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China Online Food Delivery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The China online food delivery market size reached US$ 66.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 129.6 Billion by 2028, exhibiting a growth rate (CAGR) of 11.5% during 2023-2028. 

The country currently represents the world’s biggest online food delivery market. China’s strong economic growth, changing lifestyles and increasing penetration of internet and smartphones are some of the key drivers of this market. Moreover, China’s large young population, who constitutes the majority of the consumer base has further facilitated this growth. Urban dwellers, who lead a hectic lifestyle, tend to order food online more frequently than others.

Some of the major online food-delivery companies in China include Ele.me, Meituan Dianping, ENJOY, Daojia, Home-cook, etc. The market however is mainly dominated by two players Meituan Dianping, supported by the internet giant Tencent, and Ele.me, backed by Alibaba. Key players in the country are now focusing on expanding their operations into smaller cities, which have a strong growth potential as they are less developed markets than big cities such as Beijing and Shanghai. Players are also expanding their product offerings and targeting non-peak eating times such as afternoon tea or late-night snacks.

IMARC Group’s latest report provides a deep insight into the China online food delivery market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the China online food delivery market in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the China online food delivery market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on platform type, business model and payment method.

Breakup by Platform Type:

  • Mobile Applications
  • Websites
     

Breakup by Business Model:

  • Order Focussed Food Delivery System
  • Logistics Based Food Delivery System
  • Full Service Food Delivery System
     

Breakup by Payment Method:

  • Online
  • Cash on Delivery
     

Breakup by Region:

  • Guangdong
  • Jiangsu
  • Shandong
  • Zhejiang
  • Henan
  • Others
     

Value Chain Analysis

Key Drivers and Challenges

Porters Five Forces Analysis

PESTEL Analysis

Government Regulations

Competitive Landscape: 

  • Ele.me 
  • Meituan Dianping 
  • ENJOY 
  • Daojia 
  • Home-cook


Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Platform Type, Business Model, Payment Method, Region
Region Covered Guangdong, Jiangsu, Shandong, Zhejiang, Henan, Others
Companies Covered Ele.me, Meituan Dianping, ENJOY, Daojia and Home-cook
Customization Scope 10% Free Customization
Report Price and Purchase Option

Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   China Online Food Delivery Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Platform Type
    5.5    Market Breakup by Business Model
    5.6    Market Breakup by Payment Method
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    PESTEL Analysis
        5.12.1    Political
        5.12.2    Economic
        5.12.3    Social
        5.12.4    Legal
        5.12.5    Environmental
        5.12.6    Technological
    5.13    Price Analysis
        5.13.1    Price Indicators
        5.13.2    Price Structure
        5.13.3    Margin Analysis
6   Market Breakup by Platform Type
    6.1    Mobile Applications
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Websites
        6.2.1    Market Trends
        6.2.2    Market Forecast
7   Market Breakup by Business Model
    7.1    Order Focussed Food Delivery System
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Logistics Based Food Delivery System
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Full Service Food Delivery System
        7.3.1    Market Trends
        7.3.2    Market Forecast
8   Market Breakup by Payment Method
    8.1    Online
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Cash on Delivery
        8.2.1    Market Trends
        8.2.2    Market Forecast
9   Market Breakup by Region
    9.1    Guangdong
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Jiangsu
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Shandong
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Zhejiang
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Henan
        9.5.1    Market Trends
        9.5.2    Market Forecast
    9.6    Others
        9.6.1    Market Trends
        9.6.2    Market Forecast
10  Government Regulations
11  Strategic Recommendations
12  Competitive Landscape

    12.1    Market Structure
    12.2    Key Players
    12.3    Profiles of Key Players
       12.3.1  Ele.me 
       12.3.2  Meituan Dianping 
       12.3.3  ENJOY 
       12.3.4  Daojia
       12.3.5  Home-cook

List of Figures

Figure 1: China: Online Food Delivery Market: Major Drivers and Challenges
Figure 2: China: Online Food Delivery Market: Sales Value (in Billion US$), 2017-2022
Figure 3: China: Online Food Delivery Market: Breakup by Platform Type (in %), 2022
Figure 4: China: Online Food Delivery Market: Breakup by Business Model (in %), 2022
Figure 5: China: Online Food Delivery Market: Breakup by Payment Method (in %), 2022
Figure 6: China: Online Food Delivery Market: Breakup by Region (in %), 2022
Figure 7: China: Online Food Delivery Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: China: Online Food Delivery Industry: SWOT Analysis
Figure 9: China: Online Food Delivery Industry: Value Chain Analysis
Figure 10: China: Online Food Delivery Industry: Porter’s Five Forces Analysis
Figure 11: China: Online Food Delivery Industry: PESTEL Analysis
Figure 12: China: Online Food Delivery (Mobile Applications) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: China: Online Food Delivery (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: China: Online Food Delivery (Websites) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: China: Online Food Delivery (Websites) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: China: Online Food Delivery (Order Focussed Food Delivery System) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: China: Online Food Delivery (Order Focussed Food Delivery System) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: China: Online Food Delivery (Logistics Based Food Delivery System) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: China: Online Food Delivery (Logistics Based Food Delivery System) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: China: Online Food Delivery (Full Service Food Delivery System) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: China: Online Food Delivery (Full Service Food Delivery System) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: China: Online Food Delivery (Online) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: China: Online Food Delivery (Online) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: China: Online Food Delivery (Cash on Delivery) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: China: Online Food Delivery (Cash on Delivery) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Guangdong: Online Food Delivery Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Guangdong: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Jiangsu: Online Food Delivery Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Jiangsu: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Shandong: Online Food Delivery Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Shandong: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Zhejiang: Online Food Delivery Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Zhejiang: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Henan: Online Food Delivery Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Henan: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Other Regions: Online Food Delivery Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Other Regions: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2023-2028

List of Tables

Table 1: China: Online Food Delivery Market: Key Industry Highlights, 2022 and 2028
Table 2: China: Online Food Delivery Market Forecast: Breakup by Platform Type (in Million US$), 2023-2028
Table 3: China: Online Food Delivery Market Forecast: Breakup by Business Model (in Million US$), 2023-2028
Table 4: China: Online Food Delivery Market Forecast: Breakup by Payment Method (in Million US$), 2023-2028
Table 5: China: Online Food Delivery Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: China: Online Food Delivery Market Structure
Table 7: China: Online Food Delivery Market: Key Players


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Key Questions Answered in This Report

The China online food delivery market was valued at US$ 66.4 Billion in 2022.

We expect the China online food delivery market to exhibit a CAGR of 11.5% during 2023-2028.

The rising integration of food delivering services with AI and advanced data analysis to improve management efficiency, streamline related processes, and offer user-friendly interfaces is primarily driving the China online food delivery market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing demand for online food delivery services to mitigate the risk of coronavirus transmission, owing to the temporary closure of dine-in facilities across the nation.

Based on the platform type, the China online food delivery market can be segmented into mobile applications and websites. Currently, mobile applications hold the majority of the total market share.

Based on the business model, the China online food delivery market has been divided into order focused food delivery system, logistics based food delivery system, and full service food delivery system. Among these, order focused food delivery systems currently exhibit a clear dominance in the market.

Based on the payment method, the China online food delivery market can be categorized into online and cash on delivery. Currently, online accounts for the largest market share.

On a regional level, the market has been classified into Guangdong, Jiangsu, Shandong, Zhejiang, Henan, and others, where Guangdong currently dominates the China online food delivery market.

Some of the major players in the China online food delivery market include Ele.me, Meituan Dianping, ENJOY, Daojia, Home-cook, etc.

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