Egypt Menswear Market

Egypt Menswear Market Overview:

The Egypt menswear market size reached USD 2,183.60 Million in ​2024​. Looking forward, the market is projected to reach USD 3,332.71 Million by ​2033​, exhibiting a growth rate (CAGR) of 4.72% during ​2025-2033​. The market is experiencing steady growth fueled by rising urbanization, increasing fashion awareness, and a youthful population. Consumers are increasingly gravitating toward affordable yet stylish casual wear, while demand for premium and sustainable apparel is emerging. Technological integration and seasonally driven collections are enhancing market competitiveness, contributing to the Egypt menswear market share.

Egypt Menswear Market Trends:

Growing Casual and Smart-Casual Appeal

The Egyptian menswear market is experiencing a significant shift towards casual and smart-casual clothing, driven by evolving workplace norms and lifestyle patterns. As the decrease in the formality of dress codes across many industries continues, men are opting for relaxed yet refined products like chinos, polo shirts, button-downs, and light blazers. These versatile products allow for easy transitions from work to play. This trend is especially dominant among city professionals and young populations who value both comfort and aesthetics. Moreover, it sues well with Egypt's hot weather, encouraging breathable as well as practical apparel choices. To combat it, retailers and brands are introducing hybrid collections to address this need, driving the transformation of modern menswear standards nationwide.

Urban Streetwear Influence

The rising popularity of streetwear is significantly impacting the growth of Egypt's menswear market, particularly among the youth and style-conscious groups. Influenced by global hip-hop, sports, and pop culture, this movement encompasses casual essentials like hoodies, joggers, oversized T-shirts, and sneakers. These garments appeal to a generation focused on self-expression, individuality, and comfort in their daily fashion choices. Fashion-savvy consumers in Egypt are merging international streetwear trends with local styles, creating distinctive urban looks. Both local and international brands are harnessing this shift by providing bold graphics, limited releases, and influencer-driven marketing. As streetwear transitions from a niche trend to a mainstream fashion statement, it is playing a critical role in the Egypt menswear market growth.

Revival of Local Craftsmanship

A resurgence of interest in locally made menswear is emerging in Egypt, as consumers increasingly appreciate authenticity, heritage, and craftsmanship. There is a clear revival of traditional Egyptian textiles, handwoven materials, and artisanal techniques, reinterpreted within modern designs. This movement reflects a larger cultural appreciation for homegrown talent and sustainable fashion practices. Designers and brands are highlighting the richness of Egypt’s textile legacy by reinventing classic styles for today’s discerning male consumers. Moreover, this trend supports small-scale producers and artisans, contributing to community development and economic sustainability. Consequently, local craftsmanship is not only preserving cultural identity but also providing a viable alternative to fast fashion within the evolving landscape of menswear in Egypt.

Egypt Menswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for ​2025-2033​. Our report has categorized the market based on product type, season, and distribution channel.

Product Type Insights:

• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes trousers, denims, shirts and t-shirts, ethnic wear, and others.

Season Insights:

• Summer Wear
• Winter Wear
• All-Season Wear

A detailed breakup and analysis of the market based on the season have also been provided in the report. This includes summer wear, winter wear, and all-season wear.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others.

Regional Insights:

• Greater Cairo
• Alexandria
• Suez Canal
• Delta
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Greater Cairo, Alexandria, Suez Canal, Delta, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Egypt Menswear Market News:

• In February 2025, Frasers Group, in partnership with GMG, announced its plans to launch 50 Sports Direct stores across the Gulf and Egypt in next five years, starting with five new locations in the first year. CEO Michael Murray emphasized the growth potential in sports and lifestyle markets in the region.
• In September 2024, AllSaints launched its first standalone store in Egypt at Cairo's Mall of Arabia, spanning 2,368 square feet. This store showcases the brand's new design concept, offering a variety of clothing, handbags, footwear, and accessories for men and women, as part of its global expansion strategy.

Egypt Menswear Market Report Coverage:

Key Questions Answered in This Report:

• How has the Egypt menswear market performed so far and how will it perform in the coming years?
• What is the breakup of the Egypt menswear market on the basis of product type?
• What is the breakup of the Egypt menswear market on the basis of season?
• What is the breakup of the Egypt menswear market on the basis of distribution channel?
• What is the breakup of the Egypt menswear market on the basis of region?
• What are the various stages in the value chain of the Egypt menswear market? 
• What are the key driving factors and challenges in the Egypt menswear market?
• What is the structure of the Egypt menswear market and who are the key players?
• What is the degree of competition in the Egypt menswear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Egypt menswear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Egypt menswear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Egypt menswear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.