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The Central Asia E-commerce market size reached US$ 8.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 66.8 Billion by 2028, exhibiting a growth rate (CAGR) of 39.11% during 2023-2028.
Electronic-commerce, commonly known as E-commerce, refers to the commercial transaction of goods or services over the internet. The transactions are primarily based on numerous business models, including business to business (B2B), business to customer (B2C), customer to business (C2B), and customer to customer (C2C). E-commerce platforms offer numerous benefits over the conventional brick-and-mortar retail solutions, such as reduced inventory cost, higher profit margins, various discounts, enhanced delivery of goods and services, etc. As a result, these platforms are extensively adopted across various sectors, such as travel and leisure, FMCG, consumer electronics, retail, financial services, etc.
In Central Asia, the rising internet connectivity coupled with the increasing penetration of smart devices is currently propelling the market for e-commerce. Furthermore, the growing adoption of e-commerce platforms by numerous business organizations for minimizing overhead operational costs, improving business efficiency, and expanding consumer base, is also driving the market growth in the region. Additionally, the rising consumer inclination towards online retail stores, particularly among the millennial population, for hassle-free shopping experience is further augmenting the demand for e-commerce platforms in Central Asia. Apart from this, the growing number of government policies to support domestic e-commerce-based startups and to improve logistics and postal services in the region is also propelling the market. The rising integration of e-commerce platforms with various advanced technologies, such as artificial intelligence, machine learning, cloud computing, etc., is further catalyzing the Central Asia market. In the coming years, several innovations in the point-of-sale terminals, mobile payment solutions, and app-based commercial platforms will continue to augment the E-commerce market in Central Asia.
IMARC Group provides an analysis of the key trends in each sub-segment of the Central Asia E-commerce market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on product type, transaction and payment mode.
Breakup by Product Type:
Breakup by Transaction:
Breakup by Payment Mode:
Breakup by Country:
The competitive landscape of the industry has also been examined with some of the key players being Air Astana JSC, AliExpress (Alibaba Group), Amazon.com Inc., Arba.uz, ChocoFamily Holding, eBay Inc., eSavdo, Kaspi Magazin (Kaspi.kz, AO), Kolesa.kz, Lamoda.kz, OLX Group (Naspers(Prosus)), Sulpak, Svetofor, Technodom.kz and Wildberries.
|Base Year of the Analysis||2022|
|Segment Coverage||Product Type, Transaction, Payment Mode, Country|
|Countries Covered||Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Turkmenistan|
|Companies Covered||Air Astana JSC, AliExpress (Alibaba Group), Amazon.com Inc., Arba.uz, ChocoFamily Holding, eBay Inc., eSavdo, Kaspi Magazin (Kaspi.kz, AO), Kolesa.kz, Lamoda.kz, OLX Group (Naspers(Prosus)), Sulpak, Svetofor, Technodom.kz and Wildberries|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The Central Asia E-commerce market was valued at US$ 8.0 Billion in 2022.
We expect the Central Asia E-commerce market to exhibit a CAGR of 39.11% during 2023-2028.
The rising high-speed internet connectivity, along with the increasing penetration of various smart devices, is primarily driving the Central Asia e-commerce market.
The sudden outbreak of the COVID-19 pandemic has led to the widespread adoption of e-commerce platforms, owing to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms, during the lockdown scenario across several Central Asian nations.
Based on the product type, the Central Asia e-commerce market can be categorized into home appliances and electronics, clothing and footwear, beauty and personal care, groceries, books, and others. Currently, home appliances and electronics account for the majority of the total market share.
Based on the transaction, the Central Asia e-commerce market has been segregated into business-to-business, business-to-consumer, consumer-to-consumer, and others. Among these, business-to-business currently holds the largest market share.
Based on the payment mode, the Central Asia e-commerce market can be bifurcated into cash payment, bank transfer, card payment, digital wallet, and others. Currently, cash payment exhibits a clear dominance in the market.
On a regional level, the market has been classified into Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, and Turkmenistan, where Kazakhstan currently dominates the Central Asia E-commerce market.
Some of the major players in the Central Asia E-commerce market include Air Astana JSC, AliExpress (Alibaba Group), Amazon.com Inc., Arba.uz, ChocoFamily Holding, eBay Inc., eSavdo, Kaspi Magazin (Kaspi.kz, AO), Kolesa.kz, Lamoda.kz, OLX Group (Naspers(Prosus)), Sulpak, Svetofor, Technodom.kz, and Wildberries.
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