The China toys market was worth US$ 14.9 Billion in 2020. China is one of the leading toy markets in the world and its potential growth has created a huge opportunity for domestic and international toy manufacturers. The demand for toys in China is changing from traditional and decorative toys to electronic or remote-controlled toys. With inflating income levels of urban dwellers and rising standards of living, a shift has been witnessed from conventional toys to innovative electronic and plush toys. Moreover, the recent relaxation of the one-child policy in China has also added a large number of new-borns to the population, thereby expanding the consumer base of the toys market. Looking forward, IMARC Group expects the China toys market to exhibit strong growth during 2021-2026.
China Toys Market Drivers/Constraints:
Product Type Insights:
On the basis of product type, plush toys are the most popular type of toys in China. Other major product types include infant/pre-school toys, activity toys, dolls, games and puzzles, construction and building toys, electronic/remote control toys, sports and outdoor play toys, ride-ons and others.
Based on the end-user, the report finds that unisex toys dominated the market. Unisex toys were followed by the girls’ and boys’ segments.
Distribution Channel Insights:
On the basis of distribution channel, the market has been segmented into specialty toy chain stores, supermarkets and hypermarkets, departmental stores and online. Currently, specialty toy chain stores represent the largest distribution channel as these stores have well established networks and offer a wide range of products.
Based on the province, Guangdong enjoys the leading position in the market. Other major provinces are Jiangsu, Shandong, Zhejiang and Henan.
The toy market in China consists of both local and international manufacturers. The report provides a list of the key manufacturers across all major product types.
This report provides a deep insight into the China toys market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys market in China in any manner.
The China toys market size was valued at US$ 14.9 Billion in 2020.
According to the estimates by IMARC Group, the China toys market is expected to witness a CAGR of 10.7% from 2021 to 2026.
The growing export of toys from China to several international countries represents one of the key drivers for the China toys market.
The increasing consumer inclination towards science, technology, engineering, and mathematics (STEM)-based toys represents one of the key trends in the China toys market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations in China resulting in disruptions in supply chains and temporary halt in manufacturing processes of toys.
On the basis of the product type, the market has been bifurcated into plush toys, infant/pre-school toys, activity toys, dolls, games and puzzles, construction and building toys, electronic/remote control toys, sports and outdoor play toys, ride-ons and others. Currently, plush toys hold the majority of the total market share.
On the basis of the distribution channel, the market has been divided into specialty toy chain stores, supermarkets and hypermarkets, departmental stores and online. Among these, specialty toy chain stores represent the largest segment.
Region-wise, the market has been classified into Guangdong, Jiangsu, Shandong, Zhejiang and Henan, where Guangdong dominates the China toys market.
The key companies in the China toys market are Mattel, Inc., LEGO System A/S, Hasbro, Inc., VTech Holdings Limited, Hape International AG., Silverlit Toys Manufactory Limited, Sieper GmbH, Micro Mobility Systems AG, Ravensburger Ltd., and Shantou City Big Tree Toys Co., Ltd.
REACH OUT TO US
Call us on
( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )
Drop us an email at