Inquire Before Buying
Speak to an Analyst 
Request Brochure 
Request CustomizationIMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
Read More
Central Asia E-Commerce Market Report by Product Type (Home Appliances and Electronics, Clothing and Footwear, Beauty and Personal Care, Groceries, Books, and Others), Transaction (Business-to-Business, Business-to-Consumer, Consumer-to-Consumer, and Others), Payment Mode (Cash Payment, Bank Transfer, Card Payment, Digital Wallet, and Others), and Country 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A3543
Buy Now
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Central Asia E-Commerce Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Home Appliances and Electronics
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Clothing and Footwear
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Beauty and Personal Care
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Groceries
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Books
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Transaction
7.1 Business-to-Business
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Business-to-Consumer
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Consumer-to-Consumer
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Payment Mode
8.1 Cash Payment
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bank Transfer
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Card Payment
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Digital Wallet
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Country
9.1 Kazakhstan
9.1.1 Market Trends
9.1.2 Market Breakup by Product Type
9.1.3 Market Breakup by Transaction
9.1.4 Market Breakup by Payment Mode
9.1.5 Market Forecast
9.2 Uzbekistan
9.2.1 Market Trends
9.2.2 Market Breakup by Product Type
9.2.3 Market Breakup by Transaction
9.2.4 Market Breakup by Payment Mode
9.2.5 Market Forecast
9.3 Kyrgyzstan
9.3.1 Market Trends
9.3.2 Market Breakup by Product Type
9.3.3 Market Breakup by Transaction
9.3.4 Market Breakup by Payment Mode
9.3.5 Market Forecast
9.4 Tajikistan
9.4.1 Market Trends
9.4.2 Market Breakup by Product Type
9.4.3 Market Breakup by Transaction
9.4.4 Market Breakup by Payment Mode
9.4.5 Market Forecast
9.5 Turkmenistan
9.5.1 Market Trends
9.5.2 Market Breakup by Product Type
9.5.3 Market Breakup by Transaction
9.5.4 Market Breakup by Payment Mode
9.5.5 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Air Astana JSC
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.2 AliExpress (Alibaba Group)
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 Amazon.com, Inc.
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.3.3 Financials
13.3.3.4 SWOT Analysis
13.3.4 Arba.uz
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.5 ChocoFamily Holding
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.6 eBay Inc.
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.6.3 Financials
13.3.6.4 SWOT Analysis
13.3.7 eSavdo
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 Kaspi Magazin (Kaspi.kz, AO)
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.8.3 Financials
13.3.9 Kolesa.kz
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.10 Lamoda.kz
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
13.3.11 OLX Group (Naspers(Prosus))
13.3.11.1 Company Overview
13.3.11.2 Product Portfolio
13.3.11.3 Financials
13.3.12 Sulpak
13.3.12.1 Company Overview
13.3.12.2 Product Portfolio
13.3.13 Svetofor
13.3.13.1 Company Overview
13.3.13.2 Product Portfolio
13.3.14 Technodom.kz
13.3.14.1 Company Overview
13.3.14.2 Product Portfolio
13.3.15 Wildberries
13.3.15.1 Company Overview
13.3.15.2 Product Portfolio
List of Figures
Figure 1: Central Asia: E-Commerce Market: Major Drivers and Challenges
Figure 2: Central Asia: E-Commerce Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Central Asia: E-Commerce Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Central Asia: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 5: Central Asia: E-Commerce (Home Appliances and Electronics) Market: Sales Value (in Million US$), 2018 & 2023
Figure 6: Central Asia: E-Commerce (Home Appliances and Electronics) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 7: Central Asia: E-Commerce (Clothing and Footwear) Market: Sales Value (in Million US$), 2018 & 2023
Figure 8: Central Asia: E-Commerce (Clothing and Footwear) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 9: Central Asia: E-Commerce (Beauty and Personal Care) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Central Asia: E-Commerce (Beauty and Personal Care) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Central Asia: E-Commerce (Groceries) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Central Asia: E-Commerce (Groceries) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Central Asia: E-Commerce (Books) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Central Asia: E-Commerce (Books) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Central Asia: E-Commerce (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Central Asia: E-Commerce (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Central Asia: E-Commerce Market: Breakup by Transaction (in %), 2023
Figure 18: Central Asia: E-Commerce (Business to Business) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Central Asia: E-Commerce (Business to Business) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Central Asia: E-Commerce (Business to Consumer) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Central Asia: E-Commerce (Business to Consumer) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Central Asia: E-Commerce (Consumer to Consumer) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Central Asia: E-Commerce (Consumer to Consumer) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: Central Asia: E-Commerce (Other Transaction Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: Central Asia: E-Commerce (Other Transaction Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Central Asia: E-Commerce Market: Breakup by Payment Mode (in %), 2023
Figure 27: Central Asia: E-Commerce (Cash Payment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Central Asia: E-Commerce (Cash Payment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Central Asia: E-Commerce (Bank Transfer) Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Central Asia: E-Commerce (Bank Transfer) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Central Asia: E-Commerce (Card Payment) Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Central Asia: E-Commerce (Card Payment) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Central Asia: E-Commerce (Digital Wallet) Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Central Asia: E-Commerce (Digital Wallet) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Central Asia: E-Commerce (Other Payment Modes) Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Central Asia: E-Commerce (Other Payment Modes) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: Central Asia: E-Commerce Market: Breakup by Country (in %), 2023
Figure 38: Kazakhstan: E-Commerce Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: Kazakhstan: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 40: Kazakhstan: E-Commerce Market: Breakup by Transaction (in %), 2023
Figure 41: Kazakhstan: E-Commerce Market: Breakup by Payment Mode (in %), 2023
Figure 42: Kazakhstan: E-Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Uzbekistan: E-Commerce Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Uzbekistan: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 45: Uzbekistan: E-Commerce Market: Breakup by Transaction (in %), 2023
Figure 46: Uzbekistan: E-Commerce Market: Breakup by Payment Mode (in %), 2023
Figure 47: Uzbekistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: Kyrgyzstan: E-Commerce Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: Kyrgyzstan: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 50: Kyrgyzstan: E-Commerce Market: Breakup by Transaction (in %), 2023
Figure 51: Kyrgyzstan: E-Commerce Market: Breakup by Payment Mode (in %), 2023
Figure 52: Kyrgyzstan: E-Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: Tajikistan: E-Commerce Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: Tajikistan: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 55: Tajikistan: E-Commerce Market: Breakup by Transaction (in %), 2023
Figure 56: Tajikistan: E-Commerce Market: Breakup by Payment Mode (in %), 2023
Figure 57: Tajikistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: Turkmenistan: E-Commerce Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: Turkmenistan: E-Commerce Market: Breakup by Product Type (in %), 2023
Figure 60: Turkmenistan: E-Commerce Market: Breakup by Transaction (in %), 2023
Figure 61: Turkmenistan: E-Commerce Market: Breakup by Payment Mode (in %), 2023
Figure 62: Turkmenistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Central Asia: E-Commerce Industry: SWOT Analysis
Figure 64: Central Asia: E-Commerce Industry: Value Chain Analysis
Figure 65: E-Commerce Workflow
Figure 66: Central Asia: E-Commerce Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Central Asia: E-Commerce Market: Key Industry Highlights, 2023 and 2032
Table 2: Central Asia: E-Commerce Market: Breakup by Product Type (in Million US$), 2018 & 2023
Table 3: Central Asia: E-Commerce Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
Table 4: Central Asia: E-Commerce Market: Breakup by Transaction (in Million US$), 2018 & 2023
Table 5: Central Asia: E-Commerce Market Forecast: Breakup by Transaction (in Million US$), 2024-2032
Table 6: Central Asia: E-Commerce Market: Breakup by Payment Mode (in Million US$), 2018 & 2023
Table 7: Central Asia: E-Commerce Market Forecast: Breakup by Payment Mode (in Million US$), 2024-2032
Table 8: Central Asia: E-Commerce Market: Breakup by Country (in Million US$), 2018 & 2023
Table 9: Central Asia: E-Commerce Market Forecast: Breakup by Country (in Million US$), 2024-2032
Table 10: Central Asia: E-Commerce Market Structure
Table 11: Central Asia: E-Commerce Market: Key Players
Purchase options
Benefits of Customization
Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-713-2163
Email: sales@imarcgroup.com
Client Testimonials
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
Read More
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
Read More
Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.
Read More.webp)
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
Read More
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
Read More
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
Read More
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
Read More
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
Read More.webp){kind=logo}
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
Read More
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
Read More