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The Europe digital OOH advertising market is expected to grow at a CAGR of around 15% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Digital OOH (out-of-home) advertising is a dynamic communication medium, which is generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres and major roadways to convey information and promote goods and services. The easy availability of advanced digital platforms is currently increasing the adoption of OOH advertising in Europe.
The rising focus of companies on reaching a wider audience represents one of the key factors impelling the OOH advertising market growth in Europe. Apart from this, the introduction of VIOOH, an independent automated planning and trading platform, enables media buyers to buy digital OOH seamlessly. Moreover, the increasing number of travel and tourism activities, along with the emergence of tactile screens that provide useful services to individuals for finding information easily, is further contributing to the market growth. Furthermore, the growing number of retail facilities, coupled with constant investments by retailers in smarter in-store technologies, is prompting the market growth. The thriving entertainment industry, in confluence with the escalating demand for digital signage at amusement parks, is anticipated to drive the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe digital OOH advertising market, along with forecasts at the regional and country level from 2021-2026. Our report has categorized the market based on format type, application and end use industry.
Breakup by Format Type:
Breakup by Application:
Breakup by End Use Industry:
Breakup by Country:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
|Base Year of the Analysis||2020|
|Segment Coverage||Format Type, Application, End Use Industry, Country|
|Countries Covered||Germany, France, United Kingdom, Italy, Spain, Others|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2499
Five User License: US$ 2999
Corporate License: US$ 3999
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
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