Market Overview:
The global electric toothbrush market reached a value of US$ 3.01 Billion in 2020. Looking forward, IMARC Group expects the market to exhibit moderate growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
An electric, or power, toothbrush refers to a device used for cleaning the teeth, tongue and gums through rapid and automatic bristle motions. It uses rotations and side-to-side movements of the head and is effective in removing the plaque and minimizing the effects of gingivitis. The electric toothbrush consists of timers, digital reminder systems, multiple brush head attachments and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. It also offers various brushing modes, such as routine brushing, gum care, deep cleaning, tongue cleaning, whitening and minimizing tooth sensitivity.
The increasing prevalence of oral and tooth-related ailments is one of the key factors driving the growth of the market. Furthermore, changing lifestyles and the adoption of unhealthy dietary patterns, including consumption of sugar-rich foods, alcohol and tobacco, have enhanced the occurrence of cavities and other dental problems, thereby increasing the demand for oral care products, such as the electric toothbrush. In line with this, product manufacturers are using innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities. Additionally, various technological advancements, such as the development of smart electric toothbrushes with innovative pressure sensor technology, head replacement reminding capability, bluetooth connectivity and real-time data transfer to smartphones for constant monitoring, are contributing to the market growth. Other factors, including rising disposable incomes of the consumers, along with aggressive promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global electric toothbrush market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on technology, bristle type, distribution channel and end user.
Breakup by Technology:
Breakup by Bristle Type:
- Soft Bristles
- Nanometer Bristles
Breakup by Distribution Channel:
Breakup by End User:
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd., SONIC Chic and Procter & Gamble Company.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2020 |
| Historical Period |
2015-2020 |
| Forecast Period |
2021-2026 |
| Units |
US$ Billion |
| Segment Coverage |
Technology, Bristle Type, Distribution Channel, End User, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd., SONIC Chic and Procter & Gamble Company |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global electric toothbrush market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global electric toothbrush market?
- What are the key regional markets?
- What is the breakup of the market based on the technology?
- What is the breakup of the market based on the bristle type?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the end user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global electric toothbrush market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Electric Toothbrush Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Technology
6.1 Rotational
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Vibrational
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Bristle Type
7.1 Soft Bristles
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Nanometer Bristles
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Online
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Offline
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by End User
9.1 Adults
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Children
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Church & Dwight Co. Inc.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Colgate-Palmolive Company
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 Conair Corporation (Jarden)
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Den-Mat Holdings LLC
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Dr. Fresh LLC (High Ridge Brands Co.)
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 FOREO
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 Koninklijke Philips N.V.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Lion Corporation
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.9 Panasonic Corporation
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.9.4 SWOT Analysis
15.3.10 Shenzhen Risun Technology Co. Ltd.
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 SONIC Chic
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.11.3 Financials
15.3.11.4 SWOT Analysis
15.3.12 Procter & Gamble Company
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.12.3 Financials
15.3.12.4 SWOT Analysis
List of Figures
Figure 1: Global: Electric Toothbrush Market: Major Drivers and Challenges
Figure 2: Global: Electric Toothbrush Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Electric Toothbrush Market: Breakup by Technology (in %), 2020
Figure 4: Global: Electric Toothbrush Market: Breakup by Bristle Type (in %), 2020
Figure 5: Global: Electric Toothbrush Market: Breakup by Distribution Channel (in %), 2020
Figure 6: Global: Electric Toothbrush Market: Breakup by End User (in %), 2020
Figure 7: Global: Electric Toothbrush Market: Breakup by Region (in %), 2020
Figure 8: Global: Electric Toothbrush Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 9: Global: Electric Toothbrush (Rotational) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Electric Toothbrush (Rotational) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Electric Toothbrush (Vibrational) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Electric Toothbrush (Vibrational) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Electric Toothbrush (Soft Bristles) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Electric Toothbrush (Soft Bristles) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Electric Toothbrush (Nanometer Bristles) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Electric Toothbrush (Nanometer Bristles) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Electric Toothbrush (Online Distribution) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Electric Toothbrush (Online Distribution) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Electric Toothbrush (Offline Distribution) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Electric Toothbrush (Offline Distribution) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Electric Toothbrush (Adults) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Electric Toothbrush (Adults) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Electric Toothbrush (Children) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Electric Toothbrush (Children) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: North America: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: North America: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: United States: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: United States: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: Canada: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: Canada: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: Asia Pacific: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: Asia Pacific: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: China: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: China: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Japan: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Japan: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: India: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: India: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: South Korea: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: South Korea: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: Australia: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: Australia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: Indonesia: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: Indonesia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: Europe: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: Europe: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Germany: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Germany: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: France: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: France: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: United Kingdom: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: United Kingdom: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Italy: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Italy: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Spain: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: Spain: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Russia: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Russia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Latin America: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Latin America: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Brazil: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Brazil: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Mexico: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Mexico: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: Middle East and Africa: Electric Toothbrush Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: Middle East and Africa: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: Global: Electric Toothbrush Industry: SWOT Analysis
Figure 74: Global: Electric Toothbrush Industry: Value Chain Analysis
Figure 75: Global: Electric Toothbrush Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Electric Toothbrush Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Electric Toothbrush Market Forecast: Breakup by Technology (in Million US$), 2021-2026
Table 3: Global: Electric Toothbrush Market Forecast: Breakup by Bristle Type (in Million US$), 2021-2026
Table 4: Global: Electric Toothbrush Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: Global: Electric Toothbrush Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 6: Global: Electric Toothbrush Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 7: Global: Electric Toothbrush Market Structure
Table 8: Global: Electric Toothbrush Market: Key Players