The Canada toys market size reached USD 2.28 Billion in 2024. Looking forward, the market is expected to reach USD 4.06 Billion by 2033, exhibiting a growth rate (CAGR) of 5.94% during 2025-2033. The market is driven by rising demand for educational toys, increased licensing of popular entertainment franchises, and growing focus on sustainable and tech-integrated products. Seasonal sales, online retail expansion, and innovation in product design also support market growth. These trends collectively influence consumer preferences and competition in the industry, fueling the Canada toys market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 2.28 Billion |
Market Forecast in 2033 | USD 4.06 Billion |
Market Growth Rate 2025-2033 | 5.94% |
Rising Demand for Educational and STEM-Focused Toys
Canadian parents and educators increasingly prioritize toys that support learning and cognitive development, sparking a notable shift toward educational and STEM products. Sets such as building kits, puzzles, and science-oriented toys are gaining popularity as they offer developmental benefits from early childhood through the school years. This trend is reinforced by strong consumer interest in cognitive-enhancement playthings, as shown by the booming Canadian educational toys segment and its rapid growth trajectory. The emphasis on learning through play supports long‑term skill building in areas like problem‑solving, creativity, and analytical reasoning. Educational toy makers are responding with increasingly sophisticated products, including design-based and interactive kits, ensuring this factor continues to shape the industry’s direction. For instance, in July 2024, Staples Canada expanded its focus on children by introducing over 100 new Staples Kids Learn + Play concepts in stores across Canada. The idea is an area for play focused on learning, containing a carefully chosen variety of toys and instructional resources. At first, the concept was offered to customers in just eight locations, marking Staples Canada’s biggest single-year growth for the office supply company.
Integration of Technology and Digital Features
The Canada toys market growth is also driven by the incorporation of digital technologies, such as AI, augmented reality, and interactive screens, into traditional toys, which is transforming play experiences in Canada. For instance, in December 2023, Curio, a newly launched tech toy brand, is entering the AI toy space with a lineup of interactive plush companions capable of engaging in full conversations. The brand is debuting three AI-powered plush characters, Grok, Gabbo, and Grem, designed to offer children a screen-free tech play experience. In a unique twist, Canadian artist Grimes has joined the initiative as both a voice actor for one of the characters and a strategic investor and advisor. With this launch, Curio aims to blend soft toy comfort with advanced artificial intelligence, redefining how kids interact with technology. Tech-enhanced toys capture children’s attention and provide immersive experiences, blending physical play with on-screen feedback and app-based interactions. This trend reflects broader consumer preferences: parents seek engaging, value‑added products that combine entertainment with education. Brands like LEGO and Spin Master are innovating with hybrid toys that bridge analog and digital play, catering to children’s tech fluency. As a result, the market sees higher levels of engagement, repeat usage, and premium pricing, elevating both product innovation and competitiveness across Canadian retailers.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, age group, and sales channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.
Age Group Insights:
A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.
Sales Channel Insights:
A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, Alberta, British Columbia, and others.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, Others |
Age Groups Covered | Up to 5 Years, 5 to 10 Years, Above 10 Years |
Sales Channels Covered | Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, Others |
Regions Covered | Ontario, Quebec, Alberta, British Columbia, Others |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: