The global beer market was worth US$ 603.1 Billion in 2018. Beer is one of the highest consumed alcoholic beverages around the world and is largely produced using cereal grains, water, yeast, etc, that are fermented for a period of time. Often, ingredients such as herbs and fruits are also used in order to add certain flavouring and fragrance to the drink. China, The United States, Brazil, Mexico and Germany currently represent the top 5 producers of beer across the globe. Other major producers include Russia, Japan, United Kingdom, Vietnam and Poland.
Emerging markets such as China, India, MENA (Middle East and Africa), Latin America and Europe currently represent the key drivers of the global beer market. Sales in developed markets such as North America and Western Europe, on the contrary, remain flat or are declining. Another major trend currently being observed by the Industry is the strong performance of super premium and premium brands which are growing faster than the total beer market. Discount and mainstream segments, on the other hand, are growing at a slower rate than the global beer market. In emerging markets, the appeal of premiumization is associated in the desire to showcase class and sophistication. Consumers are also looking for different and innovative drinking experiences that have led them to try a variety of flavored beers and beer mixes. Alcohol-free and low alcoholic beers have also gained a lot of popularity among young consumers who are trying to make positive lifestyle choices and manage their alcohol consumption. An increased demand for craft beer, premium and important brands of beer have also catalyzed the growth of the global beer market. Moreover, rising social media, increasing internet penetration, growth in ecommerce, etc. have also created a positive impact on the beer market, resulting in improved retailing channels, rising market presence and increasing brand reach across consumers of all age groups.
IMARC Group’s latest report provides a deep insight into the global beer market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global beer market in any manner.
Report Coverage:
- Historical, Current and Future Market Trends
- Breakup by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
- Breakup by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
- Breakup by Production:
- Macro-Brewery
- Micro-Brewery
- Craft Brewery
- Others
- Breakup by Alcoholic Content:
- Breakup by Flavour:
- Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
- Breakup by Region:
- Europe
- Asia Pacific
- North America
- Middle East and Africa
- Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Asahi Group Holdings Ltd., Anheuser-Busch InBev., Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo., Heineken NV., Interbrew Company, Kirin Holdings Co. Ltd., Molson Coors Brewing Company, etc.
Key Questions Answered in This Report:
- How has the global beer market performed so far and how will it perform in the coming years?
- What are the key regional markets in the global beer industry?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the packaging?
- What is the breakup of the market based on the production?
- What is the breakup of the market based on the alcoholic content?
- What is the breakup of the market based on the flavour?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the global beer industry?
- What are the key driving factors and challenges in the global beer industry?
- What is the structure of the global beer industry and who are the key players?
- What is the degree of competition in the global beer industry?
- What are the profit margins in the global beer industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Beer Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by Packaging
5.5 Market Breakup by Production
5.6 Market Breakup by Alcoholic Content
5.7 Market Breakup by Flavour
5.8 Market Breakup by Distribution Channel
5.9 Market Breakup by Region
5.10 Market Forecast
6 Market Breakup by Product Type
6.1 Standard Lager
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Premium Lager
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Specialty Beer
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Packaging
7.1 Glass
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 PET Bottle
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Metal Can
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Production
8.1 Macro-Brewery
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Micro-Brewery
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Craft Brewery
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Alcoholic Content
9.1 High
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Low
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Alcohol Free
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Flavour
10.1 Unflavoured
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Flavoured
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 On-Trades
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Specialty Stores
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Convenience Stores
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Others
11.5.1 Market Trends
11.5.2 Market Forecast
12 Market Breakup by Region
12.1 Europe
12.1.1 Market Trends
12.1.2 Market Forecast
12.2 Asia Pacific
12.2.1 Market Trends
12.2.2 Market Forecast
12.3 North America
12.3.1 Market Trends
12.3.2 Market Forecast
12.4 Middle East and Africa
12.4.1 Market Trends
12.4.2 Market Forecast
12.5 Latin America
12.5.1 Market Trends
12.5.2 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
16.1 Price Indicators
16.2 Price Structure
16.3 Margin Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 Asahi Group Holdings Ltd.
17.3.2 Anheuser-Busch InBev.
17.3.3 Beijing Yanjing Brewery Company Limited
17.3.4 Carlsberg Group
17.3.5 Diageo plc
17.3.6 Dogfish Head Craft Brewery Inc.
17.3.7 Heineken N.V.
17.3.8 Sierra Nevada Brewing Co.
17.3.9 Groupo Modelo.
17.3.10 Heineken NV.
17.3.11 Interbrew Company
17.3.12 Kirin Holdings Co. Ltd.
17.3.13 Molson Coors Brewing Company
List of Figures
Figure 1: Global: Beer Market: Major Drivers and Challenges
Figure 2: Global: Beer Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Beer Market: Breakup by Product Type (in %), 2018
Figure 4: Global: Beer Market: Breakup by Packaging (in %), 2018
Figure 5: Global: Beer Market: Breakup by Production (in %), 2018
Figure 6: Global: Beer Market: Breakup by Alcoholic Content (in %), 2018
Figure 7: Global: Beer Market: Breakup by Flavour (in %), 2018
Figure 8: Global: Beer Market: Breakup by Distribution Channel (in %), 2018
Figure 9: Global: Beer Market: Breakup by Region (in %), 2018
Figure 10: Global: Beer Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 11:Global: Beer Industry: SWOT Analysis
Figure 12:Global: Beer Industry: Value Chain Analysis
Figure 13:Global: Beer Industry: Porter’s Five Forces Analysis
Figure 14: Global: Beer (Standard Lager) Market: Sales Value (in Million US$), 2013-2018
Figure 15: Global: Beer (Standard Lager) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: Global: Beer (Premium Lager) Market: Sales Value (in Million US$), 2013-2018
Figure 17: Global: Beer (Premium Lager) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 18: Global: Beer (Specialty Beer) Market: Sales Value (in Million US$), 2013-2018
Figure 19: Global: Beer (Specialty Beer) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 20: Global: Beer (Other Product Types) Market: Sales Value (in Million US$), 2013-2018
Figure 21: Global: Beer (Other Product Types) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 22: Global: Beer (Glass) Market: Sales Value (in Million US$), 2013-2018
Figure 23: Global: Beer (Glass) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 24: Global: Beer (PET Bottle) Market: Sales Value (in Million US$), 2013-2018
Figure 25: Global: Beer (PET Bottle) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 26: Global: Beer (Metal Can) Market: Sales Value (in Million US$), 2013-2018
Figure 27: Global: Beer (Metal Can) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 28: Global: Beer (Other Packagings) Market: Sales Value (in Million US$), 2013-2018
Figure 29: Global: Beer (Other Packagings) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 30: Global: Beer (Macro-Brewery) Market: Sales Value (in Million US$), 2013-2018
Figure 31: Global: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: Global: Beer (Micro-Brewery) Market: Sales Value (in Million US$), 2013-2018
Figure 33: Global: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 34: Global: Beer (Craft Brewery) Market: Sales Value (in Million US$), 2013-2018
Figure 35: Global: Beer (Craft Brewery) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 36: Global: Beer (Others) Market: Sales Value (in Million US$), 2013-2018
Figure 37: Global: Beer (Others) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 38: Global: Beer (High) Market: Sales Value (in Million US$), 2013-2018
Figure 39: Global: Beer (High) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 40: Global: Beer (Low) Market: Sales Value (in Million US$), 2013-2018
Figure 41: Global: Beer (Low) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 42: Global: Beer (Alcohol Free) Market: Sales Value (in Million US$), 2013-2018
Figure 43: Global: Beer (Alcohol Free) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 44: Global: Beer (Unflavoured) Market: Sales Value (in Million US$), 2013-2018
Figure 45: Global: Beer (Unflavoured) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 46: Global: Beer (Flavoured) Market: Sales Value (in Million US$), 2013-2018
Figure 47: Global: Beer (Flavoured) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 48: Global: Beer Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2013-2018
Figure 49: Global: Beer Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 50: Global: Beer Market: Online Sales (in Million US$), 2013-2018
Figure 51: Global: Beer Market Forecast: Online Sales (in Million US$), 2019-2024
Figure 52: Global: Beer Market: Sales Through Specialty Stores (in Million US$), 2013-2018
Figure 53: Global: Beer Market Forecast: Sales Through Specialty Stores (in Million US$), 2019-2024
Figure 54: Global: Beer Market: Sales Through Convenience Store (in Million US$), 2013-2018
Figure 55: Global: Beer Market Forecast: Sales Through Convenience Store (in Million US$), 2019-2024
Figure 56: Global: Beer Market: Sales Through Other Distribution Channels (in Million US$), 2013-2018
Figure 57: Global: Beer Market Forecast: Sales Through Other Distribution Channels (in Million US$), 2019-2024
Figure 58: Europe: Beer Market: Sales Value (in Million US$), 2013-2018
Figure 59: Europe: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 60: Asia Pacific: Beer Market: Sales Value (in Million US$), 2013-2018
Figure 61: Asia Pacific: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 62: North America: Beer Market: Sales Value (in Million US$), 2013-2018
Figure 63: North America: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 64: Middle East and Africa: Beer Market: Sales Value (in Million US$), 2013-2018
Figure 65: Middle East and Africa: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 66:Latin America: Beer Market: Sales Value (in Million US$), 2013-2018
Figure 67:Latin America: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
List of Tables
Table 1: Global: Beer Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Beer Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 3: Global: Beer Market Forecast: Breakup by Packaging (in Million US$), 2019-2024
Table 4: Global: Beer Market Forecast: Breakup by Production (in Million US$), 2019-2024
Table 5: Global: Beer Market Forecast: Breakup by Alcoholic Content (in Million US$), 2019-2024
Table 6: Global: Beer Market Forecast: Breakup by Flavour (in Million US$), 2019-2024
Table 7: Global: Beer Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 8: Global: Beer Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 9: Global: Beer Market Structure
Table 10: Global: Beer Market: Key Players