Chewing Gum Market

Market Overview:

The global chewing gum market size reached US$ 26.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 31.8 Billion by 2028, exhibiting a growth rate (CAGR) of 2.8% during 2023-2028. The growing demand for innovative packaging, rising sales of nicotine gums to quit smoking, and thriving confectionery industry represent some of the key factors driving the market.

Chewing gum is a soft and rubbery candy designed to be chewed but not swallowed. It comprises gum, resin, fillers, preservatives, softeners, sweeteners, and flavorings. It is manufactured by melting gum base in a mixer with heating and then adding other ingredients until the mass reaches the consistency forms. It is similar to rubber due to the physical-chemical properties of its plasticizer, resin, and polymer components, which result in the sticky, elastic, and chewy attributes of chewing gum. It assists in improving various aspects of brain function, such as alertness, memory, understanding, and decision-making. It also aids in losing weight by reducing appetite and preventing overeating. It prevents tooth decay as chewing gum is sweetened with the sugar alcohol xylitol, which is more effective compared to other sugar-free gums. It also creates more saliva that may help balance acids in your esophagus while easing symptoms of acid reflux.

Chewing Gum Market Trends:

At present, the increasing demand for chewing gum due to enhanced innovation and production of products in the confectionery sector represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for innovative packaging, such as attractive wrappers, family-sized packs, and resealable packaging, among the masses. This, along with the thriving confectionary industry, is propelling the growth of the market. In addition, the rising awareness among individuals about the benefits of chewing gum, such as weight loss, stress and anxiety relief, and improved concentration, is strengthening the growth of the market. Moreover, there is an increase in the demand for nicotine gums to quit smoking and lower the risk of lung infection across the globe. This, coupled with the growing consumption of nicotine gums to prevent nervousness, irritability, headache, weight gain, and difficulty concentrating, is positively influencing the market. In line with this, governing agencies of several countries are implementing stringent regulations to limit tobacco consumption and reduce excessive smoking among consumers. Apart from this, key manufacturers are launching a sugar-free range of products to reduce tooth decay due to high sugar content in conventional chewing gum. They are also introducing functional gums with botanical ingredients for different age groups, which is contributing to the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global chewing gum market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on sugar type, product type and distribution channel.

Sugar Type Insights:

• Sugar Free Chewing Gums
• Sugared Chewing Gums
   

The report has provided a detailed breakup and analysis of the chewing gum market based on the sugar type. This includes sugar free chewing gums and sugared chewing gums. According to the report, sugar free chewing gums represented the largest segment.

Product Type Insights:

• Pellet 
• Stick/Tab 
• Centre-filled 
• Cut and Wrap 
• Ball 
• Others 
   

A detailed breakup and analysis of the chewing gum market based on the product type has also been provided in the report. This includes pellet, stick/tab, centre-filled, cut and wrap, ball, and others. According to the report, pellet accounted for the largest market share.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Departmental Stores
• Online
• Others
   

A detailed breakup and analysis of the chewing gum market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, pharmacies, convenience stores, departmental stores, online, and others. According to the report, convenience stores accounted for the largest market share.

Regional Insights:

• North America
• Asia Pacific
• Europe
• Middle East and Africa
• Latin America
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Europe, the Middle East and Africa, and Latin America. According to the report, North America was the largest market for chewing gum. Some of the factors driving the North America chewing gum market included changing preferences of consumers from sugared gums to sugar-free gums, increasing purchase of products that offer functional benefits, rising product innovation, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global chewing gum market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Mondelez, Perfetti, Wrigley, Lotte, Cloetta, Hershey, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the chewing gum market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global chewing gum market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the chewing gum industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.