The global children’s wear market is currently experiencing a healthy growth. Children’s wear refers to the apparel designed for kids belonging to the age group of 0 months to 12 years. It consists of innerwear, outerwear, nightwear, socks and tights, which are manufactured using materials, such as hosiery, cotton-, polyester-, silk- and satin-based fabrics. In comparison to clothing for adults, they are usually more casual, comfortable, and flexible, have higher fabric quality, and are fit for play and rest. Individual clothing lines are widely available in the market for both boys and girls, along with gender-neutral clothing offering apparel in a wide variety of styles, colors and cloth material, depending upon the requirements of the wearer.
The rapidly increasing global population is one of the key factors driving the growth of the market. Furthermore, the rising consumer demand for premium and branded apparel is also providing a boost to the market. Owing to the increasing expenditure capacities and changing lifestyles, parents prefer to purchase high-quality premium apparel to ensure the optimum comfort and safety for their child. Additionally, the emerging trend of matching outfits such as mommy and me and mini-me dresses, along with the introduction of clothing lines influenced by increasing exposure to celebrities, is positively impacting the product sales. Vendors are manufacturing small replicas of adult-size dresses for kids that are similar to the outfits worn by parents or celebrities. Moreover, factors such as rapid urbanization, aggressive promotional activities by manufacturers, along with the development of the online retailing market that provides hassle-free shopping experience, while offering a wide range of options to the consumers, are projected to drive the market further. Other factors driving the market growth include rising brand-consciousness among children and parents, the growing impact of television and mass-media, and active participation of celebrities in campaigns and advertisements of different brands.
IMARC Group’s latest report provides a deep insight into the global children’s wear market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the children’s wear industry in any manner.
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The competitive landscape of the industry has also been examined with some of the key players being Adidas AG, Benetton Group, Carter's Inc., Cotton On Group Pty. Ltd., Diesel SPA, Dolce & Gabbana SRL, Esprit Holdings Limited, Fruit of the Loom, Kimberly-Clark Corporation, Levi Strauss & Co., Mothercare plc, Nike Inc., OshKosh B'gosh Inc., The Children's Place, The Gap Inc., V.F. Corporation, etc.
Key Questions Answered in This Report:
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