Europe Shampoo Market

Europe Shampoo Market Overview:

The Europe shampoo market size reached USD 9.31 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.84 Billion by 2033, exhibiting a growth rate (CAGR) of 2.70% during 2025-2033. Key drivers in the market include increasing demand for eco-friendly, natural, and organic ingredients, rising consumer awareness of sustainability, and a shift toward personalized hair care solutions. Additionally, the popularity of online shopping, e-commerce growth, and advancements in product innovation are significantly influencing consumer preferences and market expansion.

Europe Shampoo Market Trends:

Surge in Demand for Sustainable and Eco-Friendly Packaging

European consumers are increasingly prioritizing sustainability, prompting shampoo brands to adopt eco-friendly packaging solutions. The shift towards biodegradable, recyclable, and refillable packaging options is gaining traction as regulatory policies emphasize waste reduction. Solid shampoo bars, concentrated formulas, and refill stations are emerging trends, minimizing plastic usage and catering to environmentally conscious buyers. Major brands are investing in compostable packaging and reducing carbon footprints through sustainable supply chain practices. Along with this, a survey indicates that 57% of European consumers are willing to pay more for products with sustainable packaging, and 82% are more inclined to purchase a product if it is in metal packaging. Certifications such as Forest Stewardship Council (FSC) and initiatives like plastic-free packaging commitments are becoming standard across the industry. As sustainability concerns continue to grow, brands that align with eco-conscious values are gaining a competitive edge in the European shampoo market. 

Personalization and Customization of Hair Care Products

The trend toward personalized shampoos is growing as consumers seek tailored solutions for their specific hair needs. Advanced hair diagnostics, AI-driven recommendations, and online quizzes help brands formulate customized shampoo blends based on factors like hair type, scalp condition, and lifestyle. This trend is particularly strong in Europe, where consumers prefer targeted treatments over generic products. Subscription-based models offering individualized formulations are also gaining popularity. Ingredients such as hyaluronic acid, probiotics, and customized botanical extracts cater to niche concerns like hair thinning, scalp sensitivity, or color protection. The rise of direct-to-consumer (DTC) brands specializing in customization further accelerates this shift, making personalized hair care a dominant trend in the European shampoo market. 

Rise of Waterless and Low-Waste Shampoo Innovations

Water scarcity concerns and sustainability-driven consumer behavior are fueling the rise of waterless shampoo innovations in Europe. Powdered, dry, and concentrated shampoo formulations are gaining popularity as they reduce water usage, packaging waste, and carbon emissions associated with transportation. Solid shampoo bars, foam-based products, and no-rinse alternatives cater to eco-conscious consumers seeking efficient and travel-friendly solutions. Brands are also innovating with highly concentrated liquid shampoos that require minimal water for application, aligning with the zero-waste movement. The demand for sustainable alternatives is driving major players to introduce compact, lightweight, and long-lasting formulations, reshaping the European shampoo market towards a more environmentally responsible and resource-efficient future.

Europe Shampoo Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product, form, application, distribution channel and manufacturers.

Product Insights:

• Medicated/Special-Purpose
• Non-medicated/Regular

The report has provided a detailed breakup and analysis of the market based on the product. This includes medicated/special-purpose and non-medicated/regular.

Form Insights:

• Liquid
• Solid
• Others

The report has provided a detailed breakup and analysis of the market based on the form. This includes liquid, solid and others.

Application Insights:

• Household
• Commercial

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes household and commercial.

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Convenience Stores
• Online Stores
• Others 

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes hypermarkets and supermarkets, convenience stores, online stores, and others.

Manufacturers Insights:

• Private Label
• Toll Manufacturing
• Multinational

A detailed breakup and analysis of the market based on the manufacturing have also been provided in the report. This includes private label, toll manufacturing and multinational.

Regional Insights:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, France, United Kingdom, Italy, Spain, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Europe Shampoo Market News:

• In November 2024, Vichy Dercos, a European anti-dandruff brand, launched in the US through Amazon Premium Beauty. The range offers high-efficacy solutions combining dermatological ingredients with sensorial textures for effective, enjoyable results. With research revealing that 60% of Americans with dandruff aren't using specialized treatments, Vichy Dercos aims to address this gap by providing a solution for the underserved market, capitalizing on growing awareness of scalp health.
• In April 2024, epres™ introduces its new Healthy Hair Shampoo and Conditioner, developed by Dr. Eric Pressly. Featuring patented Biodiffusion™ technology, these products offer faster drying times and continuous repair even after hair is dry. The innovative formula strengthens hair from within, providing long-lasting bond repair and professional-grade results for all hair types, transforming hair with each use.

Europe Shampoo Market Report Coverage:

Key Questions Answered in This Report:

• How has the Europe shampoo market performed so far and how will it perform in the coming years?
• What is the breakup of the Europe shampoo market on the basis of form?
• What is the breakup of the Europe shampoo market on the basis of application?
• What is the breakup of the Europe shampoo market on the basis of distribution channel?
• What is the breakup of the Europe shampoo market on the basis of manufacturing?
• What are the various stages in the value chain of the Europe shampoo market? 
• What are the key driving factors and challenges in the Europe shampoo market?
• What is the structure of the Europe shampoo market and who are the key players?
• What is the degree of competition in the Europe shampoo market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe shampoo market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Europe shampoo market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe shampoo industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.