The Europe oral hygiene market size reached US$ 13,155 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 15,526 Million by 2028, exhibiting a growth rate (CAGR) of 2.7% during 2023-2028.
Europe Oral Hygiene Market Size in 2022
US$ 13,155 Million
Europe Oral Hygiene Market Forecast in 2028
US$ 15,526 Million
Europe Oral Hygiene Market Growth Rate 2023-2028
Oral hygiene is the process of keeping the mouth, gums, and teeth healthy and clean. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Practicing healthy oral hygiene reduces bad breath and tooth sensitivity, lowers healthcare costs, and prevents the development of serious dental ailments. Along with self-care, the services provided by dentists and orthodontists are also crucial in maintaining dental hygiene. They treat several diseases pertaining to the mouth, such as toothache, periodontal disease, gingivitis, tooth decay, oral cancer, plaque, and halitosis.
The rising prevalence of oral diseases, due to the changes in lifestyles, rising intake of sugar-rich diets, and the increasing consumption of alcohol and tobacco are majorly driving the oral hygiene market in Europe. The increasing awareness regarding the importance of preventive oral care is acting as a growth-inducing factor. The introduction of dental care products formulated with natural ingredients and whitening properties is supporting the market growth. Moreover, consumers are increasingly shifting toward premium oral care products for effective dental hygiene. This has led key players to launch innovative products, such as electric toothbrush with pressure sensor technology and head replacement reminding capability, which is positively influencing the market growth in the region.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe oral hygiene market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on product, distribution channel and application.
Breakup by Product:
Toothbrushes & Accessories
Dental Prosthesis Cleaning Solutions
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Breakup by Application:
Breakup by Country:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Base Year of the Analysis
Product, Distribution Channel, Application, Country
Germany, France, United Kingdom, Italy, Spain, Others
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Key Questions Answered in This Report
The Europe oral hygiene market was valued at US$ 13,155 Million in 2022.
We expect the Europe oral hygiene market to exhibit a CAGR of 2.7% during 2023-2028.
The rising consumer awareness regarding the importance of preventive oral care, along with the introduction of dental care products formulated with natural ingredients and whitening properties for effective dental hygiene, is primarily driving the Europe oral hygiene market.
In Europe, the sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of oral hygiene-based products.
Based on the product, the Europe oral hygiene market can be segmented into toothpaste, toothbrushes & accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others. Currently, toothpaste holds the majority of the total market share.
Based on the distribution channel, the Europe oral hygiene market has been divided into supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others. Among these, supermarkets and hypermarkets currently exhibit a clear dominance in the market.
Based on the application, the Europe oral hygiene market can be categorized into adults, kids, and infants. Currently, adults account for the largest market share.
On a regional level, the market has been classified into Germany, France, United Kingdom, Italy, Spain, and others, where Germany currently dominates the Europe oral hygiene market.
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