Canada Toys Market

Canada Toys Market Overview:

The Canada toys market size reached USD 2.28 Billion in 2024. Looking forward, the market is expected to reach USD 4.06 Billion by 2033, exhibiting a growth rate (CAGR) of 5.94% during 2025-2033. The market is driven by rising demand for educational toys, increased licensing of popular entertainment franchises, and growing focus on sustainable and tech-integrated products. Seasonal sales, online retail expansion, and innovation in product design also support market growth. These trends collectively influence consumer preferences and competition in the industry, fueling the Canada toys market share.

Canada Toys Market Trends:

Rising Demand for Educational and STEM-Focused Toys

Canadian parents and educators increasingly prioritize toys that support learning and cognitive development, sparking a notable shift toward educational and STEM products. Sets such as building kits, puzzles, and science-oriented toys are gaining popularity as they offer developmental benefits from early childhood through the school years. This trend is reinforced by strong consumer interest in cognitive-enhancement playthings, as shown by the booming Canadian educational toys segment and its rapid growth trajectory. The emphasis on learning through play supports long‑term skill building in areas like problem‑solving, creativity, and analytical reasoning. Educational toy makers are responding with increasingly sophisticated products, including design-based and interactive kits, ensuring this factor continues to shape the industry’s direction. For instance, in July 2024, Staples Canada expanded its focus on children by introducing over 100 new Staples Kids Learn + Play concepts in stores across Canada. The idea is an area for play focused on learning, containing a carefully chosen variety of toys and instructional resources. At first, the concept was offered to customers in just eight locations, marking Staples Canada’s biggest single-year growth for the office supply company.

Integration of Technology and Digital Features

The Canada toys market growth is also driven by the incorporation of digital technologies, such as AI, augmented reality, and interactive screens, into traditional toys, which is transforming play experiences in Canada. For instance, in December 2023, Curio, a newly launched tech toy brand, is entering the AI toy space with a lineup of interactive plush companions capable of engaging in full conversations. The brand is debuting three AI-powered plush characters, Grok, Gabbo, and Grem, designed to offer children a screen-free tech play experience. In a unique twist, Canadian artist Grimes has joined the initiative as both a voice actor for one of the characters and a strategic investor and advisor. With this launch, Curio aims to blend soft toy comfort with advanced artificial intelligence, redefining how kids interact with technology. Tech-enhanced toys capture children’s attention and provide immersive experiences, blending physical play with on-screen feedback and app-based interactions. This trend reflects broader consumer preferences: parents seek engaging, value‑added products that combine entertainment with education. Brands like LEGO and Spin Master are innovating with hybrid toys that bridge analog and digital play, catering to children’s tech fluency. As a result, the market sees higher levels of engagement, repeat usage, and premium pricing, elevating both product innovation and competitiveness across Canadian retailers.

Canada Toys Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, age group, and sales channel.

Product Type Insights:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others.

Age Group Insights:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes up to 5 years, 5 to 10 years, and above 10 years.

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, department stores, online stores, and others.

Regional Insights:

• Ontario
• Quebec
• Alberta
• British Columbia
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, Alberta, British Columbia, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Canada Toys Market News:

• In December 2024, Toys“R”Us Canada received a major financial uplift through a C$120 Million funding arrangement facilitated by global asset specialist Gordon Brothers. The package comprises a C$100 Million first-lien revolving credit line and a C$20 Million first-in, last-out term loan. This capital infusion is intended to meet the specialty toy and baby retailer’s continuing credit requirements while reinforcing its wider business strategy.
• In August 2024, Slida Global PTY, renowned for its innovative 3D interlocking puzzle designs, unveiled a strategic alliance with Duncan Toys to strengthen its presence across North America. Through this partnership, Slida’s cutting-edge puzzle products will now enter both the Canadian and US markets, representing a major milestone in the brand’s regional expansion journey.

Canada Toys Market Report Coverage:

Key Questions Answered in This Report:

• How has the Canada toys market performed so far and how will it perform in the coming years?
• What is the breakup of the Canada toys market on the basis of product type?
• What is the breakup of the Canada toys market on the basis of age group?
• What is the breakup of the Canada toys market on the basis of sales channel?
• What is the breakup of the Canada toys market on the basis of region?
• What are the various stages in the value chain of the Canada toys market? 
• What are the key driving factors and challenges in the Canada toys market?
• What is the structure of the Canada toys market and who are the key players?
• What is the degree of competition in the Canada toys market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Canada toys market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Canada toys market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Canada toys industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.