Market Overview:

The Eastern Europe online pharmacy market grew at a CAGR of around 12% during 2015-2020. Online pharmacy refers to an internet based drugstore that delivers medicines and other pharma products via e-commerce platforms. It can be primarily categorized into independent internet-only outlets, online branches of brick-and-mortar pharmacies, and outlets promoting pharmacy associations. Online pharmacies enable customers to track the entire delivery process, selection of delivery slots, flexible payment options, access a wide product range, etc. In Eastern Europe, the rising penetration of smart devices coupled with the high internet connectivity is primarily driving the online sales for pharma products.

The expanding pharmaceutical sector coupled with the increasing adoption of numerous e-commerce platforms for hassle-free delivery of medicines, personal care products, medical devices, etc., is currently augmenting the market growth. In addition to this, several renowned brick-and-mortar pharmacy chains across Eastern Europe are getting inclined towards online sales channels for expanding their consumer base. Moreover, the increasing consumer awareness towards numerous additional benefits of online pharmacy services, such as express delivery options, accessible payment gateways, cashback, discounted offers, etc., is further driving the regional market. Additionally, the rising penetration of advanced technologies, such as AI, IoT, predictive analytics, and Big Data for storing medical records, uploading prescriptions, customizing product search, etc., is further catalyzing the demand for online pharmacies in the region. Looking forward, IMARC Group expects the Eastern Europe online pharmacy market to continue its strong growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Eastern Europe online pharmacy market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, type, platform, end-use and application.

Breakup by Type:

• Over the Counter (OCT)
• Prescription
   

Breakup by Platform:

• Mobile
• Desktop
   

Breakup by End-Use:

• Hospitals and Clinics
• Personal Use
• Government Research
   

Breakup by Application:

• Medicines
• Personal Care
• Devices and Surgical
• Others
   

Breakup by Region:

• Russia
• Poland
• Czech Republic
• Romania
• Hungary
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the keyplayers being Apotheka SIA, AZETA Sia, EXTRAPHARMA online pharmacy, Lékárna WPK sro, Medikaments.lv, 1MG Technologies Pvt. Ltd, Pelion SA, Webaptieka and Zur Rose Group AG.

Key Questions Answered in This Report:

• How has the Eastern Europe online pharmacy market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Eastern Europe online pharmacy market?
• What are the key regional markets?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the platform?
• What is the breakup of the market based on the application?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Eastern Europe online pharmacy market and who are the key players?
• What is the degree of competition in the industry?

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Eastern Europe Online Pharmacy Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Over the Counter (OCT)
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Prescription
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Platform
    7.1    Mobile
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Desktop
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by End Use
    8.1    Hospitals and Clinics
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Personal Use
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Government Research
        8.3.1 Market Trends
        8.3.2 Market Forecast
9    Market Breakup by Application
    9.1    Medicines
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Personal Care
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Devices and Surgical
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Others
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    Market Breakup by Region
    10.1    Russia
        10.1.1 Market Trends
        10.1.2 Market Breakup by Segment
        10.1.3 Market Breakup by Therapy Area
        10.1.4 Market Breakup by Drug Delivery
        10.1.5 Market Breakup by Distribution Channel
        10.1.6 Market Forecast
    10.2    Poland
        10.2.1 Market Trends
        10.2.2 Market Breakup by Segment
        10.2.3 Market Breakup by Therapy Area
        10.2.4 Market Breakup by Drug Delivery
        10.2.5 Market Breakup by Distribution Channel
        10.2.6 Market Forecast
    10.3    Czech Republic
        10.3.1 Market Trends
        10.3.2 Market Breakup by Segment
        10.3.3 Market Breakup by Therapy Area
        10.3.4 Market Breakup by Drug Delivery
        10.3.5 Market Breakup by Distribution Channel
        10.3.6 Market Forecast
    10.4    Romania
        10.4.1 Market Trends
        10.4.2 Market Breakup by Segment
        10.4.3 Market Breakup by Therapy Area
        10.4.4 Market Breakup by Drug Delivery
        10.4.5 Market Breakup by Distribution Channel
        10.4.6 Market Forecast
    10.5    Hungary
        10.5.1 Market Trends
        10.5.2 Market Breakup by Segment
        10.5.3 Market Breakup by Therapy Area
        10.5.4 Market Breakup by Drug Delivery
        10.5.5 Market Breakup by Distribution Channel
        10.5.6 Market Forecast
    10.6    Others
        10.6.1 Market Trends
        10.6.2 Market Breakup by Segment
        10.6.3 Market Breakup by Therapy Area
        10.6.4 Market Breakup by Drug Delivery
        10.6.5 Market Breakup by Distribution Channel
        10.6.6 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Apotheka SIA
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio 
        14.3.2    AZETA Sia
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio 
        14.3.3    EXTRAPHARMA online pharmacy
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio 
        14.3.4    Lékárna WPK sro
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio 
        14.3.5    Medikaments.lv
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio 
        14.3.6    1MG Technologies Pvt. Ltd
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio 
        14.3.7    Pelion SA
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio 
        14.3.8    Webaptieka
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio 
        14.3.9    Zur Rose Group AG
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio

List of Figures

Figure 1: Eastern Europe: Online Pharmacy Market: Major Drivers and Challenges
Figure 2: Eastern Europe: Online Pharmacy Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Eastern Europe: Online Pharmacy Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Eastern Europe: Online Pharmacy Market: Breakup by Type (in %), 2020
Figure 5: Eastern Europe: Online Pharmacy Market: Breakup by Platform (in %), 2020
Figure 6: Eastern Europe: Online Pharmacy Market: Breakup by End Use (in %), 2020
Figure 7: Eastern Europe: Online Pharmacy Market: Breakup by Application (in %), 2020
Figure 8:Eastern Europe: Online Pharmacy Market: Breakup by Region (in %), 2020
Figure 9:Eastern Europe: Online Pharmacy (Over the Counter) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10:Eastern Europe: Online Pharmacy (Over the Counter) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Eastern Europe: Online Pharmacy (Prescription) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Eastern Europe: Online Pharmacy (Prescription) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Eastern Europe: Online Pharmacy (Mobile) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Eastern Europe: Online Pharmacy (Mobile) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Eastern Europe: Online Pharmacy (Desktop) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Eastern Europe: Online Pharmacy (Desktop) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Eastern Europe: Online Pharmacy (Hospitals and Clinics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Eastern Europe: Online Pharmacy (Hospitals and Clinics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Eastern Europe: Online Pharmacy (Personal Use) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Eastern Europe: Online Pharmacy (Personal Use) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Europe: Online Pharmacy (Government Research) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Eastern Europe: Online Pharmacy (Government Research) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Eastern Europe: Online Pharmacy (Medicines) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Eastern Europe: Online Pharmacy (Medicines) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Eastern Europe: Online Pharmacy (Personal Care) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Eastern Europe: Online Pharmacy (Personal Care) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Eastern Europe: Online Pharmacy (Devices and Surgical) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Eastern Europe: Online Pharmacy (Devices and Surgical) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Eastern Europe: Online Pharmacy (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Eastern Europe: Online Pharmacy (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Russia: Generic Drug Market: Sales Value (in Million US$), 2015 & 2020 
Figure 32: Russia: Generic Drug Market: Breakup by Type (in %), 2020 
Figure 33: Russia: Generic Drug Market: Breakup by Platform (in %), 2020 
Figure 34: Russia: Generic Drug Market: Breakup by End Use (in %), 2020 
Figure 35: Russia: Generic Drug Market: Breakup by Application (in %), 2020 
Figure 36: Russia: Generic Drug Market Forecast: Sales Value (in Million US$), 2021-2026 
Figure 37: Poland: Generic Drug Market: Sales Value (in Million US$), 2015 & 2020 
Figure 38: Poland: Generic Drug Market: Breakup by Type (in %), 2020 
Figure 39: Poland: Generic Drug Market: Breakup by Platform (in %), 2020 
Figure 40: Poland: Generic Drug Market: Breakup by End Use (in %), 2020 
Figure 41: Poland: Generic Drug Market: Breakup by Application (in %), 2020 
Figure 42: Poland: Generic Drug Market Forecast: Sales Value (in Million US$), 2021-2026 
Figure 43: Czech Republic: Generic Drug Market: Sales Value (in Million US$), 2015 & 2020 
Figure 44: Czech Republic: Generic Drug Market: Breakup by Type (in %), 2020 
Figure 45: Czech Republic: Generic Drug Market: Breakup by Platform (in %), 2020 
Figure 46: Czech Republic: Generic Drug Market: Breakup by End Use (in %), 2020 
Figure 47: Czech Republic: Generic Drug Market: Breakup by Application (in %), 2020 
Figure 48: Czech Republic: Generic Drug Market Forecast: Sales Value (in Million US$), 2021-2026 
Figure 49: Romania: Generic Drug Market: Sales Value (in Million US$), 2015 & 2020 
Figure 50: Romania: Generic Drug Market: Breakup by Type (in %), 2020 
Figure 51: Romania: Generic Drug Market: Breakup by Platform (in %), 2020 
Figure 52: Romania: Generic Drug Market: Breakup by End Use (in %), 2020 
Figure 53: Romania: Generic Drug Market: Breakup by Application (in %), 2020 
Figure 54: Romania: Generic Drug Market Forecast: Sales Value (in Million US$), 2021-2026 
Figure 55: Hungary: Generic Drug Market: Sales Value (in Million US$), 2015 & 2020 
Figure 56: Hungary: Generic Drug Market: Breakup by Type (in %), 2020 
Figure 57: Hungary: Generic Drug Market: Breakup by Platform (in %), 2020 
Figure 58: Hungary: Generic Drug Market: Breakup by End Use (in %), 2020 
Figure 59: Hungary: Generic Drug Market: Breakup by Application (in %), 2020 
Figure 60: Hungary: Generic Drug Market Forecast: Sales Value (in Million US$), 2021-2026 
Figure 61: Others: Generic Drug Market: Sales Value (in Million US$), 2015 & 2020 
Figure 62: Others: Generic Drug Market Forecast: Sales Value (in Million US$), 2021-2026 
Figure 63: Eastern Europe: Online Pharmacy Industry: SWOT Analysis
Figure 64: Eastern Europe: Online Pharmacy Industry: Value Chain Analysis
Figure 65: Eastern Europe: Online Pharmacy Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Eastern Europe: Online Pharmacy Market: Key Industry Highlights, 2020 and 2026
Table 2: Eastern Europe: Online Pharmacy Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Eastern Europe: Online Pharmacy Market Forecast: Breakup by Platform (in Million US$), 2021-2026
Table 4: Eastern Europe: Online Pharmacy Market Forecast: Breakup by End Use (in Million US$), 2021-2026
Table 5: Eastern Europe: Online Pharmacy Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 6: Eastern Europe: Online Pharmacy Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Eastern Europe: Online Pharmacy Market: Competitive Structure
Table 8: Eastern Europe: Online Pharmacy Market: Key Players