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The global beer market size reached US$ 640.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 750.3 Billion by 2027, exhibiting at a CAGR of 2.7% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Beer is a fermented alcoholic beverage produced from malted grain, water and yeast and flavored with hops to impart a bitter flavor. Its moderate consumption can offer several health benefits, including improving heart health, controlling blood sugar levels, enhancing bone and muscle strength and minimizing the risk of developing dementia, cancer and heart attack. As it is a rich source of antioxidants, beer aids in maintaining cholesterol levels, boosting memory, and preventing kidney stones. It is widely consumed on special occasions, events and parties and served in restaurants, hotels, micro-breweries, Pubs, bars and cafes. At present, manufacturers are relying on kegerators to increase the shelf life and retain the flavor, aroma, color, and texture of the stored beer.
Beer is a fermented alcoholic beverage produced from malted grain, water and yeast and flavored with hops to impart a bitter flavor. Its moderate consumption can offer several health benefits, including improving heart health, controlling blood sugar levels, enhancing bone and muscle strength and minimizing the risk of developing dementia, cancer and heart attack. As it is a rich source of antioxidants, beer aids in maintaining cholesterol levels, boosting memory, and preventing kidney stones. It is widely consumed on special occasions, events and parties and served in restaurants, hotels, micro-breweries, cafes, pubs, and bars. At present, manufacturers are relying on kegerators to increase the shelf life and retain the flavor, aroma, color, and texture of the stored beer.
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Increasing preferences for premium alcoholic beverages on account of the emerging trend of socializing and parties, especially among millennials, working professionals, and young adults, represent one of the major factors positively influencing the demand for beer worldwide. In addition, the rising adoption of beer as a cocktail ingredient in distilleries is contributing to the market growth. Moreover, the emerging trend of gifting beer in customized bottles and is contributing to the market growth. Apart from this, key players are introducing flavored beer in novel variants like botanical and fruits via e-commerce channels. This, in confluence with the rising purchase of beer through online distribution channels as they offer easy product availability with vast catalogs and fast shipping facilities, is providing a positive thrust to the market. Furthermore, extensive promotional activities and celebrity endorsements by product manufacturers on social media platforms are anticipated to positively influence the sales of beer in the coming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global beer market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distributional channel.
Breakup by Product Type:
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Standard lager dominates the market as it contains low-calorie than product other types.
Breakup by Packaging:
Glass accounts for the largest market share as it is one of the commonly used conventional materials for the packaging of beer.
Breakup by Production:
At present, macro-breweries dominate the market as they can produce and distribute beer in large quantities.
Breakup by Alcohol Content:
The high alcohol content in beers is presently dominating the market, which can be attributed to a better taste and raw material quality.
Breakup by Flavor:
At present, flavored beer leads the market as it is available in a variety of tastes.
Breakup by Distribution Channel:
The majority of the beer is distributed through supermarkets and hypermarkets on account of the wide array of product variants offered.
Regional Insights:
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The Asia Pacific holds the majority of the market share due to the emerging trend of socializing and work parties.
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are Asahi Group Holdings, Ltd., ANHEUSER-BUSCH INBEV SA/NV, Beijing Yanjing Beer Group Corporation, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., HEINEKEN N.V.,
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | US$ Billion |
| Segment Coverage | Product Type, Packaging, Production, Alcohol Content, Flavor, Distribution Channel, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Companies Covered | Asahi Group Holdings Ltd., Anheuser-Busch InBev, Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo, United Breweries Group, Oettinger Brauerei Gmbh, Kirin Holdings Co. Ltd., Molson Coors Brewing Company and Tetra Laval |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2499 Five User License: US$ 3499 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global beer market was valued at US$ 640.2 Billion in 2021.
We expect the global beer market to exhibit a CAGR of 2.7% during 2022-2027.
The emergence of alcohol-free, low-calorie, craft, and specialty beer in exotic flavors, such as
chocolate, honey, sweet potato, and ginger, to expand the consumer base, is currently driving the
global beer market.
The sudden outbreak of the COVID-19 pandemic has led to the growing demand for packaged beer,
as well as home delivery services of alcoholic beverages, owing to the declining on-premise sales of
beer during the lockdown scenario.
Based on the product type, the global beer market has been bifurcated into standard lager, premium
lager, specialty beer, and others. Among these, standard lager beer represents the largest market
share.
Based on the packaging, the global beer market can be segregated into glass, PET bottle, metal can,
and others. Currently, glass accounts for the majority of the total market share.
Based on the production, the global beer market has been divided into macro-brewery, micro-
brewery, and others. Among these, macro-brewery exhibits a clear dominance in the market.
Based on the alcohol content, the global beer market can be categorized into high, low, and alcohol-
free. Currently, high alcohol content holds the majority of the total market share.
Based on the flavor, the global beer market has been segmented into flavored and unflavored,
where flavored beer represents the largest market share.
Based on the distribution channel, the global beer market can be bifurcated into supermarkets and
hypermarkets, on-trades, specialty stores, convenience stores, and others. Among these,
supermarkets and hypermarkets account for the majority of the total market share.
On a regional level, the market has been classified into Asia Pacific, North America, Europe, Middle
East and Africa, and Latin America, where Asia Pacific currently dominates the global market.
Some of the major players in the global beer market include Asahi Group Holdings Ltd., Anheuser-
Busch InBev, Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head
Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo, United Breweries
Group, Oettinger Brauerei Gmbh, Kirin Holdings Co. Ltd., Molson Coors Brewing Company, and Tetra
Laval.
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