Digital Health Market Report by Type (Telehealth, Medical Wearables, EMR/EHR Systems, Medical Apps, Healthcare Analytics, and Others), Component (Software, Hardware, Service), and Region 2024-2032

Digital Health Market Report by Type (Telehealth, Medical Wearables, EMR/EHR Systems, Medical Apps, Healthcare Analytics, and Others), Component (Software, Hardware, Service), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A1651
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Market Overview:

The global digital health market size reached US$ 421.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,794.7 Billion by 2032, exhibiting a growth rate (CAGR) of 16.9% during 2024-2032. The rapid technological advancements, rising healthcare costs, growing chronic disease cases, favorable government initiatives and incentives, increasing consumer demand for convenience, and sudden upsurge of COVID-19 pandemic are some of the major factors propelling the market.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 421.7 Billion
Market Forecast in 2032
US$ 1,794.7 Billion
Market Growth Rate (2024-2032) 16.9%

Digital health refers to the integration of digital technologies into healthcare practices and services to enhance the delivery and management of healthcare. It encompasses a broad spectrum of applications, including telemedicine, mobile health (mHealth) apps, wearable devices, electronic health records (EHRs), remote patient monitoring, and health data analytics. The advent of digital health has revolutionized the healthcare industry, empowering patients to actively participate in their health management and enabling healthcare providers to deliver more personalized and efficient care. One of the key aspects of digital health is telemedicine, which allows patients to consult with healthcare professionals remotely through video conferencing or virtual platforms. This has proven especially beneficial in providing medical services to individuals in rural or underserved areas, increasing accessibility and reducing geographical barriers to healthcare. Additionally, mHealth apps and wearable devices have gained popularity as they facilitate health tracking, medication adherence, and lifestyle management, fostering a proactive approach to health and wellness.

Digital Health Market

The escalating healthcare costs have become a global concern. Digital health technologies offer cost-effective alternatives to traditional healthcare delivery by reducing hospital readmissions, minimizing unnecessary medical visits, and optimizing resource utilization. As a result, healthcare providers and payers are increasingly adopting digital health solutions to contain costs while maintaining the quality of care. Additionally, the prevalence of chronic diseases, such as diabetes, cardiovascular diseases, and respiratory disorders, has surged worldwide. Digital health tools, such as wearable fitness trackers and mobile health apps, empower individuals to actively manage their health, promote preventive care, and facilitate early detection of health issues, contributing to better disease management and improved outcomes. Other than this, consumers are increasingly seeking convenient and accessible healthcare solutions. Digital health technologies offer the convenience of virtual consultations, remote monitoring, and health information at their fingertips. The shift toward consumer-centric healthcare has fueled the demand for digital health tools and services. Besides this, the abundance of health data generated by digital health devices and platforms has opened new opportunities for data-driven healthcare. Advanced analytics and machine learning algorithms analyze this data to identify trends, predict health risks, and provide personalized treatment recommendations, enabling more precise and tailored care. In line with this, the COVID-19 pandemic accelerated the adoption of telehealth and virtual care solutions. Lockdowns and social distancing measures necessitated remote healthcare delivery, leading to a surge in telemedicine usage. The pandemic highlighted the importance of digital health in ensuring continuous healthcare access during crises. Moreover, rapid advancements in technology, such as mobile devices, wearable sensors, artificial intelligence, and cloud computing, have paved the way for innovative digital health solutions.

Digital Health Market Trends/Drivers:

Technological Advancements

The proliferation of smartphones, wearable devices, and IoT (Internet of Things) sensors has enabled individuals to monitor their health continuously and access healthcare services remotely. Mobile health apps and wearable fitness trackers empower users to track vital signs, physical activity, sleep patterns, and nutrition, fostering a proactive approach to personal health management. Moreover, artificial intelligence and machine learning algorithms are being integrated into digital health solutions to analyze vast amounts of health data and provide personalized insights and treatment recommendations. Cloud computing facilitates secure storage and sharing of health records, making patient information accessible to healthcare providers irrespective of their location. As technology continues to evolve, digital health is poised to leverage advancements in areas like genomics, virtual reality, and blockchain to revolutionize diagnosis, treatment, and patient engagement.

Rising Healthcare Costs

Digital health solutions offer cost-effective alternatives to traditional healthcare services, addressing this financial burden. Telemedicine, in particular, reduces the need for in-person visits, lowering administrative costs, and enhancing healthcare access, especially for remote and underserved areas. By implementing remote patient monitoring and virtual care, hospitals can prevent unnecessary readmissions and better manage chronic conditions, resulting in cost savings. Digital health tools also facilitate preventive care and early detection of health issues, helping to mitigate the financial impact of advanced-stage diseases. As the focus shifts from a fee-for-service model to value-based care, digital health's data-driven approach enables providers to optimize healthcare delivery, improve care outcomes, and reduce overall expenses, making it a critical driver in the evolving healthcare landscape.

Consumer Demand for Convenience

Consumers are increasingly seeking convenience, accessibility, and personalized experiences in their healthcare journey. Digital health technologies, such as telemedicine and virtual consultations, allow patients to connect with healthcare professionals from the comfort of their homes, saving time and travel costs. Mobile health apps and wearable devices provide users with on-the-go access to health data, health tips, and personalized coaching, empowering them to take charge of their well-being. The demand for actionable insights and personalized health recommendations has led to the integration of AI-driven health chatbots and virtual health assistants. Additionally, as the younger, tech-savvy generation becomes a larger part of the healthcare consumer base, the demand for seamless digital health experiences will continue to grow, driving innovation and market expansion in this domain. Meeting the rising consumer demand for convenience is vital for digital health companies to gain a competitive edge and establish long-term success in the market.

Digital Health Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global digital health market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type and component.

Breakup by Type:

Digital Health Market

  • Telehealth
  • Medical Wearables
  • EMR/EHR Systems
  • Medical Apps
  • Healthcare Analytics
  • Others

Telehealth dominates the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes telehealth, medical wearables, EMR/EHR systems, medical apps, healthcare analytics, and others. According to the report, telehealth represented the largest segment.

Telehealth offers unparalleled accessibility, breaking down geographical barriers and connecting patients with healthcare professionals regardless of their physical location. This has been especially crucial in underserved and rural areas where access to healthcare facilities is limited. Additionally, telehealth provides convenience and time-saving benefits, enabling patients to schedule virtual appointments at their preferred times, reducing waiting times, and eliminating the need for extensive travel. As the world faced the COVID-19 pandemic, telehealth proved indispensable in maintaining healthcare services while adhering to social distancing measures. Moreover, the integration of telehealth with advanced technologies, such as real-time video conferencing, remote monitoring devices, and secure electronic health records, has bolstered its effectiveness and reliability, making it a preferred choice for both patients and healthcare providers. As healthcare systems increasingly prioritize value-based care and patient-centric approaches, telehealth's ability to enhance accessibility, convenience, and quality of care has solidified its position as the dominant segment in the evolving landscape of digital health.

Breakup by Component:

  • Software
  • Hardware
  • Service

Service holds the largest share in the market

A detailed breakup and analysis of the market based on the component has also been provided in the report. This includes software, hardware, and service. According to the report, services accounted for the largest market share.

While digital health technologies and products provide the foundation, it is the services that complement and optimize their functionalities. Healthcare organizations and providers often require specialized expertise to integrate digital health solutions into their existing workflows, customize them according to their unique requirements, and train their staff to use the technologies effectively. Service providers offer consultancy, implementation, and training services, ensuring a seamless transition to digital health platforms. Moreover, ongoing support and maintenance services are essential to address any technical issues and to keep the systems up-to-date with evolving healthcare regulations and best practices. The services segment also encompasses data analytics, which plays a crucial role in transforming the vast amounts of health data into actionable insights, enabling evidence-based decision-making and improving patient outcomes. As the demand for digital health solutions continues to grow, the services segment remains indispensable in providing the necessary expertise and support to unlock the full potential of digital health technologies and drive their successful integration into the healthcare ecosystem.

Breakup by Region:

Digital Health Market

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital health.

North America has a highly developed healthcare infrastructure and a robust technological ecosystem, providing a fertile ground for the adoption of digital health solutions. The presence of advanced healthcare facilities and a high level of technology penetration, including widespread internet and smartphone usage, has facilitated the seamless integration of digital health technologies into existing healthcare systems. Moreover, the region faces several healthcare challenges, such as rising chronic disease prevalence, an aging population, and increasing healthcare costs. In response to these challenges, digital health solutions have gained prominence as a means to address these issues efficiently and cost-effectively. Telehealth, in particular, has gained widespread acceptance, offering convenient access to healthcare services, especially in remote or underserved areas. Furthermore, the thriving start-up culture in North America has given rise to a plethora of innovative digital health companies, fostering competition and driving continuous advancements in the industry.

Competitive Landscape:

One of the primary efforts by key players is continuous research and development to create cutting-edge digital health solutions. Investment in innovation and technology allows for the creation of new products and services that cater to evolving healthcare needs. This includes the development of advanced telemedicine platforms, wearable health devices, remote patient monitoring systems, and artificial intelligence-driven health analytics. Additionally, collaborations and partnerships between digital health companies and healthcare providers are also pivotal in driving market growth. These alliances enable the integration of digital health solutions into existing healthcare systems, ensuring seamless implementation and adoption. By working together, key players can leverage their respective expertise to deliver comprehensive and efficient digital health services to patients and healthcare professionals. Furthermore, efforts to improve interoperability and data exchange standards have been essential in promoting the widespread use of digital health technologies. Key players have been actively involved in establishing common protocols to enable seamless sharing of patient information, facilitating better care coordination and patient outcomes. Moreover, marketing and awareness campaigns are being conducted by key players to educate healthcare providers, policymakers, and the general public about the benefits and potential of digital health.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • AirStrip Technologies Inc.
  • AT&T 
  • Athenahealth Inc. 
  • eClinicalWorks
  • iHealth Lab Inc. 
  • Kininklijke Philips N.V. 
  • McKesson Corporation
  • Omron Healthcare (Omron Corporation)
  • Oracle Corporation
  • Qualcomm Technologies Inc.
  • Veradigm LLC

Recent Developments:

  • Veradigm (formerly AllScripts Healthcare Solutions Inc.) and HealthVerity, are two leading companies in the healthcare and data analytics domain, which joined forces in a collaborative effort to advance real-world evidence and improve patient care for individuals with cardiovascular disease and diabetes. The strategic partnership leverages their respective expertise and resources to address critical healthcare challenges and foster advancements in the field.
  • Oracle Cerner Corporation and Nova Scotia entered into a strategic partnership. This collaboration marks the beginning of a new era in healthcare for the province, aiming to revolutionize patient care, enhance operational efficiency, and improve overall health outcomes.
  • Omron Healthcare introduced remote patient monitoring services on a global scale. Remote patient monitoring is a revolutionary approach that leverages cutting-edge digital health technologies to enable healthcare providers to remotely track and monitor patients' vital signs and health data in real-time.

Digital Health Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Type
  • Component
  • Region
Types Covered Telehealth, Medical Wearables, EMR/EHR Systems, Medical Apps, Healthcare Analytics, Others
Components Covered Software, Hardware, Service
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered AirStrip Technologies Inc., AT&T, Athenahealth Inc.,  eClinicalWorks, iHealth Lab Inc., Kininklijke Philips N.V., McKesson Corporation, Omron Healthcare (Omron Corporation), Oracle Corporation, Qualcomm Technologies Inc., Veradigm LLC., etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the digital health market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global digital health market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the digital health industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global digital health market was valued at US$ 421.7 Billion in 2023.

We expect the global digital health market to exhibit a CAGR of 16.9% during 2024-2032.

The growing advancements in the healthcare IT infrastructure, along with the rising applications of digital health solutions to improve patient care, prepare a diagnosis history, reduce the need for duplicate tests, etc., are primarily driving the global digital health market.

The sudden outbreak of the COVID-19 pandemic has led to the rising adoption of Electronic Intensive Care Units (e-ICU) to remotely monitor the coronavirus-infected- and chronically ill-patients owing to the shortage of beds across numerous hospitals.

Based on the type, the global digital health market has been segmented into telehealth, medical wearables, EMR/EHR systems, medical apps, healthcare analytics, and others. Currently, telehealth holds the majority of the total market share.

Based on the component, the global digital health market can be divided into software, hardware, and service. Among these, service exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global digital health market include AirStrip Technologies Inc., AT&T, Athenahealth Inc.,  eClinicalWorks, iHealth Lab Inc., Kininklijke Philips N.V., McKesson Corporation, Omron Healthcare (Omron Corporation), Oracle Corporation, Qualcomm Technologies Inc., Veradigm LLC., etc.

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Digital Health Market Report by Type (Telehealth, Medical Wearables, EMR/EHR Systems, Medical Apps, Healthcare Analytics, and Others), Component (Software, Hardware, Service), and Region 2024-2032
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