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Toothpaste Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global toothpaste market size reached US$ 19.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 24.6 Billion by 2027, exhibiting a growth rate (CAGR) of 4.10% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Toothpaste refers to a smooth, gel-like dental care product that is applied with a toothbrush as a cleansing agent to promote oral hygiene. It includes binders, sudsers, humectants, fluorides, preservatives, whiteners, abrasives, methylcellulose, sodium alginate, and other non-aqueous particles as standard ingredients. These components are weighed to ensure correct proportions, purified, pre-mixed, blended with powdered components, and filled in tubes through high-speed filling machines. Toothpaste helps prevent bleeding gums, strengthen the enamel that has been attacked by acids, reduce dental plaque, improve gingival health, offer fresh breath, and clean teeth by removing stains. Based on these properties, toothpaste is utilized by consumers to clean and maintain the overall appearance and health of teeth. Currently, it is mainly available in whitening, sensitivity, anti-cavity, herbal, and medicated types.

 

 
 

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Toothpaste Market Trends:

The increasing prevalence of oral complications, including halitosis, gingivitis, and plaque formation, and the growing demand for dental care products to safeguard teeth from bacteria and germs are factors primarily driving the market growth. Additionally, the rising dental hygiene concerns and awareness amongst consumers regarding the detrimental effects of using chemically formulated toothpaste have prompted manufacturers to introduce herbal toothpaste, which is acting as another growth-inducing factor. Such dental care products include various plant extracts, including mulethi, mint, camphor, eucalyptus, ginger, and aloe vera as key ingredients. In line with this, the escalating uptake of multiple online platforms, such as e-commerce, to purchase various daily-day commodities at cost-effective prices, especially during the COVID-19 and nationwide lockdown, is impelling the market growth. Other factors, such as ongoing celebrity endorsements, implementation of aggressive marketing tactics, and strategic collaborations amongst key players to launch anti-cavity and vegan toothpaste options with enhanced properties, are creating a positive outlook for the market. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global toothpaste market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, distribution channel and end user.

Breakup by Type:

 

 
 

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  • Conventional Toothpaste
  • Herbal Toothpaste 
  • Whitening and Sensitive Toothpaste
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Retail Stores
  • Pharmacies
  • Online Stores
     

Breakup by End User:

  • Adults
  • Kids
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amway, Avon Products Inc. (Natura & Co), Colgate-Palmolive Company, Dabur Ltd., GSK plc, Henkel AG & Co. KGaA, Lion Corporation, Patanjali Ayurved, The Procter & Gamble Company and Unilever PLC.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Type, Distribution Channel, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Amway, Avon Products Inc. (Natura & Co), Colgate-Palmolive Company, Dabur Ltd., GSK plc, Henkel AG & Co. KGaA, Lion Corporation, Patanjali Ayurved, The Procter & Gamble Company and Unilever PLC.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
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Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the global toothpaste market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global toothpaste market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global toothpaste market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Toothpaste Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Conventional Toothpaste
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Herbal Toothpaste
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Whitening and Sensitive Toothpaste
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Distribution Channel
    7.1    Supermarkets and Hypermarkets
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Retail Stores
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Pharmacies
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Online Stores
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    Market Breakup by End User
    8.1    Adults
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Kids
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Amway
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
           14.3.1.3 SWOT Analysis
        14.3.2    Avon Products Inc. (Natura & Co)
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Colgate-Palmolive Company
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    Dabur Ltd.
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
           14.3.4.3 Financials
           14.3.4.4 SWOT Analysis
        14.3.5    GSK plc
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    Henkel AG & Co. KGaA
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
           14.3.6.3 Financials
           14.3.6.4 SWOT Analysis
        14.3.7    Lion Corporation
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
           14.3.7.3 Financials
           14.3.7.4 SWOT Analysis
        14.3.8    Patanjali Ayurved
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    The Procter & Gamble Company 
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 Financials
           14.3.9.4 SWOT Analysis
        14.3.10    Unilever PLC
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
           14.3.10.3 Financials

List of Figures

Figure 1: Global: Toothpaste Market: Major Drivers and Challenges
Figure 2: Global: Toothpaste Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Toothpaste Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Toothpaste Market: Breakup by Type (in %), 2021
Figure 5: Global: Toothpaste Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Global: Toothpaste Market: Breakup by End User (in %), 2021
Figure 7: Global: Toothpaste Market: Breakup by Region (in %), 2021
Figure 8: Global: Toothpaste (Conventional Toothpaste) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Toothpaste (Conventional Toothpaste) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Toothpaste (Herbal Toothpaste) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Toothpaste (Herbal Toothpaste) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Toothpaste (Whitening and Sensitive Toothpaste) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Toothpaste (Whitening and Sensitive Toothpaste) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Toothpaste (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Toothpaste (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Toothpaste (Retail Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Toothpaste (Retail Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Toothpaste (Pharmacies) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Toothpaste (Pharmacies) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Toothpaste (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Toothpaste (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Toothpaste (Adults) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Toothpaste (Adults) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Toothpaste (Kids) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Toothpaste (Kids) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: North America: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: North America: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: United States: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: United States: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Canada: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Canada: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: Asia-Pacific: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: Asia-Pacific: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: China: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: China: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Japan: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Japan: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: India: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: India: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: South Korea: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: South Korea: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Australia: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Australia: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Indonesia: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Indonesia: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: Others: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Others: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Europe: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Europe: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Germany: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Germany: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: France: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: France: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: United Kingdom: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: United Kingdom: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Italy: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Italy: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Spain: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Spain: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Russia: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Russia: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Others: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Others: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Latin America: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Latin America: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Brazil: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Brazil: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Mexico: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Mexico: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Others: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Others: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Middle East and Africa: Toothpaste Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Middle East and Africa: Toothpaste Market: Breakup by Country (in %), 2021
Figure 74: Middle East and Africa: Toothpaste Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Global: Toothpaste Industry: SWOT Analysis
Figure 76: Global: Toothpaste Industry: Value Chain Analysis
Figure 77: Global: Toothpaste Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Toothpaste Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Toothpaste Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: Toothpaste Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 4: Global: Toothpaste Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 5: Global: Toothpaste Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Toothpaste Market: Competitive Structure
Table 7: Global: Toothpaste Market: Key Players


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