Market Overview:
The Central Asia E-commerce market size reached US$ 8.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 66.8 Billion by 2028, exhibiting a growth rate (CAGR) of 39.11% during 2023-2028.
Electronic-commerce, commonly known as E-commerce, refers to the commercial transaction of goods or services over the internet. The transactions are primarily based on numerous business models, including business to business (B2B), business to customer (B2C), customer to business (C2B), and customer to customer (C2C). E-commerce platforms offer numerous benefits over the conventional brick-and-mortar retail solutions, such as reduced inventory cost, higher profit margins, various discounts, enhanced delivery of goods and services, etc. As a result, these platforms are extensively adopted across various sectors, such as travel and leisure, FMCG, consumer electronics, retail, financial services, etc.
In Central Asia, the rising internet connectivity coupled with the increasing penetration of smart devices is currently propelling the market for e-commerce. Furthermore, the growing adoption of e-commerce platforms by numerous business organizations for minimizing overhead operational costs, improving business efficiency, and expanding consumer base, is also driving the market growth in the region. Additionally, the rising consumer inclination towards online retail stores, particularly among the millennial population, for hassle-free shopping experience is further augmenting the demand for e-commerce platforms in Central Asia. Apart from this, the growing number of government policies to support domestic e-commerce-based startups and to improve logistics and postal services in the region is also propelling the market. The rising integration of e-commerce platforms with various advanced technologies, such as artificial intelligence, machine learning, cloud computing, etc., is further catalyzing the Central Asia market. In the coming years, several innovations in the point-of-sale terminals, mobile payment solutions, and app-based commercial platforms will continue to augment the E-commerce market in Central Asia.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Central Asia E-commerce market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on product type, transaction and payment mode.
Breakup by Product Type:
- Home Appliances and Electronics
- Clothing and Footwear
- Beauty and Personal Care
- Groceries
- Books
- Others
Breakup by Transaction:
- Business-to-Business
- Business-to-Consumer
- Consumer-to-Consumer
- Others
Breakup by Payment Mode:
- Cash Payment
- Bank Transfer
- Card Payment
- Digital Wallet
- Others
Breakup by Country:
- Kazakhstan
- Uzbekistan
- Kyrgyzstan
- Tajikistan
- Turkmenistan
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Air Astana JSC, AliExpress (Alibaba Group), Amazon.com Inc., Arba.uz, ChocoFamily Holding, eBay Inc., eSavdo, Kaspi Magazin (Kaspi.kz, AO), Kolesa.kz, Lamoda.kz, OLX Group (Naspers(Prosus)), Sulpak, Svetofor, Technodom.kz and Wildberries.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2022 |
| Historical Period |
2017-2022 |
| Forecast Period |
2023-2028 |
| Units |
US$ Billion |
| Segment Coverage |
Product Type, Transaction, Payment Mode, Country |
| Countries Covered |
Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Turkmenistan |
| Companies Covered |
Air Astana JSC, AliExpress (Alibaba Group), Amazon.com Inc., Arba.uz, ChocoFamily Holding, eBay Inc., eSavdo, Kaspi Magazin (Kaspi.kz, AO), Kolesa.kz, Lamoda.kz, OLX Group (Naspers(Prosus)), Sulpak, Svetofor, Technodom.kz and Wildberries |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Central Asia E-Commerce Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Home Appliances and Electronics
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Clothing and Footwear
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Beauty and Personal Care
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Groceries
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Books
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Transaction
7.1 Business-to-Business
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Business-to-Consumer
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Consumer-to-Consumer
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Payment Mode
8.1 Cash Payment
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bank Transfer
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Card Payment
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Digital Wallet
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Country
9.1 Kazakhstan
9.1.1 Market Trends
9.1.2 Market Breakup by Product Type
9.1.3 Market Breakup by Transaction
9.1.4 Market Breakup by Payment Mode
9.1.5 Market Forecast
9.2 Uzbekistan
9.2.1 Market Trends
9.2.2 Market Breakup by Product Type
9.2.3 Market Breakup by Transaction
9.2.4 Market Breakup by Payment Mode
9.2.5 Market Forecast
9.3 Kyrgyzstan
9.3.1 Market Trends
9.3.2 Market Breakup by Product Type
9.3.3 Market Breakup by Transaction
9.3.4 Market Breakup by Payment Mode
9.3.5 Market Forecast
9.4 Tajikistan
9.4.1 Market Trends
9.4.2 Market Breakup by Product Type
9.4.3 Market Breakup by Transaction
9.4.4 Market Breakup by Payment Mode
9.4.5 Market Forecast
9.5 Turkmenistan
9.5.1 Market Trends
9.5.2 Market Breakup by Product Type
9.5.3 Market Breakup by Transaction
9.5.4 Market Breakup by Payment Mode
9.5.5 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Air Astana JSC
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.2 AliExpress (Alibaba Group)
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.3 Amazon.com, Inc.
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.3.3 Financials
13.3.3.4 SWOT Analysis
13.3.4 Arba.uz
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.5 ChocoFamily Holding
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.6 eBay Inc.
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.6.3 Financials
13.3.6.4 SWOT Analysis
13.3.7 eSavdo
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 Kaspi Magazin (Kaspi.kz, AO)
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.8.3 Financials
13.3.9 Kolesa.kz
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.10 Lamoda.kz
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
13.3.11 OLX Group (Naspers(Prosus))
13.3.11.1 Company Overview
13.3.11.2 Product Portfolio
13.3.11.3 Financials
13.3.12 Sulpak
13.3.12.1 Company Overview
13.3.12.2 Product Portfolio
13.3.13 Svetofor
13.3.13.1 Company Overview
13.3.13.2 Product Portfolio
13.3.14 Technodom.kz
13.3.14.1 Company Overview
13.3.14.2 Product Portfolio
13.3.15 Wildberries
13.3.15.1 Company Overview
13.3.15.2 Product Portfolio
List of Figures
Figure 1: Central Asia: E-Commerce Market: Major Drivers and Challenges
Figure 2: Central Asia: E-Commerce Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Central Asia: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Central Asia: E-Commerce Market: Breakup by Product Type (in %), 2022
Figure 5: Central Asia: E-Commerce (Home Appliances and Electronics) Market: Sales Value (in Million US$), 2017 & 2022
Figure 6: Central Asia: E-Commerce (Home Appliances and Electronics) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 7: Central Asia: E-Commerce (Clothing and Footwear) Market: Sales Value (in Million US$), 2017 & 2022
Figure 8: Central Asia: E-Commerce (Clothing and Footwear) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 9: Central Asia: E-Commerce (Beauty and Personal Care) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Central Asia: E-Commerce (Beauty and Personal Care) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Central Asia: E-Commerce (Groceries) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Central Asia: E-Commerce (Groceries) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Central Asia: E-Commerce (Books) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Central Asia: E-Commerce (Books) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Central Asia: E-Commerce (Other Product Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Central Asia: E-Commerce (Other Product Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Central Asia: E-Commerce Market: Breakup by Transaction (in %), 2022
Figure 18: Central Asia: E-Commerce (Business to Business) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Central Asia: E-Commerce (Business to Business) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Central Asia: E-Commerce (Business to Consumer) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Central Asia: E-Commerce (Business to Consumer) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Central Asia: E-Commerce (Consumer to Consumer) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Central Asia: E-Commerce (Consumer to Consumer) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Central Asia: E-Commerce (Other Transaction Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Central Asia: E-Commerce (Other Transaction Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Central Asia: E-Commerce Market: Breakup by Payment Mode (in %), 2022
Figure 27: Central Asia: E-Commerce (Cash Payment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Central Asia: E-Commerce (Cash Payment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Central Asia: E-Commerce (Bank Transfer) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Central Asia: E-Commerce (Bank Transfer) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Central Asia: E-Commerce (Card Payment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Central Asia: E-Commerce (Card Payment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Central Asia: E-Commerce (Digital Wallet) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Central Asia: E-Commerce (Digital Wallet) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Central Asia: E-Commerce (Other Payment Modes) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Central Asia: E-Commerce (Other Payment Modes) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Central Asia: E-Commerce Market: Breakup by Country (in %), 2022
Figure 38: Kazakhstan: E-Commerce Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Kazakhstan: E-Commerce Market: Breakup by Product Type (in %), 2022
Figure 40: Kazakhstan: E-Commerce Market: Breakup by Transaction (in %), 2022
Figure 41: Kazakhstan: E-Commerce Market: Breakup by Payment Mode (in %), 2022
Figure 42: Kazakhstan: E-Commerce Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Uzbekistan: E-Commerce Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Uzbekistan: E-Commerce Market: Breakup by Product Type (in %), 2022
Figure 45: Uzbekistan: E-Commerce Market: Breakup by Transaction (in %), 2022
Figure 46: Uzbekistan: E-Commerce Market: Breakup by Payment Mode (in %), 2022
Figure 47: Uzbekistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Kyrgyzstan: E-Commerce Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Kyrgyzstan: E-Commerce Market: Breakup by Product Type (in %), 2022
Figure 50: Kyrgyzstan: E-Commerce Market: Breakup by Transaction (in %), 2022
Figure 51: Kyrgyzstan: E-Commerce Market: Breakup by Payment Mode (in %), 2022
Figure 52: Kyrgyzstan: E-Commerce Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Tajikistan: E-Commerce Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Tajikistan: E-Commerce Market: Breakup by Product Type (in %), 2022
Figure 55: Tajikistan: E-Commerce Market: Breakup by Transaction (in %), 2022
Figure 56: Tajikistan: E-Commerce Market: Breakup by Payment Mode (in %), 2022
Figure 57: Tajikistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Turkmenistan: E-Commerce Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Turkmenistan: E-Commerce Market: Breakup by Product Type (in %), 2022
Figure 60: Turkmenistan: E-Commerce Market: Breakup by Transaction (in %), 2022
Figure 61: Turkmenistan: E-Commerce Market: Breakup by Payment Mode (in %), 2022
Figure 62: Turkmenistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Central Asia: E-Commerce Industry: SWOT Analysis
Figure 64: Central Asia: E-Commerce Industry: Value Chain Analysis
Figure 65: E-Commerce Workflow
Figure 66: Central Asia: E-Commerce Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Central Asia: E-Commerce Market: Key Industry Highlights, 2022 and 2028
Table 2: Central Asia: E-Commerce Market: Breakup by Product Type (in Million US$), 2017 & 2022
Table 3: Central Asia: E-Commerce Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 4: Central Asia: E-Commerce Market: Breakup by Transaction (in Million US$), 2017 & 2022
Table 5: Central Asia: E-Commerce Market Forecast: Breakup by Transaction (in Million US$), 2023-2028
Table 6: Central Asia: E-Commerce Market: Breakup by Payment Mode (in Million US$), 2017 & 2022
Table 7: Central Asia: E-Commerce Market Forecast: Breakup by Payment Mode (in Million US$), 2023-2028
Table 8: Central Asia: E-Commerce Market: Breakup by Country (in Million US$), 2017 & 2022
Table 9: Central Asia: E-Commerce Market Forecast: Breakup by Country (in Million US$), 2023-2028
Table 10: Central Asia: E-Commerce Market Structure
Table 11: Central Asia: E-Commerce Market: Key Players