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The global electric toothbrush market was valued at US$ 3.12 Billion in 2021.
The rising prevalence of oral and tooth-related ailments, along with the growing awareness to adopt proper oral care routines, is primarily driving the global electric toothbrush market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of electric toothbrush.
Based on the technology, the global electric toothbrush market has been segmented into rotational and vibrational, where rotational technology currently holds the majority of the total market share.
Based on the bristle type, the global electric toothbrush market can be divided into soft bristles and nanometer bristles. Currently, soft bristles exhibit a clear dominance in the market.
Based on the distribution channel, the global electric toothbrush market has been categorized into online and offline, where offline channel currently accounts for the majority of the global market share.
Based on the end user, the global electric toothbrush market can be segregated into adults and children. Currently, adults account for the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa. Among these, North America currently dominates the global market.
Some of the major players in the global electric toothbrush market include Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and Procter & Gamble Company.
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