The Europe digital OOH advertising market size reached US$ 2.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 5.4 Billion by 2028, exhibiting a growth rate (CAGR) of 12.4% during 2023-2028.
Digital OOH (out-of-home) advertising is a dynamic communication medium, which is generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres and major roadways to convey information and promote goods and services. The easy availability of advanced digital platforms is currently increasing the adoption of OOH advertising in Europe.
The rising focus of companies on reaching a wider audience represents one of the key factors impelling the OOH advertising market growth in Europe. Apart from this, the introduction of VIOOH, an independent automated planning and trading platform, enables media buyers to buy digital OOH seamlessly. Moreover, the increasing number of travel and tourism activities, along with the emergence of tactile screens that provide useful services to individuals for finding information easily, is further contributing to the market growth. Furthermore, the growing number of retail facilities, coupled with constant investments by retailers in smarter in-store technologies, is prompting the market growth. The thriving entertainment industry, in confluence with the escalating demand for digital signage at amusement parks, is anticipated to drive the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe digital OOH advertising market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on format type, application and end use industry.
Breakup by Format Type:
Digital Billboards
Video Advertising
Ambient Advertising
Others
Breakup by Application:
Outdoor
Indoor
Breakup by End Use Industry:
Retail
Recreation
Banking
Transportation
Education
Others
Breakup by Country:
Germany
France
United Kingdom
Italy
Spain
Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2022
Historical Period
2017-2022
Forecast Period
2023-2028
Units
US$ Billion
Segment Coverage
Format Type, Application, End Use Industry, Country
Countries Covered
Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope
10% Free Customization
Report Price and Purchase Option
Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The Europe digital OOH advertising market was valued at US$ 2.6 Billion in 2022.
We expect the Europe digital OOH advertising market to exhibit a CAGR of 12.4% during 2023-2028.
The rising penetration of numerous advanced technologies, such as Near Field Communication (NFC) and Artificial Intelligence (AI), to generate real-time viewership analytics is primarily driving the Europe digital OOH advertising market.
The sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of digital OOH advertising platforms by various organizations across several European nations to target specific demographics remotely by using virtual screens, projectors, video content, etc.
Based on the format type, the Europe digital OOH advertising market can be categorized into digital billboards, video advertising, ambient advertising, and others. Currently, digital billboards account for the majority of the total market share.
Based on the application, the Europe digital OOH advertising market has been segregated into outdoor and indoor, where outdoor currently exhibits a clear dominance in the market.
Based on the end use industry, the Europe digital OOH advertising market can be bifurcated into retail, recreation, banking, transportation, education, and others. Currently, the retail industry holds the largest market share.
On a regional level, the market has been classified into Germany, France, United Kingdom, Italy, Spain, and others, where Germany currently dominates the Europe digital OOH advertising market.
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