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Central Asia E-Commerce Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The Central Asia E-commerce market grew at a CAGR of 42.9% during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 50.7% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor. 

Electronic-commerce, commonly known as E-commerce, refers to the commercial transaction of goods or services over the internet. The transactions are primarily based on numerous business models, including business to business (B2B), business to customer (B2C), customer to business (C2B), and customer to customer (C2C). E-commerce platforms offer numerous benefits over the conventional brick-and-mortar retail solutions, such as reduced inventory cost, higher profit margins, various discounts, enhanced delivery of goods and services, etc. As a result, these platforms are extensively adopted across various sectors, such as travel and leisure, FMCG, consumer electronics, retail, financial services, etc.

In Central Asia, the rising internet connectivity coupled with the increasing penetration of smart devices is currently propelling the market for e-commerce. Furthermore, the growing adoption of e-commerce platforms by numerous business organizations for minimizing overhead operational costs, improving business efficiency, and expanding consumer base, is also driving the market growth in the region. Additionally, the rising consumer inclination towards online retail stores, particularly among the millennial population, for hassle-free shopping experience is further augmenting the demand for e-commerce platforms in Central Asia. Apart from this, the growing number of government policies to support domestic e-commerce-based startups and to improve logistics and postal services in the region is also propelling the market. The rising integration of e-commerce platforms with various advanced technologies, such as artificial intelligence, machine learning, cloud computing, etc., is further catalyzing the Central Asia market. In the coming years, several innovations in the point-of-sale terminals, mobile payment solutions, and app-based commercial platforms will continue to augment the E-commerce market in Central Asia. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Central Asia E-commerce market report, along with forecasts for growth at the regional and country level from 2021-2026. Our report has categorized the market based on product type, transaction and mode of payment.

Breakup by Product Type:

  • Home Appliances and Electronics
  • Clothing and Footwear
  • Beauty and Personal Care
  • Groceries
  • Books
  • Others
     

Breakup by Transaction:

  • Business-to-Business
  • Business-to-Consumer
  • Consumer-to-Consumer
  • Others
     

Breakup by Payment Mode:

  • Cash Payment
  • Bank Transfer
  • Card Payment
  • Digital Wallet
  • Others 
     

Breakup by Country:

  • Kazakhstan
  • Uzbekistan
  • Kyrgyzstan
  • Tajikistan
  • Turkmenistan
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Air Astana JSC, Ali Express (Alibaba Group), Amazon.com Inc., Arba.uz, ChocoFamily Holding, eBay Inc., eSavdo, Kaspi Magazin (Kaspi.kz, AO), Kolesa.kz, Lamoda.kz, OLX Group (Naspers(Prosus)), Sulpak, Svetofor, Technodom.kz and Wildberries.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Million
Segment Coverage Product Type, Transaction, Payment Mode, Country
Countries Covered Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Turkmenistan
Companies Covered Air Astana JSC, Ali Express (Alibaba Group), Amazon.com Inc., Arba.uz, ChocoFamily Holding, eBay Inc., eSavdo, Kaspi Magazin (Kaspi.kz, AO), Kolesa.kz, Lamoda.kz, OLX Group (Naspers(Prosus)), Sulpak, Svetofor, Technodom.kz and Wildberries
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the Central Asia E-commerce market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Central Asia E-commerce market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the transaction?
  • What is the breakup of the market based on the payment mode?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the Central Asia E-commerce market and who are the key players?
  • What is the degree of competition in the industry?

1   Preface
2   Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Central Asia E-Commerce Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product Type
    6.1    Home Appliances and Electronics
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Clothing and Footwear
        6.2.1 Market Trends   
        6.2.2 Market Forecast
    6.3   Beauty and Personal Care
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4   Groceries
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5   Books
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6   Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7  Market Breakup by Transaction
   7.1    Business-to-Business
        7.1.1 Market Trends
        7.1.2 Market Forecast
   7.2    Business-to-Consumer
        7.2.1 Market Trends
        7.2.2 Market Forecast
   7.3    Consumer-to-Consumer
        7.3.1 Market Trends
        7.3.2 Market Forecast
   7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8  Market Breakup by Payment Mode
   8.1    Cash Payment
        8.1.1 Market Trends
        8.1.2 Market Forecast
   8.2    Bank Transfer
        8.2.1 Market Trends
        8.2.2 Market Forecast
   8.3    Card Payment
        8.3.1 Market Trends
        8.3.2 Market Forecast
   8.4    Digital Wallet
        8.4.1 Market Trends
        8.4.2 Market Forecast
   8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9  Market Breakup by Country
   9.1    Kazakhstan
        9.1.1 Market Trends
        9.1.2 Market Breakup by Product Type
        9.1.3 Market Breakup by Transaction
        9.1.4 Market Breakup by Payment Mode
        9.1.5 Market Forecast
   9.2    Uzbekistan
        9.2.1 Market Trends
        9.2.2 Market Breakup by Product Type
        9.2.3 Market Breakup by Transaction
        9.2.4 Market Breakup by Payment Mode
        9.2.5 Market Forecast
   9.3    Kyrgyzstan
        9.3.1 Market Trends
        9.3.2 Market Breakup by Product Type
        9.3.3 Market Breakup by Transaction
        9.3.4 Market Breakup by Payment Mode
        9.3.5 Market Forecast
   9.4    Tajikistan
        9.4.1 Market Trends
        9.4.2 Market Breakup by Product Type
        9.4.3 Market Breakup by Transaction
        9.4.4 Market Breakup by Payment Mode
        9.4.5 Market Forecast
   9.5    Turkmenistan
        9.5.1 Market Trends
        9.5.2 Market Breakup by Product Type
        9.5.3 Market Breakup by Transaction
        9.5.4 Market Breakup by Payment Mode
        9.5.5 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities 
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Competitive Landscape
    13.1    Market Structure
    13.2    Key Players
    13.3    Profiles of Key Players
        13.3.1    Air Astana JSC
           13.3.1.1 Company Overview
           13.3.1.2 Product Portfolio
        13.3.2    AliExpress (Alibaba Group)
           13.3.2.1 Company Overview
           13.3.2.2 Product Portfolio
        13.3.3    Amazon.com, Inc.
           13.3.3.1 Company Overview
           13.3.3.2 Product Portfolio
           13.3.3.3 Financials
           13.3.3.4 SWOT Analysis
        13.3.4    Arba.uz
           13.3.4.1 Company Overview         
           13.3.4.2 Product Portfolio 
        13.3.5    ChocoFamily Holding
           13.3.5.1 Company Overview
           13.3.5.2 Product Portfolio
        13.3.6    eBay Inc.
           13.3.6.1 Company Overview
           13.3.6.2 Product Portfolio
           13.3.6.3 Financials
           13.3.6.4 SWOT Analysis
        13.3.7    eSavdo
           13.3.7.1 Company Overview
           13.3.7.2 Product Portfolio
        13.3.8    Kaspi Magazin (Kaspi.kz, AO)
           13.3.8.1 Company Overview
           13.3.8.2 Product Portfolio
           13.3.8.3 Financials
        13.3.9    Kolesa.kz
           13.3.9.1 Company Overview
           13.3.9.2 Product Portfolio
        13.3.10   Lamoda.kz
           13.3.10.1 Company Overview
           13.3.10.2 Product Portfolio
        13.3.11   OLX Group (Naspers(Prosus))
           13.3.11.1 Company Overview
           13.3.11.2 Product Portfolio
           13.3.11.3 Financials
        13.3.12   Sulpak
           13.3.12.1 Company Overview
           13.3.12.2 Product Portfolio 
        13.3.13   Svetofor
           13.3.13.1 Company Overview
           13.3.13.2 Product Portfolio
        13.3.14   Technodom.kz
           13.3.14.1 Company Overview
           13.3.14.2 Product Portfolio
        13.3.15   Wildberries
           13.3.15.1 Company Overview
           13.3.15.2 Product Portfolio

List of Figures

Figure 1: Central Asia: E-Commerce Market: Major Drivers and Challenges
Figure 2: Central Asia: E-Commerce Market: Sales Value (in Million US$), 2015-2020
Figure 3: Central Asia: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: Central Asia: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 5: Central Asia: E-Commerce (Home Appliances and Electronics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 6: Central Asia: E-Commerce (Home Appliances and Electronics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 7: Central Asia: E-Commerce (Clothing and Footwear) Market: Sales Value (in Million US$), 2015 & 2020
Figure 8: Central Asia: E-Commerce (Clothing and Footwear) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 9: Central Asia: E-Commerce (Beauty and Personal Care) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Central Asia: E-Commerce (Beauty and Personal Care) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Central Asia: E-Commerce (Groceries) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Central Asia: E-Commerce (Groceries) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Central Asia: E-Commerce (Books) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Central Asia: E-Commerce (Books) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Central Asia: E-Commerce (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Central Asia: E-Commerce (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Central Asia: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 18: Central Asia: E-Commerce (Business to Business) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Central Asia: E-Commerce (Business to Business) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Central Asia: E-Commerce (Business to Consumer) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Central Asia: E-Commerce (Business to Consumer) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Central Asia: E-Commerce (Consumer to Consumer) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Central Asia: E-Commerce (Consumer to Consumer) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Central Asia: E-Commerce (Other Transaction Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Central Asia: E-Commerce (Other Transaction Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Central Asia: E-Commerce Market: Breakup by Payment Mode (in %), 2020
Figure 27: Central Asia: E-Commerce (Cash Payment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Central Asia: E-Commerce (Cash Payment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Central Asia: E-Commerce (Bank Transfer) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Central Asia: E-Commerce (Bank Transfer) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Central Asia: E-Commerce (Card Payment) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Central Asia: E-Commerce (Card Payment) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Central Asia: E-Commerce (Digital Wallet) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Central Asia: E-Commerce (Digital Wallet) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Central Asia: E-Commerce (Other Payment Modes) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Central Asia: E-Commerce (Other Payment Modes) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Central Asia: E-Commerce Market: Breakup by Country (in %), 2020
Figure 38: Kazakhstan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Kazakhstan: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 40: Kazakhstan: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 41: Kazakhstan: E-Commerce Market: Breakup by Payment Mode (in %), 2020
Figure 42: Kazakhstan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Uzbekistan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Uzbekistan: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 45: Uzbekistan: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 46: Uzbekistan: E-Commerce Market: Breakup by Payment Mode (in %), 2020
Figure 47: Uzbekistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Kyrgyzstan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Kyrgyzstan: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 50: Kyrgyzstan: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 51: Kyrgyzstan: E-Commerce Market: Breakup by Payment Mode (in %), 2020
Figure 52: Kyrgyzstan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Tajikistan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Tajikistan: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 55: Tajikistan: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 56: Tajikistan: E-Commerce Market: Breakup by Payment Mode (in %), 2020
Figure 57: Tajikistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Turkmenistan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Turkmenistan: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 60: Turkmenistan: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 61: Turkmenistan: E-Commerce Market: Breakup by Payment Mode (in %), 2020
Figure 62: Turkmenistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Central Asia: E-Commerce Industry: SWOT Analysis
Figure 64: Central Asia: E-Commerce Industry: Value Chain Analysis
Figure 65: E-Commerce Workflow 
Figure 66: Central Asia: E-Commerce Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Central Asia: E-Commerce Market: Key Industry Highlights, 2020 and 2026
Table 2: Central Asia: E-Commerce Market: Breakup by Product Type (in Million US$), 2015 & 2020
Table 3: Central Asia: E-Commerce Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 4: Central Asia: E-Commerce Market: Breakup by Transaction (in Million US$), 2015 & 2020
Table 5: Central Asia: E-Commerce Market Forecast: Breakup by Transaction (in Million US$), 2021-2026
Table 6: Central Asia: E-Commerce Market: Breakup by Payment Mode (in Million US$), 2015 & 2020
Table 7: Central Asia: E-Commerce Market Forecast: Breakup by Payment Mode (in Million US$), 2021-2026
Table 8: Central Asia: E-Commerce Market: Breakup by Country (in Million US$), 2015 & 2020
Table 9: Central Asia: E-Commerce Market Forecast: Breakup by Country (in Million US$), 2021-2026
Table 10: Central Asia: E-Commerce Market Structure
Table 11: Central Asia: E-Commerce Market: Key Players

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