Central Asia E-Commerce Market

Market Overview:

The Central Asia E-commerce market grew at a CAGR of around 12% during 2015-2020. Electronic-commerce, commonly known as E-commerce, refers to the commercial transaction of goods or services over the internet. The transactions are primarily based on numerous business models, including business to business (B2B), business to customer (B2C), customer to business (C2B), and customer to customer (C2C). E-commerce platforms offer numerous benefits over the conventional brick-and-mortar retail solutions, such as reduced inventory cost, higher profit margins, various discounts, enhanced delivery of goods and services, etc. As a result, these platforms are extensively adopted across various sectors, such as travel and leisure, FMCG, consumer electronics, retail, financial services, etc.

In Central Asia, the rising internet connectivity coupled with the increasing penetration of smart devices is currently propelling the market for e-commerce. Furthermore, the growing adoption of e-commerce platforms by numerous business organizations for minimizing overhead operational costs, improving business efficiency, and expanding consumer base, is also driving the market growth in the region. Additionally, the rising consumer inclination towards online retail stores, particularly among the millennial population, for hassle-free shopping experience is further augmenting the demand for e-commerce platforms in Central Asia. Apart from this, the growing number of government policies to support domestic e-commerce-based startups and to improve logistics and postal services in the region is also propelling the market. The rising integration of e-commerce platforms with various advanced technologies, such as artificial intelligence, machine learning, cloud computing, etc., is further catalyzing the Central Asia market. In the coming years, several innovations in the point-of-sale terminals, mobile payment solutions, and app-based commercial platforms will continue to augment the E-commerce market in Central Asia. Looking forward, IMARC Group expects the Central Asia E-commerce market to continue its strong growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Central Asia E-commerce market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, transaction and srvice type.

Breakup by Product Type:

• Home Appliances
• Clothing and Footwear
• Books
• Beauty and Personal Care
• Groceries
• Others
   

Breakup by Transaction:

• Business-to-Consumer
• Consumer-to-Consumer
• Business-to-Business
• Others
   

Breakup by Service Type:

• Financial
• Digital Content
• Travel and Leisure
• E-Tailing
• Others
   

Breakup by Country:

• Kazakhstan
• Uzbekistan
• Turkmenistan
• Kyrgyzstan
• Tajikistan
   

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Air Astana, AliExpress, Amazon.com Inc., Arba.uz, ChocoFamily Holding, eBay Inc., eSavdo, Kaspi Magazin, Kolesa.kz, Lamoda.kz, OLX Group, Sulpak, Svetofor, Technodom.kz and Wildberries.

Key Questions Answered in This Report:

• How has Central Asia E-commerce market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on Central Asia E-commerce market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the transaction?
• What is the breakup of the market based on the service type?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of Central Asia E-commerce market and who are the key players?
• What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Central Asia E-Commerce Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Home Appliances
        6.1.1 Market Trends
        6.1.2 Market Trends
    6.2    Clothing and Footwear
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Books
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Beauty and Personal Care
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Groceries
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7    Market Breakup by Transaction
    7.1    Business-to-Consumer
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Consumer-to-Consumer
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Business-to-Business
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    Market Breakup by Service Type
    8.1    Financial
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Digital Content
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Travel and Leisure
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    E-Tailing
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9    Market Breakup by Country
    9.1    Kazakhstan
        9.1.1 Market Trends
        9.1.2 Market Breakup by Product Type
        9.1.3 Market Breakup by Transaction
        9.1.4 Market Breakup by Service Type
        9.1.5 Market Forecast
    9.2    Uzbekistan
        9.2.1 Market Trends
        9.2.2 Market Breakup by Product Type
        9.2.3 Market Breakup by Transaction
        9.2.4 Market Breakup by Service Type
        9.2.5 Market Forecast
    9.3    Turkmenistan
        9.3.1 Market Trends
        9.3.2 Market Breakup by Product Type
        9.3.3 Market Breakup by Transaction
        9.3.4 Market Breakup by Service Type
        9.3.5 Market Forecast
    9.4    Kyrgyzstan
        9.4.1 Market Trends
        9.4.2 Market Breakup by Product Type
        9.4.3 Market Breakup by Transaction
        9.4.4 Market Breakup by Service Type
        9.4.5 Market Forecast
    9.5    Tajikistan
        9.5.1 Market Trends
        9.5.2 Market Breakup by Product Type
        9.5.3 Market Breakup by Transaction
        9.5.4 Market Breakup by Service Type
        9.5.5 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12   Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13   Competitive Landscape
    13.1    Market Structure
    13.2    Key Players
    13.3    Profiles of Key Players
        13.3.1    Air Astana
           13.3.1.1 Company Overview
           13.3.1.2 Product Portfolio
        13.3.2    AliExpress
           13.3.2.1 Company Overview
           13.3.2.2 Product Portfolio
        13.3.3    Amazon.com, Inc.
           13.3.3.1 Company Overview
           13.3.3.2 Product Portfolio
           13.3.3.3 Financials
           13.3.3.4 SWOT Analysis
        13.3.4    Arba.uz
           13.3.4.1 Company Overview
           13.3.4.2 Product Portfolio
        13.3.5    ChocoFamily Holding
           13.3.5.1 Company Overview
           13.3.5.2 Product Portfolio
        13.3.6    eBay Inc.
           13.3.6.1 Company Overview
           13.3.6.2 Product Portfolio
           13.3.6.3 Financials
           13.3.6.4 SWOT Analysis
        13.3.7    eSavdo
           13.3.7.1 Company Overview
           13.3.7.2 Product Portfolio
        13.3.8    Kaspi Magazin
           13.3.8.1 Company Overview
           13.3.8.2 Product Portfolio
        13.3.9    Kolesa.kz
           13.3.9.1 Company Overview
           13.3.9.2 Product Portfolio
        13.3.10   Lamoda.kz
           13.3.10.1 Company Overview
           13.3.10.2 Product Portfolio
        13.3.11   OLX Group
           13.3.11.1 Company Overview
           13.3.11.2 Product Portfolio
        13.3.12   Sulpak
           13.3.12.1 Company Overview
           13.3.12.2 Product Portfolio
        13.3.13   Svetofor
           13.3.13.1 Company Overview
           13.3.13.2 Product Portfolio
        13.3.14   Technodom.kz
           13.3.14.1 Company Overview
           13.3.14.2 Product Portfolio
        13.3.15   Wildberries
           13.3.15.1 Company Overview
           13.3.15.2 Product Portfolio

List of Figures

Figure 1: Central Asia: E-Commerce Market: Major Drivers and Challenges
Figure 2: Central Asia: E-Commerce Market: Sales Value (in Million US$), 2015-2020
Figure 3: Central Asia: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: Central Asia: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 5: Central Asia: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 6: Central Asia: E-Commerce Market: Breakup by Service Type (in %), 2020
Figure 7: Central Asia: E-Commerce Market: Breakup by Country (in %), 2020
Figure 8: Central Asia: E-Commerce (Home Appliances) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Central Asia: E-Commerce (Home Appliances) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Central Asia: E-Commerce (Clothing and Footwear) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Central Asia: E-Commerce (Clothing and Footwear) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Central Asia: E-Commerce (Books) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Central Asia: E-Commerce (Books) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Central Asia: E-Commerce (Beauty and Personal Care) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Central Asia: E-Commerce (Beauty and Personal Care) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Central Asia: E-Commerce (Groceries) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Central Asia: E-Commerce (Groceries) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Central Asia: E-Commerce (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Central Asia: E-Commerce (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Central Asia: E-Commerce (Business-to-Consumer) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Central Asia: E-Commerce (Business-to-Consumer) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Central Asia: E-Commerce (Consumer-to-Consumer) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Central Asia: E-Commerce (Consumer-to-Consumer) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Central Asia: E-Commerce (Business-to-Business) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Central Asia: E-Commerce (Business-to-Business) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Central Asia: E-Commerce (Other Transactions) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Central Asia: E-Commerce (Other Transactions) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Central Asia: E-Commerce (Financial) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Central Asia: E-Commerce (Financial) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Central Asia: E-Commerce (Digital Content) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Central Asia: E-Commerce (Digital Content) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Central Asia: E-Commerce (Travel and Leisure) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Central Asia: E-Commerce (Travel and Leisure) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Central Asia: E-Commerce (E-Tailing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Central Asia: E-Commerce (E-Tailing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Central Asia: E-Commerce (Other Service Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Central Asia: E-Commerce (Other Service Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Kazakhstan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Kazakhstan: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 40: Kazakhstan: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 41: Kazakhstan: E-Commerce Market: Breakup by Service Type (in %), 2020
Figure 42: Kazakhstan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Uzbekistan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Uzbekistan: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 45: Uzbekistan: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 46: Uzbekistan: E-Commerce Market: Breakup by Service Type (in %), 2020
Figure 47: Uzbekistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Turkmenistan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Turkmenistan: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 50: Turkmenistan: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 51: Turkmenistan: E-Commerce Market: Breakup by Service Type (in %), 2020
Figure 52: Turkmenistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Kyrgyzstan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Kyrgyzstan: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 55: Kyrgyzstan: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 56: Kyrgyzstan: E-Commerce Market: Breakup by Service Type (in %), 2020
Figure 57: Kyrgyzstan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Tajikistan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Tajikistan: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 60: Tajikistan: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 61: Tajikistan: E-Commerce Market: Breakup by Service Type (in %), 2020
Figure 62: Tajikistan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Central Asia: E-Commerce Industry: SWOT Analysis
Figure 64: Central Asia: E-Commerce Industry: Value Chain Analysis
Figure 65: Central Asia: E-Commerce Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Central Asia: E-Commerce Market: Key Industry Highlights, 2020 and 2026
Table 2: Central Asia: E-Commerce Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: Central Asia: E-Commerce Market Forecast: Breakup by Transaction (in Million US$), 2021-2026
Table 4: Central Asia: E-Commerce Market Forecast: Breakup by Service Type (in Million US$), 2021-2026
Table 5: Central Asia: E-Commerce Market Forecast: Breakup by Country (in Million US$), 2021-2026
Table 6: Central Asia: E-Commerce Market: Competitive Structure
Table 7: Central Asia: E-Commerce Market: Key Players