Europe Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Country 2024-2032

Europe Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Country 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A9435
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Market Overview:

The Europe wine market size reached US$ 75.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 111.9 Billion by 2032, exhibiting a growth rate (CAGR) of 4.3% during 2024-2032. The growing popularity of wine tourism, the rising demand for premium and high-quality wines, the expanding e-commerce sector, and the introduction of organic wines represent some of the key factors driving the market.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 75.3 Billion
Market Forecast in 2032
US$ 111.9 Billion
Market Growth Rate 2024-2032 4.3%

Wine is an alcoholic beverage that has been produced and enjoyed by various cultures for thousands of years. It is produced through the fermentation of grape juice, typically from Vitis vinifera species, although wines can also be manufactured from other fruits such as apples, pears, and cherries. The process involves the conversion of sugars in the fruit into alcohol by yeast, creating a flavorful and complex drink. The taste and characteristics of wine can vary widely, influenced by grape variety, soil type, climate, winemaking techniques, and aging processes. Additionally, different grape varieties and regions produce wines with distinct flavors, aromas, colors, and levels of sweetness or dryness. It can be categorized into various types, including red, white, rosé, sparkling, and fortified wines such as port and sherry. In addition to its rich flavors, wine is often appreciated for its ability to complement food, enhancing the dining experience. The art of pairing wine with specific dishes has become a culinary tradition, with sommeliers and wine enthusiasts offering guidance on which wines best accompany different cuisines. At present, it is also associated with potential health benefits such as cardiovascular health and antioxidant properties when consumed in moderation.

Europe Wine Market Trends:

The market is primarily driven by the increasing demand for premium and high-quality wines. Additionally, consumers are increasingly seeking unique and refined tasting experiences, and adopting a premium on wines that showcase exceptional craftsmanship which is contributing to the market growth. As a result, businesses that cater to this demand by offering exclusive and premium wine selections are targeting a niche market segment and establishing themselves as purveyors of exceptional wines. Moreover, consumers are inclined toward organic and sustainable wines due to healthier lifestyle choices, and are seeking wines that are produced using sustainable farming practices and minimal chemical interventions representing another major growth-inducing factor. Besides this, the growing shift toward eco-friendly wines has prompted vineyards and wineries across Europe to adopt organic and biodynamic cultivation methods accelerating the market growth. Along with this, the growing popularity of the wine tourism industry is presenting an excellent opportunity for businesses operating in the wine sector as wine enthusiasts from around the world are eager to explore the picturesque vineyards, taste regional specialties, and immerse themselves in the cultural heritage associated with wine production. thus creating a positive market outlook. Furthermore, several innovations in terms of vineyard management, winemaking techniques, and packaging, experimenting with new grape varieties, and increasing investments in marketing, branding, and distribution are propelling the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Europe wine market report, along with forecasts at the regional and country level from 2024-2032. Our report has categorized the market based on product type, color, and distribution channel.

Product Type Insights:

  • Still Wine
  • Sparkling Wine
  • Fortified Wine and Vermouth

The report has provided a detailed breakup and analysis of the Europe wine market based on the product type. This includes still wine, sparkling wine, and fortified wine and vermouth.

Color Insights:

  • Red Wine
  • Rose Wine
  • White Wine

The report has provided a detailed breakup and analysis of the Europe wine market based on color. This includes red wine, rose wine, and white wine.

Distribution Channel Insights:

  • Off-Trade
  • On-Trade

A detailed breakup and analysis of the Europe wine market based on the distribution channel has also been provided in the report. This includes off-trade and on-trade.

Country Insights:

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others


The report has also provided a comprehensive analysis of all the major regional markets, which include Germany, France, the United Kingdom, Italy, Spain, and others.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Europe wine market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product Type
  • Color
  • Distribution Channel
  • Country
Product Types Covered Still Wine, Sparkling Wine, Fortified Wine and Vermouth
Colors Covered Red Wine, Rose Wine, White Wine
Distribution Channels Covered Off-Trade, On-Trade
Countries Covered Germany, France, United Kingdom, Italy, Spain
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the Europe wine market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Europe wine market?
  • What is the breakup of the Europe wine market on the basis of product type?
  • What is the breakup of the Europe wine market on the basis of color?
  • What is the breakup of the Europe wine market on the basis of distribution channel?
  • What are the various stages in the value chain of the Europe wine market?
  • What are the key driving factors and challenges in the Europe wine market?
  • What is the structure of the Europe wine market and who are the key players?
  • What is the degree of competition in the Europe wine market?

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Europe wine market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the Europe wine market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Europe wine industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Europe Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Country 2024-2032
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