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Europe Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The Europe digital OOH advertising market is expected to grow at a CAGR of around 15% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor. 

Digital OOH (out-of-home) advertising is a dynamic communication medium, which is generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres and major roadways to convey information and promote goods and services. The easy availability of advanced digital platforms is currently increasing the adoption of OOH advertising in Europe.

The rising focus of companies on reaching a wider audience represents one of the key factors impelling the OOH advertising market growth in Europe. Apart from this, the introduction of VIOOH, an independent automated planning and trading platform, enables media buyers to buy digital OOH seamlessly. Moreover, the increasing number of travel and tourism activities, along with the emergence of tactile screens that provide useful services to individuals for finding information easily, is further contributing to the market growth. Furthermore, the growing number of retail facilities, coupled with constant investments by retailers in smarter in-store technologies, is prompting the market growth. The thriving entertainment industry, in confluence with the escalating demand for digital signage at amusement parks, is anticipated to drive the market. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Europe digital OOH advertising market, along with forecasts at the regional and country level from 2021-2026. Our report has categorized the market based on format type, application and end use industry.

Breakup by Format Type:

  • Digital Billboards
  • Video Advertising
  • Ambient Advertising
  • Others
     

Breakup by Application:

  • Outdoor
  • Indoor
     

Breakup by End Use Industry:

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Education
  • Others
     

Breakup by Country:

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Billion
Segment Coverage Format Type, Application, End Use Industry, Country
Countries Covered Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 2999
Corporate License: US$ 3999
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the Europe digital OOH advertising market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Europe digital OOH advertising market?
  • What are the key regional markets?
  • What is the breakup of the market based on the format type?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the end use industry?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the Europe digital OOH advertising market and who are the key players?
  • What is the degree of competition in the industry?

1   Preface
2   Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Europe Digital OOH Advertising Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Format Type
    6.1    Digital Billboards
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Video Advertising
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Ambient Advertising
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Application
    7.1    Outdoor
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Indoor
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by End Use Industry
    8.1    Retail
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Recreation
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Banking
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Transportation
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Education
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Others
        8.6.1 Market Trends
        8.6.2 Market Forecast
9   Market Breakup by Country
    9.1    Germany
        9.1.1 Market Trends
        9.1.2 Market Breakup by Format Type
        9.1.3 Market Breakup by Application
        9.1.4 Market Breakup by End Use Industry
        9.1.5 Market Forecast
    9.2    France
        9.2.1 Market Trends
        9.2.2 Market Breakup by Format Type
        9.2.3 Market Breakup by Application
        9.2.4 Market Breakup by End Use Industry
        9.2.5 Market Forecast
    9.3    United Kingdom
        9.3.1 Market Trends
        9.3.2 Market Breakup by Format Type
        9.3.3 Market Breakup by Application
        9.3.4 Market Breakup by End Use Industry
        9.3.5 Market Forecast
    9.4    Italy
        9.4.1 Market Trends
        9.4.2 Market Breakup by Format Type
        9.4.3 Market Breakup by Application
        9.4.4 Market Breakup by End Use Industry
        9.4.5 Market Forecast
    9.5    Spain
        9.5.1 Market Trends
        9.5.2 Market Breakup by Format Type
        9.5.3 Market Breakup by Application
        9.5.4 Market Breakup by End Use Industry
        9.5.5 Market Forecast
    9.6    Others
        9.6.1 Market Trends
        9.6.2 Market Breakup by Format Type
        9.6.3 Market Breakup by Application
        9.6.4 Market Breakup by End Use Industry
        9.6.5 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis
    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis
14  Policy and Regulatory Landscape
15  Competitive Landscape
    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: Europe: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: Europe: Digital OOH Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Europe: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Europe: Digital OOH Advertising Market: Breakup by Format Type (in %), 2020
Figure 5: Europe: Digital OOH Advertising Market: Breakup by Application (in %), 2020
Figure 6: Europe: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2020
Figure 7: Europe: Digital OOH Advertising Market: Breakup by Country (in %), 2020
Figure 8: Europe: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Europe: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Europe: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Europe: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Europe: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Europe: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Europe: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Europe: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Europe: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Europe: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Europe: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Europe: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Europe: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Europe: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Europe: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Europe: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Europe: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Europe: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Europe: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Europe: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Europe: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Europe: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Europe: Digital OOH Advertising (Other End Use Industries) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Europe: Digital OOH Advertising (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Germany: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Germany: Digital OOH Advertising Market: Breakup by Format Type (in %), 2020
Figure 34: Germany: Digital OOH Advertising Market: Breakup by Application (in %), 2020
Figure 35: Germany: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2020
Figure 36: Germany: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: France: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: France: Digital OOH Advertising Market: Breakup by Format Type (in %), 2020
Figure 39: France: Digital OOH Advertising Market: Breakup by Application (in %), 2020
Figure 40: France: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2020
Figure 41: France: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: United Kingdom: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: United Kingdom: Digital OOH Advertising Market: Breakup by Format Type (in %), 2020
Figure 44: United Kingdom: Digital OOH Advertising Market: Breakup by Application (in %), 2020
Figure 45: United Kingdom: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2020
Figure 46: United Kingdom: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: Italy: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: Italy: Digital OOH Advertising Market: Breakup by Format Type (in %), 2020
Figure 49: Italy: Digital OOH Advertising Market: Breakup by Application (in %), 2020
Figure 50: Italy: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2020
Figure 51: Italy: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Spain: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Spain: Digital OOH Advertising Market: Breakup by Format Type (in %), 2020
Figure 54: Spain: Digital OOH Advertising Market: Breakup by Application (in %), 2020
Figure 55: Spain: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2020
Figure 56: Spain: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: Others: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: Others: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Europe: Digital OOH Advertising Industry: SWOT Analysis
Figure 60: Europe: Digital OOH Advertising Industry: Value Chain Analysis
Figure 61: Europe: Digital OOH Advertising Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Europe: Digital OOH Advertising Market: Key Industry Highlights, 2020 and 2026
Table 2: Europe: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2021-2026
Table 3: Europe: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 4: Europe: Digital OOH Advertising Market Forecast: Breakup by End Use Industry (in Million US$), 2021-2026
Table 5: Europe: Digital OOH Advertising Market Forecast: Breakup by Country (in Million US$), 2021-2026
Table 6: Europe: Digital OOH Advertising Market: Competitive Structure
Table 7: Europe: Digital OOH Advertising Market: Key Players

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