The global diaper market reached a value of US$ 69.5 Billion in 2020. Looking forward, IMARC Group expects the market to exhibit moderate growth during the forecast period (2021-2026). As per the analysis by IMARC Group, several diaper manufacturing companies are mentioning about the ingredient-related information on product packaging, thereby maintaining transparency with the consumers. Additionally, due to the rising environmental concerns the diaper companies are also focusing on the eco-friendly disposal solutions for diapers. For instance, a US-based Procter & Gamble’s subsidiary, Pampers, has introduced a disposable diaper technology while Lixil Corp., a Japanese company, is developing a diaper-crushing machine for the safe disposal of diapers. Apart from this, the increasing penetration of e-commerce platforms, along with the implementation of marketing strategies through social media networking, will continue to fuel the growth of the global diaper market in the upcoming years.
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Top Diaper Manufacturing Companies and Brands Worldwide:
Essity Aktiebolag (AB)
Headquarter: Stockholm, Sweden
Essity AB is a manufacturer and supplier of a range of personal care products, and medical solutions. The company’s product portfolio includes baby diapers, wet wipes, shampoos, sanitary napkins, toilet paper, and facial tissues, among others. The products are available under several brands, namely Tork, TENA, Pequeinn, Cosy, Edet, Lotus Baby, Plenty, Velvet, Bodyform and Cushelle, among various others. In 2018, Essity generated total revenue of US$ 12.36 Billion, with an employee strength of more than 47,000 people and a global presence across 150 countries. Furthermore, in June 2017, the company acquired Svenska Cellulosa Aktiebolaget (SCA) that was a prominent player in the global diaper industry.
Headquarter: Tokyo, Japan
Kao Corp is a manufacturer and supplier of consumer beauty and hygiene, fabric and home care, human healthcare, and other chemical products. The company’s product portfolio includes facial cleansers, lotions, shampoos, baby and adult diapers, and sanitary napkins, among several others. It sells the products under several brands, including Merries, Merit, Rerise, Essential, Jergens, Sogina iP, and Kate, etc. In 2018, the company generated annual revenue of US$13 Billion, with a total workforce of more than 33,000 employees and operation centers across more than 70 countries worldwide.
Headquarter: Texas, United States
Kimberly-Clark Corporation is a manufacturer and provider of health and hygiene-related consumer products. The company’s product portfolio includes baby diapers, baby wipes, sanitary napkins, facial and bathroom tissues, and other safety products. These products are marketed under different brands, including Huggies, Scott, Cottonelle, Kotex, and Kleenex, etc. In 2018, Kimberly-Clark reported a revenue of US$ 18.5 Billion, with an employee strength of 41,000 and global presence across more than 175 countries.
Procter & Gamble Company (P&G)
Headquarter: Ohio, United States
Procter & Gamble (P&G) manufactures consumer packaged goods belonging to diverse categories, including beauty, hair, and personal grooming, healthcare, fabric and home care, and baby and feminine care. The company markets its products under brands, including Pampers, Luvs, Tide, Ariel, Gain, Charmin, Tampax, Head & Shoulders, and Ambi Pur, among various others. The company generated annual revenue of approximately US$ 66 Billion in the year 2018, with an employee size of 92,000 people and a sales network across more than 180 countries worldwide.
Headquarter: Tokyo, Japan
Unicharm is primarily involved in the manufacturing, sales, and supply of disposable baby diapers, feminine care products, adult incontinence care products, cleaning products, and pet care products. The company’s products are available under several brands, including MamyPoko Pants, Sofy, Diana, Lifree, Aiken Genki, and Center-In. In 2018, the company recorded a revenue of US$ 6.3 Billion, with more than 16,000 employees and a global presence over 80 countries. In March 2019, Unicharm acquired a Thailand-based company, DSG International, which was a prominent player in the global diaper industry.
Headquarter: Aalst, Belgium
Ontex is a producer and supplier of personal hygiene solutions for baby, feminine, and adult care. The company’s product portfolio includes baby diapers, baby wipes, adult diapers, sanitary napkins, sanitary napkins, fluff towels, and wet wipes, among various others. The products are marketed under brands, such as Canbebe, Moltex, Bio Baby, Kiddis Antifungus, AdultMax, Moviment, Serenity, Silhouette, and Lille Healthcare. In 2018, Ontex generated a revenue of US$ 2.5 Billion, with more than 10,500 employees across distribution networks across 29 countries worldwide.
Headquarter: Mumbai, India
Nobel Hygiene is primarily engaged in manufacturing a range of personal hygiene products, including baby diapers, nappy pads, adult diapers, wet wipes, underpads, and maternity pads, among various others. The products are sold under two leading brands, namely Teddy and Friends.
Headquarter: South Carolina, United States
Domtar is a manufacturer of absorbent hygiene products, specialty paper, and fiber-reinforced materials. The company’s product portfolio includes baby diapers, training pants, adult absorbent briefs, washcloths, body patches, tissues, towels, and sanitary napkins, among several others. These products are available under different brands, including Comfees, Attends, Indasec, IndasSlip, and Reassure. In 2018, Domtar generated a revenue of US$ 5.5 Billion, with more than 10,000 employees onboard and 29 manufacturing units worldwide.
Headquarter: Arizona, US
Bumkins is a Phoenix-based company that is involved in designing fun and functional baby hygiene products, including bibs, diapers, silicone dishware, smocks, and teethers. The company incorporates several colorful prints and images from DC Comics, Disney and Nintendo characters in the products, for making them attractive for babies.
Hengan International Group
Headquarter: Hong Kong, China
Hengan International Group is engaged in the manufacturing and sales of personal hygiene products, including baby diapers, sanitary napkins, tissue paper, adult diapers, and wet wipes. The company sells its product under several brands including, Junichi Baby, Missmay, Pino, Doria, and Forbody. In 2018, Hengan reported total revenue of US$ 2.9 Billion, with more than 30,000 employees across 400 distribution networks in China.
About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the diaper industry and regional India, Latin America, GCC, United States, Europe, which has enabled clients to set up and expand their businesses successfully.