Crowdsourced Testing Market

Market Overview:

The global crowdsourced testing market size reached US$ 1.78 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.75 Billion by 2032, exhibiting a growth rate (CAGR) of 8.68% during 2024-2032. The increasing awareness among businesses about the cost-effectiveness offered by crowdsourced testing, rising need for rapid testing and feedback for maintaining competitiveness in fast-paced development cycles, and the growing need for third-party validation are some of the major factors propelling the market growth.

Crowdsourced testing involves testers with varied demographics, devices, and network environments, offering a wide range of perspectives. It allows for testing at various scales, ranging from small-scale applications to large enterprise software, making it flexible and adaptable. It is a cost-effective alternative to traditional testing methods, as it eliminates the need for a dedicated in-house testing team. It allows for quicker identification and resolution of issues, expediting product development. It ensures the smooth functioning of online shopping platforms, from browsing to payment processing. It can be conducted 24/7, making it suitable for global projects and tight deadlines. It is widely used for testing mobile applications on various devices, operating systems, and screen sizes. It can be employed to evaluate websites for compatibility, functionality, and user experience.

The widespread adoption of crowdsourced testing by industries with strict regulatory compliance requirements, such as healthcare and finance, is supporting the growth of the market. Along with this, the rising need for third-party validation to add credibility and trustworthiness to the offerings of a company is offering a favorable market outlook. Apart from this, various small businesses and startups are utilizing crowdsourced testing by gaining access to professional testers and resources that may be otherwise cost-prohibitive. This scalability allows them to compete on a level playing field with larger organizations. Furthermore, the emergence of new approaches and techniques like crowd-based automation testing, which combines the benefits of automation with the diversity of human testers, is influencing the market positively.

Crowdsourced Testing Market Trends/Drivers:

Cost Reduction Through Pay-as-You-Go Model

The rising awareness among businesses about the cost-effectiveness offered by crowdsourced testing is offering a favorable market outlook. Traditional in-house testing teams can be expensive to hire and maintain, as they require salaries, costs for maintaining testing infrastructure, and ongoing training expenses to keep the team updated with the latest testing methodologies and technologies. Crowdsourced testing allows companies to access a global pool of skilled testers on a project basis. This significantly reduces labor and infrastructure costs, making it an attractive option for companies of all sizes. In line with this, by leveraging crowdsourced testing, organizations can efficiently allocate their testing budget, paying only for the testing services they need.

Rapid testing and feedback

The rising need for rapid testing and feedback for maintaining competitiveness in fast-paced development cycles is strengthening the growth of the market. Crowdsourced testing excels in providing quick turnaround times for testing projects. Testers on crowdsourcing platforms are often readily available, allowing companies to initiate testing projects without delays. It enables businesses to identify and address issues early in the development process, reducing the cost and effort required for fixing defects later. This aligns well with agile and DevOps methodologies, which emphasize continuous integration, continuous delivery, and quick iterations. Moreover, rapid testing and feedback help businesses meet tight release schedules and respond promptly to changing market dynamics.

Diverse testing expertise

The increasing awareness among organizations awareness about the diversity of expertise offered by crowdsourced testing is creating a positive outlook for the market. Crowdsourced testing enables businesses to conduct comprehensive testing by engaging testers who are specifically skilled in the relevant domain. Along with this, the technology provides flexibility and agility in adapting to changing project requirements. Businesses can easily access the specific expertise needed for a project without the overhead of maintaining a full-time specialized team. This adaptability aligns with agile development practices and allows companies to respond swiftly to evolving market conditions. Apart from this, crowdsourced testing helps organizations ensure that their products and services meet these stringent requirements, reducing legal and financial risks.

Crowdsourced Testing Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on testing type, platform, organization size, and industry verticals.

Breakup by Testing Type:

• Performance Testing
• Functionality Testing
• Usability Testing
• Localization Testing
• Security Testing
• Others
   

Usability testing accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the testing type. This includes performance testing, functionality testing, usability testing, localization testing, security testing, and others. According to the report, usability testing represented the largest segment as it places a strong emphasis on the end-user experience. Crowdsourced usability testing allows companies to gather valuable insights from a diverse pool of testers representing real-world users. Additionally, it offers a cost-effective alternative to traditional in-house testing or hiring specialized agencies. Along with this, it provides rapid results, allowing companies to identify and address usability issues quickly. This agility aligns with the agile and iterative approaches favored by many businesses. Apart from this, usability testing often requires diverse user groups to ensure comprehensive feedback. Crowdsourcing enables access to testers from various demographics, including different age groups, cultural backgrounds, and technical expertise levels.

Breakup by Platform:

• Web
• Mobile
• Others
   

Web holds the largest share in the industry

A detailed breakup and analysis of the market based on the platform has also been provided in the report. This includes be, mobile, and others. According to the report, web accounted for the largest market share as the digital landscape is heavily reliant on web applications. It encompasses a wide array of services, from e-commerce platforms and social media networks to productivity tools and content management systems. Additionally, web applications are used across various industries and sectors, including finance, healthcare, entertainment, and e-learning. Each of these domains has distinct requirements for functionality, security, and user experience, necessitating specialized testing. Along with this, web applications are accessible from anywhere with an internet connection, making them globally relevant. Furthermore, many organizations adopt agile development methodologies, which emphasize rapid iterations and frequent releases. This necessitates continuous testing, with a strong focus on web applications to ensure their reliability and functionality.

Breakup by Organization Size:

• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises
   

Large enterprises represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises (SMEs) and large enterprises. According to the report, large enterprises represented the largest segment as they often undertake complex and extensive software development projects. These projects encompass a wide range of applications, systems, and platforms. Crowdsourced testing offers an efficient means to address the testing needs of such intricate projects. Additionally, large enterprises usually have more substantial budgets and resources at their disposal. This allows them to allocate resources to crowdsourced testing efforts effectively. They can engage a large pool of testers for comprehensive testing, ensuring thorough coverage and quality assurance. Moreover, they require a wide range of testing services, including functional testing, usability testing, security testing, and performance testing, among others. Crowdsourced testing platforms offer a versatile solution to cater to these diverse testing needs.

Breakup by Industry Verticals:

• Telecom and IT
• Banking, Financial Services, and Insurance
• Retail
• Healthcare and Life Sciences
• Media and Entertainment
• Others
   

Banking, financial services, and insurance exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the industry verticals has also been provided in the report. This includes telecom and IT, banking, financial services, and insurance, retail, healthcare and life sciences, media and entertainment, and others. According to the report, banking, financial services, and insurance accounted for the largest market share as the industry is subject to rigorous regulatory standards, particularly concerning data security and privacy. Crowdsourced testing allows organizations in these sectors to conduct comprehensive security testing, ensuring compliance with regulations such as GDPR, HIPAA, and financial industry-specific standards like PCI DSS. Additionally, BFSI organizations rely heavily on complex software ecosystems, including online banking platforms, mobile apps, trading platforms, and insurance claim systems. These systems require thorough testing to ensure their reliability, security, and functionality. Crowdsourced testing offers a scalable and cost-effective solution to address the diverse testing needs of these ecosystems.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest crowdsourced testing market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share since the region has a well-established legal frameworks and regulatory systems that protect intellectual property and data privacy. This stability instills confidence in businesses and clients engaging in crowdsourced testing activities. Additionally, North American companies often have extensive global networks and partnerships. This enables them to collaborate with clients and testing professionals worldwide, further enhancing their market dominance. Moreover, North America boasts a strong educational system and attracts talent from around the world. The availability of skilled professionals and a culture of continuous learning contribute to the market growth. Furthermore, North American market provides access to a diverse user base, including early adopters and tech-savvy consumers. This diversity allows for comprehensive testing across various devices, platforms, and demographics.

Competitive Landscape:

Crowdsourced testing companies are actively expanding and nurturing their communities of testers worldwide. They are also continuously investing in robust security measures to protect the intellectual property and sensitive data of their clients. They are implementing stringent protocols and ensuring that testers adhere to strict confidentiality agreements. Additionally, many companies are increasingly integrating automation into their processes. They are using automation for repetitive and regression testing, allowing human testers to focus on more complex and exploratory testing tasks. Apart from this, they are offering flexible pricing models, including pay-per-bug, pay-per-hour, and subscription-based options. This flexibility allows clients to choose a pricing structure that aligns with their specific testing needs and financial resources.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Applause App Quality Inc.
• Bugcrowd Inc.
• Cigniti Technologies Ltd.
• EPAM Systems Inc.
• Flatworld Solutions Pvt. Ltd.
• Global App Testing
• Infosys Limited
• Qualitrix Technologies Pvt. Ltd.
• Synack Inc.
• Test Yantra Software Solutions
• Testbirds GmbH
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Crowdsourced Testing Market Report Scope:

Key Questions Answered in This Report:

• How has the global crowdsourced testing market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global crowdsourced testing market?
• What is the impact of each driver, restraint, and opportunity on the global crowdsourced testing market?
• What are the key regional markets?
• Which countries represent the most attractive crowdsourced testing market?
• What is the breakup of the market based on the testing type?
• Which is the most attractive testing type in the crowdsourced testing market?
• What is the breakup of the market based on the platform?
• Which is the most attractive platform in the crowdsourced testing market?
• What is the breakup of the market based on the organization size?
• Which is the most attractive organization size in the crowdsourced testing market?
• What is the breakup of the market based on the industry verticals?
• Which is the most attractive industry verticals in the crowdsourced testing market?
• What is the competitive structure of the global crowdsourced testing market?
• Who are the key players/companies in the global crowdsourced testing market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the crowdsourced testing market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global crowdsourced testing market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the crowdsourced testing industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.