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E-Cigarette Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global e-cigarette market reached a value of US$ 11.5 Billion in 2018. E-cigarettes are battery-powered vapor devices that deliver dosages of vaporized nicotine or flavored solutions to the users. They consist of three main components, namely, a heating coil, a battery and a liquid cartridge. They are also known as e-cigs, e-vaping devices, vape pens, electronic cigarettes or electronic nicotine delivery systems. E-cigarettes are available in different forms and can resemble traditional cigarettes, pipes or cigars. As these devices do not burn tobacco, which produces tar and carbon monoxide, they are considered to be safer than conventional cigarettes. In recent years, they have gained popularity, especially among young adults and adolescents, due to their easy availability and aggressive promotion by manufacturers.

E-Cigarette Market

Market Drivers:

The willingness of consumers to quit smoking tobacco products and their perception of e-cigarettes as a safer alternative to traditional cigarettes have led to the increased demand for these devices across the globe. In line with this, the manufacturers are introducing new-generation e-cigarettes which offer different strengths of nicotine and allow the users to refill the cartridge. Moreover, the leading manufacturers are acquiring or entering into partnerships with small and domestic vendors. For instance, Japan Tobacco International (JTI) acquired the UK-based e-cigarette brand E-Lites to develop new products and to commercialize its vaporizers worldwide. These players are also introducing an extensive range of flavors, such as tobacco, fruits and botanicals, in response to the evolving consumer preferences. Further, they are developing the designs and technology of e-cigarettes to improve their functioning. According to IMARC Group, the market value is expected to reach US$ 24.2 Billion by 2024, exhibiting a CAGR of around 13% during 2019-2024.

Report Market:

  • Historical, Current and Future Market Trends
     
  • Market Breakup by Product:
    • Modular E-Cigarette 
    • Rechargeable E-Cigarette
    • Next-Generation E-Cigarette
    • Disposable E-Cigarette
       
  • Market Breakup by Flavor:
    • Tobacco
    • Botanical
    • Fruit
    • Sweet
    • Beverage
    • Others
       
  • Market Breakup by Battery Mode:
    • Automatic E-Cigarette
    • Manual E-Cigarette
       
  • Market Breakup by Distribution Channel:
    • Specialist E-Cig Shops
    • Online
    • Supermarkets and Hypermarkets
    • Tobacconist
    • Others
       
  • Breakup by Region:
    • Asia Pacific
    • Europe
    • North America
    • Middle East and Africa
    • Latin America
       

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Philip Morris International, Altria Group Inc., British American Tobacco PLC, Japan Tobacco, Inc., Imperial Tobacco Group, International Vapor Group, Nicotek Llc, Njoy Inc., Reynolds American Inc., Vmr Flavours Llc., MCIG Inc., ITC Limited, J WELL France, etc.

Key Questions Answered in This Report:

  • How has the global e-cigarette market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global e-cigarette industry?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the flavor?
  • What is the breakup of the market based on the battery mode?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global e-cigarette industry?
  • What are the key driving factors and challenges in the global e-cigarette industry?
  • What is the structure of the global e-cigarette industry and who are the key players?
  • What is the degree of competition in the global e-cigarette industry?
  • What are the profit margins in the global e-cigarette industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global E-Cigarette Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product 
    5.4    Market Breakup by Flavor 
    5.5    Market Breakup by Battery Mode 
    5.6    Market Breakup by Distribution Channel 
    5.7    Market Breakup by Region
    5.8    Market Forecast
6    Market Breakup Product 
    6.1    Modular E-Cigarette 
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Rechargeable E-Cigarette 
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Next-Generation E-Cigarette 
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Disposable E-Cigarette 
        6.4.1    Market Trends
        6.4.2    Market Forecast
7    Market Breakup by Flavor
    7.1    Tobacco
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Botanical
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Fruit
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Sweet
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Beverage
        7.5.1    Market Trends
        7.5.2    Market Forecast
    7.6    Others
        7.6.1    Market Trends
        7.6.2    Mar  ket Forecast
8    Market Breakup by Battery Mode
    8.1    Automatic E-Cigarette
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Manual E-Cigarette
        8.2.1    Market Trends
        8.2.2    Market Forecast
9    Market Breakup by Distribution Channel
    9.1    Specialist E-Cig Shops
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Online
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Supermarkets and Hypermarkets
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Tobacconist
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Others
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    Market Breakup by Region
    10.1    Asia Pacific
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Europe
        10.2.1    Market Trends
        10.2.2    Market Forecast
    10.3    North America
        10.3.1    Market Trends
        10.3.2    Market Forecast
    10.4    Middle East and Africa
        10.4.1    Market Trends
        10.4.2    Market Forecast
    10.5    Latin America
        10.5.1    Market Trends
        10.5.2    Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
    14.1    Price Indicators
    14.2    Price Structure
    14.3    Margin Analysis
15    Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Philip Morris International
        15.3.2    Altria Group Inc. 
        15.3.3    British American Tobacco PLC  
        15.3.4    Japan Tobacco, Inc. 
        15.3.5    Imperial Tobacco Group
        15.3.6    International Vapor Group
        15.3.7    Nicotek Llc, Njoy Inc. 
        15.3.8    Reynolds American Inc. 
        15.3.9    Vmr Flavours Llc. 
        15.3.10      MCIG Inc.  
        15.3.11      ITC Limited 
        15.3.12      J Well France

List of Figures

Figure 1: Global: E-Cigarette Market: Major Drivers and Challenges
Figure 2: Global: E-Cigarette Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: E-Cigarette Market: Breakup by Product (in %), 2018
Figure 4: Global: E-Cigarette Market: Breakup by Flavor (in %), 2018
Figure 5: Global: E-Cigarette Market: Breakup by Battery Mode (in %), 2018
Figure 6: Global: E-Cigarette Market: Breakup by Distribution Channel (in %), 2018
Figure 7: Global: E-Cigarette Market: Breakup by Region (in %), 2018
Figure 8: Global: E-Cigarette Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 9: Global: E-Cigarette Industry: SWOT Analysis
Figure 10: Global: E-Cigarette Industry: Value Chain Analysis
Figure 11: Global: E-Cigarette Industry: Porter’s Five Forces Analysis
Figure 12: Global: E-Cigarette (Modular) Market: Sales Value (in Million US$), 2013-2018
Figure 13: Global: E-Cigarette (Modular) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 14: Global: E-Cigarette (Rechargeable) Market: Sales Value (in Million US$), 2013-2018
Figure 15: Global: E-Cigarette (Rechargeable) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: Global: E-Cigarette (Next-Generation) Market: Sales Value (in Million US$), 2013-2018
Figure 17: Global: E-Cigarette (Next-Generation) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 18: Global: E-Cigarette (Disposable) Market: Sales Value (in Million US$), 2013-2018
Figure 19: Global: E-Cigarette (Disposable) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 20: Global: E-Cigarette (Tobacco) Market: Sales Value (in Million US$), 2013-2018
Figure 21: Global: E-Cigarette (Tobacco) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 22: Global: E-Cigarette (Botanical) Market: Sales Value (in Million US$), 2013-2018
Figure 23: Global: E-Cigarette (Botanical) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 24: Global: E-Cigarette (Fruit) Market: Sales Value (in Million US$), 2013-2018
Figure 25: Global: E-Cigarette (Fruit) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 26: Global: E-Cigarette (Sweet) Market: Sales Value (in Million US$), 2013-2018
Figure 27: Global: E-Cigarette (Sweet) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 28: Global: E-Cigarette (Beverage) Market: Sales Value (in Million US$), 2013-2018
Figure 29: Global: E-Cigarette (Beverage) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 30: Global: E-Cigarette (Other Flavors) Market: Sales Value (in Million US$), 2013-2018
Figure 31: Global: E-Cigarette (Other Flavors) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: Global: E-Cigarette (Automatic) Market: Sales Value (in Million US$), 2013-2018
Figure 33: Global: E-Cigarette (Automatic) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 34: Global: E-Cigarette (Manual) Market: Sales Value (in Million US$), 2013-2018
Figure 35: Global: E-Cigarette (Manual) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 36: Global: E-Cigarette Market: Sales Through Specialist E-Cig Shops (in Million US$), 2013-2018
Figure 37: Global: E-Cigarette Market Forecast: Sales Through Specialist E-Cig Shops (in Million US$), 2019-2024
Figure 38: Global: E-Cigarette Market: Online Sales (in Million US$), 2013-2018
Figure 39: Global: E-Cigarette Market Forecast: Online Sales (in Million US$), 2019-2024
Figure 40: Global: E-Cigarette Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2013-2018
Figure 41: Global: E-Cigarette Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 42: Global: E-Cigarette Market: Sales Through Tobacconist (in Million US$), 2013-2018
Figure 43: Global: E-Cigarette Market Forecast: Sales Through Tobacconist (in Million US$), 2019-2024
Figure 44: Global: E-Cigarette Market: Sales Through Other Distribution Channels (in Million US$), 2013-2018
Figure 45: Global: E-Cigarette Market Forecast: Sales Through Other Distribution Channels (in Million US$), 2019-2024
Figure 46: Asia Pacific: E-Cigarette Market: Sales Value (in Million US$), 2013-2018
Figure 47: Asia Pacific: E-Cigarette Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 48: Europe: E-Cigarette Market: Sales Value (in Million US$), 2013-2018
Figure 49: Europe: E-Cigarette Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 50: North America: E-Cigarette Market: Sales Value (in Million US$), 2013-2018
Figure 51: North America: E-Cigarette Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 52: Middle East and Africa: E-Cigarette Market: Sales Value (in Million US$), 2013-2018
Figure 53: Middle East and Africa: E-Cigarette Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 54: Latin America: E-Cigarette Market: Sales Value (in Million US$), 2013-2018
Figure 55: Latin America: E-Cigarette Market Forecast: Sales Value (in Million US$), 2019-2024


List of Tables

Table 1: Global: E-Cigarette Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: E-Cigarette Market Forecast: Breakup by Product (in Million US$), 2019-2024
Table 3: Global: E-Cigarette Market Forecast: Breakup by Flavor (in Million US$), 2019-2024
Table 4: Global: E-Cigarette Market Forecast: Breakup by Battery Mode (in Million US$), 2019-2024
Table 5: Global: E-Cigarette Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 6: Global: E-Cigarette Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 7: Global: E-Cigarette Market Structure
Table 8: Global: E-Cigarette Market: Key Players

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