Europe Online Gambling Market

Europe Online Gambling Market:

The Europe online gambling market size reached US$ 40.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 73.1 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032. The rising demand for convenient gambling options, wide availability of online games, and easy accessibility of online gambling as compared to traditional gambling represent some of the key factors driving the market growth.

Europe Online Gambling Market Analysis:

• Major Market Drivers: The rising hardware and software innovations in online gambling, continuous adoption of smartphones, advanced internet facilities, rapid digitalization, etc., are stimulating the market growth. Moreover, many European countries have implemented or are considering legal frameworks to regulate online gambling, providing a clear legal environment for operators and players alike, thereby adding to the industry demand.
• Key Market Trends: Widespread adoption of mobile gambling, live dealer games, esports betting, etc., are expected to proliferate the market growth. In addition, some online gambling operators are exploring the integration of cryptocurrencies as payment options. Cryptocurrencies offer benefits such as enhanced security, anonymity, and lower transaction costs, thereby contributing to the Europe online gambling market demand.
• Geographical Trends: The United Kingdom acquired the largest share. The country is known for its innovative online gambling industry, constantly introducing new technologies and features to enhance the gaming experience. This includes advancements in live dealer games, virtual reality, augmented reality, and gamification elements, all of which attract and retain players.
• Challenges and Opportunities: A fragmented regulatory landscape, compliance costs, anti-money laundering regulations, and gambling obligations are some of the challenges that the market is facing. Despite regulatory challenges, the European online gambling market continues to grow, driven by the increasing consumer demand for online gaming and betting options. As more countries legalize and regulate online gambling, there are several online gambling market opportunities in Europe for operators to expand their market reach and capture new customers.

Europe Online Gambling Market Trends:

Rising Internet Penetration

As internet penetration increases across Europe, more people gain access to online gambling platforms. For instance, according to the report published by the European Commission in May 2024, internet users in Europe reached 91% in 2023, up from 67% in 2010. Moreover, in Europe nearly 74 million people are expected to use online gambling by 2029. By 2024, the percentage of users in the online gambling sector will be 12.5%. This expanded reach allows operators to target a larger audience and tap into previously underserved markets. Moreover, the rise in smartphone ownership and mobile internet access contributes to the growth of mobile gambling. For instance, approximately 459 million smartphone subscriptions were registered in Western Europe in 2023; this number is expected to change in the near future. With mobile-friendly websites and dedicated gambling apps, players can enjoy their favorite games anytime, anywhere, further driving the growth of the online gambling market. Increasing internet penetration is part of broader digitalization trends across various industries, including entertainment and leisure activities like gambling. As consumers become more accustomed to engaging with digital platforms for entertainment purposes, online gambling stands to benefit from this shift in consumer behavior. These factors are further bolstering the Europe online gambling market revenue.

Technological Advancement

Technological advancements in mobile devices and internet connectivity have fueled the rise of mobile gambling. The development of powerful smartphones and tablets, coupled with faster internet services, has made it possible for players to enjoy a wide range of gambling experiences. For instance, in March 2024, Orange Polska launched fiber services up to 8Gbps-dubbed ultrafast orange fiber in Warsaw and Krakow. In line with this, in October 2023, the European Commission launched the worldwide forum of its flagship foreign infrastructure investment scheme. The EU's Global Gateway plan is intended to invest €300 billion in infrastructure development worldwide by 2027, including high-speed internet connections. Also, in April 2024, Paratus launched an express fast-speed internet connection between Johannesburg and Europe in order to reduce connectivity latency to 123 milliseconds. This is further positively influencing the Europe online gambling market forecast. Technological innovations have led to the development of live dealer games, which bridge the gap between online and land-based casinos. Live dealer games use advanced streaming technology to offer real-time gameplay with professional dealers, creating an immersive and interactive gaming experience for players. For instance, in May 2024, a new live casino supplier, Live88, launched an I-gaming platform. The new brand intends to supply premium casino titles to operators, with dedicated tables that can be fully branded and adjusted to specific requirements. Fully responsive to real-time games, operators can incorporate an individually created product with reactive animated backgrounds to provide players with a unique and engaging experience. These factors are bolstering the online gambling market revenue, thereby adding to the Europe online gambling market share.

Favorable Government Policies

Clear and favorable government regulations create a legal framework that allows online gambling operators to operate legally and transparently. When governments legalize and regulate online gambling, it provides operators with the necessary licenses and permits to offer their services, thereby legitimizing the industry and fostering consumer trust. For instance, according to the report published by the European and Betting Association in May 2024, the majority of European countries have adopted a multi-licensing strategy, enabling numerous organizations to offer online gambling services within their borders, subject to regulatory requirements. Moreover, in April 2024, 3 Oaks Gaming obtained a Class 2 Romania license from the National Gaming Office. This is further providing lucrative opportunities for the Europe online gambling market companies. In addition, favorable regulations open up access to new markets for online gambling operators. When governments create a regulated, secured environment with reasonable licensing requirements and taxation policies, it encourages both domestic and international operators to enter the market. This competition leads to innovation, better quality services, and increased consumer choice. For instance, in April 2024, the European government proposed expanding and legally securing opportunities for betting companies and sports associations to share information in the case of a suspicion of sports result manipulation. These factors are further expected to positively impact the Europe online gambling market’s recent price.

Breakup by Game Type:

• Sports Betting
  • Football
  • Horse Racing
  • E-Sports
  • Others
• Casino
  • Live Casino
  • Baccarat
  • Blackjack
  • Poker
  • Slots
  • Others
• Others
   

Sports betting represents the most popular game type

The report has provided a detailed breakup and analysis of the online gambling market based on the game type. This includes sports betting (football, horse racing, e-sports, and others), casino (live casino, baccarat, blackjack, poker, slots, and others), and others. According to the report, sports betting represented the largest segment.

As per the Europe online gambling market outlook, sports betting holds a significant share of the European online gambling market. Its popularity stems from several factors, including the widespread appeal of sports, the excitement of predicting outcomes, and the accessibility of online platforms. Europe has a strong tradition of sports culture, with football (soccer), basketball, tennis, and other sports attracting millions of fans. Additionally, the rise of online betting platforms has made it easier for people to place bets from the comfort of their homes or on the go via mobile devices. This convenience has contributed to the growth of the sports betting sector in Europe. For instance, in May 2024, BF Group, a gaming and betting industry innovator, introduced the latest version of their complete platform, which is suited for sports betting and casino operators.

Breakup by Device:

• Desktop
• Mobile
• Others
   

Desktop hold the largest share in the market

A detailed breakup and analysis of the online gambling market based on the device has also been provided in the report. This includes desktop, mobile, and others. According to the report, desktop represented the largest segment.

According to the Europe online gambling market overview, desktop platforms hold a considerable share of the market, particularly for certain types of online gambling experiences. For example, complex games such as online poker or live dealer casino games may be more comfortably played on larger screens. Additionally, some users still prefer the larger interface and more immersive experience that desktop platforms offer, especially for activities like sports betting, where they may want to analyze statistics or watch live streams alongside placing bets. For instance, in August 2023, MGM Resorts launched BetMGM iGaming and online sports betting in the United Kingdom for desktop and mobile apps.

Breakup by Country:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others
   

United Kingdom exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, France, the United Kingdom, Italy, Spain, and others. According to the report, the United Kingdom was the largest market for Europe online gambling.

According to the Europe online gambling market statistics, some of the factors driving the United Kingdom online gambling market included the wide range of games and betting options, increasing number of internet users, legalization of online gambling, etc. The UK has a well-established regulatory framework for online gambling, which provides a secure and transparent environment for operators and players. Regulation instills confidence among consumers, which in turn encourages growth in the market. In addition, online gambling offers unparalleled convenience for players, allowing them to access a wide range of betting options from the comfort of their homes or on the go via mobile devices. The 24/7 availability of online gambling platforms makes it highly accessible to a broad audience. For instance, in April 2024, Kaizen Gaming partnered with BVGroup to launch its Betano Brand in the UK.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Europe online gambling market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Europe Online Gambling Market News:

• May 2024: New live casino supplier, Live88, launched an I-gaming platform. The new brand intends to supply premium casino titles to operators, with dedicated tables that can be fully branded and adjusted to specific requirements.
• May 2024: BF Group, a gaming and betting industry innovator, introduced the latest version of their complete platform, which is suited for sports betting and casino operators.
• April 2024: Kaizen Gaming partnered with BVGroup to launch its Betano Brand in the UK.

Europe Online Gambling Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe online gambling market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Europe online gambling market.
• The study maps the leading, as well as the fastest-growing, markets. It further enables stakeholders to identify the key country-level markets within the region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe online gambling industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.