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The Europe online grocery market is currently witnessing robust growth. Online grocery platforms offer a wide variety of fresh and packaged products, including dairy products, fruits and vegetables, frozen food, meat, beverages, and other cooking essentials. They offer several additional benefits, such as express delivery options, accessible payment gateways, cashback and discounted offers. As a result, there is a high demand for online grocery shopping in Europe.
Presently, the leading players in Europe are focusing on expanding their existing consumer base. Therefore, they are significantly investing in promotional campaigns, which is impelling the online grocery market growth. Apart from this, the strong influence of social media apps, such as Facebook and Instagram, is allowing manufacturers to expand their consumer base by directly interacting with existing and potential customers. Furthermore, the increasing penetration of advanced technologies, such as artificial intelligence (AI), Internet of Things (IoT) and Big Data, is strengthening the market growth. Moreover, due to the outbreak of the coronavirus disease (COVID-19), consumer preferences have shifted towards purchasing groceries online on account of the imposition of lockdowns and increasing adoption of social distancing measure to prevent the spread of the pandemic in the region. Looking forward, the market is expected to continue its strong growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe online grocery market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, product type, business model, platform and purchase type.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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