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China Toys Market Report by Product Type (Plush Toys, Electronic/Remote Control Toys, Games and Puzzles, Construction and Building Toys, Dolls, Ride-Ons, Sports & Outdoor Play Toys, Infant/Pre-School Toys, Activity Toys, and Others), End-User (Unisex, Boys, Girls), Distribution Channel (Specialty Toy Chain Stores, Supermarkets and Hypermarkets, Departmental Stores, Online Stores, and Others), and Province 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A967
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
2.6 Study Assumptions
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 China Toys Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by End-User
5.7 Market Breakup by Province
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.10.1 Overview
5.10.2 Research and Development
5.10.3 Raw Material Procurement
5.10.4 Manufacturing
5.10.5 Quality Control
5.10.6 Marketing
5.10.7 Distribution
5.10.8 Retailers
5.10.9 End Users
5.11 Porter’s Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Rivalry
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 Price Analysis
5.12.1 Price Ranges
5.12.2 Price Indicators
6 Market Breakup by Product Type
6.1 Plush Toys
6.1.1 Market Overview
6.1.2 Market Performance
6.1.3 Competitive Landscape
6.1.4 Value Chain
6.1.5 Market Forecast
6.2 Electronic/Remote Control Toys
6.2.1 Market Overview
6.2.2 Market Performance
6.2.3 Competitive Landscape
6.2.4 Value Chain
6.2.5 Market Forecast
6.3 Games and Puzzles
6.3.1 Market Overview
6.3.2 Market Performance
6.3.3 Competitive Landscape
6.3.4 Value Chain
6.3.5 Market Forecast
6.4 Construction and Building Toys
6.4.1 Market Overview
6.4.2 Market Performance
6.4.3 Competitive Landscape
6.4.4 Value Chain
6.4.5 Market Forecast
6.5 Dolls
6.5.1 Market Overview
6.5.2 Market Performance
6.5.3 Competitive Landscape
6.5.4 Value Chain
6.5.5 Market Forecast
6.6 Ride-Ons
6.6.1 Overview
6.6.2 Market Performance
6.6.3 Competitive Landscape
6.6.4 Value Chain
6.6.5 Market Forecast
6.7 Sports & Outdoor Play Toys
6.7.1 Market Overview
6.7.2 Market Performance
6.7.3 Competitive Landscape
6.7.4 Value Chain
6.7.5 Market Forecast
6.8 Infant/Pre-School Toys
6.8.1 Market Overview
6.8.2 Market Performance
6.8.3 Competitive Landscape
6.8.4 Value Chain
6.8.5 Market Forecast
6.9 Activity Toys
6.9.1 Market Overview
6.9.2 Market Performance
6.9.3 Competitive Landscape
6.9.4 Value Chain
6.9.5 Market Forecast
6.10 Others
6.10.1 Market Overview
6.10.2 Market Performance
6.10.3 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Specialty Toy Chain Stores
7.1.1 Overview
7.1.2 Market Performance
7.1.3 Market Forecast
7.2 Supermarkets and Hypermarkets
7.2.1 Overview
7.2.2 Market Performance
7.2.3 Market Forecast
7.3 Departmental Stores
7.3.1 Overview
7.3.2 Market Performance
7.3.3 Market Forecast
7.4 Online Stores
7.4.1 Overview
7.4.2 Market Performance
7.4.3 Market Forecast
7.5 Others
7.5.1 Overview
7.5.2 Market Performance
7.5.3 Market Forecast
8 Market Breakup by End-User
8.1 Unisex
8.1.1 Overview
8.1.2 Market Performance
8.1.3 Market Forecast
8.2 Boys
8.2.1 Overview
8.2.2 Market Performance
8.2.3 Market Forecast
8.3 Girls
8.3.1 Overview
8.3.2 Market Performance
8.3.3 Market Forecast
9 Market Breakup by Province
9.1 Guangdong
9.1.1 Overview
9.1.2 Market Performance
9.1.3 Market Forecast
9.2 Jiangsu
9.2.1 Overview
9.2.2 Market Performance
9.2.3 Market Forecast
9.3 Shandong
9.3.1 Overview
9.3.2 Market Performance
9.3.3 Market Forecast
9.4 Zhejiang
9.4.1 Overview
9.4.2 Market Performance
9.4.3 Market Forecast
9.5 Henan
9.5.1 Overview
9.5.2 Market Performance
9.5.3 Market Forecast
9.6 Others
9.6.1 Overview
9.6.2 Market Performance
9.6.3 Market Forecast
10 Toys Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirement
10.3 Various Types of Unit Operations Involved
10.4 Key Success and Risk Factors
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
12 Profile of Key Players
12.1 Mattel, Inc.
12.2 LEGO System A/S
12.3 Hasbro, Inc.
12.4 VTech Holdings Limited
12.5 Hape International AG
12.6 Silverlit Toys Manufactory Limited
12.7 Sieper GmbH
12.8 Micro Mobility Systems AG
12.9 Ravensburger Ltd
12.10 Shantou City Big Tree Toys Co., Ltd
List of Figures
Figure 1: China: Toys Market: Major Drivers and Challenges
Figure 2: China: Toys Market: Sales Value (in Billion US$), 2018-2023
Figure 3: China: Toys Market: Breakup by Product Type (in %), 2023
Figure 4: China: Toys Market: Breakup by Distribution Channel (in %), 2023
Figure 5: China: Toys Market: Breakup by End-User (in %), 2023
Figure 6: China: Toys Market: Breakup by Province (in %), 2023
Figure 7: China: Toys Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 8: China: Toys Industry: SWOT Analysis
Figure 9: China: Toys Industry: Value Chain Analysis
Figure 10: China: Toys Industry: Porter’s Five Forces Analysis
Figure 11: Toys: Breakup of Production Cost (in %)
Figure 12: China: Plush Toys Market: Sales Value (in Million US$), 2018-2023
Figure 13: China: Plush Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 14: China: Plush Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 15: China: Plush Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: China: Electronic/Remote Control Toys Market: Sales Value (in Million US$), 2018-2023
Figure 17: China: Electronic Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 18: China: Electronic Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 19: China: Electronic/Remote Control Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: China: Games and Puzzles Market: Sales Value (in Million US$), 2018-2023
Figure 21: China: Games and Puzzles Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 22: China: Games and Puzzles Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 23: China: Games and Puzzles Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: China: Construction and Building Toys Market: Sales Value (in Million US$), 2018-2023
Figure 25: China: Construction and Building Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 26: China: Construction and Building Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 27: China: Construction and Building Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: China: Dolls Market: Sales Value (in Million US$), 2018-2023
Figure 29: China: Dolls Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 30: China: Dolls Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 31: China: Dolls Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: China: Ride-Ons Market: Sales Value (in Million US$), 2018-2023
Figure 33: China: Ride-On Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 34: China: Ride-On Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 35: China: Ride-Ons Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: China: Sports & Outdoor Play Toys Market: Sales Value (in Million US$), 2018-2023
Figure 37: China: Sports and Outdoor Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 38: China: Sports and Outdoor Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 39: China: Sports & Outdoor Play Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: China: Infant/Pre-School Toys Market: Sales Value (in Million US$), 2018-2023
Figure 41: China: Pre-School Toys Market: Profit Margins (Branded) at Various Levels of the Supply Chain
Figure 42: China: Pre-School Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 43: China: Infant/Pre-School Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: China: Activity Toys Market: Sales Value (in Million US$), 2018-2023
Figure 45: China: Activity Toys Market: Profit margins (Branded) at Various Levels of the Supply Chain
Figure 46: China: Activity Toys Market: Profit Margins (Non-Branded) at Various Levels of the Supply Chain
Figure 47: China: Activity Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: China: Others Market: Sales Value (in Million US$), 2018-2023
Figure 49: China: Others Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: China: Toys Market (Specialty Toy Chain Stores): Sales Value (in Million US$), 2018-2023
Figure 51: China: Toys Market Forecast (Specialty Toy Chain Stores): Sales Value (in Million US$), 2024-2032
Figure 52: China: Toys Market (Supermarkets and Hypermarkets): Sales Value (in Million US$), 2018-2023
Figure 53: China: Toys Market Forecast (Supermarkets and Hypermarkets): Sales Value (in Million US$), 2024-2032
Figure 54: China: Toys Market (Departmental Stores): Sales Value (in Million US$), 2018-2023
Figure 55: China: Toys Market Forecast (Departmental Stores): Sales Value (in Million US$), 2024-2032
Figure 56: China: Toys Market (Online Stores): Sales Value (in Million US$), 2018-2023
Figure 57: China: Toys Market Forecast (Online Stores): Sales Value (in Million US$), 2024-2032
Figure 58: China: Toys Market (Others): Sales Value (in Million US$), 2018-2023
Figure 59: China: Toys Market Forecast (Others): Sales Value (in Million US$), 2024-2032
Figure 60: China: Toys Market (Unisex): Sales Value (in Million US$), 2018-2023
Figure 61: China: Toys Market Forecast (Unisex): Sales Value (in Million US$), 2024-2032
Figure 62: China: Toys Market (Boys): Sales Value (in Million US$), 2018-2023
Figure 63: China: Toys Market Forecast (Boys): Sales Value (in Million US$), 2024-2032
Figure 64: China: Toys Market (Girls): Sales Value (in Million US$), 2018-2023
Figure 65: China: Toys Market Forecast (Girls): Sales Value (in Million US$), 2024-2032
Figure 66: Guangdong: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 67: Guangdong: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Jiangsu: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 69: Jiangsu: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Shandong: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 71: Shandong: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 72: Zhejiang: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 73: Zhejiang: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 74: Henan: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 75: Henan: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 76: Other Provinces: Toys Market: Sales Value (in Million US$), 2018-2023
Figure 77: Other Provinces: Toys Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 78: Plush Toy Manufacturing Process: Detailed Process Flow
List of Tables
Table 1: China: Toys Market: Key Industry Highlights, 2023 and 2032
Table 2: China: Toys Market: General Price Range by Product Type (in US$ per Unit), 2023
Table 3: China: Toys Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
Table 4: China: Plush Toys Market: Key Industry Highlights, 2023 and 2032
Table 5: China: Plush Toys Market: Major Companies
Table 6: China: Electronic/Remote Control Toys Market: Key Industry Highlights, 2023 and 2032
Table 7: China: Electronic/Remote Control Toys Market: Major Companies
Table 8: China: Games and Puzzles Market: Key Industry Highlights, 2023 and 2032
Table 9: China: Games and Puzzles Market: Major Companies
Table 10: China: Construction and Building Toys Market: Key Industry Highlights, 2023 and 2032
Table 11: China: Construction and Building Toys Market: Major Companies
Table 12: China: Dolls Market: Key Industry Highlights, 2023 and 2032
Table 13: China: Dolls Market: Major Companies
Table 14: China: Ride-Ons Market: Key Industry Highlights, 2023 and 2032
Table 15: China: Ride-Ons Market: Major Companies
Table 16: China: Sports & Outdoor Play Toys Market: Key Industry Highlights, 2023 and 2032
Table 17: China: Sports & Outdoor Play Toys Market: Major Companies
Table 18: China: Infant/Pre-School Toys Market: Key Industry Highlights, 2023 and 2032
Table 19: China: Infant/Pre-School Toys Market: Major Companies
Table 20: China: Activity Toys Market: Key Industry Highlights, 2023 and 2032
Table 21: China: Activity Toys Market: Major Companies
Table 22: China: Other Toys Market: Key Industry Highlights, 2023 and 2032
Table 23: China: Toys Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 24: China: Toys Market (Specialty Toy Chain Stores): Key Industry Highlights, 2023 and 2032
Table 25: China: Toys Market (Supermarkets and Hypermarkets): Key Industry Highlights, 2023 and 2032
Table 26: China: Toys Market (Departmental Stores): Key Industry Highlights, 2023 and 2032
Table 27: China: Toys Market (Online Stores): Key Industry Highlights, 2023 and 2032
Table 28: China: Toys Market (Others): Key Industry Highlights, 2023 and 2032
Table 29: China: Toys Market Forecast: Breakup by End-User (in Million US$), 2024-2032
Table 30: China: Toys Market (Unisex): Key Industry Highlights, 2023 and 2032
Table 31: China: Toys Market (Boys): Key Industry Highlights, 2023 and 2032
Table 32: China: Toys Market (Girls): Key Industry Highlights, 2023 and 2032
Table 33: China: Toys Market Forecast: Breakup by Province (in Million US$), 2024-2032
Table 34: Guangdong: Toys Market: Key Industry Highlights, 2023 and 2032
Table 35: Jiangsu: Toys Market: Key Industry Highlights, 2023 and 2032
Table 36: Shandong: Toys Market: Key Industry Highlights, 2023 and 2032
Table 37: Zhejiang: Toys Market: Key Industry Highlights, 2023 and 2032
Table 38: Henan: Toys Market: Key Industry Highlights, 2023 and 2032
Table 39: Other Provinces: Toy Market: Key Industry Highlights, 2023 and 2032
Table 40: China: Plush Toys: Raw Material Requirement
Table 41: China: Toys Industry: Competitive Structure
Table 42: China: Toys Market: Key Players
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