Canada Lingerie Market

Canada Lingerie Market Overview:

The Canada lingerie market size reached USD 1.80 Billion in 2024. Looking forward, the market is expected to reach USD 3.04 Billion by 2033, exhibiting a growth rate (CAGR) of 5.39% during 2025-2033. The market is evolving through rising consumer interest in comfort, inclusivity, and sustainability, supported by digital transformation and a balance between established national brands and innovative online players. Retailers are responding with diverse sizing, eco-friendly materials, and immersive online experiences, reshaping competitive positioning and enhancing the Canada lingerie market share.

Canada Lingerie Market Trends:

Focus on Body Positivity and Inclusive Sizing

A growing emphasis on body positivity and diversity is a major force reshaping the Canadian lingerie market. Consumers are demanding brands that have an extended range of sizes, shades, and fashions to suit different body shapes and gender identities. The Knix and la Vie en Rose retailers are adding to inclusive product lines with unretouched campaigns and bodies that sound authentic. Such a change targets an underrepresented segment of the market, thereby increasing brand loyalty and customer loyalty. Through inclusivity, the brands achieve social expectations and reach new consumer bases. In a competitive retail environment, this approach differentiates brands, builds trust, and contributes significantly to the overall growth of the Canadian lingerie sector.

Rise of Sustainable and Ethical Consumerism

Sustainability has become a crucial factor driving in the Canada lingerie market growth, as consumers prioritize environmental responsibility and ethical production. Shoppers are increasingly drawn to brands that use organic fabrics, recycled materials, and transparent supply chains. This trend reflects broader lifestyle changes where consumers favor low-impact fashion choices and expect businesses to align with eco-conscious values. Companies that commit to sustainability, through eco-friendly packaging, carbon-neutral operations, and ethical labor practices, gain a competitive edge and long-term consumer trust. Both legacy and emerging brands are integrating these principles into their design and marketing strategies. As regulatory scrutiny on fast fashion intensifies and demand for accountability grows, the lingerie segment in Canada is evolving toward cleaner, greener production models that appeal to today’s informed, values-driven buyers.

Expansion of E-Commerce and Tech-Enhanced Shopping

Digital innovation and the growing preference for online shopping are fueling the expansion of Canada’s lingerie market. Consumers increasingly rely on e-commerce platforms offering convenience, privacy, and personalized experiences when buying intimate apparel. Tools like virtual fittings, AI-based size recommendations, and augmented reality try-ons are reducing return rates and enhancing buyer confidence. Direct-to-consumer brands like Knix have leveraged digital-first strategies to build strong community engagement, while traditional retailers invest in omnichannel platforms to stay competitive. Additionally, influencer-driven marketing on platforms like Instagram and TikTok has played a significant role in shaping consumer choices and driving brand discovery. With seamless user experiences and smart product suggestions, tech-driven retail continues to transform lingerie shopping in Canada, leading to sustained market growth and wider customer reach.

Canada Lingerie Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, material, price range, and distribution channel.

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes brassiere, knickers or panties, shapewear, and others.

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes cotton, silk, satin, nylon, and others.

Price Range Insights:

• Economy
• Premium

A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes economy and premium.

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes mass merchandizers, specialized stores, online stores, and others.

Regional Insights:

• Ontario
• Quebec
• Alberta
• British Columbia
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, Alberta, British Columbia, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Canada Lingerie Market News:

• In July 2023, Canadian lingerie and sleepwear label La Vie en Rose teamed up with the Apparel Group, known for housing brands like Aldo, Charles & Keith, and Bath & Body Works, to mark its entry into the Indian market. This strategic alliance aims to introduce La Vie en Rose’s offerings to Indian consumers through the Apparel Group’s established retail network.

Canada Lingerie Market Report Coverage:

Key Questions Answered in This Report:

• How has the Canada lingerie market performed so far and how will it perform in the coming years?
• What is the breakup of the Canada lingerie market on the basis of product type?
• What is the breakup of the Canada lingerie market on the basis of material?
• What is the breakup of the Canada lingerie market on the basis of price range?
• What is the breakup of the Canada lingerie market on the basis of distribution channel?
• What is the breakup of the Canada lingerie market on the basis of region?
• What are the various stages in the value chain of the Canada lingerie market? 
• What are the key driving factors and challenges in the Canada lingerie market?
• What is the structure of the Canada lingerie market and who are the key players?
• What is the degree of competition in the Canada lingerie market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Canada lingerie market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Canada lingerie market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Canada lingerie industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.