The global beer market was worth US$ 606 Billion in 2019. Beer is an alcoholic beverage that is widely consumed around the world. It is mostly produced by fermenting cereal grains, water and yeast for a set period. Often, ingredients like herbs and fruits are also used to add a specific flavor and fragrance to the drink. The alcohol content in beer generally ranges from less than 3% to 40% by volume (ABV), depending on the style and recipe of the formulation. If consumed in moderation, beer is known to prevent diseases related to the heart and circulatory system, including atherosclerosis, angina, stroke and heart attack.
With a rise in the number of social drinkers, particularly in Asian and African countries, on account of improving economic scenario and growing middle-class population, the demand for beer has increased. Alcohol-free and low alcohol beer have also gained popularity, especially among young consumers trying to make positive lifestyle choices and manage their alcohol intake. Beer manufacturing companies are also introducing several new products and brands to expand their consumer base. Moreover, the rising influence of social media, increasing internet penetration and growth of the e-commerce sector have enabled manufacturers to create improved retailing channels and market presence. However, the on-premise sales of beer are anticipated to decline in the short term due to the spread of the coronavirus disease (COVID-19) and subsequent lockdowns, as individuals practice social distancing measures and avoid gatherings and outings. On the other hand, some regions are witnessing an uptick in demand for go-to beer packs, as well as home delivery services by breweries. Looking forward, IMARC Group expects the market to exhibit steady growth during the forecast period (2020-2025).
Breakup by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Standard lager represents the most popular product type as it contains low-alcohol content and lesser calories. Owing to this, it has gained popularity amongst health-conscious consumers who prefer to consume lower amounts of alcohol.
Breakup by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Amongst these, glass accounts for the largest market share, as it is one of the conventional materials used for packaging beer.
Breakup by Production:
- Macro-Brewery
- Micro-Brewery
- Others
At present, macro-breweries dominate the market as they produce beer in large quantities, consequently offering it at an affordable price as compared to craft beer.
Breakup by Alcohol Content:
Consumers mostly prefer beer with a high alcohol content as they associate it with better taste and quality of raw materials.
Breakup by Flavor:
At present, unflavored beer leads the market, accounting for the largest market share.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
The majority of the beer is distributed through supermarkets and hypermarkets as they offer convenience and a wide variety of products to consumers.
Regional Insights:
- Asia Pacific
- North America
- Europe
- Middle East and Africa
- Latin America
Region-wise, Asia Pacific exhibits a clear dominance in the market. This can be attributed to changing lifestyles, growing young population, and increasing acceptance of western cultural habits across the region.
Competitive Landscape:
The competitive landscape of the market is characterized by the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players are Asahi Group Holdings Ltd., Anheuser-Busch InBev, Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo, United Breweries Group, Oettinger Brauerei Gmbh, Kirin Holdings Co. Ltd., and Molson Coors Brewing Company Tetra Laval.
Key Questions Answered in This Report:
- How has the market performed so far and how will it perform in the coming years?
- What are the key regional markets in the industry?
- What is the breakup of the market based on the product type?
- What has been the impact of COVID-19 on the beer market?
- What is the breakup of the market based on the packaging?
- What is the breakup of the market based on the production?
- What is the breakup of the market based on the alcoholic content?
- What is the breakup of the market based on the flavor?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the industry and who are the key players?
- What is the degree of competition in the industry?
- What are the profit margins in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Beer Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Packaging
5.6 Market Breakup by Production
5.7 Market Breakup by Alcoholic Content
5.8 Market Breakup by Flavour
5.9 Market Breakup by Distribution Channel
5.10 Market Breakup by Region
6 Market Breakup by Product Type
6.1 Standard Lager
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Premium Lager
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Specialty Beer
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Packaging
7.1 Glass
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 PET Bottle
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Metal Can
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Production
8.1 Macro-Brewery
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Micro-Brewery
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Alcohol Content
9.1 High
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Low
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Alcohol Free
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Flavour
10.1 Unflavoured
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Flavoured
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 On-Trades
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Specialty Stores
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Convenience Stores
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Others
11.5.1 Market Trends
11.5.2 Market Forecast
12 Market Breakup by Region
12.1 Europe
12.1.1 Market Trends
12.1.2 Market Forecast
12.2 Asia Pacific
12.2.1 Market Trends
12.2.2 Market Forecast
12.3 North America
12.3.1 Market Trends
12.3.2 Market Forecast
12.4 Middle East and Africa
12.4.1 Market Trends
12.4.2 Market Forecast
12.5 Latin America
12.5.1 Market Trends
12.5.2 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
16.1 Price Indicators
16.2 Price Structure
16.3 Margin Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 Asahi Group Holdings Ltd.
17.3.2 Anheuser-Busch InBev
17.3.3 Beijing Yanjing Brewery Company Limited
17.3.4 Carlsberg Group
17.3.5 Diageo plc
17.3.6 Dogfish Head Craft Brewery Inc.
17.3.7 Heineken N.V.
17.3.8 Sierra Nevada Brewing Co
17.3.9 United Breweries Group
17.3.10 Oettinger Brauerei Gmbh
17.3.11 Kirin Holdings Co. Ltd.
17.3.12 Molson Coors Brewing Company
List of Figures
Figure 1: Global: Beer Market: Major Drivers and Challenges
Figure 2: Global: Beer Market: Sales Value (in US$ Billion), 2014-2019
Figure 3: Global: Beer Market: Breakup by Product Type (in %), 2019
Figure 4: Global: Beer Market: Breakup by Packaging (in %), 2019
Figure 5: Global: Beer Market: Breakup by Production (in %), 2019
Figure 6: Global: Beer Market: Breakup by Alcoholic Content (in %), 2019
Figure 7: Global: Beer Market: Breakup by Flavour (in %), 2019
Figure 8: Global: Beer Market: Breakup by Distribution Channel (in %), 2019
Figure 9: Global: Beer Market: Breakup by Region (in %), 2019
Figure 10: Global: Beer Market Forecast: Sales Value (in US$ Billion), 2020-2025
Figure 11:Global: Beer Industry: SWOT Analysis
Figure 12:Global: Beer Industry: Value Chain Analysis
Figure 13:Global: Beer Industry: Porter’s Five Forces Analysis
Figure 14: Global: Beer (Standard Lager) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 15: Global: Beer (Standard Lager) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 16: Global: Beer (Premium Lager) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 17: Global: Beer (Premium Lager) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 18: Global: Beer (Specialty Beer) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 19: Global: Beer (Specialty Beer) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 20: Global: Beer (Other Product Types) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 21: Global: Beer (Other Product Types) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 22: Global: Beer (Glass) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 23: Global: Beer (Glass) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 24: Global: Beer (PET Bottle) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 25: Global: Beer (PET Bottle) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 26: Global: Beer (Metal Can) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 27: Global: Beer (Metal Can) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 28: Global: Beer (Other Packagings) Market: Sales Value (in US$ Million), 2014 & 2019
Figure29: Global: Beer (Other Packagings) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 30: Global: Beer (Macro-Brewery) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 31: Global: Beer (Macro-Brewery) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 32: Global: Beer (Micro-Brewery) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 33: Global: Beer (Micro-Brewery) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 34: Global: Beer (Others) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 35: Global: Beer (Others) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 36: Global: Beer (High) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 37: Global: Beer (High) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 38: Global: Beer (Low) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 39: Global: Beer (Low) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 40: Global: Beer (Alcohol Free) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 41: Global: Beer (Alcohol Free) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 42: Global: Beer (Unflavoured) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 43: Global: Beer (Unflavoured) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 44: Global: Beer (Flavoured) Market: Sales Value (in US$ Million), 2014 & 2019
Figure 45: Global: Beer (Flavoured) Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 46: Global: Beer Market: Sales Through Supermarkets and Hypermarkets (in US$ Million), 2014 & 2019
Figure 47: Global: Beer Market Forecast: Sales Through Supermarkets and Hypermarkets (in US$ Million), 2020-2025
Figure 48: Global: Beer Market: Online Sales (in US$ Million), 2014 & 2019
Figure 49: Global: Beer Market Forecast: Online Sales (in US$ Million), 2020-2025
Figure 50: Global: Beer Market: Sales Through Specialty Stores (in US$ Million), 2014 & 2019
Figure 51: Global: Beer Market Forecast: Sales Through Specialty Stores (in US$ Million), 2020-2025
Figure 52: Global: Beer Market: Sales Through Convenience Store (in US$ Million), 2014 & 2019
Figure 53: Global: Beer Market Forecast: Sales Through Convenience Store (in US$ Million), 2020-2025
Figure 54: Global: Beer Market: Sales Through Other Distribution Channels (in US$ Million), 2014 & 2019
Figure 55: Global: Beer Market Forecast: Sales Through Other Distribution Channels (in US$ Million), 2020-2025
Figure 56: Europe: Beer Market: Sales Value (in US$ Million), 2014 & 2019
Figure 57: Europe: Beer Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 58: Asia Pacific: Beer Market: Sales Value (in US$ Million), 2014 & 2019
Figure 59: Asia Pacific: Beer Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 60: North America: Beer Market: Sales Value (in US$ Million), 2014 & 2019
Figure 61: North America: Beer Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 62: Middle East and Africa: Beer Market: Sales Value (in US$ Million), 2014 & 2019
Figure 63: Middle East and Africa: Beer Market Forecast: Sales Value (in US$ Million), 2020-2025
Figure 64: Latin America: Beer Market: Sales Value (in US$ Million), 2014 & 2019
Figure 65: Latin America: Beer Market Forecast: Sales Value (in US$ Million), 2020-2025
List of Tables
Table 1: Global: Beer Market: Key Industry Highlights, 2020 and 2025
Table 2: Global: Beer Market Forecast: Breakup by Product Type (in US$ Million), 2020-2025
Table 3: Global: Beer Market Forecast: Breakup by Packaging (in US$ Million), 2020-2025
Table 4: Global: Beer Market Forecast: Breakup by Production (in US$ Million), 2020-2025
Table 5: Global: Beer Market Forecast: Breakup by Alcoholic Content (in US$ Million), 2020-2025
Table 6: Global: Beer Market Forecast: Breakup by Flavour (in US$ Million), 2020-2025
Table 7: Global: Beer Market Forecast: Breakup by Distribution Channel (in US$ Million), 2020-2025
Table 8: Global: Beer Market Forecast: Breakup by Region (in US$ Million), 2020-2025
Table 9: Global: Beer Market Structure
Table 10: Global: Beer Market: Key Players