The Europe popcorn market is projected to exhibit a growth rate (CAGR) of 6.2% during 2023-2028. The changing snacking habits, significant product innovation, convenience and portability, increasing awareness about health benefits offered by the product, growing movie theater culture, widespread distribution, and increasing influence of media and advertising and represent some of the key factors driving the market.
Popcorn is a popular and widely consumed snack made from dried corn kernels that are heated until they expand and burst. The process of turning corn kernels into popcorn involves the release of moisture trapped inside the kernel, causing it to explode and form a fluffy, edible snack. This transformation is achieved by applying heat, typically through popping the kernels in oil or using hot air poppers. As a versatile snack, popcorn can be enjoyed plain or enhanced with various flavors such as butter, cheese, caramel, or even savory seasonings. It is low in calories and contains fiber, making it a relatively healthier option among snack choices. Furthermore, popcorn's cost-effectiveness and ease of preparation have contributed to its enduring popularity across different cultures and age groups. Popcorn offers numerous health benefits when consumed in moderation and without excessive added ingredients. One of its notable advantages is its whole grain nature. Popcorn is a good source of dietary fiber, which plays a vital role in digestive health and may help promote regular bowel movements. The fiber content aids in providing a feeling of fullness, potentially assisting in weight management and preventing overeating. Another positive aspect is that popcorn is naturally low in calories and fat when prepared without excessive butter or oils, making it a sensible alternative to other calorie-dense snacks. Moreover, it contains essential vitamins and minerals, such as B vitamins and manganese, which contribute to overall well-being.
Europe Popcorn Market Trends:
Shifting consumer preferences toward healthier snacking options have boosted the demand for popcorn. With an increasing focus on wellness and nutrition, consumers are seeking out snacks that are perceived as wholesome, and popcorn, with its whole grain properties, fits this trend. Additionally, popcorn’s convenience as an on-the-go snack has made it a favorite choice among busy consumers. Its easy portability and ready-to-eat nature have contributed to its popularity, particularly for consumption during leisure activities or while watching movies and sports events. Other than this, the long-established tradition of consuming popcorn while watching movies in theaters has ingrained popcorn as an integral part of the cinema experience. This cultural association has maintained and furthered the demand for popcorn across Europe. Besides this, the widespread distribution and easy availability of popcorn through supermarkets, convenience stores, and online platforms have made it easily accessible to consumers across different regions in Europe. Other than this, effective marketing strategies and promotional campaigns have played a significant role in increasing awareness and generating consumer interest in popcorn, thus driving market growth. Moreover, manufacturers in the popcorn industry are continuously innovating and introducing new flavors, textures, and packaging options to cater to diverse consumer tastes. This innovation has expanded the appeal of popcorn to a broader audience, further propelling market growth.
Europe Popcorn Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the Europe popcorn market report, along with forecasts at the regional and country levels for 2023-2028. Our report has categorized the market based on type, distribution channel, and end consumer.
- Microwave Popcorn
- Ready-to-Eat Popcorn
The report has provided a detailed breakup and analysis of the market based on the type. This includes microwave popcorn and ready-to-eat popcorn.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes on-trade and off-trade.
End Consumer Insights:
The report has provided a detailed breakup and analysis of the market based on the end consumer. This includes households and commercial.
- United Kingdom
The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, France, United Kingdom, Italy, Spain, and others.
The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Europe Popcorn Report Coverage:
|Base Year of the Analysis
| Historical Period
|Scope of the Report
||Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
- Distribution Channel
- End Consumer
||Microwave Popcorn, Ready-to-Eat Popcorn
|Distribution Channels Covered
|End Consumers Covered
||Germany, France, United Kingdom, Italy, Spain, Others
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report:
- How has the Europe popcorn market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Europe popcorn market?
- What is the breakup of the Europe popcorn market on the basis of type?
- What is the breakup of the Europe popcorn market on the basis of distribution channel?
- What is the breakup of the Europe popcorn market on the basis of end consumer?
- What are the various stages in the value chain of the Europe popcorn market?
- What are the key driving factors and challenges in the Europe popcorn market?
- What is the structure of the Europe popcorn market and who are the key players?
- What is the degree of competition in the Europe popcorn market?
Key Benefits for Stakeholders:
- IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe popcorn market from 2017-2028.
- The research study provides the latest information on the market drivers, challenges, and opportunities in the Europe popcorn market.
- Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe popcorn industry and its attractiveness.
- Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.