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Beer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The global beer market was worth US$ 603.1 Billion in 2018. Beer is one of the highest consumed alcoholic beverages around the world and is largely produced using cereal grains, water, yeast, etc, that are fermented for a period of time. Often, ingredients such as herbs and fruits are also used in order to add certain flavouring and fragrance to the drink. China, The United States, Brazil, Mexico and Germany currently represent the top 5 producers of beer across the globe. Other major producers include Russia, Japan, United Kingdom, Vietnam and Poland.

Emerging markets such as China, India, MENA (Middle East and Africa), Latin America and Europe currently represent the key drivers of the global beer market. Sales in developed markets such as North America and Western Europe, on the contrary, remain flat or are declining. Another major trend currently being observed by the Industry is the strong performance of super premium and premium brands which are growing faster than the total beer market. Discount and mainstream segments, on the other hand, are growing at a slower rate than the global beer market.  In emerging markets, the appeal of premiumization is associated in the desire to showcase class and sophistication. Consumers are also looking for different and innovative drinking experiences that have led them to try a variety of flavored beers and beer mixes. Alcohol-free and low alcoholic beers have also gained a lot of popularity among young consumers who are trying to make positive lifestyle choices and manage their alcohol consumption. An increased demand for craft beer, premium and important brands of beer have also catalyzed the growth of the global beer market. Moreover, rising social media, increasing internet penetration, growth in ecommerce, etc. have also created a positive impact on the beer market, resulting in improved retailing channels, rising market presence and increasing brand reach across consumers of all age groups. 

IMARC Group’s latest report provides a deep insight into the global beer market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global beer market in any manner.

Report Coverage:

  • Historical, Current and Future Market Trends
     
  • Breakup by Product Type:
    • Standard Lager 
    • Premium Lager
    • Specialty Beer 
    • Others 
       
  • Breakup by Packaging:
    • Glass 
    • PET Bottle
    • Metal Can 
    • Others 
       
  • Breakup by Production:
    • Macro-Brewery 
    • Micro-Brewery
    • Others 
       
  • Breakup by Alcoholic Content:
    • High
    • Low
    • Alcohol Free
       
  • Breakup by Flavour:
    • Unflavoured
    • Flavoured
       
  • Breakup by Distribution Channel:
    • Supermarkets and Hypermarkets 
    • On-Trades
    • Specialty Stores
    • Convenience Stores
    • Others
       
  • Breakup by Region:
    • Europe 
    • Asia Pacific
    • North America
    • Middle East and Africa
    • Latin America
       

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Asahi Group Holdings Ltd., Anheuser-Busch InBev., Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo., United Breweries Group., Oettinger Brauerei Gmbh., Kirin Holdings Co. Ltd., Molson Coors Brewing Company, etc.

Key Questions Answered in This Report:

  • How has the global beer market performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global beer industry?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the packaging?
  • What is the breakup of the market based on the production?
  • What is the breakup of the market based on the alcoholic content?
  • What is the breakup of the market based on the flavour?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global beer industry?
  • What are the key driving factors and challenges in the global beer industry?
  • What is the structure of the global beer industry and who are the key players?
  • What is the degree of competition in the global beer industry?
  • What are the profit margins in the global beer industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Beer Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product Type
    5.4    Market Breakup by Packaging
    5.5    Market Breakup by Production
    5.6    Market Breakup by Alcoholic Content
    5.7    Market Breakup by Flavour
    5.8    Market Breakup by Distribution Channel
    5.9    Market Breakup by Region
    5.10    Market Forecast
6    Market Breakup by Product Type
    6.1    Standard Lager
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Premium Lager
        6.2.1    Market Trends
        6.2.2    Market Forecast
    6.3    Specialty Beer
        6.3.1    Market Trends
        6.3.2    Market Forecast
    6.4    Others 
        6.4.1    Market Trends
        6.4.2    Market Forecast
7    Market Breakup by Packaging 
    7.1    Glass 
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    PET Bottle 
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Metal Can 
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Others 
        7.4.1    Market Trends
        7.4.2    Market Forecast
8    Market Breakup by Production 
    8.1    Macro-Brewery  
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Micro-Brewery 
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Others 
        8.3.1    Market Trends
        8.3.2    Market Forecast
9    Market Breakup by Alcoholic Content 
    9.1    High   
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Low 
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Alcohol Free   
        9.3.1    Market Trends
        9.3.2    Market Forecast
10    Market Breakup by Flavour 
    10.1    Unflavoured   
        10.1.1    Market Trends
        10.1.2    Market Forecast
    10.2    Flavoured 
        10.2.1    Market Trends
        10.2.2    Market Forecast
11    Market Breakup by Distribution Channel 
    11.1    Supermarkets and Hypermarkets   
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    On-Trades 
        11.2.1    Market Trends
        11.2.2    Market Forecast
    11.3    Specialty Stores  
        11.3.1    Market Trends
        11.3.2    Market Forecast
    11.4    Convenience Stores   
        11.4.1    Market Trends
        11.4.2    Market Forecast
    11.5    Others 
        11.5.1    Market Trends
        11.5.2    Market Forecast
12    Market Breakup by Region
    12.1    Europe
        12.1.1    Market Trends
        12.1.2    Market Forecast
    12.2    Asia Pacific
        12.2.1    Market Trends
        12.2.2    Market Forecast
    12.3    North America
        12.3.1    Market Trends
        12.3.2    Market Forecast
    12.4    Middle East and Africa
        12.4.1    Market Trends
        12.4.2    Market Forecast
    12.5    Latin America
        12.5.1    Market Trends
        12.5.2    Market Forecast
13    SWOT Analysis
    13.1    Overview
    13.2    Strengths
    13.3    Weaknesses
    13.4    Opportunities
    13.5    Threats
14    Value Chain Analysis
15    Porters Five Forces Analysis
    15.1    Overview
    15.2    Bargaining Power of Buyers
    15.3    Bargaining Power of Suppliers
    15.4    Degree of Competition
    15.5    Threat of New Entrants
    15.6    Threat of Substitutes
16    Price Analysis
    16.1    Price Indicators
    16.2    Price Structure
    16.3    Margin Analysis
17    Competitive Landscape
    17.1    Market Structure
    17.2    Key Players
    17.3    Profiles of Key Players
        17.3.1    Asahi Group Holdings Ltd. 
        17.3.2    Anheuser-Busch InBev  
        17.3.3    Beijing Yanjing Brewery Company Limited 
        17.3.4    Carlsberg Group 
        17.3.5    Diageo plc 
        17.3.6    Dogfish Head Craft Brewery Inc. 
        17.3.7    Heineken N.V. 
        17.3.8    Sierra Nevada Brewing Co
        17.3.9    Groupo Modelo 
        17.3.10      United Breweries Group
        17.3.11      Oettinger Brauerei Gmbh 
        17.3.12      Kirin Holdings Co. Ltd. 
        17.3.13      Molson Coors Brewing Company 


List of Figures

Figure 1: Global: Beer Market: Major Drivers and Challenges
Figure 2: Global: Beer Market: Sales Value (in Billion US$), 2013-2018
Figure 3: Global: Beer Market: Breakup by Product Type (in %), 2018
Figure 4: Global: Beer Market: Breakup by Packaging (in %), 2018
Figure 5: Global: Beer Market: Breakup by Production (in %), 2018
Figure 6: Global: Beer Market: Breakup by Alcoholic Content (in %), 2018
Figure 7: Global: Beer Market: Breakup by Flavour (in %), 2018
Figure 8: Global: Beer Market: Breakup by Distribution Channel (in %), 2018
Figure 9: Global: Beer Market: Breakup by Region (in %), 2018
Figure 10: Global: Beer Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 11:Global: Beer Industry: SWOT Analysis
Figure 12:Global: Beer Industry: Value Chain Analysis
Figure 13:Global: Beer Industry: Porter’s Five Forces Analysis
Figure 14: Global: Beer (Standard Lager) Market: Sales Value (in Million US$), 2013-2018
Figure 15: Global: Beer (Standard Lager) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: Global: Beer (Premium Lager) Market: Sales Value (in Million US$), 2013-2018
Figure 17: Global: Beer (Premium Lager) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 18: Global: Beer (Specialty Beer) Market: Sales Value (in Million US$), 2013-2018
Figure 19: Global: Beer (Specialty Beer) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 20: Global: Beer (Other Product Types) Market: Sales Value (in Million US$), 2013-2018
Figure 21: Global: Beer (Other Product Types) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 22: Global: Beer (Glass) Market: Sales Value (in Million US$), 2013-2018
Figure 23: Global: Beer (Glass) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 24: Global: Beer (PET Bottle) Market: Sales Value (in Million US$), 2013-2018
Figure 25: Global: Beer (PET Bottle) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 26: Global: Beer (Metal Can) Market: Sales Value (in Million US$), 2013-2018
Figure 27: Global: Beer (Metal Can) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 28: Global: Beer (Other Packagings) Market: Sales Value (in Million US$), 2013-2018
Figure 29: Global: Beer (Other Packagings) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 30: Global: Beer (Macro-Brewery) Market: Sales Value (in Million US$), 2013-2018
Figure 31: Global: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: Global: Beer (Micro-Brewery) Market: Sales Value (in Million US$), 2013-2018
Figure 33: Global: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 34: Global: Beer (Others) Market: Sales Value (in Million US$), 2013-2018
Figure 35: Global: Beer (Others) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 36: Global: Beer (High) Market: Sales Value (in Million US$), 2013-2018
Figure 37: Global: Beer (High) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 38: Global: Beer (Low) Market: Sales Value (in Million US$), 2013-2018
Figure 39: Global: Beer (Low) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 40: Global: Beer (Alcohol Free) Market: Sales Value (in Million US$), 2013-2018
Figure 41: Global: Beer (Alcohol Free) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 42: Global: Beer (Unflavoured) Market: Sales Value (in Million US$), 2013-2018
Figure 43: Global: Beer (Unflavoured) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 44: Global: Beer (Flavoured) Market: Sales Value (in Million US$), 2013-2018
Figure 45: Global: Beer (Flavoured) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 46: Global: Beer Market: Sales Through Supermarkets and Hypermarkets (in Million US$), 2013-2018
Figure 47: Global: Beer Market Forecast: Sales Through Supermarkets and Hypermarkets (in Million US$), 2019-2024
Figure 48: Global: Beer Market: Online Sales (in Million US$), 2013-2018
Figure 49: Global: Beer Market Forecast: Online Sales (in Million US$), 2019-2024
Figure 50: Global: Beer Market: Sales Through Specialty Stores (in Million US$), 2013-2018
Figure 51: Global: Beer Market Forecast: Sales Through Specialty Stores (in Million US$), 2019-2024
Figure 52: Global: Beer Market: Sales Through Convenience Store (in Million US$), 2013-2018
Figure 53: Global: Beer Market Forecast: Sales Through Convenience Store (in Million US$), 2019-2024
Figure 54: Global: Beer Market: Sales Through Other Distribution Channels (in Million US$), 2013-2018
Figure 55: Global: Beer Market Forecast: Sales Through Other Distribution Channels (in Million US$), 2019-2024
Figure 56: Europe: Beer Market: Sales Value (in Million US$), 2013-2018
Figure 57: Europe: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 58: Asia Pacific: Beer Market: Sales Value (in Million US$), 2013-2018
Figure 59: Asia Pacific: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 60: North America: Beer Market: Sales Value (in Million US$), 2013-2018
Figure 61: North America: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 62: Middle East and Africa: Beer Market: Sales Value (in Million US$), 2013-2018
Figure 63: Middle East and Africa: Beer Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 64: Latin America: Beer Market: Sales Value (in Million US$), 2013-2018
Figure 65: Latin America: Beer Market Forecast: Sales Value (in Million US$), 2019-2024


List of Tables

Table 1: Global: Beer Market: Key Industry Highlights, 2018 and 2024
Table 2: Global: Beer Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 3: Global: Beer Market Forecast: Breakup by Packaging (in Million US$), 2019-2024
Table 4: Global: Beer Market Forecast: Breakup by Production (in Million US$), 2019-2024
Table 5: Global: Beer Market Forecast: Breakup by Alcoholic Content (in Million US$), 2019-2024
Table 6: Global: Beer Market Forecast: Breakup by Flavour (in Million US$), 2019-2024
Table 7: Global: Beer Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 8: Global: Beer Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 9: Global: Beer Market Structure
Table 10: Global: Beer Market: Key Players

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