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The global digital video content market reached a value of US$ 151.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 391.1 Billion by 2027, exhibiting at a CAGR of 13.38% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Digital video content comprises TV shows, movies, music videos and advertisements that are viewed online on various digital platforms. It represents one of the most convenient modes of entertainment, which is accessible through smartphones, tablets, laptops and smart TVs. Currently, there is a rise in the demand for digital video content, especially from the younger population, owing to the boosting sales of smartphones and the increasing number of devices that can support digital media. Besides this, the popularity of digital video content also enables brands to introduce new products on digital platforms, thus reaching a broad consumer base.
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Due to the rising internet penetration, over-the-top (OTT) media services, such as Amazon Prime Video, Netflix, Hulu and YouTube, are gaining popularity around the world. In line with this, the expansion of 4G, in confluence with the easy access to Wi-Fi services, is reducing the overall cost of digital services worldwide. As a result, a significant part of the population is replacing their cable TVs and shifting toward digital video services for entertainment purposes. Apart from this, due to the increasing number of users who actively use social media platforms, numerous brands and marketing agencies are shifting from conventional modes of advertising to digitalized advertisements on social media to expand their consumer base. They are also utilizing live streaming videos for promotional purposes as they are an affordable and easy-to-access marketing solution.
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital video content market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on business model, device and type.
Breakup by Business Model:
At present, advertising holds the largest market share as it offers maximum reach, thereby enabling better engagement.
Breakup by Device:
Mobile currently dominates the market on account of inflating income levels and increasing reliance on smartphones for viewing digital video content.
Breakup by Type:
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Presently, online video content accounts for the majority of the total market share. This can be accredited to the growing popularity of social media platforms that enable users to view and share videos online.
Regional Insights:
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On the geographical front, North America represents the largest market due to the growing utilization of over-the-top OTT platforms and the considerable presence of international and domestic players.
Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Billion |
| Segment Coverage | Business Model, Device, Type, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Companies Covered | Google LLC, Facebook, Inc., Amazon.com, Inc., Netflix, Inc., Snap Inc., Twitter, Inc., Apple Inc., Hulu LLC and Youku Tudou, Inc. |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global digital video content market was valued at US$ 151.4 Billion in 2021.
We expect the global digital video content market to exhibit a CAGR of 13.38% during 2022-2027.
The expanding 4G networking infrastructures, along with the rising consumer preferences towards
digital video over cable TVs to watch high quality content for entertainment purposes, are primarily
driving the global digital video content market.
The sudden outbreak of the COVID-19 pandemic has led to the rising need for digital video content for
streaming numerous Over-The-Top (OTT) media services, such as Amazon Prime Video, Netflix,
YouTube, etc., as a means of indoor entertainment during the lockdown scenario.
Based on the business model, the global digital video content market can be segmented into
subscription, advertising, Download-to-Own (DTO), and others. Currently, advertising holds the majority
of the total market share.
Based on the device, the global digital video content market has been divided into laptop, Personal
Computers (PC), mobile, and others. Among these, mobile currently exhibits a clear dominance in the
market.
Based on the type, the global digital video content market can be categorized into Video-on-Demand
(VOD) and online video. Currently, online video content accounts for the largest market share.
On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East
and Africa, and Latin America, where North America currently dominates the global market.
Some of the major players in the global digital video content market include Google LLC, Facebook, Inc.,
Amazon.com, Inc., Netflix, Inc., Snap Inc., Twitter, Inc., Apple Inc., Hulu LLC, Youku Tudou, Inc., etc.
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