Digital Signage Market Share, Trends, Growth and Analysis Report 2023-2028

Digital Signage Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Report Format: PDF+Excel | Report ID: SR112023A2457

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Market Overview:

The global digital signage market size reached US$ 25.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 37.6 Billion by 2028, exhibiting a growth rate CAGR of 6.7% during 2023-2028.

Digital signage refers to a centralized content distribution platform used to playback information on multiple display screens. It shows advertisements or messages to the targeted audience through content management software (CMS) and a back-end operating computer connected to a media player. It utilizes devices, such as projectors, LCD, LED and plasma displays, to project or show the information, including live weather forecasts, news, television programs, menus, flight schedules, calendars and advertisements. Digital signages are commonly used in various sectors such as retail, entertainment, hospitality, education, corporate, healthcare, transport, etc. They enable the organizations to engage with a broader audience and create a centralized network for digital communications to enhance the uniformity and effectiveness of the marketing activities.

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Market Trends:

Rapid digitalization, along with the increasing demand for effective advertisement tools, is one of the key factors driving the growth of the market. Furthermore, widespread utilization of electronic large-screen displays in various industrial sectors, such as retail, hospitality, entertainment, banking, healthcare, education and transport, is stimulating the market growth. For instance, in the banking sector, digital signages are used in automated teller machines (ATMs) and e-banking centers to display motion messages, digitalized promotion of products and remote content updating and management. Additionally, various technological advancements, such as the integration of biometric technology with digital signage products, are acting as other growth-inducing factors. In line with this, modern product variants are equipped with gaze trackers and heat path trackers that locate the area that is attracting the most consumers, thereby enabling organizations to monitor consumer behavior and gaining meaningful insights. Other factors, including improvements in the LCD/LED technologies, along with increasing expenditures on brand promotions and advertisements, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global digital signage market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, component, technology, application, location and size.

Breakup by Type:

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Video Walls
Video Screen
Transparent LED Screen
Digital Poster
Kiosks
Others

Breakup by Component:

Hardware
Software
Service

Breakup by Technology:

LCD/LED
Projection
Others

Breakup by Application:

Retail
Hospitality
Entertainment
Stadiums and Playgrounds
Corporate
Banking
Healthcare
Education
Transport
Others

Breakup by Location:

Indoor
Outdoor

Breakup by Size:

Below 32 Inches
32 to 52 Inches
More than 52 Inches

Breakup by Region:

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North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics, Sharp (Foxconn Group) and Sony.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2022
Historical Period	2017-2022
Forecast Period	2023-2028
Units	US$ Billion
Segment Coverage	Type, Component, Technology, Application, Location, Size, Region
Region Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics, Sharp (Foxconn Group) and Sony
Customization Scope	10% Free Customization
Report Price and Purchase Option	Single User License: 2499 Five User License: 3499 Corporate License: 4499
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global digital signage market was valued at US$ 25.2 Billion in 2022.

We expect the global digital signage market to exhibit a CAGR of 6.7% during 2023-2028.

The advent of electronic large-screen display variants with gaze trackers, enabling organizations to locate the areas with high consumer influx, is currently driving the digital signage market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary halt in the manufacturing processes and disrupted supply chains for digital signage products.

Based on the type, the global digital signage market can be segmented into video walls, video screen, transparent LED screen, digital poster, kiosks, and others. Currently, video walls hold the majority of the total market share.

Based on the component, the global digital signage market has been divided into hardware, software, and service. Among these, hardware currently exhibits a clear dominance in the market.

Based on the technology, the global digital signage market can be categorized into LCD/LED, projection, and others. Currently, LCD/LED technology accounts for the majority of the global market share.

Based on the application, the global digital signage market has been segmented into retail, hospitality, entertainment, stadiums and playgrounds, corporate, banking, healthcare, education, transport, and others. Among these, the retail sector accounts for the largest market share.

Based on the location, the global digital signage market can be categorized into indoor and outdoor. Currently, indoor location exhibits a clear dominance in the market.

Based on the size, the global digital signage market can be segmented into below 32 inches, 32 to 52 inches, and more than 52 inches. Among these, below 32 inches hold the majority of the total market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global digital signage market include BARCO, Leyard Optoelectronic (Planar), LG Electronics, Panasonic, Samsung Electronics, Shanghai Goodview Electronics, Sharp (Foxconn Group), and Sony.

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