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The Europe digital OOH advertising market is currently witnessing strong growth. Digital OOH (out-of-home) advertising is a dynamic communication medium, which is generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres and major roadways to convey information and promote goods and services. The easy availability of advanced digital platforms is currently increasing the adoption of OOH advertising in Europe.
The rising focus of companies on reaching a wider audience represents one of the key factors impelling the OOH advertising market growth in Europe. Apart from this, the introduction of VIOOH, an independent automated planning and trading platform, enables media buyers to buy digital OOH seamlessly. Moreover, the increasing number of travel and tourism activities, along with the emergence of tactile screens that provide useful services to individuals for finding information easily, is further contributing to the market growth. Furthermore, the growing number of retail facilities, coupled with constant investments by retailers in smarter in-store technologies, is prompting the market growth. The thriving entertainment industry, in confluence with the escalating demand for digital signage at amusement parks, is anticipated to drive the market. On account of these factors, the market is expected to continue its strong growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe digital ooh advertising market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, format type, application and end use industry.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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