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Global E-Commerce Market to Reach US$ 70.9 Trillion by 2028, Bolstered by Increasing Internet Penetration

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E-Commerce Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Market Overview:

The global e-commerce market size reached US$ 16.6 Trillion in 2022. Looking forward, IMARC Group expects the market to reach US$ 70.9 Trillion by 2028, exhibiting a growth rate (CAGR) of 27.43% during 2023-2028.

E-commerce, or electronic commerce, refers to the commercial transactions that are conducted electronically through the internet. It involves buying and selling consumer products, marketplace services and customer support, along with other activities, such as online auctions, payment gateways, online ticketing and internet banking. E-commerce is usually classified based on numerous business models, which include Business to Business (B2B), Business to Customer (B2C), Customer to Business (C2B) and Customer to Customer (C2C). It offers various benefits to the seller, such as a global reach, minimal transaction costs, higher margins of profit, direct communication between the parties involved and quick delivery of goods and services.

 

 
 

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Rapid urbanization across the globe is one of the key factors driving the growth of the market. Furthermore, increasing internet penetration and usage of devices, such as smartphones, laptops and tablets to access e-commerce portals, is also providing a boost to the market growth. E-commerce enables organizations to conduct business without maintaining a physical presence, thereby minimizing the infrastructure, communication and overhead costs. The market is further driven by the increasing preference for online shopping, especially among women, and the growing influence of social networking platforms on shopping habits. Online retail channels provide a hassle-free shopping experience to the consumers while displaying a wide variety of products to choose from, at affordable price-points. Additionally, the advent of private-label and direct to consumer-based business models is also creating a positive outlook for the market growth. This enables the organizations to collect and use consumer data and provide personalized products and experiences to the consumer. The spread of the coronavirus disease (COVID-19) has provided a further push to e-commerce activities as customers shift toward online platforms for ordering essential items amid lockdown and social distancing measures.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global e-commerce market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type and transaction.

Breakup by Type:

 

 
 

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  • Home Appliances
  • Apparel, Footwear and Accessories
  • Books
  • Cosmetics
  • Groceries
  • Others
     

Breakup by Transaction:

  • Business-to-Consumer
  • Business-to-Business
  • Consumer-to-Consumer
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the top e-commerce companies being Alibaba Group Holding Limited, Amazon.com Inc., Apple Inc., B2W Companhia Digital (Lojas Americanas S/A), Ebay Inc., Groupon Inc., Rakuten, Walmart Inc., Zalando SE, etc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Trillion
Segment Coverage Type, Transaction, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Alibaba Group Holding Limited, Amazon.com Inc., Apple Inc., B2W Companhia Digital (Lojas Americanas S/A), Ebay Inc., Groupon Inc., Rakuten, Walmart Inc. and Zalando SE
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global E-Commerce Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Type
    6.1   Home Appliances
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Apparel, Footwear and Accessories
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Books
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Cosmetics
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Groceries
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others
        6.6.1 Market Trends
        6.6.2 Market Forecast
7   Market Breakup by Transaction
    7.1    Business-to-Consumer
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Business-to-Business
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Consumer-to-Consumer
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8   Market Breakup by Region
    8.1    North America
        8.1.1 United States
           8.1.1.1 Market Trends
           8.1.1.2 Market Forecast
        8.1.2 Canada
           8.1.2.1 Market Trends
           8.1.2.2 Market Forecast
    8.2    Asia Pacific
        8.2.1 China
           8.2.1.1 Market Trends
           8.2.1.2 Market Forecast
        8.2.2 Japan
           8.2.2.1 Market Trends
           8.2.2.2 Market Forecast
        8.2.3 India
           8.2.3.1 Market Trends
           8.2.3.2 Market Forecast
        8.2.4 South Korea
           8.2.4.1 Market Trends
           8.2.4.2 Market Forecast
        8.2.5 Australia
           8.2.5.1 Market Trends
           8.2.5.2 Market Forecast
        8.2.6 Indonesia
           8.2.6.1 Market Trends
           8.2.6.2 Market Forecast
        8.2.7 Others
           8.2.7.1 Market Trends
           8.2.7.2 Market Forecast
    8.3    Europe
        8.3.1 Germany
           8.3.1.1 Market Trends
           8.3.1.2 Market Forecast
        8.3.2 France
           8.3.2.1 Market Trends
           8.3.2.2 Market Forecast
        8.3.3 United Kingdom
           8.3.3.1 Market Trends
           8.3.3.2 Market Forecast
        8.3.4 Italy
           8.3.4.1 Market Trends
           8.3.4.2 Market Forecast
        8.3.5 Spain
           8.3.5.1 Market Trends
           8.3.5.2 Market Forecast
        8.3.6 Russia
           8.3.6.1 Market Trends
           8.3.6.2 Market Forecast
        8.3.7 Others
           8.3.7.1 Market Trends
           8.3.7.2 Market Forecast
    8.4    Latin America
        8.4.1 Brazil
           8.4.1.1 Market Trends
           8.4.1.2 Market Forecast
        8.4.2 Mexico
           8.4.2.1 Market Trends
           8.4.2.2 Market Forecast
        8.4.3 Others
           8.4.3.1 Market Trends
           8.4.3.2 Market Forecast
    8.5    Middle East and Africa
        8.5.1 Market Trends
        8.5.2 Market Breakup by Country
        8.5.3 Market Forecast
9   SWOT Analysis
    9.1    Overview
    9.2    Strengths
    9.3    Weaknesses
    9.4    Opportunities
    9.5    Threats
10  Value Chain Analysis
11  Porters Five Forces Analysis
    11.1    Overview
    11.2    Bargaining Power of Buyers
    11.3    Bargaining Power of Suppliers
    11.4    Degree of Competition
    11.5    Threat of New Entrants
    11.6    Threat of Substitutes
12  Price Analysis
13  Competitive Landscape
    13.1    Market Structure
    13.2    Key Players
    13.3    Profiles of Key Players
        13.3.1    Alibaba Group Holding Limited
           13.3.1.1 Company Overview
           13.3.1.2 Product Portfolio 
           13.3.1.3 Financials 
           13.3.1.4 SWOT Analysis
        13.3.2    Amazon.com Inc.
           13.3.2.1 Company Overview
           13.3.2.2 Product Portfolio
           13.3.2.3 Financials 
           13.3.2.4 SWOT Analysis
        13.3.3    Apple Inc.
           13.3.3.1 Company Overview
           13.3.3.2 Product Portfolio 
           13.3.3.3 Financials 
           13.3.3.4 SWOT Analysis
        13.3.4    B2W Companhia Digital (Lojas Americanas S/A)
           13.3.4.1 Company Overview
           13.3.4.2 Product Portfolio 
           13.3.4.3 Financials 
           13.3.4.4 SWOT Analysis
        13.3.5    Ebay Inc.
           13.3.5.1 Company Overview
           13.3.5.2 Product Portfolio 
           13.3.5.3 Financials 
           13.3.5.4 SWOT Analysis
        13.3.6    Groupon Inc.
           13.3.6.1 Company Overview
           13.3.6.2 Product Portfolio
           13.3.6.3 Financials 
           13.3.6.4 SWOT Analysis
        13.3.7    Rakuten
           13.3.7.1 Company Overview
           13.3.7.2 Product Portfolio 
           13.3.7.3 Financials 
           13.3.7.4 SWOT Analysis
        13.3.8    Walmart Inc.
           13.3.8.1 Company Overview
           13.3.8.2 Product Portfolio
           13.3.8.3 Financials 
           13.3.8.4 SWOT Analysis
        13.3.9    Zalando SE
           13.3.9.1 Company Overview
           13.3.9.2 Product Portfolio
           13.3.9.3 Financials 
 
List of Figures

Figure 1: Global: E-Commerce Market: Major Drivers and Challenges
Figure 2: Global: E-Commerce Market: Sales Value (in Trillion US$), 2017-2022
Figure 3: Global: E-Commerce Market: Breakup by Type (in %), 2022
Figure 4: Global: E-Commerce Market: Breakup by Transaction (in %), 2022
Figure 5: Global: E-Commerce Market: Breakup by Region (in %), 2022
Figure 6: Global: E-Commerce Market Forecast: Sales Value (in Trillion US$), 2023-2028
Figure 7: Global: E-Commerce (Home Appliances) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 8: Global: E-Commerce (Home Appliances) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: Global: E-Commerce (Apparel, Footwear and Accessories) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 10: Global: E-Commerce (Apparel, Footwear and Accessories) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 11: Global: E-Commerce (Books) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 12: Global: E-Commerce (Books) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 13: Global: E-Commerce (Cosmetics) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 14: Global: E-Commerce (Cosmetics) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 15: Global: E-Commerce (Groceries) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 16: Global: E-Commerce (Groceries) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 17: Global: E-Commerce (Others) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 18: Global: E-Commerce (Others) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 19: Global: E-Commerce (Business-to-Consumer) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 20: Global: E-Commerce (Business-to-Consumer) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 21: Global: E-Commerce (Business-to-Business) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 22: Global: E-Commerce (Business-to-Business) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 23: Global: E-Commerce (Consumer-to-Consumer) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 24: Global: E-Commerce (Consumer-to-Consumer) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 25: Global: E-Commerce (Other Transactions) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 26: Global: E-Commerce (Other Transactions) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 27: North America: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 28: North America: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 29: United States: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 30: United States: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 31: Canada: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 32: Canada: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 33: Asia Pacific: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 34: Asia Pacific: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 35: China: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 36: China: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 37: Japan: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 38: Japan: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 39: India: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 40: India: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 41: South Korea: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 42: South Korea: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 43: Australia: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 44: Australia: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 45: Indonesia: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 46: Indonesia: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 47: Others: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 48: Others: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 49: Europe: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 50: Europe: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 51: Germany: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 52: Germany: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 53: France: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 54: France: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 55: United Kingdom: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 56: United Kingdom: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 57: Italy: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 58: Italy: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 59: Spain: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 60: Spain: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 61: Russia: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 62: Russia: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 63: Others: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 64: Others: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 65: Latin America: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 66: Latin America: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 67: Brazil: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 68: Brazil: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 69: Mexico: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 70: Mexico: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 71: Others: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 72: Others: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 73: Middle East and Africa: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 74: Middle East and Africa: E-Commerce Market: Breakup by Country (in %), 2022
Figure 75: Middle East and Africa: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 76: Global: E-Commerce Industry: SWOT Analysis
Figure 77: Global: E-Commerce Industry: Value Chain Analysis
Figure 78: Global: E-Commerce Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: E-Commerce Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: E-Commerce Market Forecast: Breakup by Type (in Billion US$), 2023-2028
Table 3: Global: E-Commerce Market Forecast: Breakup by Transaction (in Billion US$), 2023-2028
Table 4: Global: E-Commerce Market Forecast: Breakup by Region (in Billion US$), 2023-2028
Table 5: Global: E-Commerce Market: Competitive Structure
Table 6: Global: E-Commerce Market: Key Players


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Key Questions Answered in This Report

The global e-commerce market was valued at US$ 16.6 Trillion in 2022.

We expect the global e-commerce market to exhibit a CAGR of 27.43% during 2023-2028. 

The rising internet penetration, along with the growing prominence of hassle-free shopping experience with a wide display of diverse products to choose from at affordable price-points, is primarily driving the global e-commerce market.

The sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of e-commerce platforms owing to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms during the lockdown scenario.

Based on the type, the global e-commerce market has been bifurcated into home appliances, apparel, footwear and accessories, books, cosmetics, groceries, and others. Among these, home appliances currently hold the majority of the total market share.

Based on the transaction, the global e-commerce market can be divided into business-to-consumer, business-to-business, consumer-to-consumer, and others. Currently, business-to-business exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where Asia Pacific currently dominates the global market.

Some of the major players in the global e-commerce market include Alibaba Group Holding Limited, Amazon.com Inc., Apple Inc., B2W Companhia Digital (Lojas Americanas S/A), Ebay Inc., Groupon Inc., Rakuten, Walmart Inc., Zalando SE, etc.

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