Dairy Whitener Market in India Catalysed by Introduction of New Flavours in the Market

July 17, 2017

The latest report by IMARC Group, titled “Dairy Whitener Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, critically examines the Indian dairy whitener market. According to the report, the market reached a value of around INR XX Billion in 2017, exhibiting a CAGR of XX% during 2010-2017.Dairy whitener is manufactured from cow milk, or buffalo milk through spray drying process. Dairy whiteners serve as a substitute for fluid milk and provides richness of taste and creamy texture to beverages, such as tea and coffee. It is available in in fluid, powdered, or condensed forms and can widely differ in fat and sugar content.

Dairy Whitener Market in India Catalysed by Introduction of New Flavours in the Market

Highlights of the dairy whitener market in India:

  • A shift in the socio-economic structure has accelerated the market growth of dairy whiteners.
  • The introduction of new flavours by the manufacturers have further intensified the demand for these products among the consumers.
  • Currently, West Bengal represents the largest market, accounting for the majority of the share.


The market for dairy whitener in India is escalated by several growth-inducing factors. A gradual transformation of the socio-economic structure of the society has emerged as the major factor which has influenced the growth of the market. Due to increased disposable incomes and hectic lifestyles, consumers have shifted towards purchasing milk-substitutes in place of fresh milk as it has longer shelf life and equal amount of nutritional elements. Apart from this, manufacturers are also introducing new flavours of dairy whiteners, such as chocolate, lemon, cardamom and masala. Some of the other places where these products are gaining popularity include hotels and restaurants where they are used for preparing instant beverages, for coffee/tea vending machines, as a milk substitute while travelling, etc. The market is further expected to reach a value of INR XX Billion by 2023, growing at a CAGR of XX% during 2018-2023.

The report has evaluated the market across fifteen major states of India, along with providing a thorough analysis of the current and historical value and volume trends, and market forecast. At present, West Bengal represents the largest market, accounting for nearly XX% of the total share. West Bengal is followed by Kerala and Maharashtra. An analysis of the competitive landscape provides the details of the key players operative in the market.  Some of the major players are Nestlé, GCMMF and Britannia.

The study gives an in-depth analysis of the dairy whitener market landscape in India, covering the current, historical and future trends for dairy whitener production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian dairy whitener market along with breakup by segment, region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian dairy whitener market in any manner.

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Dairy Whitener Market in India Catalysed by Introduction of New Flavours in the Market
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