Chewing Gum Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

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Chewing gum is a soft, cohesive substance which is non-digestible and water insoluble in nature. Earlier, they were made with various tree saps including the latex sap of the sapodilla tree. Whereas, in the modern era, chewing gums are produced with different sweeteners, flavours, gum base, softeners, colours along with other ingredients. The texture of a chewing gum is similar to rubber owing to the physical-chemical properties of its plasticiser, resin and polymer components. These components result in the sticky, elastic-plastic and chewy attributes of a chewing gum. According to the latest report by IMARC Group, titled “Chewing Gum Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global chewing gum market reached a value of more than US$ 21 Billion in 2017.

Chewing gums exhibit various stress relieving properties which act as a major factor driving the growth of the market. Additionally, impulse purchasing and the inclination of consumers towards products which offer dental benefits are also contributing to an augmented demand for chewing gums. Moreover, manufacturers are adopting various marketing strategies in order to interest young generation which include introduction of new flavours, shapes, sizes and attractive packaging. Looking forward, the market value is projected to exceed US$ 25 Billion by 2023, expanding at a CAGR of over 3% during 2018-2023.

Market Summary:

  • Based on product type, the market has been segmented as pallet type, stick/tab type, centre-filled type, cut and wrap type and ball type. Currently, pallet type dominates the market with the largest share.
  • On the basis of sugar type, sugar free chewing gum represents the largest segment followed by sugared chewing gum.
  • The market has been further segmented on the basis of distribution channel which include supermarkets and hypermarkets, pharmacies, convenience stores, departmental stores and online.
  • Region-wise, some of the major markets for chewing gum include Asia-Pacific, North America, Europe, Middle East and Africa, and Latin America.
  • On assessing the import and export scenario of the market, it is found that the United States and Mexico are the biggest importer and exporter of chewing gum, respectively.
  • The competitive landscape of the market has also been examined with some of the key players being Mondelez, Perfetti, Wrigley, Lotte, Cloetta and Hershey.


This report provides a deep insight into the global chewing gum market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the chewing gum market in the manner.

Key Questions Answered in This Report:

  • How has the global chewing gum market performed so far and how will it perform in the coming years?
  • What are the key regions in the global chewing gum market?
  • Which are the popular product types in the global chewing gum market?
  • What are the sugar types in the global chewing gum market?
  • What are the price trends of chewing gums?
  • What are the various stages in the value chain of the global chewing gum market?
  • What are the key driving factors and challenges in the global chewing gum market?
  • What are the import and export trends of the global chewing gum market?
  • What is the structure of the global chewing gum market and who are the key players?
  • What is the degree of competition in the global chewing gum market?
  • How is chewing gum manufactured?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Chewing Gum Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Sugar Type
    5.4    Market Breakup by Product Type
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Overview
        5.9.2    Research and Development
        5.9.3    Raw Material Procurement
        5.9.4    Manufacturing
        5.9.5    Marketing
        5.9.6    Distribution
        5.9.7    End-Use
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
6    Market Breakup by Sugar Type
    6.1    Sugar Free Chewing Gums
    6.2    Sugared Chewing Gums
7    Market Breakup by Product Type
    7.1    Pellet Type
    7.2    Stick/Tab Type
    7.3    Centre-filled Type
    7.4    Cut and Wrap Type
    7.5    Ball Type
    7.6    Others Types
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
    8.2    Pharmacies
    8.3    Convenience Stores
    8.4    Departmental Stores
    8.5    Online
    8.6    Others
9    Market Breakup by Region
    9.1    North America
    9.2    Asia Pacific
    9.3    Europe
    9.4    Middle East and Africa
    9.5    Latin America
10    Imports and Exports
    10.1    Imports by Major Countries
    10.2    Exports by Major Countries
11    Chewing Gum Manufacturing Process
    11.1    Product Overview
    11.2    Raw Material Requirements
    11.3    Manufacturing Process
    11.4    Key Success and Risk Factors
12    Competitive Landscape
    12.1    Market Structure
    12.2    Key Players
    12.3    Profiles of Key Players
        12.3.1    Mondelez
            12.3.1.1    Company Overview
            12.3.1.2    Description
            12.3.1.3    Product Portfolio
            12.3.1.4    Financials
            12.3.1.5    SWOT Analysis
        12.3.2    Perfetti
            12.3.2.1    Company Overview
            12.3.2.2    Description
            12.3.2.3    Product Portfolio
            12.3.2.4    Financials
            12.3.2.5    SWOT Analysis
        12.3.3    Wrigley
            12.3.3.1    Company Overview
            12.3.3.2    Description
            12.3.3.3    Product Portfolio
            12.3.3.4    Financials
            12.3.3.5    SWOT Analysis
        12.3.4    Lotte
            12.3.4.1    Company Overview
            12.3.4.2    Description
            12.3.4.3    Product Portfolio
            12.3.4.4    Financials
            12.3.4.5    SWOT Analysis
        12.3.5    Cloetta
            12.3.5.1    Company Overview
            12.3.5.2    Description
            12.3.5.3    Product Portfolio
            12.3.5.4    Financials
        12.3.6    Hershey
            12.3.6.1    Company Overview
            12.3.6.2    Description
            12.3.6.3    Product Portfolio
            12.3.6.4    Financials
            12.3.6.5    SWOT Analysis


List of Figures

Figure 1: Global: Chewing Gum Market: Major Drivers and Challenges
Figure 2: Global: Chewing Gum Market: Sales Value (in Billion US$), 2010-2017
Figure 3: Global: Chewing Gum Market: Breakup by Sugar Type (in %), 2017
Figure 4: Global: Chewing Gum Market: Breakup by Product Type (in %), 2017
Figure 5: Global: Chewing Gum Market: Breakup by Distribution Channel (in %), 2017
Figure 6: Global: Chewing Gum Market: Breakup by Region (in %), 2017
Figure 7: Global: Chewing Gum Market Forecast: Sales Value (in Billion US$), 2018-2023
Figure 8: Global: Chewing Gum Industry: SWOT Analysis
Figure 9: Global: Chewing Gum Industry: Value Chain Analysis
Figure 10: Global: Chewing Gum Industry: Porter’s Five Forces Analysis
Figure 11: Global: Sugar Free Chewing Gums Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 12: Global: Sugared Chewing Gums Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 13: Global: Chewing Gum (Pellet Type) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 14: Global: Chewing Gum (Stick/Tab Type) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 15: Global: Chewing Gum (Centre-filled Type ) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 16: Global: Chewing Gum (Cut and Wrap Type) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 17: Global: Chewing Gum (Ball Type) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 18: Global: Chewing Gum (Other Types) Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 19: Global: Chewing Gum Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2010, 2017 & 2023
Figure 20: Global: Chewing Gum Market: Sales through Pharmacies (in Million US$), 2010, 2017 & 2023
Figure 21: Global: Chewing Gum Market: Sales through Convenience Stores (in Million US$), 2010, 2017 & 2023
Figure 22: Global: Chewing Gum Market: Sales through Departmental Stores (in Million US$), 2010, 2017 & 2023
Figure 23: Global: Chewing Gum Market: Sales through Online (in Million US$), 2010, 2017 & 2023
Figure 24: Global: Chewing Gum Market: Sales through Other Distribution Channels (in Million US$), 2010, 2017 & 2023
Figure 25: North America: Chewing Gum Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 26: Asia Pacific: Chewing Gum Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 27: Europe: Chewing Gum Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 28: Middle East and Africa: Chewing Gum Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 29: Latin America: Chewing Gum Market: Sales Value (in Million US$), 2010, 2017 & 2023
Figure 30: Global: Chewing Gum: Import Breakup by Country (in %), 2017
Figure 31: Global: Chewing Gum: Export Breakup by Country (in %), 2017
Figure 32: Chewing Gum Manufacturing: Process Flow


List of Tables

Table 1: Global: Chewing Gum Market: Key Industry Highlights, 2017 and 2023
Table 2: Global: Chewing Gum Market Forecast: Breakup by Sugar Type (in Million US$), 2018-2023
Table 3: Global: Chewing Gum Market Forecast: Breakup by Product Type (in Million US$), 2018-2023
Table 4: Global: Chewing Gum Market Forecast: Breakup by Distribution Channel (in Million US$), 2018-2023
Table 5: Global: Chewing Gum Market Forecast: Breakup by Region (in Million US$), 2018-2023
Table 6: Global: Chewing Gum: Import Data by Country, 2017
Table 7: Global: Chewing Gum: Export Data by Country, 2017
Table 8: Chewing Gum: Raw Material Requirements
Table 9: Global: Chewing Gum Market Structure
Table 10: Global: Chewing Gum Market: Key Players


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