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The China toys market reached a value of US$ 17 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 31.4 Billion by 2027, exhibiting a CAGR of 11.13% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
China is one of the leading toy markets in the world and its potential growth has created a huge opportunity for domestic and international toy manufacturers. The demand for toys in China is changing from traditional and decorative toys to electronic or remote-controlled toys. With inflating income levels of urban dwellers and rising standards of living, a shift has been witnessed from conventional toys to innovative electronic and plush toys. Moreover, the recent relaxation of the one-child policy in China has also added a large number of new-borns to the population, thereby expanding the consumer base of the toys market.
China Toys Market Drivers/Constraints:
IMARC Group provides an analysis of the key trends in each sub-segment of the China toys market, along with forecasts at the country and province level from 2022-2027. Our report has categorized the market based on product type, distribution channel, and end-user.
Breakup by Product Type:
On the basis of product type, electronic/remote control toys are the most popular type of toys in China. Other major product types include plush toys, infant/pre-school toys, activity toys, dolls, games and puzzles, construction and building toys, sports and outdoor play toys, ride-ons and others.
Breakup by End-User:
Based on the end-user, the report finds that unisex toys dominated the market.
Breakup by Distribution Channel:
On the basis of distribution channel, the market has been segmented into specialty toy chain stores, supermarkets and hypermarkets, departmental stores, online stores and others. Currently, specialty toy chain stores represent the largest distribution channel as these stores have well established networks and offer a wide range of products.
Based on the province, Guangdong enjoys the leading position in the market. Other major provinces are Jiangsu, Shandong, Zhejiang and Henan.
The toy market in China consists of both local and international manufacturers. The report provides a list of the key manufacturers across all major product types.
This report provides a deep insight into the China toys market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys market in China in any manner.
|Base Year of the Analysis||2021|
|Segment Coverage||Product Type, Distribution Channel, End-User, Province|
|Province Covered||Guangdong, Jiangsu, Shandong, Zhejiang, Henan, Others|
|Companies Covered||Mattel, Inc., LEGO System A/S, Hasbro, Inc., VTech Holdings Limited, Hape International AG., Silverlit Toys Manufactory Limited, Sieper GmbH, Micro Mobility Systems AG, Ravensburger Ltd., and Shantou City Big Tree Toys Co., Ltd.|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The China toys market was valued at US$ 17 Billion in 2021.
We expect the China toys market to exhibit a CAGR of 11.13% during 2022-2027.
The escalating popularity of Science, Technology, Engineering, and Mathematics (STEM)-based toys,
for improving problem-solving capabilities and motor skills of children, is primarily driving the China
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
Based on the product type, the China toys market can be categorized into plush toys,
electronic/remote control toys, games and puzzles, construction and building toys, dolls, ride-ons,
sports & outdoor play toys, infant/pre-school toys, activity toys, and others. Among these, Electronic/Remote Control Toys
exhibit a clear dominance in the market.
Based on the end-user, the China toys market has been segmented into unisex, boys, and girls.
Currently, unisex segment represents the largest market share.
Based on the distribution channel, the China toys market can be bifurcated into specialty toy chain
stores, supermarkets and hypermarkets, departmental stores, online stores, and others. Among
these, specialty toy chain stores account for the majority of the total market share.
On a regional level, the market has been classified into Guangdong, Jiangsu, Shandong, Zhejiang,
Henan, and Others, where Guangdong currently dominates the market.
Some of the major players in the China toys market include Mattel, Inc., LEGO System A/S, Hasbro, Inc., VTech Holdings Limited, Hape International AG., Silverlit Toys Manufactory Limited, Sieper GmbH, Micro Mobility Systems AG, Ravensburger Ltd., and Shantou City Big Tree Toys Co., Ltd.
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