The global beer market was worth US$ 606 Billion in 2019. Beer is an alcoholic beverage that is widely consumed around the world. It is mostly produced by fermenting cereal grains, water and yeast for a set period. Often, ingredients like herbs and fruits are also used to add a specific flavor and fragrance to the drink. The alcohol content in beer generally ranges from less than 3% to 40% by volume (ABV), depending on the style and recipe of the formulation. If consumed in moderation, beer is known to prevent diseases related to the heart and circulatory system, including atherosclerosis, angina, stroke and heart attack.
With a rise in the number of social drinkers, particularly in Asian and African countries, on account of improving economic scenario and growing middle-class population, the demand for beer has increased. Alcohol-free and low alcohol beer have also gained popularity, especially among young consumers trying to make positive lifestyle choices and manage their alcohol intake. Beer manufacturing companies are also introducing several new products and brands to expand their consumer base. Moreover, the rising influence of social media, increasing internet penetration and growth of the e-commerce sector have enabled manufacturers to create improved retailing channels and market presence. However, the on-premise sales of beer are anticipated to decline in the short term due to the spread of the coronavirus disease (COVID-19) and subsequent lockdowns, as individuals practice social distancing measures and avoid gatherings and outings. On the other hand, some regions are witnessing an uptick in demand for go-to beer packs, as well as home delivery services by breweries. Looking forward, IMARC Group expects the market to exhibit steady growth during the forecast period (2020-2025).
Breakup by Product Type:
Standard lager represents the most popular product type as it contains low-alcohol content and lesser calories. Owing to this, it has gained popularity amongst health-conscious consumers who prefer to consume lower amounts of alcohol.
Breakup by Packaging:
Amongst these, glass accounts for the largest market share, as it is one of the conventional materials used for packaging beer.
Breakup by Production:
At present, macro-breweries dominate the market as they produce beer in large quantities, consequently offering it at an affordable price as compared to craft beer.
Breakup by Alcohol Content:
Consumers mostly prefer beer with a high alcohol content as they associate it with better taste and quality of raw materials.
Breakup by Flavor:
At present, unflavored beer leads the market, accounting for the largest market share.
Breakup by Distribution Channel:
The majority of the beer is distributed through supermarkets and hypermarkets as they offer convenience and a wide variety of products to consumers.
Region-wise, Asia Pacific exhibits a clear dominance in the market. This can be attributed to changing lifestyles, growing young population, and increasing acceptance of western cultural habits across the region.
The competitive landscape of the market is characterized by the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo, United Breweries Group, Oettinger Brauerei Gmbh, Kirin Holdings Co. Ltd., and Molson Coors Brewing Company Tetra Laval.
Key Questions Answered in This Report:
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