The global e-commerce market exhibited strong growth during 2015-2020. E-commerce, or electronic commerce, refers to the commercial transactions that are conducted electronically through the internet. It involves buying and selling consumer products, marketplace services and customer support, along with other activities, such as online auctions, payment gateways, online ticketing and internet banking. E-commerce is usually classified based on numerous business models, which include Business to Business (B2B), Business to Customer (B2C), Customer to Business (C2B) and Customer to Customer (C2C). It offers various benefits to the seller, such as a global reach, minimal transaction costs, higher margins of profit, direct communication between the parties involved and quick delivery of goods and services.
Rapid urbanization across the globe is one of the key factors driving the growth of the market. Furthermore, increasing internet penetration and usage of devices, such as smartphones, laptops and tablets to access e-commerce portals, is also providing a boost to the market growth. E-commerce enables organizations to conduct business without maintaining a physical presence, thereby minimizing the infrastructure, communication and overhead costs. The market is further driven by the increasing preference for online shopping, especially among women, and the growing influence of social networking platforms on shopping habits. Online retail channels provide a hassle-free shopping experience to the consumers while displaying a wide variety of products to choose from, at affordable price-points. Additionally, the advent of private-label and direct to consumer-based business models is also creating a positive outlook for the market growth. This enables the organizations to collect and use consumer data and provide personalized products and experiences to the consumer. The spread of the coronavirus disease (COVID-19) has provided a further push to e-commerce activities as customers shift toward online platforms for ordering essential items amid lockdown and social distancing measures. Looking forward, IMARC Group expects the global e-commerce market to grow at a CAGR of around 16% during 2021-2026.
Breakup by Product Type:
- Home Appliances
- Clothing and Footwear
- Books
- Cosmetics
- Groceries
- Others
Breakup by Transaction:
- Business-to-Consumer
- Consumer-to-Consumer
- Business-to-Business
- Others
Breakup by Service Type:
- Financial
- Digital Content
- Travel and Leisure
- E-Tailing
- Others
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Alibaba Group Holding Limited, Amazon.com Inc., Apple Inc., B2W Companhia Digital (Lojas Americanas S/A), Ebay Inc., Groupon Inc., Rakuten, Walmart Inc., Zalando SE, etc.
The global e-commerce market was valued at US$ 4.20 Trillion in 2020.
According to the estimates by IMARC Group, the global e-commerce market is expected to witness a CAGR of 16% from 2021 to 2026.
The rising internet penetration, along with the increasing usage of devices, such as smartphones, laptops and tablets to access e-commerce portals, is currently driving the global e-commerce market.
The growing consumer inclination towards hassle-free shopping experience, including secured payment gateways, doorstep delivery, numerous cashbacks and discount offers, offered by e-commerce platforms will continue to catalyze the market growth.
Sudden outbreak of the COVID-19 pandemic has led to a rapid shift from brick-and-mortar distribution channels towards online retail stores to mitigate the risk of coronavirus infection upon human interaction, thereby propelling the overall market growth.
On the basis of the product type, the market has been bifurcated into home appliances, clothing and footwear, books, cosmetics, groceries, and others. Amongst these, home appliances hold the majority of the total market share.
On the basis of the transaction, the market has been classified into business-to-consumer, consumer-to-consumer, business-to-business, and others. At present, business-to-business transaction type exhibit a clear dominance in the market.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.
The key companies in the global e-commerce market are Alibaba Group Holding Limited, Amazon.com Inc., Apple Inc., B2W Companhia Digital (Lojas Americanas S/A), Ebay Inc., Groupon Inc., Rakuten, Walmart Inc., Zalando SE, etc.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global E-Commerce Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Home Appliances
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Clothing and Footwear
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Books
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Cosmetics
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Groceries
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Transaction
7.1 Business-to-Consumer
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Consumer-to-Consumer
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Business-to-Business
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Service Type
8.1 Financial
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Digital Content
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Travel and Leisure
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 E-Tailing
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Alibaba Group Holding Limited
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Amazon.com Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.2.4 SWOT Analysis
14.3.3 Apple Inc.
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 B2W Companhia Digital (Lojas Americanas S/A)
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Financials
14.3.4.4 SWOT Analysis
14.3.5 Ebay Inc.
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Groupon Inc.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.6.3 Financials
14.3.6.4 SWOT Analysis
14.3.7 Rakuten
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 Walmart Inc.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 Financials
14.3.8.4 SWOT Analysis
14.3.9 Zalando SE
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
List of Figures
Figure 1: Global: E-Commerce Market: Major Drivers and Challenges
Figure 2: Global: E-Commerce Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: E-Commerce Market: Breakup by Product Type (in %), 2020
Figure 4: Global: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 5: Global: E-Commerce Market: Breakup by Service Type (in %), 2020
Figure 6: Global: E-Commerce Market: Breakup by Region (in %), 2020
Figure 7: Global: E-Commerce Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 8: Global: E-Commerce (Home Appliances) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: E-Commerce (Home Appliances) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: E-Commerce (Clothing and Footwear) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: E-Commerce (Clothing and Footwear) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: E-Commerce (Books) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: E-Commerce (Books) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: E-Commerce (Cosmetics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: E-Commerce (Cosmetics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: E-Commerce (Groceries) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: E-Commerce (Groceries) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: E-Commerce (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: E-Commerce (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: E-Commerce (Business-to-Consumer) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: E-Commerce (Business-to-Consumer) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: E-Commerce (Consumer-to-Consumer) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: E-Commerce (Consumer-to-Consumer) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: E-Commerce (Business-to-Business) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: E-Commerce (Business-to-Business) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: E-Commerce (Other Transaction Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: E-Commerce (Other Transaction Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: E-Commerce (Financial) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: E-Commerce (Financial) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: E-Commerce (Digital Content) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: E-Commerce (Digital Content) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: E-Commerce (Travel and Leisure) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: E-Commerce (Travel and Leisure) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Global: E-Commerce (E-Tailing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: E-Commerce (E-Tailing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Global: E-Commerce (Other Service Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Global: E-Commerce (Other Service Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: North America: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: North America: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: United States: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: United States: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Canada: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Canada: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Asia Pacific: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Asia Pacific: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: China: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: China: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Japan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Japan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: India: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: India: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: South Korea: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: South Korea: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Australia: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Australia: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Indonesia: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Indonesia: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Others: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Others: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: Europe: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: Europe: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Germany: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Germany: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: France: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: France: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: United Kingdom: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: United Kingdom: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Italy: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Italy: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Spain: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Spain: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Russia: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Russia: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Others: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Others: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Latin America: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Latin America: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Brazil: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: Brazil: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 80: Mexico: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 81: Mexico: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 82: Others: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 83: Others: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 84: Middle East and Africa: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 85: Middle East and Africa: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 86: Global: E-Commerce Industry: SWOT Analysis
Figure 87: Global: E-Commerce Industry: Value Chain Analysis
Figure 88: Global: E-Commerce Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: E-Commerce Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: E-Commerce Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: Global: E-Commerce Market Forecast: Breakup by Transaction (in Million US$), 2021-2026
Table 4: Global: E-Commerce Market Forecast: Breakup by Service Type (in Million US$), 2021-2026
Table 5: Global: E-Commerce Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: E-Commerce Market Structure
Table 7: Global: E-Commerce Market: Key Players