Data Visualization Market Report by Component (Software, Services), Organizational Department (Sales, Marketing, Finance, Operations, Executive Management, and Others), Deployment Mode (On-premises, Cloud-based), Enterprise Size (Small Enterprises, Medium Enterprises, Large Enterprises), End User (BFSI, Education, IT and Telecommunication, Retail and E-Commerce, Manufacturing, Government, and Others), and Region 2023-2028
The global data visualization market size reached US$ 3.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.9 Billion by 2028, exhibiting a growth rate (CAGR) of 9% during 2023-2028.
Data visualization refers to the representation of data or information through graphs, maps, charts and other visual tools. It involves the use of dashboards, scorecards, analytics, big data and business intelligence (BI) solutions to identify various trends and patterns. Data visualization aids in analyzing web traffic, optimizing marketing campaigns, processing healthcare data and monitoring financial trends to extract meaningful insights for improved decision making. The tools provide standardized visualization ability that are used for identifying customer preferences and maintaining the demand and supply of existing and new products. As a result, it finds extensive applications across various industries, including banking, financial services and insurance (BFSI), information technology (IT), telecommunication, retail, education and manufacturing.
Data Visualization Market Trends:
The increasing adoption of visualization platforms for software advisory and predictive analysis is one of the key factors driving the growth of the market. Moreover, the increasing organizational demand for interactive and simplified projection of data is providing a thrust to the market growth. Medium and large-scale enterprises are extensively utilizing data visualization systems through smartphones, desktop, tablets and web-based applications for generating customized reports and graphical representation of the data. In line with this, the increasing requirement for interactive dashboards based on unstructured data obtained from social media platforms, email service providers and smart devices is also contributing to the growth of the market. Additionally, various technological advancements, such as the integration of connected devices with artificial intelligence (AI), cloud computing and virtual reality (VR) solutions, are acting as other growth-inducing factors. Organizations use these technologies for cost-effective and scalable data analysis and identifying key performance indicators (KPIs) through BI. Other factors, including the increasing adoption of data visualization tools in the retail industry, along with significant improvements in the IT infrastructure across the globe, are anticipated to drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global data visualization market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, organizational department, deployment mode, enterprise size and end user.
Breakup by Component:
Software
Services
Breakup by Organizational Department:
Sales
Marketing
Finance
Operations
Executive Management
Others
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by Enterprise Size:
Small Enterprises
Medium Enterprises
Large Enterprises
Breakup by End User:
BFSI
Education
IT and Telecommunication
Retail and E-Commerce
Manufacturing
Government
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Alteryx Inc., Domo Inc., Dundas Data Visualization Inc., Hitachi Ltd., InetSoft Technology Corp., International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc. and TIBCO Software Inc.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2022
Historical Period
2017-2022
Forecast Period
2023-2028
Units
US$ Billion
Segment Coverage
Component, Organizational Department, Deployment Mode, Enterprise Size, End User, Region
Region Covered
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered
Alteryx Inc., Domo Inc., Dundas Data Visualization Inc., Hitachi Ltd., InetSoft Technology Corp., International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Salesforce.com Inc., SAP SE, SAS Institute Inc. and TIBCO Software Inc.
Customization Scope
10% Free Customization
Report Price and Purchase Option
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The global data visualization market was valued at US$ 3.6 Billion in 2022.
We expect the global data visualization market to exhibit a CAGR of 9% during 2023-2028.
The growing popularity of data visualization platforms for processing healthcare data and monitoring
financial trends to extract meaningful insights for improved decision making via graphical and
simplified projection of data, is primarily driving the global data visualization market.
The sudden outbreak of the COVID-19 pandemic has led to the rising adoption of data visualization
tools across numerous sectors, to remotely identify customer preferences and maintain the demand
and supply of existing and new products.
Based on the component, the global data visualization market can be segmented into software and
services. Currently, software accounts for the majority of the global market share.
Based on the organizational department, the global data visualization market has been divided into
sales, marketing, finance, operations, executive management, and others. Among these, sales
department exhibits a clear dominance in the market.
Based on the deployment mode, the global data visualization market can be categorized into on-
premises and cloud-based. Currently, on-premises mode holds the majority of the total market
share.
Based on the enterprise size, the global data visualization market has been segmented into small
enterprises, medium enterprises, and large enterprises. Among these, large enterprises represent
the largest market share.
Based on the end user, the global data visualization market can be bifurcated into BFSI, education, IT
and telecommunication, retail and e-commerce, manufacturing, government, and others. Currently,
the IT and telecom sector accounts for the majority of the total market share.
On a regional level, the market has been classified into North America, Europe, Asia-Pacific, Middle
East and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global data visualization market include Alteryx Inc., Domo Inc.,
Dundas Data Visualization Inc., Hitachi Ltd., InetSoft Technology Corp., International Business
Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation,
Salesforce.com Inc., SAP SE, SAS Institute Inc., and TIBCO Software Inc.
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