E-Pharmacy Market Report by Drug Type (Over the Counter (OTC) Drugs, Prescription Drugs), Product Type (Skin Care, Dental, Cold and Flu, Vitamins, Weight Loss, and Others), Platform (App-Based, Web-Based), Payment Method (Cash on Delivery, Online Payment), and Region 2024-2032

E-Pharmacy Market Report by Drug Type (Over the Counter (OTC) Drugs, Prescription Drugs), Product Type (Skin Care, Dental, Cold and Flu, Vitamins, Weight Loss, and Others), Platform (App-Based, Web-Based), Payment Method (Cash on Delivery, Online Payment), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A3854
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E-Pharmacy Market Size:

The global e-pharmacy market size reached US$ 94.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 314.1 Billion by 2032, exhibiting a growth rate (CAGR) of 14.32% during 2024-2032. The rising internet penetration allows them to reach a larger customer base, the emerging technological advancement in secure payment gateways, and the significant expansion of online retail are some of the major factors propelling the market.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023 US$ 94.2 Billion
Market Forecast in 2032 US$ 314.1 Billion
Market Growth Rate (2024-2032)

E-Pharmacy Market Analysis:

  • Major Market Drivers: The rapidly growing internet infrastructure along with increasing smartphone penetration is the key driver for the e-pharmacy industry. Chronic health conditions along with the demand for on-the-spot medication treatments are two major factors that drive the market growth. The government measures that are channels for digital healthcare and e-pharmacy regulations add more weight to the market growth.
  • Key Market Trends: Implementation of telemedicine services within the electronic pharmacy networks is also present in the trend, through which patients can be remotely consulted and prescribed. By introducing personalized medicine and optimized health plans, e-pharmacies are employing data analysis and artificial intelligence to improve patient outcomes. The partnership between e-pharmacies platforms and traditional physical pharmacies creating hybrid medicaments that are available online and offline is an emerging phenomenon that is raising the e-pharmacy industry trends.
  • Geographical Trends: Developed countries in North America significantly control the e-pharmacy market because of extensive internet coverage and advanced health systems. Nevertheless, we see quite a variety in developing countries like India and SEA where smartphone use is growing and healthcare awareness is growing too. Enforcement of regulations is pretty dynamic in different regions where we have some countries adhering to strict regulations while others show a rather relaxed attitude towards e-pharmacy operations.
  • Competitive Landscape: Some of the major market players in the E-pharmacy industry include CVS Health Corporation, DocMorris (Zur Rose Group AG), Express Scripts Holding Company (Cigna Healthcare), Giant Eagle Inc., Lloyds Pharmacy Limited, Optumrx Inc. (UnitedHealth Group Incorporated), Rowland Pharmacy, The Kroger Co., Walgreen Co. (Walgreens Boots Alliance Inc.) Walmart Inc among many others.
  • Challenges and Opportunities: The regulation compliance and associated legal uncertainties issues are key challenges of e-pharmacies that operators cannot afford to overlook the stringent compliance and configurations of regulatory frameworks. Sustained monitoring for policy changes is required. The priorities of patient privacy and safekeeping of data should be strategically included in establishing trust and maintaining constructed healthy relationships. The move toward omnichannel strategies and more involvement with healthcare environments provide pharmacies, that run online, with a chance to grow their business and increase their market reach.

Global E-Pharmacy Market

E-Pharmacy Market Trends:

The increasing internet penetration

The development of digital technologies and the changing online consumer behavior are fueling the market expansion. Besides that, the popularity of smartphones that is both cheap, fast internet service and inventive digital inclusion programs is leading to this market growth. Plus, the online community has arrived, which gives businesses the chance to broaden their reach and find new ways to develop. As the digital market enables, people to acquire knowledge and educational readings previously limited by confinement. Social interactions, collaborations, and networking are the basis for the transformations of geographical boundaries, leading to cultural ambiguity, cross-cultural exchanges, and driving cultural diversity. On the other hand, exponential growth in the domain of internet users culminated in the creation of e-commerce ecosystems and contributed to consumer behavior and traditional shop models. Secondly, online marketplaces are emerging and they allow the presentation of goods and services to customers from different countries of the world ensuring the growth of digital entrepreneurship as a whole and feeding the small enterprises with such avenues. Also, the growing e-pharmacy industry demand for digital services like online banking, telemedicine, and work-from-home prospects is reshaping sectors creating convenience in health, education, and financial inclusion, and improving the e-pharmacy market outlook. 

The emerging technological advancement

The ongoing state of technological progression in safe payment platforms has a huge positive impact on the digital market, preparing the online transaction execution environment for a new level of security and efficiency. As online financial transactions continue to rise between businesses or consumers, the same necessitates the protection of sensitive data, which also directly acts as a market growth influencer. In addition, the rapid spread of improved encryption technologies with built-in anti-fraud algorithms formed the foundation for an unseen level of deflection from the threats of cyber attacks. The effect was to create a higher level of confidence among consumers in their ability to carry out digital transactions, which contributed a great deal towards the growth of the industry. With that, the use of biometric authentication provided an extra security colander comprising unique biometric markers such as fingerprints, facial recognition, and even iris scans to assure only authorized individuals are able to access vital financial information which explanatorily contributed to the market growth. It eliminates more risks of password verification methods and prevalence of the data breaches by hackers and results in decreased fraudulent activities.

The significant expansion of online retail

The rise in the online retail market is reshaping how consumers are getting pharmaceutical products and progressing the healthcare delivery system. Along with this, online shopping convenience and accessibility that borders on zero geographical constraints, create the ease with which people can buy a variety of medical products and medication from their homes thus impacting market growth. This affordability has been a game changer, in particular, with people who suffer from long-term conditions and need to take their medicine regularly. The online accessibility to resources such as complete product information, user reviews, and expert tips allows consumers to make well-informed decisions which in turn enrich their healthcare experience. Moreover, the development of e-pharmacies reinforces individualized account management and reminders for refilling medications through online platforms which thereby build a stronger bond between patients and their treatment schedules increasing market growth. In addition, e-pharmacies which are a new phenomenon are a source of life as they provide timely access to essential medications, bring a digital network that fills healthcare gaps, and ensure that anybody can get this amenity without unjustifiable difficulty thus enhancing market growth.  A study done by A. Minhas et al (2024), stated that in 2024, the online pharmacy market in India is projected to be valued at about three billion U.S. dollars. This was about an eightfold increase in the market value in comparison to 2019. Major conglomerates such as Reliance, Amazon, and Tata are planning to join the online pharmacy market in the coming years.

E-Pharmacy Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global e-pharmacy market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on drug type, product type, platform, and payment method.

Breakup by Drug Type:

E-Pharmacy Market

  • Over the Counter (OTC) Drugs
  • Prescription Drugs

Over the counter (OTC) drugs represent the most used drug

The report has provided a detailed breakup and analysis of the market based on the drug type. This includes over the counter (OTC) drugs and prescription drugs. According to the report, over the counter (OTC) drugs accounted for the largest market share.

According to an e-pharmacy industry report, the market is experiencing significant growth due to the increasing demand for over-the-counter (OTC) drugs. The accessibility and convenience offered by online platforms are accelerating the popularity of OTC drugs. OTC drugs, characterized by their availability without a prescription, cater to several range of consumer needs, including minor ailments, preventive care, and wellness enhancement. In addition, the online retail environment provides consumers with a seamless shopping experience, allowing them to browse, compare, and purchase OTC drugs at their convenience, thus influencing the market growth. Besides this, the consumers' increasing confidence in e-pharmacies' quality and authenticity is further improving the market growth. Along with this, verified online platforms ensure that customers receive genuine medications, often backed by established brands and trusted manufacturers, coupled with detailed product information and user reviews fostering a sense of informed decision-making among consumers, thus propelling the market growth.

Breakup by Product Type:

  • Skin Care
  • Dental
  • Cold and Flu
  • Vitamins
  • Weight Loss
  • Others

Skin care products holds the largest share of the market

A detailed breakup and analysis of the market based on the product type has also been provided in the report. This includes skin care, dental, cold and flu, vitamins, weight loss, and others. According to the report, skin care products accounted for the largest market share.

The rise of skin care in the market due to the growing awareness of skin health and wellness led consumers to seek effective, personalized skin care regimens. Additionally, e-pharmacies offer numerous types of skin care products catering to various skin types, concerns, and preferences, allowing consumers to curate routines that align with their individual needs, thus influencing the market growth. Moreover, the convenience and accessibility offered by online platforms are significantly improving the popularity of e-pharmacy skin care products, allowing consumers to effortlessly browse through an extensive range of brands and formulations, access detailed product information, and read user reviews, facilitating informed purchase decisions representing another major growth-inducing factor. Besides this, the changing consumer preference toward natural and organic skin care products available on e-pharmacies allows consumers to make informed decisions, thus accelerating the market growth. Furthermore, the growth of telemedicine and virtual dermatology consultations are propelling the demand for prescription-based skin care products available through e-pharmacies.

Breakup by Platform:

  • App-Based
  • Web-Based

App-based platform presently accounts for the largest market share

A detailed breakup and analysis of the market based on the platform has also been provided in the report. This includes app-based and web-based. According to the report, app-based platform accounted for the largest market share.

App-based platforms offer unparalleled convenience, placing a plethora of pharmaceutical products at users' fingertips, with a simple download, consumers gain instant access to a vast inventory of medications, healthcare products, and wellness essentials. The intuitive user interfaces streamline the shopping experience, enabling users to seamlessly browse, compare, and make informed decisions, all within the confines of their smartphones. Moreover, app-based pharmacies prioritize user experience, providing personalized recommendations based on previous purchases, medical history, and preferences representing another major growth-inducing factor. This level of personalization enhances the shopping journey, fostering a sense of familiarity and trust that is essential in the healthcare sector. Furthermore, app-based platforms are driven by the growing reliance on mobile technology, which effortlessly integrates into users' daily routines, allowing them to manage prescriptions, set medication reminders, and place orders on the go, thus creating a positive market outlook.

Breakup by Payment Method:

  • Cash on Delivery
  • Online Payment

A detailed breakup and analysis of the market based on the payment method has also been provided in the report. This includes cash on delivery and online payment.

Cash on delivery (COD) remains a significant payment method in the market, particularly in regions where online payment adoption might still not be available. In addition, COD offers a sense of familiarity and trust to consumers who are apprehensive about sharing financial information online. It provides a convenient option for those who prefer to physically inspect the product before making a payment, contributing to a substantial e- pharmacy market share.

Moreover, the widespread adoption of online payment methods is increasing as consumers become more accustomed to digital transactions. Also, online payments offer a seamless and secure way to complete transactions, often accompanied by various discounts, loyalty programs, and cashback incentives, thus propelling the e-pharmacy growth rate.

Breakup by Region:

E-Pharmacy Market 

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
    • Turkey
    • Saudi Arabia
    • Others

North America exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, and Others). According to the report, North America accounted for the largest market share.

The North America market is primarily driven by easy access to high-speed internet and smartphone penetration is creating a conducive environment for online shopping and digital healthcare services. Consumers are going to online pharmacies for their convenience, wide choice of products, and extended service hours, consequently increasing the market demand. Additionally, the existence of mature regulatory frameworks and quality control procedures provides patients with peace of mind regarding the safety and authenticity of medicines bought through online channels. This is an important factor in people’s trust and the use of the e-pharmacy. Besides, the patient-oriented healthcare concept accelerates the virtual pharmacy innovation. Personalized medication management, telemedicine integration, and value-added services are striking a chord with consumers, improving their health experience and supporting the market's development.

Leading Key Players in the E-Pharmacy Industry:

The leading companies in the industry employ different strategies aimed at the strengthening of their positions as well as retaining the edge of competition. These programs aim at increasing patient satisfaction, process optimization, and technology advancement in the digital healthcare field. They are working on user-oriented interfaces and applications that guarantee seamless flow, personalized recommendations, and simple operational buttons that aim at making the experience of users special, easy, and entertainable, thus the customers are fascinated and consequently becoming loyal customers to the brand. Moreover, the leading companies in the e-pharmacy industry are focusing on bringing variability to the products and services provided by ensuring the acquisition of all prescription drugs, over-the-counter medicine, health supplements, personal care products, and medical machines. This helps to win more customers and become one source for all health needs. Moreover, top players are currently focusing on the data protection strategy through stronger data encryption secure payment gateways, and compliance with the data protection regulations which helps in improving customer trust and in minimizing cybersecurity risks.

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the E-pharmacy industry include:

  • CVS Health Corporation
  • DocMorris (Zur Rose Group AG)
  • Express Scripts Holding Company (Cigna Healthcare)
  • Giant Eagle Inc.
  • Lloyds Pharmacy Limited
  • Optumrx Inc. (Unitedhealth Group Incorporated)
  • Rowland Pharmacy
  • The Kroger Co.
  • Walgreen Co. (Walgreens Boots Alliance Inc.)
  • Walmart Inc.

Latest News:

  • January 24, 2024: Kirk Ball, the Executive Vice President and Chief Information Officer at Giant Eagle, engaged in a conversation with Maryfran Johnson, host of CIO Leadership Live. They delved into topics such as enhancing customer experience, the ongoing search for talent worldwide, and the expanding landscape of digital retail innovations.
  • November 9, 2023: Optum Rx places eight preferred insulin products on tier one of standard commercial formularies, capping out-of-pocket spending at $35. This move aims to make insulin more affordable by shifting various types to tier one, offering the lowest cash price. It's part of Optum Rx's ongoing efforts to ensure consumer access to affordable medications amidst high drug manufacturer prices.

E-Pharmacy Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Drug Type
  • Product Type
  • Platform 
  • Payment Method
  • Region
Drug Types Covered Over the Counter (OTC) Drugs, Prescription Drugs
Product Types Covered Skin Care, Dental, Cold and Flu, Vitamins, Weight Loss, Others
Platforms Covered App-Based, Web-Based
Payment Methods Covered Cash On Delivery, Online Payment
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico,Turkey, Saudi Arabia
Companies Covered CVS Health Corporation, DocMorris (Zur Rose Group AG), Express Scripts Holding Company (Cigna Healthcare), Giant Eagle Inc., Lloyds Pharmacy Limited, Optumrx Inc. (Unitedhealth Group Incorporated), Rowland Pharmacy, The Kroger Co., Walgreen Co. (Walgreens Boots Alliance Inc.) Walmart Inc., etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the e-pharmacy market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global e-pharmacy market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the e-pharmacy industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global e-pharmacy market was valued at US$ 94.2 Billion in 2023.

We expect the global e-pharmacy market to exhibit a CAGR of 14.32% during 2024-2032.

The high prevalence of various chronic ailments, along with the rising adoption of e-pharmacy services for easy and convenient delivery of medicines, healthcare products, medical devices, etc., is primarily driving the global e-pharmacy market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar pharmacies towards online retail platforms, such as e-pharmacy, to mitigate the risk of the coronavirus infection upon human interaction.

Based on the drug type, the global e-pharmacy market can be segmented into Over the Counter (OTC) drugs and prescription drugs. Currently, Over the Counter (OTC) drugs hold the majority of the total market share.

Based on the product type, the global e-pharmacy market has been divided into skin care, dental, cold and flu, vitamins, weight loss, and others. Among these, skin care currently exhibits a clear dominance in the market.

Based on the platform, the global e-pharmacy market can be categorized into app-based and web- based. Currently, app-based platform accounts for the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global e-pharmacy market include CVS Health Corporation, DocMorris (Zur Rose Group AG), Express Scripts Holding Company (Cigna Healthcare), Giant Eagle Inc., Lloyds Pharmacy Limited, Optumrx Inc. (Unitedhealth Group Incorporated), Rowland Pharmacy, The Kroger Co., Walgreen Co. (Walgreens Boots Alliance Inc.) and Walmart Inc.

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E-Pharmacy Market Report by Drug Type (Over the Counter (OTC) Drugs, Prescription Drugs), Product Type (Skin Care, Dental, Cold and Flu, Vitamins, Weight Loss, and Others), Platform (App-Based, Web-Based), Payment Method (Cash on Delivery, Online Payment), and Region 2024-2032
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