E-Commerce Market Report by Type (Home Appliances, Apparel, Footwear and Accessories, Books, Cosmetics, Groceries, and Others), Transaction (Business-to-Consumer, Business-to-Business, Consumer-to-Consumer, and Others), and Region 2025-2033

E-Commerce Market Overview:

The global e-commerce market size reached USD 26.8 Trillion in 2024. Looking forward, IMARC Group expects the market to reach USD 214.5 Trillion by 2033, exhibiting a growth rate (CAGR) of 25.83% during 2025-2033. Rising demand for AI-driven capabilities, growing cross-border trade opportunities, and advancements in secure digital payment systems, along with the push for a smoother shopping journey and more convenient online buying, are fueling e-commerce market growth.

E-Commerce Market Analysis:

• Major Market Drivers: The rising numbers of smartphones and high-speed internet makes it suitable for individuals to shop online, thereby propelling the growth of the market. Furthermore, the preference for user-friendly mobile apps and websites is offering a favorable e-commerce market outlook.
• Key Market Trends: The growing utilization of AI and ML algorithms to provide personalized recommendations is facilitating the market growth. In addition, the shift towards eco-friendly packaging and ethical sourcing is bolstering the growth of the market.
• Geographical Trends: Asia Pacific holds the largest segment because of rapid urbanization, along with the rising adoption of smartphones.
• Competitive Landscape: Some of the major market players in the e-commerce industry include Alibaba.com, Amazon.com Inc., ASOS, Best Buy, Ebay Inc., Flipkart Inc, Groupon Inc., JD.com Inc., Shopify Inc, Walmart Inc., Zalando SE, among many others.
• Challenges and Opportunities: While the market faces challenges like intense competition, which impacts the e-commerce market revenue of the businesses, it also encounters opportunities by allowing businesses to personalize the shopping experiences.

E-Commerce Market Trends:

Artificial Intelligence (AI)-Powered Features

AI-driven insights are helping improve the sales experience by making it more enjoyable for customers and offering clearer visibility into market trends. One notable development is the growing use of virtual fitting rooms, which depend on AI algorithms to refine fit accuracy and enhance the shopping process. As per e-commerce market forecast, these fitting rooms give users a more interactive experience by letting them see how clothes might look on them before buying. Many online retailers are adopting this feature as it helps lower product return rates and reduces related expenses. For instance, in 2023, Zalando, a leading European online platform for fashion and lifestyle, introduced its virtual fitting room for millions of customers in which they can create a 3D avatar by entering their height, weight, and gender to see how different sizes from various brands would fit them.

Global E-Commerce Growth Driven by Internet Access and Logistics Expansion

As per the IMARC Group’s report, the global smartphones market reached 1,468.4 Million Units in 2023. The extended reach of high-speed internet connections, smartphone proliferation, and the increasing availability of digital payment solutions are making it substantially more attainable for individuals across the globe to shop from international e-commerce platforms, thus contributing to the market’s expansion. The e-commerce market statistics are also driven by the globalization of supply chains that make it much easier for any business to source products and components from different parts of the world, offering consumers a much broader range of products, often at competitive costs. More third-party logistics providers are emerging, and their prevalence is significantly shortening the shipping and delivery process, so it is already much easier, quicker, and cheaper to accomplish a cross-border order than before. The growing presence of quick commerce services is further speeding up deliveries and meeting consumer expectations for faster fulfillment. The market has been bolstered by the consumption boom attributable to the COVID-19 pandemic, as the transfer to online shopping was accelerating, and the e-commerce demand for services was intensifying progressively.

Changing Consumer Behavior Favoring Online Shopping

Shoppers are steadily moving toward digital platforms, valuing the ease, speed, and accessibility they offer. This shift is reshaping the retail landscape, with online channels gaining ground over physical stores in many regions. The ability to browse a wide range of products, compare prices, and complete purchases from anywhere has made e-commerce the preferred choice for a growing segment of consumers. Mobile apps, personalized recommendations, and flexible delivery options further enhance this appeal. At the same time, some traditional brick-and-mortar stores are experiencing reduced foot traffic as buyers opt for the convenience of shopping from home. The rise of features like same-day delivery, easy returns, and customer reviews also plays a key role in encouraging this behavioral change. As digital habits solidify, businesses are adapting by expanding their online presence and investing in technology to meet evolving consumer expectations.

Omnichannel Integration Enhancing Customer Experience

Companies are blending their physical and digital operations to offer smoother, more connected shopping experiences. This approach allows customers to move easily between in-store and online interactions, whether it's browsing online and picking up in-store, checking product availability on mobile, or returning online purchases at physical locations. These integrated experiences improve convenience and build stronger brand loyalty. Retailers adopting omnichannel strategies are better positioned to meet changing consumer habits, offering flexibility without compromising service quality. This alignment of touchpoints is helping fuel further growth in e-commerce.

Mobile Commerce Boosted by Secure Digital Payments

Widespread use of secure digital systems and strong user trust are fueling the growth of mobile commerce, enabling customers to make purchases through apps, digital wallets, and contactless options. Progress in encryption, multi-factor authentication, and strict security protocols continues to strengthen this trend. Many users now feel safe entering their payment information online. The convenience of secure mobile payments is helping drive higher sales on e-commerce platforms. These solutions also simplify international transactions, making cross-border purchases quicker and easier. Additionally, the rise of social commerce, through shoppable content on platforms like Instagram and TikTok Shop, is blending social engagement with seamless purchasing, further accelerating the expansion of mobile-driven e-commerce. The IMARC Group’s report shows that the global m-commerce market is expected to reach US$ 12,665.8 Billion by 2032.

E-Commerce Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global e-commerce market report, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on type and transaction.

Breakup by Type:

• Home Appliances
• Apparel, Footwear and Accessories
• Books
• Cosmetics
• Groceries
• Others

Home appliances hold the largest share of the market

The report has provided a detailed breakup and analysis of the market based on the type. This includes home appliances, apparel, footwear and accessories, books, cosmetics, groceries, and others. According to the report, home appliances account for the largest e-commerce market share.

The home appliances segment is supported by the expanding growth of online shopping. Shoppers can access, review, and purchase home appliances from the comfort of their locations, thus reducing the need for customers to personally browse the stores. Because of the growing range of opportunities available through accessible mobile apps and easy-to-use websites, people may choose a product with a single search, and key players can leverage their information-led purchase behavior to promote market development.

Additionally, as individuals become more reliant on technology to live their lives, it also increases their exposure to it. Along with this, modern households depend on a several appliances, from smart refrigerators to advanced washing machines and smart speakers, thus propelling the market growth. As a result, consumers looking for these kinds of products online, where they can find several options and competitive prices, helping them make informed choices.

Breakup by Transaction:

• Business-to-Consumer
• Business-to-Business
• Consumer-to-Consumer
• Others

Business-to-business presently accounts for the largest market share

A detailed breakup and analysis of the market based on the transaction has also been provided in the report. This includes business-to-consumer, business-to-business, consumer-to-consumer, and others. According to the report, business-to-business accounts for the largest market share.

B2B e-commerce involves commercial transactions between businesses through a digital platform, in which the business exchanges goods, services, or information. B2B e-commerce is becoming increasingly common due to several reasons. B2B transactions typically involve bulk orders and standardized products which simplifies the purchase process and lowers operational costs. As per the International trade administration report, the global B2B ecommerce market is anticipated to reach US$ 36 trillion by 2026.

Furthermore, B2B e-commerce is the most convenient e-commerce type. Any company can get online access to the global business-to-business online platform without the need for geographic specifications. This ensures easy access to the market and increasing sales and extensiveness, thus representing another major growth-inducing factor. Additionally, B2B e-commerce contributes to transparency and fact-base decision-making. It provides multicriteria appraisal and reporting of purchase and suppliers’ operation that enables the opportunity to make economically acceptable choices and improve business relations and long-term production alliances in the industry.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Asia pacific exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific market is driven by rapid urbanization and rising disposable income of individuals. The State Council report of 2022 claims that China’s urbanization rate of permanent residence hit 64.72% in 2021. As more individuals in the region are migrating to urban areas and experience an increase in disposable income, the demand for online shopping is influencing the market growth. It is capitalizing on this trend, offering various products and services tailored to the preferences of the local consumer base.

In addition, numerous improvements in mobile technology, rapid rise of smartphone usage, and the availability of inexpensive mobile data plans are enabling several people to shop online with ease in less accessible locations. Moreover, Alibaba, JD.com, Amazon, and other businesses are investing heavily in the region, spurring innovation, and creating a dynamic marketplace for buyers, thus creating a positive market outlook.

Competitive Landscape:

The main players of the industry are focusing on the implementation of different strategies to reinforce their positions and lead the market. They are broadening their product lines not only in e-commerce but also in segments such as cloud computing, streaming services, and healthcare which help to reduce their dependence in the market. Apart from that, e-commerce companies are creating efficient and competent logistics and fulfilment networks including the investments in warehouses, delivery infrastructure, and last-mile delivery solutions. Besides this, companies are investing in advanced technology, such as artificial intelligence (AI), machine learning, data analytics, and automation among others to improve customers’ experiences, supply chain management, and product recommendations that in turn boost sales and customer loyalty. For instance, in 2022, Groupon, an American global e-commerce marketplace streamlined its technology platform and embraced automation to accelerate its pace of product development and support better customer and merchant experiences.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Alibaba.com
• Amazon.com Inc.
• ASOS
• Best Buy
• Ebay Inc.
• Flipkart Inc
• Groupon Inc.
• JD.com Inc.
• Shopify Inc
• Walmart Inc.
• Zalando SE

(Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.)

E-Commerce Market Recent Developments:

• In June 2025, AnyMind Group partnered with Indonesian firm PT Alam Hijau Selaras to support the e-commerce debut of tissue brands Caris and Laras. Using AnyMind’s AnyX platform, the brands would manage operations and sales on Shopee, Tokopedia, and TikTok Shop. Known for eco-friendly products, Caris and Laras aim to grow their online presence and meet rising demand for sustainable goods in Indonesia through improved digital store management and analytics.
• In June 2025, Correllink launched Shipperfy, a new shipping management platform for e-commerce retailers. Designed for small and medium businesses, it centralizes order processing from marketplaces like Amazon, eBay, and Shopify. Shipperfy streamlines shipments, offers multi-carrier rate comparisons, generates labels and invoices, and syncs order status across platforms. Retailers can also access discounted shipping rates through Shipperfy’s partnerships, eliminating the need for separate courier accounts.
• In June 2025, TNL Mediagene's Commerce division crossed USD 20 Million GMV in the first five months of 2025, led by Content Commerce efforts. Its partnership with Taiwan’s PChome is expected to boost monetization via a high-conversion channel and access to valuable first-party retail data. The company aims to grow its presence in the Mandarin e-commerce market, aligning with its revenue diversification and digital content-driven commerce strategy.
• In April 2025, Dentsu and Flipkart Commerce Cloud formed a strategic partnership to expand Retail Media Network capabilities across Southeast Asia and Hong Kong. By combining FCC’s retail tech with Dentsu’s media and data expertise, the collaboration aims to help digital and omnichannel retailers build monetization strategies, improve shopper engagement, and drive revenue across seven markets.
• In March 2025, Ant International’s Bettr launched in Brazil to boost SME lending in the country’s fast-growing e-commerce sector. Its first move is a partnership with AliExpress to offer Bettr Working Capital, an AI-powered financing tool for local merchants. By analyzing sales and platform data, Bettr provides accessible loans, helping sellers manage cash flow and expand. The rollout began March 17, with plans to scale under Brazil’s regulatory framework.
• In January 2023, Walmart launched a new e-commerce site targeting small and midsized enterprises and not-for-profit organizations with more than 100,000 products ranging from office supplies to automobiles and heating and air conditioning components.
• In February 24, 2023, Amazon announced that the company is joining an Indian e-commerce initiative. The goals of Open Network for Digital Commerce (ONDC) by Amazon include allowing small companies to become digital and giving customers throughout the nation ease and choice, which are strongly linked with Amazon's vision and commitment to India.

E-commerce Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the e-commerce market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global e-commerce market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the e-commerce industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.