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Digital Video Content Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global digital video content market reached a value of US$ 151.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 391.1 Billion by 2027, exhibiting at a CAGR of 13.38% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Digital video content comprises TV shows, movies, music videos and advertisements that are viewed online on various digital platforms. It represents one of the most convenient modes of entertainment, which is accessible through smartphones, tablets, laptops and smart TVs. Currently, there is a rise in the demand for digital video content, especially from the younger population, owing to the boosting sales of smartphones and the increasing number of devices that can support digital media. Besides this, the popularity of digital video content also enables brands to introduce new products on digital platforms, thus reaching a broad consumer base.

 

 
 

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Due to the rising internet penetration, over-the-top (OTT) media services, such as Amazon Prime Video, Netflix, Hulu and YouTube, are gaining popularity around the world. In line with this, the expansion of 4G, in confluence with the easy access to Wi-Fi services, is reducing the overall cost of digital services worldwide. As a result, a significant part of the population is replacing their cable TVs and shifting toward digital video services for entertainment purposes. Apart from this, due to the increasing number of users who actively use social media platforms, numerous brands and marketing agencies are shifting from conventional modes of advertising to digitalized advertisements on social media to expand their consumer base. They are also utilizing live streaming videos for promotional purposes as they are an affordable and easy-to-access marketing solution.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global digital video content market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on business model, device and type.

Breakup by Business Model:

  • Subscription
  • Advertising
  • Download-to-Own (DTO)
  • Others
     

At present, advertising holds the largest market share as it offers maximum reach, thereby enabling better engagement.

Breakup by Device:

  • Laptop
  • Personal Computers (PC)
  • Mobile
  • Others
     

Mobile currently dominates the market on account of inflating income levels and increasing reliance on smartphones for viewing digital video content.

Breakup by Type:

 

 
 

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  • Video-on-Demand (VOD)
  • Online Video
     

Presently, online video content accounts for the majority of the total market share. This can be accredited to the growing popularity of social media platforms that enable users to view and share videos online.

Regional Insights:

 

 
 

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  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America
     

On the geographical front, North America represents the largest market due to the growing utilization of over-the-top OTT platforms and the considerable presence of international and domestic players.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:

  • Google LLC
  • Facebook, Inc.
  • Amazon.com, Inc.
  • Netflix, Inc.
  • Snap Inc.
  • Twitter, Inc.
  • Apple Inc.
  • Hulu LLC
  • Youku Tudou, Inc.
     

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Business Model, Device, Type, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Google LLC, Facebook, Inc., Amazon.com, Inc., Netflix, Inc., Snap Inc., Twitter, Inc., Apple Inc., Hulu LLC and Youku Tudou, Inc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Digital Video Content Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Business Model
    5.5    Market Breakup by Type
    5.6    Market Breakup by Device 
    5.7    Market Breakup by Region
    5.8    Market Forecast
    5.9    SWOT Analysis
        5.9.1    Overview
        5.9.2    Strengths
        5.9.3    Weaknesses
        5.9.4    Opportunities
        5.9.5    Threats
    5.10    Value Chain Analysis
        5.10.1    Overview
        5.10.2    Content Creation
        5.10.3    Aggregation
        5.10.4    Distribution and Marketing
        5.10.5    Devices 
        5.10.6    Consumers
    5.11    Porters Five Forces Analysis
        5.11.1    Overview
        5.11.2    Bargaining Power of Buyers
        5.11.3    Bargaining Power of Suppliers
        5.11.4    Degree of Competition
        5.11.5    Threat of New Entrants
        5.11.6    Threat of Substitutes
    5.12    Price Analysis
6   Market Breakup by Business Model
    6.1    Subscription
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Advertising
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Download-To-Own (DTO)
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Type
    7.1    Video-On-Demand (VOD) 
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Online Video
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Device
    8.1    Laptop
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    PC
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Mobile
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9   Market Breakup by Region
    9.1    North America
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Europe
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Asia Pacific
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Middle East and Africa
        9.4.1 Market Trends
        9.4.2 Market Forecast
    9.5    Latin America
        9.5.1 Market Trends
        9.5.2 Market Forecast
10   Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Google LLC
        10.3.2    Facebook, Inc.
        10.3.3    Amazon.com, Inc.
        10.3.4    Netflix, Inc.
        10.3.5    Snap Inc.
        10.3.6    Twitter, Inc.
        10.3.7    Apple Inc.
        10.3.8    Hulu LLC
        10.3.9    Youku Tudou, Inc.

List of Figures

Figure 1: Global: Digital Video Content Market: Major Drivers and Challenges
Figure 2: Global: Digital Video Content Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Digital Video Content Market: Breakup by Business Model (in %), 2021
Figure 4: Global: Digital Video Content Market: Breakup by Type (in %), 2021
Figure 5: Global: Digital Video Content Market: Breakup by Device (in %), 2021
Figure 6: Global: Digital Video Content Market: Breakup by Region (in %), 2021
Figure 7: Global: Digital Video Content Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: Global: Digital Video Content Industry: SWOT Analysis
Figure 9: Global: Digital Video Content Industry: Value Chain Analysis
Figure 10: Global: Digital Video Content Industry: Porter’s Five Forces Analysis
Figure 11: Global: Digital Video Content Market (Subscription): Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Digital Video Content Market Forecast (Subscription): Sales Value (in Million US$), 2022-2027
Figure 13: Global: Digital Video Content Market (Advertising): Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Digital Video Content Market Forecast (Advertising): Sales Value (in Million US$), 2022-2027
Figure 15: Global: Digital Video Content Market (DTO- Download-To-Own): Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Digital Video Content Market Forecast (DTO- Download-To-Own): Sales Value (in Million US$), 2022-2027
Figure 17: Global: Digital Video Content Market (Other Business Models): Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Digital Video Content Market Forecast (Other Business Models): Sales Value (in Million US$), 2022-2027
Figure 19: Global: Digital Video Content Market (VOD- Video-On-Demand): Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Digital Video Content Market Forecast (VOD- Video-On-Demand): Sales Value (in Million US$), 2022-2027
Figure 21: Global: Digital Video Content Market (Online Video): Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Digital Video Content Market Forecast (Online Video): Sales Value (in Million US$), 2022-2027
Figure 23: Global: Digital Video Content Market (Laptop): Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Digital Video Content Market Forecast (Laptop): Sales Value (in Million US$), 2022-2027
Figure 25: Global: Digital Video Content Market (PC): Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Digital Video Content Market Forecast (PC): Sales Value (in Million US$), 2022-2027
Figure 27: Global: Digital Video Content Market (Mobile): Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Digital Video Content Market Forecast (Mobile): Sales Value (in Million US$), 2022-2027
Figure 29: Global: Digital Video Content Market (Other Devices): Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Digital Video Content Market Forecast (Other Devices): Sales Value (in Million US$), 2022-2027
Figure 31: North America: Digital Video Content Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: North America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Europe: Digital Video Content Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Europe: Digital Video Content Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Asia Pacific: Digital Video Content Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Asia Pacific: Digital Video Content Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Middle East and Africa: Digital Video Content Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Middle East and Africa: Digital Video Content Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Latin America: Digital Video Content Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Latin America: Digital Video Content Market Forecast: Sales Value (in Million US$), 2022-2027

List of Tables

Table 1: Global: Digital Video Content Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Digital Video Content Market Forecast: Breakup by Business Model (in Million US$), 2022-2027
Table 3: Global: Digital Video Content Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 4: Global: Digital Video Content Market Forecast: Breakup by Device (in Million US$), 2022-2027
Table 5: Global: Digital Video Content Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Digital Video Content Market: Competitive Structure
Table 7: Global: Digital Video Content Market: Key Players


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Key Questions Answered in This Report

The global digital video content market was valued at US$ 151.4 Billion in 2021.

We expect the global digital video content market to exhibit a CAGR of 13.38% during 2022-2027.

The expanding 4G networking infrastructures, along with the rising consumer preferences towards
digital video over cable TVs to watch high quality content for entertainment purposes, are primarily
driving the global digital video content market.

The sudden outbreak of the COVID-19 pandemic has led to the rising need for digital video content for
streaming numerous Over-The-Top (OTT) media services, such as Amazon Prime Video, Netflix,
YouTube, etc., as a means of indoor entertainment during the lockdown scenario.

Based on the business model, the global digital video content market can be segmented into
subscription, advertising, Download-to-Own (DTO), and others. Currently, advertising holds the majority
of the total market share.

Based on the device, the global digital video content market has been divided into laptop, Personal
Computers (PC), mobile, and others. Among these, mobile currently exhibits a clear dominance in the
market.

Based on the type, the global digital video content market can be categorized into Video-on-Demand
(VOD) and online video. Currently, online video content accounts for the largest market share.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East
and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global digital video content market include Google LLC, Facebook, Inc.,
Amazon.com, Inc., Netflix, Inc., Snap Inc., Twitter, Inc., Apple Inc., Hulu LLC, Youku Tudou, Inc., etc.

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