Commercial Display Market

Market Overview:

The global commercial display market size reached US$ 53.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 96.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.71% during 2024-2032. The rising application in the hospitality industry due to extended warranties, rapid technological advancements, and increasing need for advanced display solutions represent some of the key factors driving the market.

Commercial display refers to large digital screens that display media and digital content in a professional environment. It comprises a wide range of inputs and outputs, such as display ports, an extra universal serial bus (USB), and a digital visual interface (DVI). It is widely available as digital signage, display monitor, and display TVs and manufactured with thinner bezels, smaller manufacturer logos, and fewer front-facing controls. It is durable and easy to operate even in harsh environments, such as wind, dust, sunlight, moisture, and humidity, and highly suitable, for outdoor and indoor installations. It increases brand awareness and engages people, customers, clients, and colleagues towards a business. It is operated in public places and offers long operational hours as compared to consumer display. Besides this, it aids in improving customer retention rates and eliminating standby time while increasing satisfaction levels. As a result, commercial display is employed in the hospitality, entertainment, advertisement, healthcare, education, and transportation industries across the globe.

Commercial Display Market Trends:

At present, the increasing demand for commercial displays in the hospitality industry due to their extended warranties and ability to operate for a long run in a day represents one of the key factors contributing to the growth of the market. Moreover, the rising demand for commercial displays to provide knowledge and attract a wide consumer base is propelling the growth of the market. Apart from this, the growing demand for advanced display solutions for enhanced visual experience among the masses around the world is offering a positive market outlook. In addition to this, there is a rise in the utilization of commercial displays in tradeshows and events worldwide. This, coupled with the increasing adoption of organic light-emitting diode (OLED) and quantum dot light-emitting diode (QLED) due to their enhanced performance as compared to other screens, is supporting the growth of the market. Besides this, the growing adoption of commercial displays on account of the increasing demand for energy-efficient panels are positively influencing the market. Furthermore, various technological advancements, such as tactile touchscreens, holographic displays, and outdoor three-dimensional (3D) screens, in commercial displays are offering lucrative growth opportunities to industry investors.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global commercial display market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, technology, component, panel type, size and application.

Product Type Insights:

• Digital Signage
• Display Monitor
• Display TVs
   

The report has provided a detailed breakup and analysis of the commercial display market based on the product type. This includes digital signage, display monitor, and display TVs. According to the report, digital signage represented the largest segment.

Technology Insights:

• LCD
• LED
• Others
   

A detailed breakup and analysis of the commercial display market based on the technology has also been provided in the report. This includes LCD, LED, and others. According to the report, LCD accounted for the largest market share.

Component Insights:

• Hardware
• Software
• Services
   

A detailed breakup and analysis of the commercial display market based on the component has also been provided in the report. This includes hardware, software, and services. According to the report, hardware accounted for the largest market share.

Panel Type Insights:

• Flat Panel
• Curved Panel
• Other Panel
   

A detailed breakup and analysis of the commercial display market based on the panel type has also been provided in the report. This includes flat panel, curved panel, and other panel. According to the report, flat panel accounted for the largest market share.

Size Insights:

• Below 32 inches
• 32 to 52 inches
• 52 to 75 inches
• Above 75 inches
   

A detailed breakup and analysis of the commercial display market based on the size has also been provided in the report. This includes below 32 inches, 32 to 52 inches, 52 to 75 inches, and above 75 inches. According to the report, 32 to 52 inches accounted for the largest market share.

Application Insights:

• Retail
• Hospitality
• Entertainment
• Stadiums & Playgrounds
• Corporate
• Banking
• Healthcare
• Education
• Transportation
   

A detailed breakup and analysis of the commercial display market based on the application has also been provided in the report. This includes retail, hospitality, entertainment, stadiums & playgrounds, corporate, banking, healthcare, education, and transportation. According to the report, retail accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for commercial display. Some of the factors driving the North America commercial display market included the presence of key market players, rising adoption of advanced technologies, increasing utilization of commercial displays across several industries, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global commercial display market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Cdw Corporation, Cisco Systems, Inc., Dell Technologies Inc., Koninklijke Philips N.V., LG Display Co., Ltd., NEC Display Solutions., Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the commercial display market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global commercial display market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the commercial display industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.