Digital English Language Learning Market

Market Overview:

The global digital English language learning market size reached US$ 5.85 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 14.11 Billion by 2028, exhibiting a growth rate (CAGR) of 15.66% during 2023-2028. The growing need to observe activities of students and conduct online classes remotely, rising integration of virtual reality (VR) and augmented reality (AR), and thriving education industry represent some of the key factors driving the market.

Digital English language learning relies on digital technologies and platforms for the purpose of teaching and learning the English language. It encompasses a wide range of online resources, software applications, and interactive tools designed to enhance language proficiency and comprehension. It relies on advanced technology to provide learners with flexible, personalized, and engaging learning experiences. It allows individuals from diverse backgrounds and geographical locations to access high-quality language instruction at their own convenience. It helps learners engage with interactive lessons, multimedia content, and virtual communities, which enables them to practice their language skills in real-world contexts. It provides adaptive learning systems that can assess the proficiency levels of learners and tailor instructions and offers personalized feedback and targeted practice activities. It promotes self-paced learning that allows students to progress at their own speed and focus on areas that require additional attention. It assists students in accessing resources and engaging in language learning activities anytime and anywhere, fitting their studies into their busy schedules.

Digital English Language Learning Market Trends:

At present, rapid digitalization in the education industry with various digital learning platforms represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for digital English language learning, as it promotes the learning of languages through information and communications technology (ICT) tools. This, along with the growing utilization of digital English language learning among students to learn with a voice recording facility for exercises and text, is offering a favorable market outlook. In addition, digital English language learning platforms allow teachers to observe activities of students remotely and conduct online classes and doubt sessions through virtual classrooms, which is impelling the growth of the market. Moreover, the increasing demand for digital English language learning, as it presents the facility of learning grammar through images for a better understanding of the learner, coupled with the thriving education industry, is strengthening the growth of the market. Apart from this, businesses are investing in digital English language learning solutions to upskill their employees and enhance their communication capabilities. Additionally, the integration of virtual reality (VR) and augmented reality (AR) in language learning platforms offers immersive and interactive experiences, which is bolstering the growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global digital English language learning market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on deployment mode, business type, and end user.

Deployment Mode Insights:

• On-premises
• Cloud-based
   

The report has provided a detailed breakup and analysis of the digital English language learning market based on the deployment mode. This includes on-premises and cloud-based. According to the report, cloud-based represented the largest segment.

Business Type Insights:

• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
   

A detailed breakup and analysis of the digital English language learning market based on the business type has also been provided in the report. This includes business-to-business (B2B) and business-to-consumer (B2C).

End User Insights:

• Non-academic Learners
• Academic Learners
   

A detailed breakup and analysis of the digital English language learning market based on the end user has also been provided in the report. This includes non-academic learners and academic learners. According to the report, non-academic learners accounted for the largest market share.

Regional Insights:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for digital English language learning. Some of the factors driving the Asia Pacific digital English language learning market included rapid digitalization, rising demand for remote learning, thriving education industry, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global digital English language learning market. Detailed profiles of all major companies have been provided. Some of the companies covered include 51Talk English International Inc., Berlitz Corporation, Busuu (Chegg Inc.), EF Education First Ltd., Inlingua International Ltd., Lingoda GmbH, Pearson plc, Preply Inc., Rosetta Stone Inc. (IXL Learning Inc.), Sanako, VIPKid, Voxy Inc., Yabla Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global digital English language learning market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global digital English language learning market?
• What is the impact of each driver, restraint, and opportunity on the global digital English language learning market?
• What are the key regional markets?
• Which countries represent the most attractive digital English language learning market?
• What is the breakup of the market based on the deployment mode?
• Which is the most attractive deployment mode in the digital English language learning market?
• What is the breakup of the market based on the business type?
• Which is the most attractive business type in the digital English language learning market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the digital English language learning market?
• What is the competitive structure of the global digital English language learning market?
• Who are the key players/companies in the global digital English language learning market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the digital English language learning market from 2017-2028.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global digital English language learning market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the digital English language learning industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.