The global event management software market reached a value of US$ 6.8 Billion in 2019. An event management software (EMS) is an internet-based system that enables the event coordinator to perform all planning functions through a single platform. Various tasks, such as, venue selection, online registration and payments, content management, visitor management, floor planning, designing, networking and feedback collection, etc., can be performed using the EMS. The event manager or coordinator can also register events, send invitations and create customized sessions for the attendees to facilitate interaction with other audiences, which aids in reducing workload, minimizing expenses and streamlining data collection. EMS is primarily utilized by corporates, government organizations and third-party event planning enterprises.
The thriving media and entertainment industry, along with the increasing requirement of automation in performing various planning-related functions, is one of the key factors driving the growth of the market across the globe. Furthermore, the increasing demand for capturing actionable business insights from various events is also providing a boost to the market growth. EMS enables organizations to gather and utilize real-time data to make effective business decisions to improve customer relations, business collaborations and marketing and accounting functions. Additionally, the integration of cloud platforms and the increasing usage of smartphones and tablets are some of the other growth-inducing factors. Various innovations, including the proliferation of social media platforms offering live streaming, provisions for crowdsourcing and cashless billing options, have further enhanced the adoption of the software solution. Other factors, including rapid urbanization, rising disposable incomes and the integration of various planning systems with the Internet of Things (IoT), are projected to drive the market further. Looking forward, IMARC Group expects the global event management software market to exhibit moderate growth during the next five years.
The report has also analysed the competitive landscape of the market with some of the key players being Active Network, Bizzabo Ltd., RegPack Inc., Hubb, Gather Technologies, Eventbrite, EMS Software LLC, XING SE, Cvent, RainFocus Inc., SignUpGenius Inc., Ungerboeck Software International, Hubilo, etc.
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