The China toys market was worth US$ 14.9 Billion in 2019. The market is further projected to reach a value of US$ 27.2 Billion by 2025, exhibiting a CAGR of 10.6% during 2020-2025. China is one of the leading toy markets in the world and its potential growth has created a huge opportunity for domestic and international toy manufacturers. The demand for toys in China is changing from traditional and decorative toys to electronic or remote-controlled toys. With inflating income levels of urban dwellers and rising standards of living, a shift has been witnessed from conventional toys to innovative electronic and plush toys. Moreover, the recent relaxation of the one-child policy in China has also added a large number of new-borns to the population, thereby expanding the consumer base of the toys market.
China Toys Market Drivers/Constraints:
Product Type Insights:
On the basis of product type, plush toys are the most popular type of toys in China. Other major product types include infant/pre-school toys, activity toys, dolls, games and puzzles, construction and building toys, electronic/remote control toys, sports and outdoor play toys, ride-ons and others.
Based on the end-user, the report finds that unisex toys dominated the market. Unisex toys were followed by the girls’ and boys’ segments.
Distribution Channel Insights:
On the basis of distribution channel, the market has been segmented into specialty toy chain stores, supermarkets and hypermarkets, departmental stores and online. Currently, specialty toy chain stores represent the largest distribution channel as these stores have well established networks and offer a wide range of products.
Based on the province, Guangdong enjoys the leading position in the market. Other major provinces are Jiangsu, Shandong, Zhejiang and Henan.
The toy market in China consists of both local and international manufacturers. The report provides a list of the key manufacturers across all major product types.
This report provides a deep insight into the China toys market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys market in China in any manner.
The China toys market size reached US$ 14.9 Billion in 2019.
According to IMARC Group estimates, the China toys market will reach a value of US$ 27.2 Billion by 2025.
The growing popularity of Chinese toys across the globe can be attributed to the huge manufacturing capabilities present in the country, along with the presence of numerous small, medium and large manufactures, who cater to the consumers from different income groups.
The major toys manufacturers in China are Mattel, Inc., LEGO System A/S, Hasbro, Inc., VTech Holdings Limited, Hape International AG., Silverlit Toys Manufactory Limited, Sieper GmbH, Micro Mobility Systems AG, Ravensburger Ltd., and Shantou City Big Tree Toys Co., Ltd.
One of the major trends in the market include the growing preference for science, technology, engineering and mathematics (STEM)-based toys.
At present, plush toys are the leading segment and hold the majority of the China toys market share.
Guangdong Province in China is known as the toy manufacturing hub. Most of the leading toy manufacturers are based within the region.
Currently, most of the toys are distributed through specialty toy chain stores.
The China toys market is anticipated to exhibit a CAGR of 10.6% during 2020-2025.
The growth of the toys market in China can be attributed to the rising income levels, relaxation of the one-child policy, and the huge export market.
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