The global digital video content market experienced stable growth in 2018. Digital video content comprises TV shows, movies, music videos and advertisements that are viewed online on various digital platforms. It represents one of the most convenient modes of entertainment, which is accessible through smartphones, tablets, laptops and smart TVs. Currently, there is a rise in the demand for digital video content, especially from the younger population, owing to the boosting sales of smartphones and the increasing number of devices that can support digital media. Besides this, the popularity of digital video content also enables brands to introduce new products on digital platforms, thus reaching a wide base of consumers in real-time.
Owing to the rising internet penetration, over-the-top (OTT) media services, such as Amazon Prime Video, Netflix, Hulu and YouTube, are gaining popularity around the world. In line with this, the expansion of 4G, in confluence with the easy access to Wi-Fi services, is reducing the overall cost of digital services worldwide. As a result, a significant part of the population is replacing their cable TVs and shifting toward digital video services for entertainment purposes. Apart from this, due to the increasing number of users who actively use social media platforms, numerous brands and marketing agencies are shifting from conventional modes of advertising to digitalized advertisements on social media to expand their consumer base. They are also utilizing live streaming videos for promotional purposes as they are an affordable and easy to access marketing solution. On account of these factors, the market is anticipated to experience steady growth during 2019-2024.
Breakup by Business Model:
- Subscription
- Advertising
- Download-to-Own (DTO)
- Others
Breakup by Device:
- Laptop
- Personal Computers (PC)
- Mobile
- Others
Breakup by Type:
- Video-on-Demand (VOD)
- Online Video
At present, online video content accounts for the majority of the total market share. This can be accredited to the growing popularity of social media platforms that enable users to view and share videos online.
Regional Insights:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
On the geographical front, North America represents the largest market.
Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:
- Google LLC
- Facebook, Inc.
- Amazon.com, Inc.
- Netflix, Inc.
- Snap Inc.
- Twitter, Inc.
- Apple Inc.
- Hulu LLC
- Youku Tudou, Inc.
Key Questions Answered in This Report:
- How has the global digital video content market performed so far, and how will it perform in the coming years?
- What are the key regions in the market?
- Which are the popular types in the market?
- What are the key business models in the market?
- What are the various device types in the market?
- What are the various stages in the value chain of the global digital video content industry?
- What are the key driving factors and challenges in the global digital video content industry?
- What is the structure of the global digital video content industry, and who are the key players?
- What is the degree of competition in the global digital video content industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Digital Video Content Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Business Model
5.4 Market Breakup by Type
5.5 Market Breakup by Device Type
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.9.1 Overview
5.9.2 Content Creation
5.9.3 Aggregation
5.9.4 Distribution and Marketing
5.9.5 Devices
5.9.6 Consumers
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 Price Analysis
6 Market Breakup by Business Model
6.1 Subscription
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Download-To-Own (DTO)
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Type
7.1 Video-On-Demand (VOD)
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Online Video
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Device
8.1 Laptop
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 PC
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Mobile
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Google
10.3.2 Facebook
10.3.3 Amazon
10.3.4 Netflix
10.3.5 Snap Inc.
10.3.6 Twitter
10.3.7 Apple Inc.
10.3.8 Hulu LLC
10.3.9 Youku
List of Figures
Figure 1: Global: Digital Video Content Market: Major Drivers and Challenges
Figure 2: Global: Digital Video Content Market: Sales Value (in Billion US$), 2011-2018
Figure 3: Global: Digital Video Content Market: Breakup by Business Model (in %), 2018
Figure 4: Global: Digital Video Content Market: Breakup by Type (in %), 2018
Figure 5: Global: Digital Video Content Market: Breakup by Device Type (in %), 2018
Figure 6: Global: Digital Video Content Market: Breakup by Region (in %), 2018
Figure 7: Global: Digital Video Content Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: Global: Digital Video Content Industry: SWOT Analysis
Figure 9: Global: Digital Video Content Industry: Value Chain Analysis
Figure 10: Global: Digital Video Content Industry: Porter’s Five Forces Analysis
Figure 11: Global: Digital Video Content Market (Subscription): Sales Value (in Million US$), 2011 & 2018
Figure 12: Global: Digital Video Content Market Forecast (Subscription): Sales Value (in Million US$), 2019-2024
Figure 13: Global: Digital Video Content Market (Advertising): Sales Value (in Million US$), 2011 & 2018
Figure 14: Global: Digital Video Content Market Forecast (Advertising): Sales Value (in Million US$), 2019-2024
Figure 15: Global: Digital Video Content Market (DTO- Download-To-Own): Sales Value (in Million US$), 2011 & 2018
Figure 16: Global: Digital Video Content Market Forecast (DTO- Download-To-Own): Sales Value (in Million US$), 2019-2024
Figure 17: Global: Digital Video Content Market (Other Business Models): Sales Value (in Million US$), 2011 & 2018
Figure 18: Global: Digital Video Content Market Forecast (Other Business Models): Sales Value (in Million US$), 2019-2024
Figure 19: Global: Digital Video Content Market (VOD- Video-On-Demand): Sales Value (in Million US$), 2011 & 2018
Figure 20: Global: Digital Video Content Market Forecast (VOD- Video-On-Demand): Sales Value (in Million US$), 2019-2024
Figure 21: Global: Digital Video Content Market (Online Video): Sales Value (in Million US$), 2011 & 2018
Figure 22: Global: Digital Video Content Market Forecast (Online Video): Sales Value (in Million US$), 2019-2024
Figure 23: Global: Digital Video Content Market (Laptop): Sales Value (in Million US$), 2011 & 2018
Figure 24: Global: Digital Video Content Market Forecast (Laptop): Sales Value (in Million US$), 2019-2024
Figure 25: Global: Digital Video Content Market (PC): Sales Value (in Million US$), 2011 & 2018
Figure 26: Global: Digital Video Content Market Forecast (PC): Sales Value (in Million US$), 2019-2024
Figure 27: Global: Digital Video Content Market (Mobile): Sales Value (in Million US$), 2011 & 2018
Figure 28: Global: Digital Video Content Market Forecast (Mobile): Sales Value (in Million US$), 2019-2024
Figure 29: Global: Digital Video Content Market (Other Devices): Sales Value (in Million US$), 2011 & 2018
Figure 30: Global: Digital Video Content Market Forecast (Other Devices): Sales Value (in Million US$), 2019-2024
Figure 31: North America: Digital Video Content Market: Sales Value (in Million US$), 2011 & 2018
Figure 32: North America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 33: Europe: Digital Video Content Market: Sales Value (in Million US$), 2011 & 2018
Figure 34: Europe: Digital Video Content Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 35: Asia Pacific: Digital Video Content Market: Sales Value (in Million US$), 2011 & 2018
Figure 36: Asia Pacific: Digital Video Content Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 37: Middle East and Africa: Digital Video Content Market: Sales Value (in Million US$), 2011 & 2018
Figure 38: Middle East and Africa: Digital Video Content Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 39: Latin America: Digital Video Content Market: Sales Value (in Million US$), 2011 & 2018
Figure 40: Latin America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2019-2024
List of Tables
Table 1: Global: Digital Video Content Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Digital Video Content Market Forecast: Breakup by Business Model (in Million US$), 2019-2024
Table 3: Global: Digital Video Content Market Forecast: Breakup by Type (in Million US$), 2019-2024
Table 4: Global: Digital Video Content Market Forecast: Breakup by Device Type (in Million US$), 2019-2024
Table 5: Global: Digital Video Content Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: Global: Digital Video Content Market: Competitive Structure
Table 7: Global: Digital Video Content Market: Key Players