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Press Release:

Global Electric Toothbrush Market to Grow at 3.8% During 2022-2027, Impelled by Increasing Prevalence of Oral Diseases

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Electric Toothbrush Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global electric toothbrush market reached a value of US$ 3.12 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 3.86 Billion by 2027, exhibiting at a CAGR of 3.8% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

An electric, or power, toothbrush refers to a device used for cleaning the teeth, tongue and gums through rapid and automatic bristle motions. It uses rotations and side-to-side movements of the head and is effective in removing the plaque and minimizing the effects of gingivitis. The electric toothbrush consists of timers, digital reminder systems, multiple brush head attachments and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. It also offers various brushing modes, such as routine brushing, gum care, deep cleaning, tongue cleaning, whitening and minimizing tooth sensitivity. 

 

 
 

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The increasing prevalence of oral and tooth-related ailments is one of the key factors driving the growth of the market. Furthermore, changing lifestyles and the adoption of unhealthy dietary patterns, including consumption of sugar-rich foods, alcohol and tobacco, have enhanced the occurrence of cavities and other dental problems, thereby increasing the demand for oral care products, such as the electric toothbrush. In line with this, product manufacturers are using innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities. Additionally, various technological advancements, such as the development of smart electric toothbrushes with innovative pressure sensor technology, head replacement reminding capability, bluetooth connectivity and real-time data transfer to smartphones for constant monitoring, are contributing to the market growth. Other factors, including rising disposable incomes of the consumers, along with aggressive promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global electric toothbrush market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on technology, bristle type, distribution channel and end user.

Breakup by Technology:

 

 
 

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  • Rotational
  • Vibrational
     

Breakup by Bristle Type:

  • Soft Bristles
  • Nanometer Bristles
     

Breakup by Distribution Channel:

  • Online
  • Offline
     

Breakup by End User:

  • Adults
  • Children
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd., SONIC Chic and Procter & Gamble Company.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Technology, Bristle Type, Distribution Channel, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd., SONIC Chic and Procter & Gamble Company
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Electric Toothbrush Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Technology
    6.1    Rotational
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Vibrational
        6.2.1 Market Trends
        6.2.2 Market Forecast
7   Market Breakup by Bristle Type
    7.1    Soft Bristles
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Nanometer Bristles
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Distribution Channel
    8.1    Online
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Offline
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by End User
    9.1    Adults
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Children
        9.2.1 Market Trends
        9.2.2 Market Forecast
10  Market Breakup by Region
    10.1    North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
    10.2    Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
    10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
        10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
    10.5    Middle East and Africa
        10.5.1 Market Trends
        10.5.2 Market Breakup by Country
        10.5.3 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis
    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
15  Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Church & Dwight Co. Inc.
           15.3.1.1 Company Overview
           15.3.1.2 Product Portfolio 
           15.3.1.3 Financials
           15.3.1.4 SWOT Analysis
        15.3.2    Colgate-Palmolive Company
           15.3.2.1 Company Overview
           15.3.2.2 Product Portfolio
           15.3.2.3 Financials
           15.3.2.4 SWOT Analysis
        15.3.3    Conair Corporation (Jarden)
           15.3.3.1 Company Overview
           15.3.3.2 Product Portfolio 
        15.3.4    Den-Mat Holdings LLC
           15.3.4.1 Company Overview
           15.3.4.2 Product Portfolio 
        15.3.5    Dr. Fresh LLC (High Ridge Brands Co.)
           15.3.5.1 Company Overview
           15.3.5.2 Product Portfolio
        15.3.6    FOREO
           15.3.6.1 Company Overview
           15.3.6.2 Product Portfolio 
           15.3.6.3 Financials 
           15.3.6.4 SWOT Analysis
        15.3.7    Koninklijke Philips N.V.
           15.3.7.1 Company Overview
           15.3.7.2 Product Portfolio 
           15.3.7.3 Financials 
           15.3.7.4 SWOT Analysis
        15.3.8    Lion Corporation
           15.3.8.1 Company Overview
           15.3.8.2 Product Portfolio
           15.3.8.3 Financials 
        15.3.9    Panasonic Corporation
           15.3.9.1 Company Overview
           15.3.9.2 Product Portfolio 
           15.3.9.3 Financials 
           15.3.9.4 SWOT Analysis
        15.3.10    Shenzhen Risun Technology Co. Ltd.
           15.3.10.1 Company Overview
           15.3.10.2 Product Portfolio
        15.3.11    SONIC Chic
           15.3.11.1 Company Overview
           15.3.11.2 Product Portfolio 
           15.3.11.3 Financials 
           15.3.11.4 SWOT Analysis
        15.3.12    Procter & Gamble Company
           15.3.12.1 Company Overview
           15.3.12.2 Product Portfolio 
           15.3.12.3 Financials 
           15.3.12.4 SWOT Analysis

List of Figures

Figure 1: Global: Electric Toothbrush Market: Major Drivers and Challenges
Figure 2: Global: Electric Toothbrush Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Electric Toothbrush Market: Breakup by Technology (in %), 2021
Figure 4: Global: Electric Toothbrush Market: Breakup by Bristle Type (in %), 2021
Figure 5: Global: Electric Toothbrush Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Global: Electric Toothbrush Market: Breakup by End User (in %), 2021
Figure 7: Global: Electric Toothbrush Market: Breakup by Region (in %), 2021
Figure 8: Global: Electric Toothbrush Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: Global: Electric Toothbrush (Rotational) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Electric Toothbrush (Rotational) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Electric Toothbrush (Vibrational) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Electric Toothbrush (Vibrational) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Electric Toothbrush (Soft Bristles) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Electric Toothbrush (Soft Bristles) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Electric Toothbrush (Nanometer Bristles) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Electric Toothbrush (Nanometer Bristles) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Electric Toothbrush (Online Distribution) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Electric Toothbrush (Online Distribution) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Electric Toothbrush (Offline Distribution) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Electric Toothbrush (Offline Distribution) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Electric Toothbrush (Adults) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Electric Toothbrush (Adults) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Electric Toothbrush (Children) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Electric Toothbrush (Children) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: North America: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: North America: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: United States: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: United States: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Canada: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Canada: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Asia Pacific: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Asia Pacific: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: China: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: China: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Japan: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Japan: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: India: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: India: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: South Korea: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: South Korea: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Australia: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Australia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Indonesia: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Indonesia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Europe: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Europe: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: Germany: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: Germany: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: France: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: France: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: United Kingdom: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: United Kingdom: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Italy: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Italy: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Spain: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Spain: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Russia: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Russia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Latin America: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Latin America: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Brazil: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Brazil: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Mexico: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Mexico: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Middle East and Africa: Electric Toothbrush Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Middle East and Africa: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Global: Electric Toothbrush Industry: SWOT Analysis
Figure 74: Global: Electric Toothbrush Industry: Value Chain Analysis
Figure 75: Global: Electric Toothbrush Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Electric Toothbrush Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Electric Toothbrush Market Forecast: Breakup by Technology (in Million US$), 2022-2027
Table 3: Global: Electric Toothbrush Market Forecast: Breakup by Bristle Type (in Million US$), 2022-2027
Table 4: Global: Electric Toothbrush Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: Global: Electric Toothbrush Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 6: Global: Electric Toothbrush Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Electric Toothbrush Market Structure
Table 8: Global: Electric Toothbrush Market: Key Players

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Key Questions Answered in This Report

The global electric toothbrush market was valued at US$ 3.12 Billion in 2021.

We expect the global cheese market to exhibit a CAGR of 3.8% during 2022-2027.

The rising prevalence of oral and tooth-related ailments, along with the growing awareness to adopt
proper oral care routines, is primarily driving the global electric toothbrush market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
electric toothbrush.

Based on the technology, the global electric toothbrush market has been segmented into rotational and
vibrational, where rotational technology holds the majority of the total market share.

Based on the bristle type, the global electric toothbrush market can be divided into soft bristles and
nanometer bristles. Currently, soft bristles exhibit a clear dominance in the market.

Based on the distribution channel, the global electric toothbrush market has been categorized into
online and offline, where offline channel currently accounts for the majority of the global market share.

Based on the end user, the global electric toothbrush market can be segregated into adults and children.
Currently, adults hold the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global electric toothbrush market include Church & Dwight Co. Inc.,
Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High
Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen
Risun Technology Co. Ltd., SONIC Chic, and Procter & Gamble Company.

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