India Coconut Water and Fortified Water Market to Reach INR 14,834.5 Crore by 2032, Stimulated by the Rising Health Consciousness Among Individuals

August 18, 2023 | Food & Beverages

According to the latest report by IMARC group, titled “India Coconut Water and Fortified Water Market Report by Organized and Unorganized (Unorganized, Organized), Pack Type (Bottles, Tetra, and Others), Pack Size (200 ML, 1000 ML, 500 ML, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Specialty Stores, and Others), and Region 2024-2032, the India coconut water and fortified water market size reached INR 5,682.9 Crore in 2023. Coconut water is a clear, refreshing liquid derived from the center of young, green coconuts. It is known for its high nutrient content, coconut water is a natural beverage rich in electrolytes like potassium, magnesium, and calcium, making it an excellent hydrator. It has a subtly sweet, slightly nutty taste, and is typically consumed chilled. Being low in calories and free from fat and cholesterol, coconut water is a popular choice among health-conscious consumers. Fortified water, also known as enhanced or functional water, is a category of beverages that have added nutrients, vitamins, minerals, and other beneficial ingredients. The aim of fortification is to enhance the nutritional value and health benefits of the water. Examples include vitamins B and C, iron, and antioxidants. Flavorings are often added, making fortified water a tastier alternative to regular water for many individuals. Both coconut water and fortified water are marketed as healthier beverage choices. While coconut water's benefits come naturally, the features of fortified water are tailored by manufacturers to address specific nutritional needs or health concerns of consumers. In the beverage market, both these products stand out for their enhanced nutritional profiles and health benefits.

India Coconut Water and Fortified Water Market Trends:

The rapid urbanization and evolving lifestyle trends in India are catalyzing the demand for healthier and natural beverage options. This acts as a key factor driving the market growth for coconut water and fortified water. The increasing interest in wellness and the rising demand for coconut water as a rich natural source of hydration and vital nutrients are contributing to the market growth. Similarly, the introduction of fortified water, offering added health benefits through additional vitamins and minerals, is meeting the demand for functional beverages, thereby propelling market growth. The swift socio-economic development, especially in emerging urban centers, coupled with a growing middle-class population with increased disposable income, is bolstering the market growth. Along with this, the proliferating e-commerce platforms offering a wide array of coconut water and fortified water brands is stimulating the market growth. The rising health consciousness and personalized nutrition trends are leading to the increased demand for innovative and differentiated products, which is facilitating the market growth. Moreover, environmental awareness is driving companies to optimize supply chains and increase locally sourced, sustainable offerings. Government initiatives promoting healthier lifestyle choices are also contributing significantly. Furthermore, the enhanced consumer awareness about the importance of hydration and nutrient intake, alongside the preference for transparent branding, is facilitating the market growth. Decentralization in beverage production and distribution is fostering local producers, which is further driving market growth. Other factors, such as regulatory policies supporting local industries, the availability of coconuts in abundance, and significant technological advancements in water fortification, are further driving the coconut water and fortified water market growth across India. Looking forward, IMARC Group expects the market to reach INR 14,834.5 Crore by 2032, expanding at a growth rate (CAGR) of 10.91% during 2024-2032.

Market Summary:

  • Based on organized and unorganized, the market is segmented into unorganized and organized. Currently, unorganized holds the largest market share.
  • Based on the pack type, the market is segmented into bottles, tetra, and others. At present, bottles account for the largest share in the market across India.
  • Based on the pack size, the market is divided into 200 ML, 1000 ML, 500 ML, and others. Currently, 200 ML accounts for the largest market share across the country.
  • Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online stores, specialty stores, and others. Presently, supermarkets and hypermarkets hold the largest market share across the country.
  • Region wise, the market is segregated into North India (Delhi NCR, Uttar Pradesh, Haryana, Rajasthan, Punjab, and others); West and Central India (Maharashtra, Gujarat, Madhya Pradesh, and others); East India (West Bengal, Bihar, Orissa, Jharkhand, and others); South India (Tamil Nadu, Karnataka, Andhra Pradesh, and others). Currently, North India is dominating the market.
  • The competitive landscape of the market has been examined, with some of the key players being Agricoles Naturel Foods, Dabur India Limited, Hector Beverages Pvt. Ltd., Jain Agro Food Products Pvt. Ltd., Madhura Agro Process Pvt. Ltd., Manpasand Beverages Limited, Nature’s First India Pvt. Ltd., Nilgai Foods Pvt. Ltd., Pure Tropic, RAW Pressery, Sakthi Coco Products, Coca-Cola India, FDC Private Limited, G7 Beverages, Hector Beverages Pvt. Ltd., NourishCo Beverages Limited and Pepsico India.


Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units INR Crore, Million Liters
Segment Coverage Organised and Unorganised, Pack Type, Pack Size, Distribution Channel, Region
Region Covered South India, North India, West and Central India, East India
States Covered Delhi NCR, Uttar Pradesh, Haryana, Rajasthan, Punjab, Maharashtra, Gujrat, Madhya Pradesh, West Bengal, Bihar, Orissa, Jharkhand, Tamil Naidu, Karnataka, Andhra Pradesh
Companies Covered Agricoles Naturel Foods, Dabur India Limited, Hector Beverages Pvt. Ltd., Jain Agro Food Products Pvt. Ltd., Madhura Agro Process Pvt. Ltd., Manpasand Beverages Limited, Nature’s First India Pvt. Ltd., Nilgai Foods Pvt. Ltd., Pure Tropic, RAW Pressery, Sakthi Coco Products, Coca-Cola India, FDC Private Limited, G7 Beverages, Hector Beverages Pvt. Ltd., NourishCo Beverages Limited and Pepsico India.
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India Coconut Water and Fortified Water Market to Reach INR 14,834.5 Crore by 2032, Stimulated by the Rising Health Consciousness Among Individuals
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