According to the latest report by IMARC group, titled “India Coconut Water and Fortified Water Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, the India coconut water and fortified water market size reached INR 5,051.5 Crore in 2022. Coconut water is a clear, refreshing liquid derived from the center of young, green coconuts. It is known for its high nutrient content, coconut water is a natural beverage rich in electrolytes like potassium, magnesium, and calcium, making it an excellent hydrator. It has a subtly sweet, slightly nutty taste, and is typically consumed chilled. Being low in calories and free from fat and cholesterol, coconut water is a popular choice among health-conscious consumers. Fortified water, also known as enhanced or functional water, is a category of beverages that have added nutrients, vitamins, minerals, and other beneficial ingredients. The aim of fortification is to enhance the nutritional value and health benefits of the water. Examples include vitamins B and C, iron, and antioxidants. Flavorings are often added, making fortified water a tastier alternative to regular water for many individuals. Both coconut water and fortified water are marketed as healthier beverage choices. While coconut water's benefits come naturally, the features of fortified water are tailored by manufacturers to address specific nutritional needs or health concerns of consumers. In the beverage market, both these products stand out for their enhanced nutritional profiles and health benefits.
India Coconut Water and Fortified Water Market Trends:
The rapid urbanization and evolving lifestyle trends in India are catalyzing the demand for healthier and natural beverage options. This acts as a key factor driving the market growth for coconut water and fortified water. The increasing interest in wellness and the rising demand for coconut water as a rich natural source of hydration and vital nutrients are contributing to the market growth. Similarly, the introduction of fortified water, offering added health benefits through additional vitamins and minerals, is meeting the demand for functional beverages, thereby propelling market growth. The swift socio-economic development, especially in emerging urban centers, coupled with a growing middle-class population with increased disposable income, is bolstering the market growth. Along with this, the proliferating e-commerce platforms offering a wide array of coconut water and fortified water brands is stimulating the market growth. The rising health consciousness and personalized nutrition trends are leading to the increased demand for innovative and differentiated products, which is facilitating the market growth. Moreover, environmental awareness is driving companies to optimize supply chains and increase locally sourced, sustainable offerings. Government initiatives promoting healthier lifestyle choices are also contributing significantly. Furthermore, the enhanced consumer awareness about the importance of hydration and nutrient intake, alongside the preference for transparent branding, is facilitating the market growth. Decentralization in beverage production and distribution is fostering local producers, which is further driving market growth. Other factors, such as regulatory policies supporting local industries, the availability of coconuts in abundance, and significant technological advancements in water fortification, are further driving the coconut water and fortified water market growth across India. Looking forward, IMARC Group expects the market to reach INR 10,295.6 Crore by 2028, expanding at a growth rate (CAGR) of 12.5% during 2023-2028.
- Based on organized and unorganized, the market is segmented into unorganized and organized. Currently, unorganized holds the largest market share.
- Based on the pack type, the market is segmented into bottles, tetra, and others. At present, bottles account for the largest share in the market across India.
- Based on the pack size, the market is divided into 200 ML, 1000 ML, 500 ML, and others. Currently, 200 ML accounts for the largest market share across the country.
- Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online stores, specialty stores, and others. Presently, supermarkets and hypermarkets hold the largest market share across the country.
- Region wise, the market is segregated into North India (Delhi NCR, Uttar Pradesh, Haryana, Rajasthan, Punjab, and others); West and Central India (Maharashtra, Gujarat, Madhya Pradesh, and others); East India (West Bengal, Bihar, Orissa, Jharkhand, and others); South India (Tamil Nadu, Karnataka, Andhra Pradesh, and others). Currently, North India is dominating the market.
- The competitive landscape of the market has been examined, with some of the key players being Agricoles Naturel Foods, Dabur India Limited, Hector Beverages Pvt. Ltd., Jain Agro Food Products Pvt. Ltd., Madhura Agro Process Pvt. Ltd., Manpasand Beverages Limited, Nature’s First India Pvt. Ltd., Nilgai Foods Pvt. Ltd., Pure Tropic, RAW Pressery, Sakthi Coco Products, Coca-Cola India, FDC Private Limited, G7 Beverages, Hector Beverages Pvt. Ltd., NourishCo Beverages Limited and Pepsico India.
|Base Year of the Analysis
||INR Crore, Million Liters
||Organised and Unorganised, Pack Type, Pack Size, Distribution Channel, Region
||South India, North India, West and Central India, East India
||Delhi NCR, Uttar Pradesh, Haryana, Rajasthan, Punjab, Maharashtra, Gujrat, Madhya Pradesh, West Bengal, Bihar, Orissa, Jharkhand, Tamil Naidu, Karnataka, Andhra Pradesh
||Agricoles Naturel Foods, Dabur India Limited, Hector Beverages Pvt. Ltd., Jain Agro Food Products Pvt. Ltd., Madhura Agro Process Pvt. Ltd., Manpasand Beverages Limited, Nature’s First India Pvt. Ltd., Nilgai Foods Pvt. Ltd., Pure Tropic, RAW Pressery, Sakthi Coco Products, Coca-Cola India, FDC Private Limited, G7 Beverages, Hector Beverages Pvt. Ltd., NourishCo Beverages Limited and Pepsico India.
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800