Market Overview:

The Europe oral hygiene market size reached US$ 12,698 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 15,126.8 Million by 2027, exhibiting a growth rate (CAGR) of 2.9% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Oral hygiene is the process of keeping the mouth, gums, and teeth healthy and clean. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Practicing healthy oral hygiene reduces bad breath and tooth sensitivity, lowers healthcare costs, and prevents the development of serious dental ailments. Along with self-care, the services provided by dentists and orthodontists are also crucial in maintaining dental hygiene. They treat several diseases pertaining to the mouth, such as toothache, periodontal disease, gingivitis, tooth decay, oral cancer, plaque, and halitosis.

The rising prevalence of oral diseases, due to the changes in lifestyles, rising intake of sugar-rich diets, and the increasing consumption of alcohol and tobacco are majorly driving the oral hygiene market in Europe. The increasing awareness regarding the importance of preventive oral care is acting as a growth-inducing factor. The introduction of dental care products formulated with natural ingredients and whitening properties is supporting the market growth. Moreover, consumers are increasingly shifting toward premium oral care products for effective dental hygiene. This has led key players to launch innovative products, such as electric toothbrush with pressure sensor technology and head replacement reminding capability, which is positively influencing the market growth in the region.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Europe oral hygiene market report, along with forecasts at the regional and country level from 2022-2027. Our report has categorized the market based on product, distribution channel and application.

Breakup by Product:

• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Accessories/Ancillaries
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others
   

Breakup by Application:

• Adults
• Kids
• Infants
   

Breakup by Country:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the Europe oral hygiene market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Europe oral hygiene market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the application?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Europe oral hygiene market and who are the key players?
• What is the degree of competition in the industry?