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E-Cigarette Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global e-cigarette market reached a value of US$ 11.5 Billion in 2018. E-cigarettes are battery-powered devices that are considered less toxic than traditional cigarettes. Also known as e-cigs, e-vaping devices, vape pens and electronic cigarettes, these cigarettes consist of three main components, namely, a heating coil, battery and an e-liquid cartridge. These components help in delivering dosages of vaporized nicotine or flavored solutions to the users. E-cigarettes are gaining popularity, especially among young adults and adolescents, due to the rising awareness about the harmful effects of traditional tobacco-based cigarettes. However, researchers are still assessing the impact of e-cigarettes on the human body, which is not yet known.

E-Cigarette Market

Market Drivers:

The willingness of consumers to quit smoking tobacco products and their perception of e-cigarettes as a safer alternative to traditional cigarettes have led to the increased demand for these devices across the globe. In line with this, the manufacturers are introducing new-generation e-cigarettes which offer different strengths of nicotine and allow the users to refill the cartridge. Moreover, the leading manufacturers are acquiring or entering into partnerships with small and domestic vendors. For instance, Japan Tobacco International (JTI) acquired the UK-based e-cigarette brand E-Lites to develop new products and to commercialize its vaporizers worldwide. These players are also introducing an extensive range of flavors, such as tobacco, fruits and botanicals, in response to the evolving consumer preferences. Further, they are developing the designs of and technology used in e-cigarettes to improve their functioning. According to IMARC Group, the market value is expected to reach US$ 24.2 Billion by 2024, exhibiting a CAGR of around 13% during 2019-2024.

Report Market:

Historical, Current and Future Market Trends

Market Breakup by Product:

  • Modular E-Cigarette 
  • Rechargeable E-Cigarette
  • Next-Generation E-Cigarette
  • Disposable E-Cigarette
     

Next-generation e-cigarettes currently represent the most popular product type in the market as they provide significant technology upgrades and extended battery life.

Market Breakup by Flavor:

  • Tobacco
  • Botanical
  • Fruit
  • Sweet
  • Beverage
  • Others
     

Amongst these, tobacco is the most preferred flavor among consumers since it offers a similar taste as that of conventional cigarettes.

Market Breakup by Battery Mode:

  • Automatic E-Cigarette
  • Manual E-Cigarette
     

At present, automatic e-cigarettes dominate the market since these cigarettes have emerged as a user-friendly option for smokers and gives them the feel of an actual cigarette.

Market Breakup by Distribution Channel:

  • Specialist E-Cig Shops
  • Online
  • Supermarkets and Hypermarkets
  • Tobacconist
  • Others

 

Presently, e-cigarettes are majorly distributed through specialty e-cigarette shops as the majority of customers are individuals who have quit smoking. The staff of these shops plays a central role in providing customers with product information and many provide smoking cessation advice.

Breakup by Region:

  • Asia Pacific
  • Europe
  • North America
  • Middle East and Africa
  • Latin America

 

Region-wise, North America enjoys the leading position in the market, accounting for the majority of the overall market share.

Competitive Landscape:

The competitive landscape of the market is characterized by the presence of several manufacturers who compete in terms of price and quality. Some of the key players are:

  • Philip Morris International Inc.
  • Altria Group Inc.
  • British American Tobacco PLC
  • Japan Tobacco, Inc.
  • Imperial Tobacco Group
  • International Vapor Group
  • Nicotek LLC
  • NJOY Inc.
  • Reynolds American Inc.
  • VMR Products LLC
  • MCIG Inc.
  • ITC Limited
  • J WELL France

 

Key Questions Answered in This Report:

  • How has the global e-cigarette market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global e-cigarette industry?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the flavor?
  • What is the breakup of the market based on the battery mode?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global e-cigarette industry?
  • What are the key driving factors and challenges in the global e-cigarette industry?
  • What is the structure of the global e-cigarette industry and who are the key players?
  • What is the degree of competition in the global e-cigarette industry?
  • What are the profit margins in the global e-cigarette industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global E-Cigarette Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product 
    5.4    Market Breakup by Flavor 
    5.5    Market Breakup by Battery Mode 
    5.6    Market Breakup by Distribution Channel 
    5.7    Market Breakup by Region
    5.8    Market Forecast
6    Market Breakup Product 
    6.1    Modular E-Cigarette 
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Rechargeable E-Cigarette 
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Next-Generation E-Cigarette 
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Disposable E-Cigarette 
        6.4.1    Market Trends
        6.4.2    Market Forecast
7    Market Breakup by Flavor
    7.1    Tobacco
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Botanical
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Fruit
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Sweet
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Beverage
        7.5.1    Market Trends
        7.5.2    Market Forecast
    7.6    Others
        7.6.1    Market Trends
        7.6.2    Mar  ket Forecast
8    Market Breakup by Battery Mode
    8.1    Automatic E-Cigarette
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Manual E-Cigarette
        8.2.1    Market Trends
        8.2.2    Market Forecast
9    Market Breakup by Distribution Channel
    9.1    Specialist E-Cig Shops
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Online
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Supermarkets and Hypermarkets
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Tobacconist
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Others
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    Market Breakup by Region
    10.1    Asia Pacific
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Europe
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    North America
        10.3.1    Market Trends
        10.3.2    Market Forecast
    10.4    Middle East and Africa
        10.4.1    Market Trends
        10.4.2    Market Forecast
    10.5    Latin America
        10.5.1    Market Trends
        10.5.2    Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
    14.1    Price Indicators
    14.2    Price Structure
    14.3    Margin Analysis
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Philip Morris International
        15.3.2    Altria Group Inc. 
        15.3.3    British American Tobacco PLC  
        15.3.4    Japan Tobacco, Inc. 
        15.3.5    Imperial Tobacco Group
        15.3.6    International Vapor Group
        15.3.7    Nicotek Llc, Njoy Inc. 
        15.3.8    Reynolds American Inc. 
        15.3.9    Vmr Flavours Llc. 
        15.3.10      MCIG Inc.  
        15.3.11      ITC Limited 
        15.3.12      J Well France

List of Figures

Figure 1: Global: E-Cigarette Market: Major Drivers and Challenges
Figure 2: Global: E-Cigarette Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: E-Cigarette Market: Breakup by Product (in %), 2018
Figure 4: Global: E-Cigarette Market: Breakup by Flavor (in %), 2018
Figure 5: Global: E-Cigarette Market: Breakup by Battery Mode (in %), 2018
Figure 6: Global: E-Cigarette Market: Breakup by Distribution Channel (in %), 2018
Figure 7: Global: E-Cigarette Market: Breakup by Region (in %), 2018
Figure 8: Global: E-Cigarette Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 9: Global: E-Cigarette Industry: SWOT Analysis
Figure 10: Global: E-Cigarette Industry: Value Chain Analysis
Figure 11: Global: E-Cigarette Industry: Porter’s Five Forces Analysis
Figure 12: Global: E-Cigarette (Modular) Market: Sales Value (in Million US$), 2013-2018
Figure 13: Global: E-Cigarette (Modular) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 14: Global: E-Cigarette (Rechargeable) Market: Sales Value (in Million US$), 2013-2018
Figure 15: Global: E-Cigarette (Rechargeable) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: Global: E-Cigarette (Next-Generation) Market: Sales Value (in Million US$), 2013-2018
Figure 17: Global: E-Cigarette (Next-Generation) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 18: Global: E-Cigarette (Disposable) Market: Sales Value (in Million US$), 2013-2018
Figure 19: Global: E-Cigarette (Disposable) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 20: Global: E-Cigarette (Tobacco) Market: Sales Value (in Million US$), 2013-2018
Figure 21: Global: E-Cigarette (Tobacco) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 22: Global: E-Cigarette (Botanical) Market: Sales Value (in Million US$), 2013-2018
Figure 23: Global: E-Cigarette (Botanical) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 24: Global: E-Cigarette (Fruit) Market: Sales Value (in Million US$), 2013-2018
Figure 25: Global: E-Cigarette (Fruit) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 26: Global: E-Cigarette (Sweet) Market: Sales Value (in Million US$), 2013-2018
Figure 27: Global: E-Cigarette (Sweet) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 28: Global: E-Cigarette (Beverage) Market: Sales Value (in Million US$), 2013-2018
Figure 29: Global: E-Cigarette (Beverage) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 30: Global: E-Cigarette (Other Flavors) Market: Sales Value (in Million US$), 2013-2018
Figure 31: Global: E-Cigarette (Other Flavors) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: Global: E-Cigarette (Automatic) Market: Sales Value (in Million US$), 2013-2018
Figure 33: Global: E-Cigarette (Automatic) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 34: Global: E-Cigarette (Manual) Market: Sales Value (in Million US$), 2013-2018
Figure 35: Global: E-Cigarette (Manual) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 36: Global: E-Cigarette Market: Sales Through Specialist E-Cig Shops (in Million US$), 2013-2018
Figure 37: Global: E-Cigarette Market Forecast: Sales Through Specialist E-Cig Shops (in Million US$), 2019-2024
Figure 38: Global: E-Cigarette Market: Online Sales (in Million US$), 2013-2018
Figure 39: Global: E-Cigarette Market Forecast: Online Sales (in Million US$), 2019-2024
Figure 40: Global: E-Cigarette Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2013-2018
Figure 41: Global: E-Cigarette Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 42: Global: E-Cigarette Market: Sales Through Tobacconist (in Million US$), 2013-2018
Figure 43: Global: E-Cigarette Market Forecast: Sales Through Tobacconist (in Million US$), 2019-2024
Figure 44: Global: E-Cigarette Market: Sales Through Other Distribution Channels (in Million US$), 2013-2018
Figure 45: Global: E-Cigarette Market Forecast: Sales Through Other Distribution Channels (in Million US$), 2019-2024
Figure 46: Asia Pacific: E-Cigarette Market: Sales Value (in Million US$), 2013-2018
Figure 47: Asia Pacific: E-Cigarette Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 48: Europe: E-Cigarette Market: Sales Value (in Million US$), 2013-2018
Figure 49: Europe: E-Cigarette Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 50: North America: E-Cigarette Market: Sales Value (in Million US$), 2013-2018
Figure 51: North America: E-Cigarette Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 52: Middle East and Africa: E-Cigarette Market: Sales Value (in Million US$), 2013-2018
Figure 53: Middle East and Africa: E-Cigarette Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 54: Latin America: E-Cigarette Market: Sales Value (in Million US$), 2013-2018
Figure 55: Latin America: E-Cigarette Market Forecast: Sales Value (in Million US$), 2019-2024


List of Tables

Table 1: Global: E-Cigarette Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: E-Cigarette Market Forecast: Breakup by Product (in Million US$), 2019-2024
Table 3: Global: E-Cigarette Market Forecast: Breakup by Flavor (in Million US$), 2019-2024
Table 4: Global: E-Cigarette Market Forecast: Breakup by Battery Mode (in Million US$), 2019-2024
Table 5: Global: E-Cigarette Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 6: Global: E-Cigarette Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 7: Global: E-Cigarette Market Structure
Table 8: Global: E-Cigarette Market: Key Players

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