Data Visualization Market Report by Component (Software, Services), Organizational Department (Sales, Marketing, Finance, Operations, Executive Management, and Others), Deployment Mode (On-premises, Cloud-based), Enterprise Size (Small Enterprises, Medium Enterprises, Large Enterprises), End User (BFSI, Education, IT and Telecommunication, Retail and E-Commerce, Manufacturing, Government, and Others), and Region 2023-2028
The global data visualization market size reached US$ 3.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.9 Billion by 2028, exhibiting a growth rate (CAGR) of 9% during 2023-2028.
Data visualization refers to the representation of data or information through graphs, maps, charts and other visual tools. It involves the use of dashboards, scorecards, analytics, big data and business intelligence (BI) solutions to identify various trends and patterns. Data visualization aids in analyzing web traffic, optimizing marketing campaigns, processing healthcare data and monitoring financial trends to extract meaningful insights for improved decision making. The tools provide standardized visualization ability that are used for identifying customer preferences and maintaining the demand and supply of existing and new products. As a result, it finds extensive applications across various industries, including banking, financial services and insurance (BFSI), information technology (IT), telecommunication, retail, education and manufacturing.
Data Visualization Market Trends:
The increasing adoption of visualization platforms for software advisory and predictive analysis is one of the key factors driving the growth of the market. Moreover, the increasing organizational demand for interactive and simplified projection of data is providing a thrust to the market growth. Medium and large-scale enterprises are extensively utilizing data visualization systems through smartphones, desktop, tablets and web-based applications for generating customized reports and graphical representation of the data. In line with this, the increasing requirement for interactive dashboards based on unstructured data obtained from social media platforms, email service providers and smart devices is also contributing to the growth of the market. Additionally, various technological advancements, such as the integration of connected devices with artificial intelligence (AI), cloud computing and virtual reality (VR) solutions, are acting as other growth-inducing factors. Organizations use these technologies for cost-effective and scalable data analysis and identifying key performance indicators (KPIs) through BI. Other factors, including the increasing adoption of data visualization tools in the retail industry, along with significant improvements in the IT infrastructure across the globe, are anticipated to drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global data visualization market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, organizational department, deployment mode, enterprise size and end user.
Breakup by Component:
Breakup by Organizational Department:
Breakup by Deployment Mode:
Breakup by Enterprise Size:
Breakup by End User:
IT and Telecommunication
Retail and E-Commerce
Breakup by Region:
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Alteryx Inc., Domo Inc., Dundas Data Visualization Inc., Hitachi Ltd., InetSoft Technology Corp., International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc. and TIBCO Software Inc.
Base Year of the Analysis
Component, Organizational Department, Deployment Mode, Enterprise Size, End User, Region
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Alteryx Inc., Domo Inc., Dundas Data Visualization Inc., Hitachi Ltd., InetSoft Technology Corp., International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc. and TIBCO Software Inc.
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Key Questions Answered in This Report
The global data visualization market was valued at US$ 3.6 Billion in 2022.
We expect the global data visualization market to exhibit a CAGR of 9% during 2023-2028.
The growing popularity of data visualization platforms for processing healthcare data and monitoring
financial trends to extract meaningful insights for improved decision making via graphical and
simplified projection of data, is primarily driving the global data visualization market.
The sudden outbreak of the COVID-19 pandemic has led to the rising adoption of data visualization
tools across numerous sectors, to remotely identify customer preferences and maintain the demand
and supply of existing and new products.
Based on the component, the global data visualization market can be segmented into software and
services. Currently, software accounts for the majority of the global market share.
Based on the organizational department, the global data visualization market has been divided into
sales, marketing, finance, operations, executive management, and others. Among these, sales
department exhibits a clear dominance in the market.
Based on the deployment mode, the global data visualization market can be categorized into on-
premises and cloud-based. Currently, on-premises mode holds the majority of the total market
Based on the enterprise size, the global data visualization market has been segmented into small
enterprises, medium enterprises, and large enterprises. Among these, large enterprises represent
the largest market share.
Based on the end user, the global data visualization market can be bifurcated into BFSI, education, IT
and telecommunication, retail and e-commerce, manufacturing, government, and others. Currently,
the IT and telecom sector accounts for the majority of the total market share.
On a regional level, the market has been classified into North America, Europe, Asia-Pacific, Middle
East and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global data visualization market include Alteryx Inc., Domo Inc.,
Dundas Data Visualization Inc., Hitachi Ltd., InetSoft Technology Corp., International Business
Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation,
Salesforce.com Inc., SAP SE, SAS Institute Inc., and TIBCO Software Inc.
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