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Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global beer market size reached US$ 640.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 750.3 Billion by 2027, exhibiting at a CAGR of 2.7% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Beer is a fermented alcoholic beverage produced from malted grain, water and yeast and flavored with hops to impart a bitter flavor. Its moderate consumption can offer several health benefits, including improving heart health, controlling blood sugar levels, enhancing bone and muscle strength and minimizing the risk of developing dementia, cancer and heart attack. As it is a rich source of antioxidants, beer aids in maintaining cholesterol levels, boosting memory, and preventing kidney stones. It is widely consumed on special occasions, events and parties and served in restaurants, hotels, micro-breweries, Pubs, bars and cafes. At present, manufacturers are relying on kegerators to increase the shelf life and retain the flavor, aroma, color, and texture of the stored beer.

Beer is a fermented alcoholic beverage produced from malted grain, water and yeast and flavored with hops to impart a bitter flavor. Its moderate consumption can offer several health benefits, including improving heart health, controlling blood sugar levels, enhancing bone and muscle strength and minimizing the risk of developing dementia, cancer and heart attack. As it is a rich source of antioxidants, beer aids in maintaining cholesterol levels, boosting memory, and preventing kidney stones. It is widely consumed on special occasions, events and parties and served in restaurants, hotels, micro-breweries, cafes, pubs, and bars. At present, manufacturers are relying on kegerators to increase the shelf life and retain the flavor, aroma, color, and texture of the stored beer.

Beer Market Trends:

 

 
 

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Increasing preferences for premium alcoholic beverages on account of the emerging trend of socializing and parties, especially among millennials, working professionals, and young adults, represent one of the major factors positively influencing the demand for beer worldwide. In addition, the rising adoption of beer as a cocktail ingredient in distilleries is contributing to the market growth. Moreover, the emerging trend of gifting beer in customized bottles and is contributing to the market growth. Apart from this, key players are introducing flavored beer in novel variants like botanical and fruits via e-commerce channels. This, in confluence with the rising purchase of beer through online distribution channels as they offer easy product availability with vast catalogs and fast shipping facilities, is providing a positive thrust to the market. Furthermore, extensive promotional activities and celebrity endorsements by product manufacturers on social media platforms are anticipated to positively influence the sales of beer in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global beer market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distributional channel.
 

Breakup by Product Type:

 

 
 

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  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others

 

Standard lager dominates the market as it contains low-calorie than product other types.

Breakup by Packaging:

  • Glass
  • PET Bottle
  • Metal Can
  • Others

Glass accounts for the largest market share as it is one of the commonly used conventional materials for the packaging of beer.

Breakup by Production:

  • Macro-Brewery
  • Micro-Brewery
  • Others

At present, macro-breweries dominate the market as they can produce and distribute beer in large quantities.

Breakup by Alcohol Content:

  • High
  • Low
  • Alcohol-Free

The high alcohol content in beers is presently dominating the market, which can be attributed to a better taste and raw material quality.

Breakup by Flavor:

  • Flavored
  • Unflavored

 

At present, flavored beer leads the market as it is available in a variety of tastes.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores
  • Convenience Stores
  • Others

The majority of the beer is distributed through supermarkets and hypermarkets on account of the wide array of product variants offered.

Regional Insights:

 

 
 

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  • Asia Pacific
  • North America
  • Europe
  • Middle East and Africa
  • Latin America

 

The Asia Pacific holds the majority of the market share due to the emerging trend of socializing and work parties.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are Asahi Group Holdings, Ltd., ANHEUSER-BUSCH INBEV SA/NV, Beijing Yanjing Beer Group Corporation, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., HEINEKEN N.V.,

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, Packaging, Production, Alcohol Content, Flavor, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Asahi Group Holdings Ltd., Anheuser-Busch InBev, Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo, United Breweries Group, Oettinger Brauerei Gmbh, Kirin Holdings Co. Ltd., Molson Coors Brewing Company and Tetra Laval
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Beer Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Breakup by Product Type
    5.5    Market Breakup by Packaging
    5.6    Market Breakup by Production
    5.7    Market Breakup by Alcoholic Content
    5.8    Market Breakup by Flavor
    5.9    Market Breakup by Distribution Channel
    5.10    Market Breakup by Region
    5.11    Market Forecast
6   Market Breakup by Product Type
    6.1    Standard Lager
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Premium Lager
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Specialty Beer
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Others 
        6.4.1    Market Trends
        6.4.2    Market Forecast
7   Market Breakup by Packaging 
    7.1    Glass 
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    PET Bottle 
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Metal Can 
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Others 
        7.4.1    Market Trends
        7.4.2    Market Forecast
8   Market Breakup by Production 
    8.1    Macro-Brewery  
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Micro-Brewery 
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Others 
        8.3.1    Market Trends
        8.3.2    Market Forecast
9   Market Breakup by Alcohol Content 
    9.1    High   
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Low 
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Alcohol Free   
        9.3.1    Market Trends
        9.3.2    Market Forecast
10  Market Breakup by Flavor 
    10.1    Unflavored   
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Flavored 
        10.2.1    Market Trends
        10.2.2    Market Forecast
11  Market Breakup by Distribution Channel 
    11.1    Supermarkets and Hypermarkets   
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    On-Trades 
        11.2.1    Market Trends
        11.2.2    Market Forecast
    11.3    Specialty Stores  
        11.3.1    Market Trends
        11.3.2    Market Forecast
    11.4    Convenience Stores   
        11.4.1    Market Trends
        11.4.2    Market Forecast
    11.5    Others 
        11.5.1    Market Trends
        11.5.2    Market Forecast
12  Market Breakup by Region
    12.1    Europe
        12.1.1    Market Trends
        12.1.2    Market Forecast
    12.2    Asia Pacific
        12.2.1    Market Trends
        12.2.2    Market Forecast
    12.3    North America
        12.3.1    Market Trends
        12.3.2    Market Forecast
    12.4    Middle East and Africa
        12.4.1    Market Trends
        12.4.2    Market Forecast
    12.5    Latin America
        12.5.1    Market Trends
        12.5.2    Market Forecast
13  SWOT Analysis
    13.1    Overview
    13.2    Strengths
    13.3    Weaknesses
    13.4    Opportunities
    13.5    Threats
14  Value Chain Analysis
15  Porters Five Forces Analysis

    15.1    Overview
    15.2    Bargaining Power of Buyers
    15.3    Bargaining Power of Suppliers
    15.4    Degree of Competition
    15.5    Threat of New Entrants
    15.6    Threat of Substitutes
16  Price Analysis
    16.1    Price Indicators
    16.2    Price Structure
    16.3    Margin Analysis
17  Competitive Landscape
    17.1    Market Structure
    17.2    Key Players
    17.3    Profiles of Key Players
        17.3.1    Asahi Group Holdings Ltd. 
        17.3.2    Anheuser-Busch InBev  
        17.3.3    Beijing Yanjing Brewery Company Limited 
        17.3.4    Carlsberg Group 
        17.3.5    Diageo plc 
        17.3.6    Dogfish Head Craft Brewery Inc. 
        17.3.7    Heineken N.V. 
        17.3.8    Sierra Nevada Brewing Co.
        17.3.9    Groupo Modelo
        17.3.10      United Breweries Group
        17.3.11      Oettinger Brauerei Gmbh 
        17.3.12      Kirin Holdings Co. Ltd. 
        17.3.13      Molson Coors Brewing Company 
        17.3.14      Tetra Laval

List of Figures

Figure 1: Global: Beer Market: Major Drivers and Challenges
Figure 2: Global: Beer Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Beer Market: Breakup by Product Type (in %), 2021
Figure 4: Global: Beer Market: Breakup by Packaging (in %), 2021
Figure 5: Global: Beer Market: Breakup by Production (in %), 2021
Figure 6: Global: Beer Market: Breakup by Alcoholic Content (in %), 2021
Figure 7: Global: Beer Market: Breakup by Flavor (in %), 2021
Figure 8: Global: Beer Market: Breakup by Distribution Channel (in %), 2021
Figure 9: Global: Beer Market: Breakup by Region (in %), 2021
Figure 10: Global: Beer Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 11: Global: Beer Industry: SWOT Analysis
Figure 12: Global: Beer Industry: Value Chain Analysis
Figure 13: Global: Beer Industry: Porter’s Five Forces Analysis
Figure 14: Global: Beer (Standard Lager) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Beer (Standard Lager) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Beer (Premium Lager) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Beer (Premium Lager) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Beer (Specialty Beer) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Beer (Specialty Beer) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Beer (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Beer (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Beer (Glass) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Beer (Glass) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Beer (PET Bottle) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Beer (PET Bottle) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Beer (Metal Can) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Beer (Metal Can) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Beer (Other Packagings) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Beer (Other Packagings) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Beer (Macro-Brewery) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Global: Beer (Micro-Brewery) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Global: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Global: Beer (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Global: Beer (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Global: Beer (High) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Global: Beer (High) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Global: Beer (Low) Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Global: Beer (Low) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Global: Beer (Alcohol Free) Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Global: Beer (Alcohol Free) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Global: Beer (Unflavored) Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Global: Beer (Unflavored) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Global: Beer (Flavored) Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Global: Beer (Flavored) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: Global: Beer Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
Figure 47: Global: Beer Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2022-2027
Figure 48: Global: Beer Market: Sales through On-Trades (in Million US$), 2016 & 2021
Figure 49: Global: Beer Market Forecast: Sales through On-Trades (in Million US$), 2022-2027
Figure 50: Global: Beer Market: Sales through Specialty Stores (in Million US$), 2016 & 2021
Figure 51: Global: Beer Market Forecast: Sales through Specialty Stores (in Million US$), 2022-2027
Figure 52: Global: Beer Market: Sales through Convenience Store (in Million US$), 2016 & 2021
Figure 53: Global: Beer Market Forecast: Sales through Convenience Store (in Million US$), 2022-2027
Figure 54: Global: Beer Market: Sales through Other Distribution Channels (in Million US$), 2016 & 2021
Figure 55: Global: Beer Market Forecast: Sales through Other Distribution Channels (in Million US$), 2022-2027
Figure 56: Europe: Beer Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Europe: Beer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Asia Pacific: Beer Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Asia Pacific: Beer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: North America: Beer Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: North America: Beer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Middle East and Africa: Beer Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Middle East and Africa: Beer Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Latin America: Beer Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Latin America: Beer Market Forecast: Sales Value (in Million US$), 2022-2027

List of Tables

Table 1: Global: Beer Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Beer Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Beer Market Forecast: Breakup by Packaging (in Million US$), 2022-2027
Table 4: Global: Beer Market Forecast: Breakup by Production (in Million US$), 2022-2027
Table 5: Global: Beer Market Forecast: Breakup by Alcoholic Content (in Million US$), 2022-2027
Table 6: Global: Beer Market Forecast: Breakup by Flavor (in Million US$), 2022-2027
Table 7: Global: Beer Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 8: Global: Beer Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 9: Global: Beer Market Structure
Table 10: Global: Beer Market: Key Players

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Key Questions Answered in This Report

The global beer market was valued at US$ 640.2 Billion in 2021.

We expect the global beer market to exhibit a CAGR of 2.7% during 2022-2027.

The emergence of alcohol-free, low-calorie, craft, and specialty beer in exotic flavors, such as
chocolate, honey, sweet potato, and ginger, to expand the consumer base, is currently driving the
global beer market.

The sudden outbreak of the COVID-19 pandemic has led to the growing demand for packaged beer,
as well as home delivery services of alcoholic beverages, owing to the declining on-premise sales of
beer during the lockdown scenario.

Based on the product type, the global beer market has been bifurcated into standard lager, premium
lager, specialty beer, and others. Among these, standard lager beer represents the largest market
share.

Based on the packaging, the global beer market can be segregated into glass, PET bottle, metal can,
and others. Currently, glass accounts for the majority of the total market share.

Based on the production, the global beer market has been divided into macro-brewery, micro-
brewery, and others. Among these, macro-brewery exhibits a clear dominance in the market.

Based on the alcohol content, the global beer market can be categorized into high, low, and alcohol-
free. Currently, high alcohol content holds the majority of the total market share.

Based on the flavor, the global beer market has been segmented into flavored and unflavored,
where flavored beer represents the largest market share.

Based on the distribution channel, the global beer market can be bifurcated into supermarkets and
hypermarkets, on-trades, specialty stores, convenience stores, and others. Among these,
supermarkets and hypermarkets account for the majority of the total market share.

On a regional level, the market has been classified into Asia Pacific, North America, Europe, Middle
East and Africa, and Latin America, where Asia Pacific currently dominates the global market.

Some of the major players in the global beer market include Asahi Group Holdings Ltd., Anheuser-
Busch InBev, Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head
Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo, United Breweries
Group, Oettinger Brauerei Gmbh, Kirin Holdings Co. Ltd., Molson Coors Brewing Company, and Tetra
Laval.

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