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Europe Online Grocery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The Europe online grocery market is expected to exhibit a CAGR of 16.5% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Online grocery platforms offer a wide variety of fresh and packaged products, including dairy products, fruits and vegetables, frozen food, meat, beverages, and other cooking essentials. They offer several additional benefits, such as express delivery options, accessible payment gateways, cashback and discounted offers. As a result, there is a high demand for online grocery shopping in Europe.

 

 
 

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Presently, the leading players in Europe are focusing on expanding their existing consumer base. Therefore, they are significantly investing in promotional campaigns, which is impelling the online grocery market growth. Apart from this, the strong influence of social media apps, such as Facebook and Instagram, is allowing manufacturers to expand their consumer base by directly interacting with existing and potential customers. Furthermore, the increasing penetration of advanced technologies, such as artificial intelligence (AI), Internet of Things (IoT) and Big Data, is strengthening the market growth. Moreover, due to the outbreak of the coronavirus disease (COVID-19), consumer preferences have shifted towards purchasing groceries online on account of the imposition of lockdowns and increasing adoption of social distancing measure to prevent the spread of the pandemic in the region.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Europe online grocery market, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on product type, business model, platform and purchase type.

Breakup by Product Type:

 

 
 

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  • Vegetables and Fruits
  • Dairy Products
  • Staples and Cooking Essentials
  • Snacks
  • Meat and Seafood
  • Others
     

Breakup by Business Model:

  • Pure Marketplace
  • Hybrid Marketplace
  • Others
     

Breakup by Platform:

  • Web-Based
  • App-Based
     

Breakup by Purchase Type:

  • One-Time
  • Subscription
     

Breakup by Country:

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Product Type, Business Model, Platform, Purchase Type, Country
Countries Covered Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Europe Online Grocery Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Vegetables and Fruits    
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Dairy Products
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Staples and Cooking Essentials
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Snacks
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Meat and Seafood
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others 
        6.6.1 Market Trends
        6.6.2 Market Forecast
7    Market Breakup by Business Model
    7.1    Pure Marketplace
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Hybrid Marketplace
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Platform
    8.1    Web-Based
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    App-Based
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Purchase Type
    9.1    One-Time
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Subscription
        9.2.1 Market Trends
        9.2.2 Market Forecast 
10    Market Breakup by Country
    10.1    Germany
        10.1.1 Market Trends
        10.1.2 Market Breakup by Product Type
        10.1.3 Market Breakup by Business Model 
        10.1.4 Market Breakup by Platform
        10.1.5 Market Breakup by Purchase Type
        10.1.6 Market Forecast
    10.2    France
        10.2.1 Market Trends
        10.2.2 Market Breakup by Product Type
        10.2.3 Market Breakup by Business Model
        10.2.4 Market Breakup by Platform
        10.2.5 Market Breakup by Purchase Type
        10.2.6 Market Forecast
    10.3    United Kingdom
        10.3.1 Market Trends
        10.3.2 Market Breakup by Product Type
        10.3.3 Market Breakup by Business Model
        10.3.4 Market Breakup by Platform
        10.3.5 Market Breakup by Purchase Type
        10.3.6 Market Forecast
    10.4    Italy
        10.4.1 Market Trends
        10.4.2 Market Breakup by Product Type
        10.4.3 Market Breakup by Business Model
        10.4.4 Market Breakup by Platform
        10.4.5 Market Breakup by Purchase Type
        10.4.6 Market Forecast
    10.5    Spain
        10.5.1 Market Trends
        10.5.2 Market Breakup by Product Type
        10.5.3 Market Breakup by Business Model
        10.5.4 Market Breakup by Platform
        10.5.5 Market Breakup by Purchase Type
        10.5.6 Market Forecast
    10.6    Others
        10.6.1 Market Trends
        10.6.2 Market Breakup by Product Type
        10.6.3 Market Breakup by Business Model
        10.6.4 Market Breakup by Platform
        10.6.5 Market Breakup by Purchase Type
        10.6.6 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Price Analysis
15    Policy and Regulatory Landscape
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players

List of Figures

Figure 1: Europe: Online Grocery Market: Major Drivers and Challenges
Figure 2: Europe: Online Grocery Market: Sales Value (in Million US$), 2016-2021
Figure 3: Europe: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: Europe: Online Grocery Market: Breakup by Product Type (in %), 2021
Figure 5: Europe: Online Grocery Market: Breakup by Business Model (in %), 2021
Figure 6: Europe: Online Grocery Market: Breakup by Platform (in %), 2021
Figure 7: Europe: Online Grocery Market: Breakup by Purchase Type (in %), 2021
Figure 8: Europe: Online Grocery Market: Breakup by Country (in %), 2021
Figure 9: Europe: Online Grocery (Vegetables and Fruits) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Europe: Online Grocery (Vegetables and Fruits) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Europe: Online Grocery (Dairy Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Europe: Online Grocery (Dairy Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Europe: Online Grocery (Staples and Cooking Essentials) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Europe: Online Grocery (Staples and Cooking Essentials) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Europe: Online Grocery (Snacks) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Europe: Online Grocery (Snacks) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Europe: Online Grocery (Meat and Seafood) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Europe: Online Grocery (Meat and Seafood) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Europe: Online Grocery (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Europe: Online Grocery (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Europe: Online Grocery (Pure Marketplace) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Europe: Online Grocery (Pure Marketplace) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Europe: Online Grocery (Hybrid Marketplace) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Europe: Online Grocery (Hybrid Marketplace) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Europe: Online Grocery (Other Business Models) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Europe: Online Grocery (Other Business Models) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Europe: Online Grocery (Web-Based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Europe: Online Grocery (Web-Based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Europe: Online Grocery (App-Based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Europe: Online Grocery (App-Based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Europe: Online Grocery (One-Time) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Europe: Online Grocery (One-Time) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Europe: Online Grocery (Subscription) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Europe: Online Grocery (Subscription) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Germany: Online Grocery Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Germany: Online Grocery Market: Breakup by Product Type (in %), 2021
Figure 37: Germany: Online Grocery Market: Breakup by Business Model (in %), 2021 
Figure 38: Germany: Online Grocery Market: Breakup by Platform (in %), 2021
Figure 39: Germany: Online Grocery Market: Breakup by Purchase Type (in %), 2021
Figure 40: Germany: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: France: Online Grocery Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: France: Online Grocery Market: Breakup by Product Type (in %), 2021
Figure 43: France: Online Grocery Market: Breakup by Business Model (in %), 2021 
Figure 44: France: Online Grocery Market: Breakup by Platform (in %), 2021
Figure 45: France: Online Grocery Market: Breakup by Purchase Type (in %), 2021
Figure 46: France: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: United Kingdom: Online Grocery Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: United Kingdom: Online Grocery Market: Breakup by Product Type (in %), 2021
Figure 49: United Kingdom: Online Grocery Market: Breakup by Business Model (in %), 2021 
Figure 50: United Kingdom: Online Grocery Market: Breakup by Platform (in %), 2021
Figure 51: United Kingdom: Online Grocery Market: Breakup by Purchase Type (in %), 2021
Figure 52: United Kingdom: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Italy: Online Grocery Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Italy: Online Grocery Market: Breakup by Product Type (in %), 2021
Figure 55: Italy: Online Grocery Market: Breakup by Business Model (in %), 2021 
Figure 56: Italy: Online Grocery Market: Breakup by Platform (in %), 2021
Figure 57: Italy: Online Grocery Market: Breakup by Purchase Type (in %), 2021
Figure 58: Italy: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 59: Spain: Online Grocery Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Spain: Online Grocery Market: Breakup by Product Type (in %), 2021
Figure 61: Spain: Online Grocery Market: Breakup by Business Model (in %), 2021 
Figure 62: Spain: Online Grocery Market: Breakup by Platform (in %), 2021
Figure 63: Spain: Online Grocery Market: Breakup by Purchase Type (in %), 2021
Figure 64: Spain: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Others: Online Grocery Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Others: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Europe: Online Grocery Industry: SWOT Analysis
Figure 68: Europe: Online Grocery Industry: Value Chain Analysis
Figure 69: Europe: Online Grocery Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Europe: Online Grocery Market: Key Industry Highlights, 2021 and 2027
Table 2: Europe: Online Grocery Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Europe: Online Grocery Market Forecast: Breakup by Business Model (in Million US$), 2022-2027
Table 4: Europe: Online Grocery Market Forecast: Breakup by Platform (in Million US$), 2022-2027
Table 5: Europe: Online Grocery Market Forecast: Breakup by Purchase Type (in Million US$), 2022-2027
Table 6: Europe: Online Grocery Market Forecast: Breakup by Country (in Million US$), 2022-2027
Table 7: Europe: Online Grocery Market: Competitive Structure
Table 8: Europe: Online Grocery Market: Key Players


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Key Questions Answered in This Report

The Europe online grocery market was valued at US$ 93.1 Billion in 2021.

We expect the Europe online grocery market to exhibit a CAGR of 16.50% during 2022-2027.

The extensive use of smartphones and e-commerce websites, along with the growing awareness
towards numerous benefits of online grocery platforms for quick delivery, payment gateway
accessibility, special offers, etc., is currently driving the Europe online grocery market.

Due to the sudden outbreak of COVID-19 pandemic, the consumer preferences have shifted from
brick-and-mortar retail stores towards online grocery platforms for combating the spread of
coronavirus infection upon human interaction.

Based on the product type, the Europe online grocery market has been divided into vegetables and
fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others. Among
these, staples and cooking essentials currently holds the largest market share.

On a regional level, the market has been classified into Germany, France, United Kingdom, Italy,
Spain, and others, where United Kingdom currently dominates the market.

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