Digital Content Creation Market

Market Overview:

The global digital content creation market size reached US$ 15.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 31.3 Billion by 2028, exhibiting a growth rate (CAGR) of 12.5% during 2023-2028. The rising preferences for digitized content across various sectors, improving internet infrastructure, and increasing penetration of social media platforms represent some of the key factors driving the market.

Digital content creation refers to the process of producing online content, such as blogs, articles, social media posts, and videos, across any digital platform or channel. It involves conducting research to obtain information, generating topic ideas that appeal to the target audience, and then creating written or visual content around those topics. It can be delivered in numerous forms, including text, images, audio, video, and infographics. It helps businesses attract new and existing customers and boost brand awareness by authoring, publishing, and distributing valuable digital content to users. It offers several advantages, such as low operating costs, high return on investment (ROI), easy measurement and adjustment, brand extension, goal targeting, and segmentation. As a result, digital content creation is rapidly gaining traction across the globe. 

Digital Content Creation Market Trends:

With the growing awareness of the benefits of digital marketing, businesses are heavily investing in online marketing strategies to improve brand visibility, boost sales, and expand their customer base. Consequently, the rising preferences for digitized content coupled with the surging adoption of cloud computing represent the primary factor driving the market growth. Additionally, there is a rise in the use of digital content creation tools across various sectors for creating, publishing, and promoting content. In line with this, the growing consumption of digital content across numerous online channels and improving internet infrastructure have augmented product demand. Besides this, the rising evolution of digital ecosystems and the increasing penetration of social media platforms are other major growth-inducing factors. Apart from this, the surging consumption of the internet and streaming on online platforms, especially amid the recent coronavirus disease (COVID-19) outbreak, has fueled the market growth. Furthermore, the leading players are engaging in research and development (R&D) activities to integrate novel technologies into their offerings and introduce innovative solutions to expand their product portfolio and customer base. Along with this, extensive investments in information technology (IT) and the surging adoption of artificial intelligence (AI) are contributing to market growth. Some of the other factors, including the significant expansion in over-the-top (OTT), rising number of small and medium-sized enterprises, rapid digitization, and continual technological advancements, are also anticipated to provide a positive thrust to the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global digital content creation market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on component, content format, deployment type, enterprise size, and end use industry.

Component Insights:

• Tools
  • Content Transformation
  • Content Publishing
  • Content Authoring
• Services
  • Managed Services
  • Professional Services
     

The report has provided a detailed breakup and analysis of the digital content creation market based on the component. This includes tools (content transformation, content publishing, and content authoring) and services (managed services and professional services). According to the report, tools represented the largest segment.

Content Format Insights:

• Textual
• Graphical
• Video
• Audio
   

A detailed breakup and analysis of the digital content creation market based on the content format has also been provided in the report. This includes textual, graphical, video, and audio. According to the report, video accounted for the largest market share.

Deployment Type Insights:

• On-premises
• Cloud-based
   

The report has provided a detailed breakup and analysis of the digital content creation market based on the deployment type. This includes on-premises and cloud-based. According to the report, cloud-based represented the largest segment.

Enterprise Size Insights:

• Large Enterprises
• Small and Medium Enterprises
   

A detailed breakup and analysis of the digital content creation market based on the enterprise size has also been provided in the report. This includes large and small and medium enterprises. According to the report, large enterprises accounted for the majority of the market share.

End Use Industry Insights:

• Retail
• Hospitality
• Automotive
• Travel and Tourism
• Healthcare
• Pharmaceuticals
• Media and Entertainment
• Government
• Others
   

The report has provided a detailed breakup and analysis of the digital content creation market based on the end use industry type. This includes retail, hospitality, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, government, and others. According to the report, retail represented the largest segment.

Regional Insights:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital content creation. Some of the factors driving the North America digital content creation market included the rising viewership across over-the-top (OTT) platforms, increasing internet and smartphone penetration, growing number of small and medium-sized enterprises (SMEs), etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global digital content creation market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Acrolinx GmbH, Activision Blizzard Inc., Adobe Inc., Aptara Inc., Avid Technology Inc., Comcast Corporation, Corel Corporation, Integra Software Services Pvt. Ltd., MarketMuse Inc., Microsoft Corporation, Quark Software Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global digital content creation market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global digital content creation market?
• What is the impact of each driver, restraint, and opportunity on the global digital content creation market?
• What are the key regional markets?
• Which countries represent the most attractive digital content creation market?
• What is the breakup of the market based on the component?
• Which is the most attractive component in the digital content creation market?
• What is the breakup of the market based on the content format?
• Which is the most attractive content format in the digital content creation market?
• What is the breakup of the market based on the deployment type?
• Which is the most attractive deployment type in the digital content creation market?
• What is the breakup of the market based on the enterprise size?
• Which is the most attractive enterprise size in the digital content creation market?
• What is the breakup of the market based on the end use industry?
• Which is the most attractive end use industry in the digital content creation market?
• What is the competitive structure of the global digital content creation market?
• Who are the key players/companies in the global digital content creation market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the digital content creation market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global digital content creation market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the digital content creation industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.