Electric Kick Scooter Market

Market Overview:

The global electric kick scooter market size reached US$ 3.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 6.0 Billion by 2028, exhibiting a growth rate (CAGR) of 10.8% during 2023-2028. The growing concerns about climate change and environmental degradation, the rising inclination toward sustainable alternatives to gas-powered vehicles, and the advent of scooter-sharing services across the globe are among the key factors driving the market growth.

An electric kick scooter is a compact, two-wheeled vehicle powered by an electric motor. Unlike traditional scooters, which require manual propulsion, electric kick scooters operate with the help of a rechargeable battery. They are designed for short-distance travel and are increasingly being used as a convenient mode of urban transportation. Featuring handlebars for steering and a small platform for the rider to stand on, these scooters are controlled by a throttle usually located on the handlebar. Speeds can vary, but most models can travel between 15 to 20 miles per hour. Safety features often include brakes, lights, and sometimes even turn signals. Electric kick scooters offer a quick, eco-friendly way to navigate city streets, and they are particularly useful for covering "last-mile" distances that are too far to walk but not long enough to warrant a car trip. Their compact design makes them portable and easy to store, adding to their appeal for daily commuters.

As concerns about climate change and environmental degradation become more prevalent, there is a growing shift towards eco-friendly modes of transportation. Electric kick scooters offer a sustainable alternative to gas-powered vehicles, particularly for short-distance travel. They have zero tailpipe emissions and a significantly smaller carbon footprint over their lifecycle compared to cars or motorcycles. Thus, public awareness of the environmental benefits of electric vehicles, including kick scooters, is escalating. Along with this, modern lifestyles are becoming increasingly fast-paced, with a growing emphasis on convenience and efficiency. This trend has made electric kick scooters particularly appealing to younger generations who value quick, easy, and on-demand solutions for their daily commuting needs. In addition, the rising popularity of sharing economies has led to an increasing acceptance of scooter-sharing services, where one can rent an electric kick scooter for a few minutes or hours, paying only for the time used. Apart from this, government support plays a critical role in the market growth of electric kick scooters. As cities aim to reduce traffic congestion and cut down on emissions, local governments are becoming more open to supporting eco-friendly transport options. Moreover, the advent of scooter-sharing services has eliminated the need for ownership entirely for some users, making it an even more affordable option.

Electric Kick Scooter Market Trends/Drivers:

Increasing Urban Congestion and Demand for Last-Mile Solutions

One of the key market drivers propelling the growth of the electric kick scooter industry is the worsening state of urban congestion. As cities grow, traditional modes of transportation, including cars and buses are proving to be inefficient for short-distance travel, often taking more time to navigate through congested roads than walking. This inefficiency has led to a rise in demand for "last-mile" transportation solutions, which are modes of travel that efficiently cover short distances, often from public transit hubs to a person's final destination. Electric kick scooters are increasingly being recognized as an ideal solution to this problem. They are faster than walking, more agile than bikes, and far less expensive than traditional cabs or car services for covering these small distances. The compact design also means they don't contribute to road congestion, offering a more sustainable alternative that aligns well with efforts to reduce urban traffic. Local governments and city planners are taking note of these advantages, leading to regulatory frameworks that are more conducive to the adoption of electric scooters for last-mile travel.

Partnerships with Public Transit Systems and Rideshare Companies

The growing integration of electric kick scooters with existing public transit systems and rideshare platforms is another key market driver. Numerous cities are collaborating with electric scooter companies to offer integrated transportation solutions. For instance, certain public transit apps now include the availability and location of nearby electric kick scooters, providing a seamless experience for users who can plan their entire journey, including the last-mile segment, in a single interface. Similarly, rideshare companies are expanding their platforms to include electric scooters, offering a diversified portfolio of transportation options to their customer base. These partnerships not only extend the utility and convenience of electric kick scooters but also provide an enormous boost in their visibility and legitimacy as a viable mode of urban transportation. This increased integration with already established systems significantly drives the market for electric kick scooters.

Technological Advancements in Battery and Motor Performance

In recent years, there has been a remarkable advancement in electric motor and battery technology. Lithium-ion batteries have become lighter, more durable, and more efficient, which in turn has made electric kick scooters more practical for everyday use. The latest models can go faster, have better range, and require less frequent charging than their predecessors. Additionally, innovations in motor technology have improved torque and speed, allowing for better performance on varying terrains. These advancements not only make electric scooters more appealing to the average consumer but also open up new markets among demographics who may not have considered them viable transportation options before. As technology continues to improve, electric kick scooters become increasingly competitive with traditional forms of urban transportation, thereby driving market growth.

Electric Kick Scooter Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global electric kick scooter market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product type, battery type, voltage, application and end user.

Breakup by Product Type:

• Two Wheeled
• Three Wheeled
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes two wheeled and three wheeled.

The market for two wheeled electric kick scooters is experiencing significant growth, driven by the increasing urban congestion. This has made these scooters a preferred option for last-mile solutions, effectively bridging the gap between public transport and final destinations. Advances in battery technology have also enhanced the performance and range of two-wheeled electric kick scooters, making them a more reliable and efficient choice for consumers. Additionally, partnerships with public transit systems and the integration into rideshare platforms have extended their utility and convenience. Moreover, favorable government regulations promoting eco-friendly modes of transport have positively impacted the adoption rate of two-wheeled electric kick scooters, reinforcing their market growth.

On the contrary, the three wheeled electric kick scooter segment is also gaining traction, driven by unique market forces. These scooters are often seen as safer and more stable compared to their two-wheeled counterparts, making them especially appealing to a broader demographic, including older adults and those with mobility challenges. In addition, the increasing focus on inclusivity in urban transportation has led to design improvements in three-wheeled scooters, enhancing their usability and accessibility. Furthermore, the versatility of three-wheeled models to carry more weight and even cargo makes them useful for various applications, including delivery services. This adaptability, coupled with growing environmental consciousness and urban congestion, is driving the market for three-wheeled electric kick scooters.

Breakup by Battery Type:

• Sealed Lead Acid (SLA)
• Lithium Ion (Li-Ion)
• Others
   

Lithium ion (Li-Ion) account for the majority of the market share

A detailed breakup and analysis of the market based on the battery type has also been provided in the report. This includes sealed lead acid (SLA), lithium ion (Li-Ion), and others. According to the report, lithium ion (Li-Ion) accounted for the largest market share.

The widespread adoption of Lithium-Ion (Li-Ion) batteries is a pivotal market driver in the electric kick scooter industry. Li-Ion batteries offer numerous advantages, such as higher energy density, longer lifespan, and faster charging capabilities compared to traditional battery types, such as lead-acid or nickel-cadmium. These features make electric kick scooters equipped with Li-Ion batteries more efficient, reliable, and convenient for users. In addition, the ability to cover greater distances on a single charge enhances the scooter's utility for both short and medium-range commutes, thereby expanding the potential user base. Advances in battery technology have also led to a decrease in the cost of Li-Ion batteries over time, making electric kick scooters more affordable and accelerating market growth. Additionally, Li-Ion batteries are more eco-friendly, aligning well with the increasing consumer and governmental focus on sustainable and green transportation solutions. Moreover, the performance and cost-effectiveness of Li-Ion batteries contribute significantly to their appeal, driving greater market adoption of electric kick scooters that use this battery type.

Breakup by Voltage:

• Less than 25V
• 25V to 50V
• More than 50V
   

25V to 50V holds the largest market share

The report has provided a detailed breakup and analysis of the market based on the voltage. This includes less than 25V, 25V to 50V, and more than 50V. According to the report, 25V to 50V accounted for the largest market share.

The growing preference for electric kick scooters with a voltage range of 25V to 50V is a notable market driver. Scooters within this voltage range strike a balance between performance and energy efficiency, offering sufficient speed and range without compromising battery life. This makes them ideal for the daily commuter, recreational riders, and even business applications, including delivery services. In addition, the 25V to 50V range is versatile, catering to a broad spectrum of use-cases from short 'last-mile' commutes to longer distances within city limits. Moreover, scooters with this voltage range typically offer quicker charge times, allowing users to get back on the road faster, thereby enhancing the user experience and promoting more frequent usage. This voltage range also aligns well with current battery technologies, especially Lithium-Ion batteries, offering optimized performance without significant wear and tear on the battery. Consequently, the accelerating consumer demand for performance, convenience, and efficiency is fueling the market for electric kick scooters operating in the 25V to 50V range.

Breakup by Application:

• Personal
• Rental
   

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes personal and rental.

The escalating demand for personal application is a significant market driver in the electric kick scooter industry. Consumers are increasingly valuing the flexibility, convenience, and independence that these scooters offer for daily commuting and short-distance travel. With growing urban congestion and the hassles associated with car ownership, such as parking and maintenance costs, electric kick scooters have emerged as a practical alternative for personal use. They are cost-effective and offer a fast and eco-friendly way to navigate urban landscapes. Along with this, the rise of remote work has also made flexible mobility solutions more appealing, as consumers seek efficient ways to commute between home and co-working spaces or other locations, further driving market growth.

On the other hand, the rise of the sharing economy has led to a rise in scooter rental services, making it incredibly convenient for users to access a scooter for short-term use without the commitment of ownership. These services are especially popular in tourist destinations and densely populated urban areas where parking is limited and traffic congestion is a concern. Users can rent a scooter using a mobile app, paying only for the time they use, which makes it a highly cost-effective solution. This ease of access and affordability are contributing to the rapid expansion of electric kick scooter rentals, further propelling the industry's growth.

Breakup by End User:

• Kids
• Adults
   

The report has provided a detailed breakup and analysis of the market based on the end user. This includes kids and adults.

The kids' segment is an emerging yet influential market driver in the electric kick scooter industry. With a growing focus on outdoor activities and less screen time for children, parents are increasingly opting for electric kick scooters as a fun and engaging way for kids to be mobile. These scooters not only serve as recreational tools but also provide an early introduction to sustainable transportation options. Manufacturers are catering to this demographic by offering scooters with lower speeds, enhanced safety features, and colorful designs that appeal to younger users. As families look for safe and independent mobility options for their children, especially for short trips, such as school commutes, the demand for kids' electric kick scooters is accelerating, fueling market growth.

On the contrary, the adult demographic serves as a key market driver in the electric kick scooter industry, significantly contributing to its expansion. Adults are increasingly turning to electric kick scooters for various purposes, including daily commuting, last-mile connectivity, and even recreational activities. The convenience of being able to cover short distances quickly without the hassle of finding parking is especially appealing. Moreover, the growing awareness about environmental sustainability is prompting adults to opt for greener transportation methods. As cities become more congested and the cost of car ownership continues to rise, electric kick scooters are emerging as a cost-effective and eco-friendly alternative, thereby boosting their adoption among adults and fueling market growth.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Europe exhibits a clear dominance, accounting for the largest electric kick scooter market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe exhibited the largest market segment.

The electric kick scooter industry in Europe is experiencing robust growth, driven by the region’s focus on reducing carbon emissions and promoting sustainable urban mobility solutions. Several European cities have robust public transportation networks, and electric kick scooters serve as an excellent last-mile solution, complementing existing transit systems. Additionally, cities, such as Paris, Berlin, and Amsterdam have actively integrated scooter-sharing programs, making it convenient for both residents and tourists to adopt this mode of transport.

Besides this, regulatory support is also evident, with governments allocating space for scooter parking and even creating scooter lanes in some cities. The societal attitude towards environmental sustainability further fuels the demand, as people are increasingly conscious of their carbon footprint. High fuel costs and limited parking spaces in densely populated urban areas make electric kick scooters an attractive, cost-effective alternative. These factors collectively create a favorable environment for the growth of the electric kick scooter market in Europe.

Competitive Landscape:

The key players are continuously innovating to improve the performance, safety, and features of their scooters. They are developing new models with longer battery life, enhanced durability, and better connectivity options. Along with this, numerous companies are expanding their operations to enter new markets and reach a broader customer base. This includes expanding into different cities, regions, and countries. In addition, safety is a top priority for electric scooter companies. They are investing in technology and features, such as better braking systems, lights, and helmets to improve rider safety. Apart from this, electric scooter companies are increasingly focusing on sustainability by adopting eco-friendly practices. This includes using renewable energy for charging, implementing recycling programs, and exploring ways to extend the lifespan of scooters. Furthermore, the collection of data on rider behavior and usage patterns to make informed decisions about fleet management, maintenance, and expansion is contributing to the market.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• AKTIVO Scoot
• Globber
• GOVECS AG
• Hiboy
• IconBIT GmbH
• Jetsons
• Micro Mobility Systems AG
• Niu Technologies
• Razor USA LLC
• Segway Inc.
• Swagtron
• Yadea Technology Group Co. Ltd.
• Xiaomi Inc.

Recent Developments:

• In May 2023, Mercedes-AMG partnered with the Swiss micromobility expert Micro Mobility Systems AG to create an e-scooter. The Mercedes-AMG E-Scooter can be folded quickly and effortlessly, and due to its light weight, it can be transported on public transportation with ease.
• In May 2023, Razor USA LLC announced the release of the NIU BQi-C3 Pro Electric Urban Commuter Bike, its newest micro-mobility product. It has an amazing 40–60 mile range, a peak speed of 28 mph, and a special twin battery technology.
• In November 2022, Niu Technologies announced the release of the NIU BQi-C3 Pro Electric Urban Commuter Bike, its newest micro-mobility product. It has an amazing 40–60 mile range, a peak speed of 28 mph, and a special twin battery technology.

Electric Kick Scooter Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the electric kick scooter market from 2017-2028.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global electric kick scooter market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the electric kick scooter industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.