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*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Digital Signage Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

The global digital signage market grew at a CAGR of around 7% during 2014-2019. Digital signage refers to a centralized content distribution platform used to playback information on multiple display screens. It shows advertisements or messages to the targeted audience through content management software (CMS) and a back-end operating computer connected to a media player. It utilizes devices, such as projectors, LCD, LED and plasma displays, to project or show the information, including live weather forecasts, news, television programs, menus, flight schedules, calendars and advertisements. Digital signages are commonly used in various sectors such as retail, entertainment, hospitality, education, corporate, healthcare, transport, etc. They enable the organizations to engage with a broader audience and create a centralized network for digital communications to enhance the uniformity and effectiveness of the marketing activities.

Rapid digitalization, along with the increasing demand for effective advertisement tools, is one of the key factors driving the growth of the market. Furthermore, widespread utilization of electronic large-screen displays in various industrial sectors, such as retail, hospitality, entertainment, banking, healthcare, education and transport, is stimulating the market growth. For instance, in the banking sector, digital signages are used in automated teller machines (ATMs) and e-banking centers to display motion messages, digitalized promotion of products and remote content updating and management. Additionally, various technological advancements, such as the integration of biometric technology with digital signage products, are acting as other growth-inducing factors. In line with this, modern product variants are equipped with gaze trackers and heat path trackers that locate the area that is attracting the most consumers, thereby enabling organizations to monitor consumer behavior and gaining meaningful insights. Other factors, including improvements in the LCD/LED technologies, along with increasing expenditures on brand promotions and advertisements, are anticipated to drive the market further. Looking forward, IMARC Group expects the global digital signage market to continue its moderate growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global digital signage market report, along with forecasts for growth at the global, regional and country level from 2020-2025. Our report has categorized the market based on region, type, component, technology, application, location and size.

Breakup by Type:

  • Video Walls
  • Video Screen
  • Transparent LED Screen
  • Digital Poster
  • Kiosks
  • Others
     

Breakup by Component:

  • Hardware
  • Software
  • Service
     

Breakup by Technology:

  • LCD/LED
  • Projection
  • Others
     

Breakup by Application:

  • Retail
  • Hospitality
  • Entertainment
  • Stadiums and Playgrounds
  • Corporate
  • Banking
  • Healthcare
  • Education
  • Transport
  • Others
     

Breakup by Location:

  • Indoor
  • Outdoor
     

Breakup by Size:

  • Below 32 Inches
  • 32 to 52 Inches
  • More than 52 Inches
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics, Sharp (Foxconn Group) and Sony.

Key Questions Answered in This Report:

  • How has the global digital signage market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global digital signage market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the technology?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the location?
  • What is the breakup of the market based on the size?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global digital signage market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Digital Signage Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Video Walls
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Video Screen
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Transparent LED Screen
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Digital Poster
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Kiosks
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7    Market Breakup by Component
    7.1    Hardware
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Software
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Service
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Technology
    8.1    LCD/LED
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Projection
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Others
        8.3.1 Market Trends
        8.3.2 Market Forecast
9    Market Breakup by Application
    9.1    Retail
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Hospitality
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Entertainment
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Stadiums and Playgrounds
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Corporate
        9.5.1 Market Trends
        9.5.2 Market Forecast
    9.6    Banking
        9.6.1 Market Trends
        9.6.2 Market Forecast
    9.7    Healthcare
        9.7.1 Market Trends
        9.7.2 Market Forecast
    9.8    Education
        9.8.1 Market Trends
        9.8.2 Market Forecast
    9.9    Transport
        9.9.1 Market Trends
        9.9.2 Market Forecast
   9.10    Others
        9.10.1 Market Trends
        9.10.2 Market Forecast
10    Market Breakup by Location
    10.1    Indoor
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Outdoor
        10.2.1 Market Trends
        10.2.2 Market Forecast
11    Market Breakup by Size
    11.1    Below 32 Inches
        11.1.1 Market Trends
        11.1.2 Market Forecast
    11.2    32 to 52 Inches
        11.2.1 Market Trends
        11.2.2 Market Forecast
    11.3    More than 52 Inches
        11.3.1 Market Trends
        11.3.2 Market Forecast
12    Market Breakup by Region
    12.1    North America
        12.1.1 United States
           12.1.1.1 Market Trends
           12.1.1.2 Market Forecast
        12.1.2 Canada
           12.1.2.1 Market Trends
           12.1.2.2 Market Forecast
    12.2    Asia Pacific
        12.2.1 China
           12.2.1.1 Market Trends
           12.2.1.2 Market Forecast
        12.2.2 Japan
           12.2.2.1 Market Trends
           12.2.2.2 Market Forecast
        12.2.3 India
           12.2.3.1 Market Trends
           12.2.3.2 Market Forecast
        12.2.4 South Korea
           12.2.4.1 Market Trends
           12.2.4.2 Market Forecast
        12.2.5 Australia
           12.2.5.1 Market Trends
           12.2.5.2 Market Forecast
        12.2.6 Indonesia
           12.2.6.1 Market Trends
           12.2.6.2 Market Forecast
        12.2.7 Others
           12.2.7.1 Market Trends
           12.2.7.2 Market Forecast
    12.3    Europe
        12.3.1 Germany
           12.3.1.1 Market Trends
           12.3.1.2 Market Forecast
        12.3.2 France
           12.3.2.1 Market Trends
           12.3.2.2 Market Forecast
        12.3.3 United Kingdom
           12.3.3.1 Market Trends
           12.3.3.2 Market Forecast
        12.3.4 Italy
           12.3.4.1 Market Trends
           12.3.4.2 Market Forecast
        12.3.5 Spain
           12.3.5.1 Market Trends
           12.3.5.2 Market Forecast
        12.3.6 Russia
           12.3.6.1 Market Trends
           12.3.6.2 Market Forecast
        12.3.7 Others
           12.3.7.1 Market Trends
           12.3.7.2 Market Forecast
    12.4    Latin America
        12.4.1 Brazil
           12.4.1.1 Market Trends
           12.4.1.2 Market Forecast
        12.4.2 Mexico
           12.4.2.1 Market Trends
           12.4.2.2 Market Forecast
        12.4.3 Others
           12.4.3.1 Market Trends
           12.4.3.2 Market Forecast
    12.5    Middle East and Africa
        12.5.1 Market Trends
        12.5.2 Market Breakup by Country
        12.5.3 Market Forecast
13    SWOT Analysis
    13.1    Overview
    13.2    Strengths
    13.3    Weaknesses
    13.4    Opportunities
    13.5    Threats
14    Value Chain Analysis
15    Price Analysis
16    Porters Five Forces Analysis

    16.1    Overview
    16.2    Bargaining Power of Buyers
    16.3    Bargaining Power of Suppliers
    16.4    Degree of Competition
    16.5    Threat of New Entrants
    16.6    Threat of Substitutes
17    Price Analysis
18    Competitive Landscape

    18.1    Market Structure
    18.2    Key Players
    18.3    Profiles of Key Players
        18.3.1    BARCO
           18.3.1.1 Company Overview
           18.3.1.2 Product Portfolio 
           18.3.1.3 Financials
           18.3.1.4 SWOT Analysis
        18.3.2    Leyard Optoelectronic (Planar)
           18.3.2.1 Company Overview
           18.3.2.2 Product Portfolio 
        18.3.3    LG Electronics
           18.3.3.1 Company Overview
           18.3.3.2 Product Portfolio 
           18.3.3.3 Financials
           18.3.3.4 SWOT Analysis
        18.3.4    Panasonic
           18.3.4.1 Company Overview
           18.3.4.2 Product Portfolio 
           18.3.4.3 Financials
           18.3.4.4 SWOT Analysis
        18.3.5    Samsung Electronics
           18.3.5.1 Company Overview
           18.3.5.2 Product Portfolio 
           18.3.5.3 Financials
           18.3.5.4 SWOT Analysis
        18.3.6    Shanghai Goodview Electronics
           18.3.6.1 Company Overview
           18.3.6.2 Product Portfolio 
        18.3.7    Sharp (Foxconn Group)
           18.3.7.1 Company Overview
           18.3.7.2 Product Portfolio 
        18.3.8    Sony
           18.3.8.1 Company Overview
           18.3.8.2 Product Portfolio 
           18.3.8.3 Financials
           18.3.8.4 SWOT Analysis

List of Figures

Figure 1: Global: Digital Signage Market: Major Drivers and Challenges
Figure 2: Global: Digital Signage Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Digital Signage Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 4: Global: Digital Signage Market: Breakup by Type (in %), 2019
Figure 5: Global: Digital Signage Market: Breakup by Component (in %), 2019
Figure 6: Global: Digital Signage Market: Breakup by Technology (in %), 2019
Figure 7: Global: Digital Signage Market: Breakup by Application (in %), 2019
Figure 8: Global: Digital Signage Market: Breakup by Location (in %), 2019
Figure 9: Global: Digital Signage Market: Breakup by Size (in %), 2019
Figure 10: Global: Digital Signage Market: Breakup by Region (in %), 2019
Figure 11: Global: Digital Signage (Video Walls) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: Global: Digital Signage (Video Walls) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: Global: Digital Signage (Video Screen) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: Global: Digital Signage (Video Screen) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: Global: Digital Signage (Transparent LED Screen) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: Global: Digital Signage (Transparent LED Screen) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: Global: Digital Signage (Digital Poster) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: Global: Digital Signage (Digital Poster) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: Global: Digital Signage (Kiosks) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: Global: Digital Signage (Kiosks) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: Global: Digital Signage (Other Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: Global: Digital Signage (Other Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: Global: Digital Signage (Hardware) Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Global: Digital Signage (Hardware) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Global: Digital Signage (Software) Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Global: Digital Signage (Software) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: Global: Digital Signage (Service) Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: Global: Digital Signage (Service) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: Global: Digital Signage (LCD/LED) Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: Global: Digital Signage (LCD/LED) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: Global: Digital Signage (Projection) Market: Sales Value (in Million US$), 2014 & 2019
Figure 32: Global: Digital Signage (Projection) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 33: Global: Digital Signage (Other Technologies) Market: Sales Value (in Million US$), 2014 & 2019
Figure 34: Global: Digital Signage (Other Technologies) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 35: Global: Digital Signage (Retail) Market: Sales Value (in Million US$), 2014 & 2019
Figure 36: Global: Digital Signage (Retail) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 37: Global: Digital Signage (Hospitality) Market: Sales Value (in Million US$), 2014 & 2019
Figure 38: Global: Digital Signage (Hospitality) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 39: Global: Digital Signage (Entertainment) Market: Sales Value (in Million US$), 2014 & 2019
Figure 40: Global: Digital Signage (Entertainment) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 41: Global: Digital Signage (Stadiums and Playgrounds) Market: Sales Value (in Million US$), 2014 & 2019
Figure 42: Global: Digital Signage (Stadiums and Playgrounds) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 43: Global: Digital Signage (Corporate) Market: Sales Value (in Million US$), 2014 & 2019
Figure 44: Global: Digital Signage (Corporate) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 45: Global: Digital Signage (Banking) Market: Sales Value (in Million US$), 2014 & 2019
Figure 46: Global: Digital Signage (Banking) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 47: Global: Digital Signage (Healthcare) Market: Sales Value (in Million US$), 2014 & 2019
Figure 48: Global: Digital Signage (Healthcare) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 49: Global: Digital Signage (Education) Market: Sales Value (in Million US$), 2014 & 2019
Figure 50: Global: Digital Signage (Education) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: Global: Digital Signage (Transport) Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: Global: Digital Signage (Transport) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: Global: Digital Signage (Other Applications) Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: Global: Digital Signage (Other Applications) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: Global: Digital Signage (Indoor) Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: Global: Digital Signage (Indoor) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: Global: Digital Signage (Outdoor) Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: Global: Digital Signage (Outdoor) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: Global: Digital Signage (Below 32 Inches) Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: Global: Digital Signage (Below 32 Inches) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: Global: Digital Signage (32 to 52 Inches) Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: Global: Digital Signage (32 to 52 Inches) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: Global: Digital Signage (More than 52 Inches) Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: Global: Digital Signage (More than 52 Inches) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: North America: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: North America: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: United States: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: United States: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Canada: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: Canada: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: Asia Pacific: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: Asia Pacific: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 73: China: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 74: China: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: Japan: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: Japan: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 77: India: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 78: India: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 79: South Korea: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 80: South Korea: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 81: Australia: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 82: Australia: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 83: Indonesia: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 84: Indonesia: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 85: Others: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 86: Others: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 87: Europe: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 88: Europe: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 89: Germany: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 90: Germany: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 91: France: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 92: France: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 93: United Kingdom: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 94: United Kingdom: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 95: Italy: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 96: Italy: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 97: Spain: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 98: Spain: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 99: Russia: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 100: Russia: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 101: Others: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 102: Others: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 103: Latin America: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 104: Latin America: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 105: Brazil: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 106: Brazil: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 107: Mexico: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 108: Mexico: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 109: Others: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 110: Others: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 111: Middle East and Africa: Digital Signage Market: Sales Value (in Million US$), 2014 & 2019
Figure 112: Middle East and Africa: Digital Signage Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 113: Global: Digital Signage Industry: SWOT Analysis
Figure 114: Global: Digital Signage Industry: Value Chain Analysis
Figure 115: Global: Digital Signage Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Digital Signage Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Digital Signage Market Forecast: Breakup by Type (in Million US$), 2020-2025
Table 3: Global: Digital Signage Market Forecast: Breakup by Component (in Million US$), 2020-2025
Table 4: Global: Digital Signage Market Forecast: Breakup by Technology (in Million US$), 2020-2025
Table 5: Global: Digital Signage Market Forecast: Breakup by Application (in Million US$), 2020-2025
Table 6: Global: Digital Signage Market Forecast: Breakup by Location (in Million US$), 2020-2025
Table 7: Global: Digital Signage Market Forecast: Breakup by Size (in Million US$), 2020-2025
Table 8: Global: Digital Signage Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 9: Global: Digital Signage Market: Competitive Structure
Table 10: Global: Digital Signage Market: Key Players

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