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E-Commerce Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:


The global e-commerce market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 16% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

E-commerce, or electronic commerce, refers to the commercial transactions that are conducted electronically through the internet. It involves buying and selling consumer products, marketplace services and customer support, along with other activities, such as online auctions, payment gateways, online ticketing and internet banking. E-commerce is usually classified based on numerous business models, which include Business to Business (B2B), Business to Customer (B2C), Customer to Business (C2B) and Customer to Customer (C2C). It offers various benefits to the seller, such as a global reach, minimal transaction costs, higher margins of profit, direct communication between the parties involved and quick delivery of goods and services.

Rapid urbanization across the globe is one of the key factors driving the growth of the market. Furthermore, increasing internet penetration and usage of devices, such as smartphones, laptops and tablets to access e-commerce portals, is also providing a boost to the market growth. E-commerce enables organizations to conduct business without maintaining a physical presence, thereby minimizing the infrastructure, communication and overhead costs. The market is further driven by the increasing preference for online shopping, especially among women, and the growing influence of social networking platforms on shopping habits. Online retail channels provide a hassle-free shopping experience to the consumers while displaying a wide variety of products to choose from, at affordable price-points. Additionally, the advent of private-label and direct to consumer-based business models is also creating a positive outlook for the market growth. This enables the organizations to collect and use consumer data and provide personalized products and experiences to the consumer. The spread of the coronavirus disease (COVID-19) has provided a further push to e-commerce activities as customers shift toward online platforms for ordering essential items amid lockdown and social distancing measures.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global e-commerce market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on type and transaction.

Breakup by Type:

  • Products
    • Home Appliances
    • Apparel, Footwear and Accessories
    • Books
    • Cosmetics
    • Groceries
    • Others
  • Services
    • Financial
    • Digital Content
    • Travel and Leisure
    • Others
       

Breakup by Transaction:

  • Business-to-Consumer
  • Business-to-Business
  • Consumer-to-Consumer
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the top e-commerce companies being Alibaba Group Holding Limited, Amazon.com Inc., Apple Inc., B2W Companhia Digital (Lojas Americanas S/A), Ebay Inc., Groupon Inc., Rakuten, Walmart Inc., Zalando SE, etc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Type, Transaction, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Alibaba Group Holding Limited, Amazon.com Inc., Apple Inc., B2W Companhia Digital (Lojas Americanas S/A), Ebay Inc., Groupon Inc., Rakuten, Walmart Inc. and Zalando SE
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global E-Commerce Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Type
    6.1    Products 
        6.1.1 Home Appliances
           6.1.1.1 Market Trends
           6.1.1.2 Market Forecast
        6.1.2 Apparel, Footwear and Accessories
           6.1.2.1 Market Trends
           6.1.2.2 Market Forecast
        6.1.3 Books
           6.1.3.1 Market Trends
           6.1.3.2 Market Forecast
        6.1.4 Cosmetics
           6.1.4.1 Market Trends
           6.1.4.2 Market Forecast
        6.1.5 Groceries
           6.1.5.1 Market Trends
           6.1.5.2 Market Forecast
        6.1.6 Others
           6.1.6.1 Market Trends
           6.1.6.2 Market Forecast
    6.2    Services
        6.2.1 Financial
           6.2.1.1 Market Trends
           6.2.1.2 Market Forecast
        6.2.2 Digital Content
           6.2.2.1 Market Trends
           6.2.2.2 Market Forecast
        6.2.3 Travel and Leisure
           6.2.3.1 Market Trends
           6.2.3.2 Market Forecast
        6.2.4 Others
           6.2.4.1 Market Trends
           6.2.4.2 Market Forecast
7   Market Breakup by Transaction
    7.1    Business-to-Consumer
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Business-to-Business
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Consumer-to-Consumer
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8   Market Breakup by Region
    8.1    North America
        8.1.1 United States
           8.1.1.1 Market Trends
           8.1.1.2 Market Forecast
        8.1.2 Canada
           8.1.2.1 Market Trends
           8.1.2.2 Market Forecast
    8.2    Asia Pacific
        8.2.1 China
           8.2.1.1 Market Trends
           8.2.1.2 Market Forecast
        8.2.2 Japan
           8.2.2.1 Market Trends
           8.2.2.2 Market Forecast
        8.2.3 India
           8.2.3.1 Market Trends
           8.2.3.2 Market Forecast
        8.2.4 South Korea
           8.2.4.1 Market Trends
           8.2.4.2 Market Forecast
        8.2.5 Australia
           8.2.5.1 Market Trends
           8.2.5.2 Market Forecast
        8.2.6 Indonesia
           8.2.6.1 Market Trends
           8.2.6.2 Market Forecast
        8.2.7 Others
           8.2.7.1 Market Trends
           8.2.7.2 Market Forecast
    8.3    Europe
        8.3.1 Germany
           8.3.1.1 Market Trends
           8.3.1.2 Market Forecast
        8.3.2 France
           8.3.2.1 Market Trends
           8.3.2.2 Market Forecast
        8.3.3 United Kingdom
           8.3.3.1 Market Trends
           8.3.3.2 Market Forecast
        8.3.4 Italy
           8.3.4.1 Market Trends
           8.3.4.2 Market Forecast
        8.3.5 Spain
           8.3.5.1 Market Trends
           8.3.5.2 Market Forecast
        8.3.6 Russia
           8.3.6.1 Market Trends
           8.3.6.2 Market Forecast
        8.3.7 Others
           8.3.7.1 Market Trends
           8.3.7.2 Market Forecast
    8.4    Latin America
        8.4.1 Brazil
           8.4.1.1 Market Trends
           8.4.1.2 Market Forecast
        8.4.2 Mexico
           8.4.2.1 Market Trends
           8.4.2.2 Market Forecast
        8.4.3 Others
           8.4.3.1 Market Trends
           8.4.3.2 Market Forecast
    8.5    Middle East and Africa
        8.5.1 Market Trends
        8.5.2 Market Breakup by Country
        8.5.3 Market Forecast
9  SWOT Analysis
    9.1    Overview
    9.2    Strengths
    9.3    Weaknesses
    9.4    Opportunities
    9.5    Threats
10  Value Chain Analysis
11  Porters Five Forces Analysis

    11.1    Overview
    11.2    Bargaining Power of Buyers
    11.3    Bargaining Power of Suppliers
    11.4    Degree of Competition
    11.5    Threat of New Entrants
    11.6    Threat of Substitutes
12  Price Analysis
13  Competitive Landscape

    13.1    Market Structure
    13.2    Key Players
    13.3    Profiles of Key Players
        13.3.1    Alibaba Group Holding Limited
           13.3.1.1 Company Overview
           13.3.1.2 Product Portfolio 
           13.3.1.3 Financials 
           13.3.1.4 SWOT Analysis
        13.3.2    Amazon.com Inc.
           13.3.2.1 Company Overview
           13.3.2.2 Product Portfolio
           13.3.2.3 Financials 
           13.3.2.4 SWOT Analysis
        13.3.3    Apple Inc.
           13.3.3.1 Company Overview
           13.3.3.2 Product Portfolio 
           13.3.3.3 Financials 
           13.3.3.4 SWOT Analysis
        13.3.4    B2W Companhia Digital (Lojas Americanas S/A)
           13.3.4.1 Company Overview
           13.3.4.2 Product Portfolio 
           13.3.4.3 Financials 
           13.3.4.4 SWOT Analysis
        13.3.5    Ebay Inc.
           13.3.5.1 Company Overview
           13.3.5.2 Product Portfolio 
           13.3.5.3 Financials 
           13.3.5.4 SWOT Analysis
        13.3.6    Groupon Inc.
           13.3.6.1 Company Overview
           13.3.6.2 Product Portfolio
           13.3.6.3 Financials 
           13.3.6.4 SWOT Analysis
        13.3.7    Rakuten
           13.3.7.1 Company Overview
           13.3.7.2 Product Portfolio 
           13.3.7.3 Financials 
           13.3.7.4 SWOT Analysis
        13.3.8    Walmart Inc.
           13.3.8.1 Company Overview
           13.3.8.2 Product Portfolio
           13.3.8.3 Financials 
           13.3.8.4 SWOT Analysis
        13.3.9    Zalando SE
           13.3.9.1 Company Overview
           13.3.9.2 Product Portfolio
           13.3.9.3 Financials 

List of Figures

Figure 1: Global: E-Commerce Market: Major Drivers and Challenges
Figure 2: Global: E-Commerce Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: E-Commerce Market: Breakup by Type (in %), 2020
Figure 4: Global: E-Commerce Market: Breakup by Transaction (in %), 2020
Figure 5: Global: E-Commerce Market: Breakup by Region (in %), 2020
Figure 6: Global: E-Commerce Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 7: Global: E-Commerce (Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 8: Global: E-Commerce (Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 9: Global: E-Commerce (Products) Market: Breakup by Type (in %), 2020
Figure 10: Global: E-Commerce (Home Appliances) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: E-Commerce (Home Appliances) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: E-Commerce (Apparel, Footwear and Accessories) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: E-Commerce (Apparel, Footwear and Accessories) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: E-Commerce (Books) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: E-Commerce (Books) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: E-Commerce (Cosmetics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: E-Commerce (Cosmetics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: E-Commerce (Groceries) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: E-Commerce (Groceries) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: E-Commerce (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: E-Commerce (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: E-Commerce (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: E-Commerce (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: E-Commerce (Services) Market: Breakup by Type (in %), 2020
Figure 25: Global: E-Commerce (Financial) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: E-Commerce (Financial) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: E-Commerce (Digital Content) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: E-Commerce (Digital Content) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Global: E-Commerce (Travel and Leisure) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Global: E-Commerce (Travel and Leisure) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Global: E-Commerce (Others) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Global: E-Commerce (Others) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Global: E-Commerce (Business-to-Consumer) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Global: E-Commerce (Business-to-Consumer) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35 Global: E-Commerce (Business-to-Business) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Global: E-Commerce (Business-to-Business) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: Global: E-Commerce (Consumer-to-Consumer) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: Global: E-Commerce (Consumer-to-Consumer) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Global: E-Commerce (Other Transaction Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Global: E-Commerce (Other Transaction Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: North America: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: North America: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: United States: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: United States: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Canada: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: Canada: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: Asia Pacific: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: Asia Pacific: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: China: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: China: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Japan: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Japan: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: India: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: India: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: South Korea: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: South Korea: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Australia: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: Australia: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Indonesia: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Indonesia: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Others: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Others: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Europe: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Europe: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Germany: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Germany: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: France: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: France: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: United Kingdom: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: United Kingdom: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: Italy: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: Italy: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: Spain: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: Spain: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Russia: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Russia: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: Others: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: Others: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Latin America: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Latin America: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Brazil: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Brazil: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Mexico: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Mexico: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Others: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Others: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 87: Middle East and Africa: E-Commerce Market: Sales Value (in Million US$), 2015 & 2020
Figure 88: Middle East and Africa: E-Commerce Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Global: E-Commerce Industry: SWOT Analysis
Figure 90: Global: E-Commerce Industry: Value Chain Analysis
Figure 91: Global: E-Commerce Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: E-Commerce Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: E-Commerce Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: E-Commerce (Products) Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 4: Global: E-Commerce (Services) Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 5: Global: E-Commerce Market Forecast: Breakup by Transaction (in Million US$), 2021-2026
Table 6: Global: E-Commerce Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: E-Commerce Market: Competitive Structure
Table 8: Global: E-Commerce Market: Key Players

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Key Question Answered in this Report

We expect the global e-commerce market to exhibit a CAGR of around 16% during 2021-2026.

Sudden outbreak of the COVID-19 pandemic has led to a significant growth in the e-commerce market due to the rapid shift from brick-and-mortar purchase towards online retail platforms to mitigate the risk of coronavirus infection upon human interaction.

The rising internet penetration, along with the increasing usage of electronic devices, such as smartphones, laptops and tablets to access e-commerce portals, is currently driving the global e-commerce market.

Based on the product type, the global e-commerce market has been bifurcated into home appliances, apparel, clothing and footwear, books, cosmetics, groceries, and others. Amongst these, home appliances hold the majority of the total market share.

Based on the transaction, the global e-commerce market can be divided into business-to-consumer, consumer-to-consumer, business-to-business, and others. Currently, business-to-business transaction type exhibits a clear dominance in the market.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global e-commerce market include Alibaba Group Holding Limited, Amazon.com Inc., Apple Inc., B2W Companhia Digital (Lojas Americanas S/A), Ebay Inc., Groupon Inc., Rakuten, Walmart Inc., Zalando SE, etc.

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