaner and more sustainable formulas. Brands are reckoning by launching plant-based shampoos, conditioners, and treatment products augmented with botanical ingredients such as aloe vera, argan oil, and tea tree. The trend goes alongside the rising environmental and health awareness, especially among Millennials and Gen Z. Retailers and online stores offer to retailers and e-commerce stores are increasing shelf space to green beauty brands, which also contributes to market growth. This clean beauty movement has helped premium natural hair care products gain mainstream acceptance and customer loyalty, significantly contributing to the Canada hair care market growth. For instance, in November 2024, DESIGNME, a salon-originated Canadian hair care brand known for its professional-grade, vegan formulations, revealed its entry into the US market through a new retail collaboration with Nordstrom.

Rising Focus on Scalp Health and Targeted Hair Treatments

Scalp care is becoming a central focus in the Canadian hair care market, with consumers increasingly treating scalp issues as part of their overall wellness routines. Rising concerns about dandruff, hair thinning, and product buildup have led to demand for targeted solutions such as scalp serums, exfoliating scrubs, anti-inflammatory shampoos, and hair growth treatments. The popularity of skinification—treating hair and scalp like skincare—has led brands to innovate with active ingredients like niacinamide, salicylic acid, and biotin. Educational marketing and dermatologist-endorsed formulations are further enhancing trust and adoption. This shift toward problem-specific and preventative care is creating new product segments and revenue streams in the evolving Canadian hair care market.

Canada Hair Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Shampoo
• Hair Color
• Conditioner
• Hair Styling Products
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes shampoo, hair color, conditioner, hair styling products, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retailers
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online retailers, and others.

Regional Insights:

• Ontario
• Quebec
• Alberta
• British Columbia
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, Alberta, British Columbia, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Canada Hair Care Market News:

• In June 2025, Estée Lauder, the leading brand under The Estée Lauder Companies, officially launched in Amazon.ca’s Premium Beauty store. This strategic move expands access to Estée Lauder’s renowned skincare, top-tier makeup, and signature fragrances for customers throughout Canada, offering the convenience of Amazon’s platform. The brand initially made its debut on Amazon.com’s Premium Beauty store in Fall 2024.
• In September 2024, Sephora Canada launched Fenty Hair by Rihanna across its retail locations and online store. This debut marks the first time all Fenty beauty categories are available together in one destination across North America, with U.S. Sephora stores also featuring the new haircare line.

Canada Hair Care Market Report Coverage:

Key Questions Answered in This Report:

• How has the Canada hair care market performed so far and how will it perform in the coming years?
• What is the breakup of the Canada hair care market on the basis of product types?
• What is the breakup of the Canada hair care market on the basis of distribution channel?
• What is the breakup of the Canada hair care market on the basis of region?
• What are the various stages in the value chain of the Canada hair care market? 
• What are the key driving factors and challenges in the Canada hair care market?
• What is the structure of the Canada hair care market and who are the key players?
• What is the degree of competition in the Canada hair care market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Canada hair care market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Canada hair care market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Canada hair care industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.