Edtech Market

Global EdTech Market:

The global edtech market size reached US$ 222.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 661.2 Billion by 2032, exhibiting a growth rate (CAGR) of 12.48% during 2024-2032. The market is experiencing steady growth driven by rising demand for digital learning for enhanced user experience, integration of advanced technologies to enable personalized learning experiences, adaptive assessments, and intelligent tutoring systems, and increasing focus on lifelong learning and professional development.

Global EdTech Market Analysis

• Major Market Drivers: The increasing preference for online learning models is primarily driving the growth of the EdTech market. In addition to this, businesses are increasingly investing in employee training and upskilling programs to remain competitive in a rapidly evolving marketplace. EdTech solutions that offer corporate training, professional development courses, and workforce readiness programs are in high demand.
• Key Market Trends: The integration of advanced technologies to enable personalization and provide interactive learning experiences is one of the significant trends propelling the market growth. Students have diverse learning needs and preferences. EdTech solutions offer personalized learning experiences, adaptive assessments, and tailored content to cater to individual learning styles and paces.
• Geographical Trends: Based on the region, North America holds the largest market share. This can be attributed to the escalating adoption of new technologies to improve teaching and learning experiences. Additionally, this region is home to many EdTech companies, startups, and educational content providers, which is creating a positive outlook for North America. 
• Competitive Landscape: Some of the leading players in the global EdTech market include 2U Inc., BYJU'S, Chegg Inc., Class Technologies Inc., Coursera Inc., Edutech, Google LLC (Alphabet Inc.), Instructure Inc., Lenovo Group Limited, SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.), Udacity Inc., and upGrad Education Private Limited, among others. 
• Challenges and Opportunities: Privacy concerns are one of the major market challenges faced by the market players. However, the market also encounters opportunities in the rising development of user-friendly EdTech solutions.
   

Global EdTech Market Trends:

Rising Demand for Digital Learning

The growing adoption of EdTech on account of the inflating demand for digital learning among the masses across the world is primarily driving the growth of the market. Learners are increasingly seeking flexible and accessible learning options. In response to this demand, EdTech platforms are launching solutions that can be accessed anytime, anywhere, using smartphones, tablets, personal computers (PCs), and laptops. For instance, in January 2023, Creative Galileo, an ed-tech startup, announced the release of Toondemy, an educational learning app. The app offers a complete educational journey for students aged 3-10 years in line with NEP, NCERT, and CBSE to construct cognitive capabilities and strong foundational concepts, learn phonics, and conceive new innovative skills. In addition to this, a few leading players are developing and introducing learning platforms and apps for specially-abled children. For instance, in January 2022, Texthelp Ltd., a prominent assistive technology provider for the EdTech market, launched OrbitNote, a pdf-enabled app that would be helpful for visually impaired students to access documents by leaving voice notes. Such innovations are anticipated to catalyze the growth of the EdTech market in the coming years.

Technological Advancements

The integration of next-generation technologies, such as AI, ML, augmented reality (AR), and virtual reality (VR), with EdTech platforms is acting as another significant growth-inducing factor for the market. Artificial intelligence and machine learning enable personalized learning experiences, adaptive assessments, and intelligent tutoring systems. Consequently, numerous leading players in the market are integrating these advanced technologies to make the learning experience more interactive and inclusive. For instance, in March 2022, ViewSonic Corporation, a global provider of communication and electronics, launched its new cloud-based platform, myViewBoard, an AI-driven technology for students to help them engage in the classroom. Further, it determines whether or not students are paying attention by assessing human posture and ambient elements that may influence students' concentration. This would help teachers use this information and make changes to their lessons. Similarly, in January 2022, Teevra Edutech Pvt Ltd, an EdTech platform in India, announced the expansion of its business across the country using AI-powered tools such as a recommendation engine, analytical dashboard, and personalized improvement plan. With such innovations, the global EdTech market will continue to grow significantly in the coming years. 

Increasing Focus on Lifelong Learning and Professional Development

The rising focus on lifelong learning and professional development is catalyzing the demand for the EdTech market. EdTech platforms offer flexible and accessible learning options that cater to individuals seeking to engage in lifelong learning and continuous professional development. Various working professionals seek online modes of learning and upskilling while doing a full-time job. According to the Stack Overflow & Amazon survey, as of early 2020, 46.2% of the respondents had bachelor's degrees, and 22.8% had attained a master's degree in some form. Moreover, in 2025, worldwide spending on EdTech (educational technology) is expected to increase substantially in several key segments. Various EdTech providers are collaborating with universities and corporates to offer upskilling courses to students and employees. For instance, in February 2022, Greenfield Community College (GCC) partnered with Upright Education to offer new skills in software development and technology, including user experience design (UX) and user interface (UI). The partnership would allow students of GCC to focus on self-employment and create a hub for a career in technology training.

EdTech Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on sector, type, deployment mode, and end user.

Breakup by Sector:

• Preschool
• K-12
• Higher Education
• Others
   

K-12 accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the sector. This includes preschool, K-12, higher education, and others. According to the report, K-12 represented the largest segment.

The increasing adoption of digital learning tools in K-12 in schools is supporting the market growth. AI-powered adaptive learning platforms, interactive educational apps, and gamified learning experiences are transforming K-12 education. Various EdTech companies and schools are collaborating with each other to facilitate remote and distance learning in an interactive manner. For instance, in April 2020, Blackboard Inc. announced the debut of its K-12 remote learning solution, Blackboard Unite for K-12, a holistic suite of tools and resources providing K-12 districts with the tools and best practices needed to transition to a virtual learning model. Similarly, in January 2023, Leadership Boulevard Private Limited, India's one of immense School EdTech companies announced the acquisition of Pearson's K-12 learning business in India. The acquisition intends to boost its product portfolio to benefit more than 5 Lakh private schools in the country and expand the company's reach to more than 9,000 schools.

Breakup by Type:

• Hardware
• Software
• Content
   

Hardware holds the largest market share

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes hardware, software, and content. According to the report, hardware accounted for the largest market share.

Hardware includes devices such as interactive whiteboards, tablets, laptops, desktop computers, VR headsets, and educational robotics kits. Schools and educational institutions are investing in technology infrastructure to support digital learning initiatives. Educational hardware is used across all levels of education, ranging from K-12 schools to higher education institutions and corporate training centers. Various leading market players are offering immersive headsets, laptops, and tablets to facilitate fun and interactive lectures. For instance, in February 2022, Veative Labs., a prominent leader in virtual reality for the EdTech market, provided its virtual reality headsets to Smt. Godavari Devi Saraf Senior Secondary School in Andhra Pradesh, India, to let students feel what they are studying. The school gives daily 20 minutes to use the virtual reality headsets. Further, this helps students to have a live experience of what they are learning in subjects like science, where they could learn about the human heart with the help of headsets.

Breakup by Deployment Mode:

• Cloud-based
• On-premises
   

On-premises represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises. According to the report, on-premises represented the largest segment.

On-premises deployment involves installing and running EdTech solutions on local servers or infrastructure within the premises of educational institutions. On-premises deployment is common in institutions where strict data governance policies or regulations exist, such as some K-12 schools, higher education institutions, and government-funded educational organizations. Various universities and schools are increasingly integrating EdTech solutions in their education systems to facilitate smooth and interactive learning experiences. For instance, in March 2022, DY Patil International School in India launched its Mars1 Preschool, an AI-driven interactive learning school. With AI technology, kids are exposed to learning by audio, visual, and kinaesthetic learning. Besides, they are able to learn from Cubetto, a wooden robot that help to develop their problem-solving skills and computational thinking.

Breakup by End User: 

• Individual Learners 
• Institutes 
• Enterprises
   

Individual learners exhibit a clear dominance in the market

The report has provided a detailed breakup and analysis of the market based on the end user. This includes individual learners, institutes, and enterprises. According to the report, individual learners represented the largest segment.

The increasing demand for lifelong learning, skill development, and personal enrichment among individual learners is supporting the market growth. Individual learners utilize a variety of EdTech solutions, such as online courses, educational apps, language learning platforms, and skill-based training programs across diverse subjects and disciplines. Besides this, the availability of online learning platforms offers flexible and accessible education to individuals.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America leads the market, accounting for the largest EdTech market share.

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share in the global market.

This can be attributed to the rising adoption of new technologies to enhance teaching and learning experiences. In addition, North America is home to many leading EdTech companies, startups, and educational content providers. Furthermore, favorable government initiatives and extensive investments in the field by private entities are propelling the market growth in the region. For instance, in July 2021, Class Technologies Inc., a U.S.-based EdTech platform, raised its funding worth approximately US$ 105 Million in Series B funding. This funding would help them expand their global presence outside the U.S. and stay resourced to help universities teach the impacted students during the pandemic. Similarly, in March 2022, ViewSonic Corporation, a U.S.-based provider of communication and electronics, launched its new cloud-based platform, myViewBoard, an AI-driven technology for students to help them engage in the classroom. Further, it determines whether or not students are paying attention by assessing human posture and ambient elements that may influence students' concentration. 

Leading Key Players in the EdTech Industry:

Key players are investing in research and development (R&D) activities to create innovative products and solutions that leverage emerging technologies, such as AI, AR, virtual reality VR, and ML. These solutions aim to enhance the learning experience, personalize instruction, and improve educational outcomes. In addition, companies are focusing on expanding their content libraries to offer a wide range of educational resources, courses, and learning materials across diverse subjects and disciplines. They are collaborating with content creators, educators, and institutions to curate high-quality content that meets the needs of learners at various levels. Besides this, EdTech companies are prioritizing user experience by designing intuitive, user-friendly interfaces and workflows.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• 2U Inc.
• BYJU'S
• Chegg Inc.
• Class Technologies Inc.
• Coursera Inc.
• Edutech
• Google LLC (Alphabet Inc.)
• Instructure Inc.
• Lenovo Group Limited
• SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.)
• Udacity Inc.
• upGrad Education Private Limited
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global EdTech Market News:

• March 2024: Accenture agreed to acquire Udacity, a digital education pioneer with deep expertise in the development and delivery of proprietary technology courses that blend the flexibility of online learning with the benefits of human instruction. Udacity's team of more than 230 professionals will join Accenture LearnVantage, which will help them reskill and upskill their people in technology, data, and AI to reinvent their organizations and achieve greater business value.
• March 2024: Saudi-based educational technology platform HAD secured a significant $5 million pre-seed investment round, led by Dar Al Majed Investment, marking a crucial milestone in its growth trajectory. With this funding, HAD is planning to establish a dedicated business studio focused on nurturing educational technology ventures, leveraging the investment to fuel its expansion and innovation efforts.
• January 2024: Baims, a Middle Eastern EdTech startup, acquired Orcas Tutoring, an Egyptian company, in a 100% deal to grow into one-on-one tutoring and broaden its offerings. Baims also announced that it would launch a specialized AI-based test preparation tool to reach more students in the Gulf countries (GCC).

EdTech Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the EdTech market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global EdTech market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the EdTech industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.