Cordial Drink Market

Market Overview:

The global cordial drink market size reached US$ 359.7 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 504.7 Million by 2032, exhibiting a growth rate (CAGR) of 3.83% during 2024-2032. The changing consumer preferences, growing demand for unique and flavorful beverages, increasing popularity of mixology and cocktail culture, rising adoption of healthier alternatives, and the emerging trend toward natural and organic ingredients are some of the major factors propelling the market.

Cordial drink also known as cordial syrup or fruit cordial, is a flavored beverage concentrate. It is made by extracting the essence or flavor from fruits, herbs, flowers, or spices and combining it with sugar and water. Unlike ready-to-drink beverages, cordial drinks are usually diluted before consumption. They are highly versatile and can be mixed with water, soda, or cocktails to create refreshing and flavorful drinks. These drinks offer a wide range of flavors, including citrus fruits, berries, tropical fruits, and botanical infusions. They provide a concentrated burst of flavor and sweetness, making them an ideal choice for those who prefer customized and adjustable drink options. Cordials are often used in cocktails, mocktails, or as a flavoring agent in various desserts, adding depth and complexity to the final product.

The changing consumer preferences and a growing demand for unique and flavorful beverages are contributing to the market growth. Cordials offer a wide variety of flavors, allowing consumers to experiment and personalize their drinks according to their tastes. Additionally, the increasing popularity of mixology and cocktail culture is fueling the demand for cordials. Bartenders and enthusiasts are incorporating cordials into their cocktail recipes to enhance flavors and create innovative concoctions. Besides this, health-conscious consumers are also seeking healthier

alternatives to sugary carbonated drinks. Cordials, with their ability to be diluted and customized, allow individuals to control the amount of sugar and sweetness in their beverages. Furthermore, the trend toward natural and organic ingredients is influencing the cordial drink market. Consumers are seeking cordials made from real fruits, herbs, and botanicals, without artificial additives or preservatives. Moreover, the emerging e-commerce and online platforms have made cordial drinks more accessible to a wider audience, facilitating market growth by reaching consumers who may not have easy access to specialty stores or supermarkets.

Cordial Drink Market Trends/Drivers:

Changing consumer preferences

Today, consumers are increasingly seeking unique and flavorful beverage options that go beyond traditional choices. Cordials offer a wide range of flavors, allowing individuals to experiment and personalize their drinks according to their tastes. This customization aspect appeals to consumers who value the ability to create their own unique beverage experiences. Moreover, as consumers become more health-conscious, cordials provide an attractive alternative to sugary carbonated drinks. They can be diluted with water or mixed with healthier options like soda water, allowing individuals to control the sugar content and customize their drinks to align with their dietary preferences. Thus, the changing preferences of consumers toward customization and healthier beverage choices escalate the demand for cordial drinks.

Increasing popularity of mixology and cocktail culture

Mixologists and cocktail enthusiasts are constantly seeking innovative and unique flavors to elevate their creations. Cordials provide a versatile and concentrated flavor base that can be used to enhance cocktails, adding complexity and depth to the drink profiles. The wide variety of cordial drink flavors allows mixologists to experiment and craft signature cocktails that cater to diverse consumer preferences. As cocktail culture continues to thrive, the demand for high-quality cordials rises, driving the growth of the cordial drinks market as a crucial ingredient in the creation of exceptional and enticing cocktails.

Rising trend of natural and organic ingredients

The rising trend of natural and organic ingredients has a significant impact on propelling the cordial drinks market. Consumers today are increasingly conscious about the quality and origin of the ingredients in their beverages. Cordials made from real fruits, herbs, and botanicals, without artificial additives or preservatives, align with this consumer preference for natural and organic products. The use of natural and organic ingredients in cordials enhances their appeal, making them a healthier and more wholesome choice compared to artificially flavored alternatives. As a result, the demand for cordial drinks made from natural and organic ingredients continues to grow, driving the expansion of the cordial drinks market in response to this consumer trend.

Cordial Drink Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global cordial drink market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on the type, source, and distribution channel.

Breakup by Type:

• Fruit Cordials
• Vegetable Cordials
• Herbs and Spices Cordials
   

Vegetable cordials dominate the cordial drink market

The report has provided a detailed breakup and analysis of the cordial drink market based on the type. This includes fruit cordials, vegetable cordials, and herbs and spices cordials According to the report, vegetable cordials represented the largest segment.

Vegetable cordials offer a unique and healthy alternative to traditional cordials as these cordials are typically made from natural ingredients, avoiding artificial flavors, colors, and preservatives. Due to this, they are catering to the preferences of vegan or vegetarian individuals. These cordials often contain a blend of vegetables, fruits, and natural flavors, often rich in vitamins, minerals, antioxidants, and phytonutrients, providing a refreshing and distinctive taste experience. They are majorly opted by health-conscious individuals looking for drinks with lower sugar content and added nutritional benefits. They can be also used as standalone beverages or mixed with other ingredients to create enticing mocktails and cocktails. Besides this, the growing trend of embracing plant-based diets and the increasing demand for natural and functional beverages contribute to the popularity and expansion of the vegetable cordial market.

Breakup by Source:

• Organic
• Conventional
   

Organic cordial drinks hold the largest market share

A detailed breakup and analysis of the cordial drinks market based on the source has also been provided in the report. This includes organic and conventional. According to the report, organic accounted for the largest market share.

Organic cordial drinks are made with ingredients that are grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms. These cordials appeal to health-conscious individuals who prioritize natural and clean-label products. The organic certification ensures that the ingredients meet stringent standards and are produced with environment-friendly practices. Other than this, the growing consumer awareness about the benefits of organic products and growing concerns regarding personal well-being and the environment, contribute to the expansion of the cordial drink market. In addition, these drinks are made without genetically modified organisms to provide reassurance to consumers concerned about potential health and environmental impacts associated with GMO crops. Organic cordials provide a guilt-free indulgence and align with the preferences of consumers seeking natural, organic, and responsibly sourced beverages.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Departmental Stores
• Online Retail
• Others
   

The majority of the cordial drinks are distributed through departmental stores

The report has provided a detailed breakup and analysis of the cordial drink orthodontic consumables market based on the distribution channel. This includes supermarkets and hypermarkets, departmental stores, online retail, and others. According to the report, departmental stores represented the largest segment.

Departmental stores have dedicated sections or aisles where various food and beverage products, including cordials, are displayed and sold. These stores offer a wide range of cordial drink options, providing consumers with convenience and variety. They often stock both well-established cordial brands and niche or artisanal options, catering to diverse tastes and preferences. Their strategic positioning and marketing efforts create visibility for cordial drinks, attracting customers who may not have otherwise been aware of or sought out these products. Additionally, departmental stores often engage in promotional activities, discounts, and product placement, thus driving the demand for cordial drinks and supporting the market growth. Furthermore, these stores collaborate with cordial drink brands to promote their products through various marketing strategies. This can include in-store displays, special offers, discounts, or sampling events to increase awareness and encourage customers to try the cordial drinks.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

 Asia Pacific exhibits a clear dominance, accounting for the largest cordial drink market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for cordial drinks.

The large and growing population of Asia Pacific creates a high demand for a wide variety of beverages, including cordial drinks. Additionally, the changing lifestyles and increasing urbanization have led to a shift in consumer preferences toward convenient and ready-to-drink options, including cordials. Besides this, the rising disposable incomes in countries like China, India, and Southeast Asian nations have fueled the demand for premium and indulgent beverages, including cordial drinks. Other than this, Asia Pacific has a rich culinary heritage with a wide range of traditional beverages and cordial drinks can align with these cultural preferences by offering unique flavor profiles, incorporating local fruits, herbs, and spices. Moreover, the increasing awareness about health and wellness has encouraged consumers to opt for natural and fruit-based beverages, positioning cordials as a refreshing and flavorful choice. These factors combined contribute to the growth and expansion of the cordial drinks market in the Asia Pacific region.

Competitive Landscape:

The key players are focusing on product innovation by introducing new and unique flavors to cater to changing preferences. They invest in research and development to create innovative combinations of fruits, herbs, and botanicals, providing consumers with a diverse range of options. They are also employing strategic marketing campaigns to increase awareness and promote their cordial drinks. They highlight the natural and organic ingredients, customization options, and versatility of cordials to attract health-conscious and adventurous consumers. This includes engaging social media campaigns, collaborations with influencers, and participation in industry events. Furthermore, key players are expanding their distribution networks to reach a wider consumer base. They establish partnerships with retailers, supermarkets, and online platforms, ensuring their cordial drinks are readily available to consumers across different regions. Additionally, some companies are emphasizing sustainability by adopting eco-friendly packaging materials and practices, resonating with environment-conscious consumers.

The report has provided a comprehensive analysis of the competitive landscape in the global cordial drinks market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Asahi Group Holdings Ltd.
• Belvoir Farm
• Bickford’s Australia Pty. Ltd.
• Britvic Plc
• J Sainsbury plc
• Nichols Plc
• Rasna Private Limited
• The Coca Cola Company
• The Urban Cordial Co. Ltd.
• Tovali Limited

Recent Developments:

• Bickford’s Australia Pty. Ltd. offers cordial drink, comprising up to 35 percent of fruit juice with no artificial sweeteners, colors, or flavors, and can be mixed with soda or still water to drink as mocktails.
• Belvoir Farms has introduced a wide range of flavors, including strawberry and lime, organic lime and mint, organic ginger, elderflower and rose cordial drink, to expand its existing product portfolio and widen the consumer base.
• Asahi Group focuses its efforts on R&D activities through which the company can employ unique technologies, including quality assurance and the development of production technologies or delivering higher quality and safer products.

Cordial Drink Market Report Scope:

Key Questions Answered in This Report:

• How has the global cordial drink market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global cordial drink market?
• What is the impact of each driver, restraint, and opportunity on the global cordial drink market?
• What are the key regional markets?
• Which countries represent the most attractive cordial drink market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the cordial drink market?
• What is the breakup of the market based on the source?
• Which is the most attractive source in the cordial drink market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the cordial drink market?
• What is the competitive structure of the global cordial drink market?
• Who are the key players/companies in the global cordial drink market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the cordial drink market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global cordial drink market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the cordial drink industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.