Market Overview:
The Europe oral hygiene market size reached US$
12,698 Million in 2021. Looking forward, IMARC Group expects the market to reach US$
15,126.8 Million by 2027, exhibiting a growth rate (CAGR) of
2.9% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Oral hygiene is the process of keeping the mouth, gums, and teeth healthy and clean. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Practicing healthy oral hygiene reduces bad breath and tooth sensitivity, lowers healthcare costs, and prevents the development of serious dental ailments. Along with self-care, the services provided by dentists and orthodontists are also crucial in maintaining dental hygiene. They treat several diseases pertaining to the mouth, such as toothache, periodontal disease, gingivitis, tooth decay, oral cancer, plaque, and halitosis.
The rising prevalence of oral diseases, due to the changes in lifestyles, rising intake of sugar-rich diets, and the increasing consumption of alcohol and tobacco are majorly driving the oral hygiene market in Europe. The increasing awareness regarding the importance of preventive oral care is acting as a growth-inducing factor. The introduction of dental care products formulated with natural ingredients and whitening properties is supporting the market growth. Moreover, consumers are increasingly shifting toward premium oral care products for effective dental hygiene. This has led key players to launch innovative products, such as electric toothbrush with pressure sensor technology and head replacement reminding capability, which is positively influencing the market growth in the region.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe oral hygiene market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on product, distribution channel and application.
Breakup by Product:
- Toothpaste
- Toothbrushes & Accessories
- Mouthwash/Rinses
- Dental Accessories/Ancillaries
- Denture Products
- Dental Prosthesis Cleaning Solutions
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies
- Online Stores
- Others
Breakup by Application:
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Million |
| Segment Coverage |
Product, Distribution Channel, Application, Country |
| Countries Covered |
Germany, France, United Kingdom, Italy, Spain, Others |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the Europe oral hygiene market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Europe oral hygiene market?
- What are the key regional markets?
- What is the breakup of the market based on the product?
- What is the breakup of the market based on the distribution channel?
- What is the breakup of the market based on the application?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the Europe oral hygiene market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Europe Oral Hygiene Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Toothpaste
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Toothbrushes & Accessories
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Mouthwash/Rinses
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Dental Accessories/Ancillaries
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Denture Products
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Dental Prosthesis Cleaning Solutions
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Convenience Stores
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Pharmacies
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online Stores
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Application
8.1 Adults
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Kids
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Infants
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Country
9.1 Germany
9.1.1 Market Trends
9.1.2 Market Breakup by Product
9.1.3 Market Breakup by Distribution Channel
9.1.4 Market Breakup by Application
9.1.5 Market Forecast
9.2 France
9.2.1 Market Trends
9.2.2 Market Breakup by Product
9.2.3 Market Breakup by Distribution Channel
9.2.4 Market Breakup by Application
9.2.5 Market Forecast
9.3 United Kingdom
9.3.1 Market Trends
9.3.2 Market Breakup by Product
9.3.3 Market Breakup by Distribution Channel
9.3.4 Market Breakup by Application
9.3.5 Market Forecast
9.4 Italy
9.4.1 Market Trends
9.4.2 Market Breakup by Product
9.4.3 Market Breakup by Distribution Channel
9.4.4 Market Breakup by Application
9.4.5 Market Forecast
9.5 Spain
9.5.1 Market Trends
9.5.2 Market Breakup by Product
9.5.3 Market Breakup by Distribution Channel
9.5.4 Market Breakup by Application
9.5.5 Market Forecast
9.6 Others
9.6.1 Market Trends
9.6.2 Market Breakup by Product
9.6.3 Market Breakup by Distribution Channel
9.6.4 Market Breakup by Application
9.6.5 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Policy and Regulatory Landscape
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
List of Figures
Figure 1: Europe: Oral Hygiene Market: Major Drivers and Challenges
Figure 2: Europe: Oral Hygiene Market: Sales Value (in Million US$), 2016-2021
Figure 3: Europe: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: Europe: Oral Hygiene Market: Breakup by Product (in %), 2021
Figure 5: Europe: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Europe: Oral Hygiene Market: Breakup by Application (in %), 2021
Figure 7: Europe: Oral Hygiene Market: Breakup by Country (in %), 2021
Figure 8: Europe: Oral Hygiene (Toothpaste) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Europe: Oral Hygiene (Toothpaste) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Europe: Oral Hygiene (Toothbrushes & Accessories) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Europe: Oral Hygiene (Toothbrushes & Accessories) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Europe: Oral Hygiene (Mouthwash/Rinses) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Europe: Oral Hygiene (Mouthwash/Rinses) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Europe: Oral Hygiene (Dental Accessories/Ancillaries) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Europe: Oral Hygiene (Dental Accessories/Ancillaries) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Europe: Oral Hygiene (Denture Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Europe: Oral Hygiene (Denture Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Europe: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Europe: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Europe: Oral Hygiene (Other Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Europe: Oral Hygiene (Other Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Europe: Oral Hygiene (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Europe: Oral Hygiene (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Europe: Oral Hygiene (Convenience Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Europe: Oral Hygiene (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Europe: Oral Hygiene (Pharmacies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Europe: Oral Hygiene (Pharmacies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Europe: Oral Hygiene (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Europe: Oral Hygiene (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Europe: Oral Hygiene (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Europe: Oral Hygiene (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Europe: Oral Hygiene (Adults) Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Europe: Oral Hygiene (Adults) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Europe: Oral Hygiene (Kids) Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Europe: Oral Hygiene (Kids) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Europe: Oral Hygiene (Infants) Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Europe: Oral Hygiene (Infants) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: Germany: Oral Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: Germany: Oral Hygiene Market: Breakup by Product (in %), 2021
Figure 40: Germany: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2021
Figure 41: Germany: Oral Hygiene Market: Breakup by Application (in %), 2021
Figure 42: Germany: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: France: Oral Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: France: Oral Hygiene Market: Breakup by Product (in %), 2021
Figure 45: France: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2021
Figure 46: France: Oral Hygiene Market: Breakup by Application (in %), 2021
Figure 47: France: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: United Kingdom: Oral Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: United Kingdom: Oral Hygiene Market: Breakup by Product (in %), 2021
Figure 50: United Kingdom: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2021
Figure 51: United Kingdom: Oral Hygiene Market: Breakup by Application (in %), 2021
Figure 52: United Kingdom: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Italy: Oral Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Italy: Oral Hygiene Market: Breakup by Product (in %), 2021
Figure 55: Italy: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2021
Figure 56: Italy: Oral Hygiene Market: Breakup by Application (in %), 2021
Figure 57: Italy: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Spain: Oral Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Spain: Oral Hygiene Market: Breakup by Product (in %), 2021
Figure 60: Spain: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2021
Figure 61: Spain: Oral Hygiene Market: Breakup by Application (in %), 2021
Figure 62: Spain: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: Others: Oral Hygiene Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: Others: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Europe: Oral Hygiene Industry: SWOT Analysis
Figure 66: Europe: Oral Hygiene Industry: Value Chain Analysis
Figure 67: Europe: Oral Hygiene Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Europe: Oral Hygiene Market: Key Industry Highlights, 2021 and 2027
Table 2: Europe: Oral Hygiene Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 3: Europe: Oral Hygiene Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 4: Europe: Oral Hygiene Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 5: Europe: Oral Hygiene Market Forecast: Breakup by Country (in Million US$), 2022-2027
Table 6: Europe: Oral Hygiene Market: Competitive Structure
Table 7: Europe: Oral Hygiene Market: Key Players