The Europe oral hygiene market size reached US$ 13,510 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 16,769 Million by 2032, exhibiting a growth rate (CAGR) of 2.4% during 2024-2032.
Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 13,510 Million
Market Forecast in 2032
US$ 16,769 Million
Market Growth Rate 2024-2032
2.4%
Oral hygiene is the process of keeping the mouth, gums, and teeth healthy and clean. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Practicing healthy oral hygiene reduces bad breath and tooth sensitivity, lowers healthcare costs, and prevents the development of serious dental ailments. Along with self-care, the services provided by dentists and orthodontists are also crucial in maintaining dental hygiene. They treat several diseases pertaining to the mouth, such as toothache, periodontal disease, gingivitis, tooth decay, oral cancer, plaque, and halitosis.
The rising prevalence of oral diseases, due to the changes in lifestyles, rising intake of sugar-rich diets, and the increasing consumption of alcohol and tobacco are majorly driving the oral hygiene market in Europe. The increasing awareness regarding the importance of preventive oral care is acting as a growth-inducing factor. The introduction of dental care products formulated with natural ingredients and whitening properties is supporting the market growth. Moreover, consumers are increasingly shifting toward premium oral care products for effective dental hygiene. This has led key players to launch innovative products, such as electric toothbrush with pressure sensor technology and head replacement reminding capability, which is positively influencing the market growth in the region.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Europe oral hygiene market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on product, distribution channel and application.
Breakup by Product:
Toothpaste
Toothbrushes & Accessories
Mouthwash/Rinses
Dental Accessories/Ancillaries
Denture Products
Dental Prosthesis Cleaning Solutions
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies
Online Stores
Others
Breakup by Application:
Adults
Kids
Infants
Breakup by Country:
Germany
France
United Kingdom
Italy
Spain
Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2023
Historical Period
2018-2023
Forecast Period
2024-2032
Units
US$ Million
Segment Coverage
Product, Distribution Channel, Application, Country
Countries Covered
Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope
10% Free Customization
Report Price and Purchase Option
Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The Europe oral hygiene market was valued at US$ 13,510 Million in 2023.
We expect the Europe oral hygiene market to exhibit a CAGR of 2.4% during 2024-2032.
The rising consumer awareness regarding the importance of preventive oral care, along with the introduction of dental care products formulated with natural ingredients and whitening properties for effective dental hygiene, is primarily driving the Europe oral hygiene market.
In Europe, the sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of oral hygiene-based products.
Based on the product, the Europe oral hygiene market can be segmented into toothpaste, toothbrushes & accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others. Currently, toothpaste holds the majority of the total market share.
Based on the distribution channel, the Europe oral hygiene market has been divided into supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others. Among these, supermarkets and hypermarkets currently exhibit a clear dominance in the market.
Based on the application, the Europe oral hygiene market can be categorized into adults, kids, and infants. Currently, adults account for the largest market share.
On a regional level, the market has been classified into Germany, France, United Kingdom, Italy, Spain, and others, where Germany currently dominates the Europe oral hygiene market.
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