Event Management Software Market Report

Event Management Software Market Size and Share:

The global event management software market size was valued at USD 6.63 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 13.4 Billion by 2033, exhibiting a CAGR of 8.1% during 2025-2033. North America currently dominates the market, holding a significant market share of over 42.8% in 2024. The rise in virtual and hybrid events, escalating demand for real-time analytics, and rapid cloud integration fostering innovation and enabling organizations to manage events with greater efficiency and flexibility are some of the major factors propelling the event management software market share.

The global event management software market growth is driven by the increasing adoption of digital platforms for event planning and execution. Businesses and organizations seek streamlined solutions for managing large-scale events, driving investments in advanced software tools. The rise in virtual and hybrid post-pandemic events has further accelerated the need for comprehensive management solutions. Additionally, the growing focus on enhancing attendee engagement and data analytics to assess event performance supports event management software market growth. Besides this, integration with artificial intelligence and machine learning technologies to automate processes and provide real-time insights also plays a crucial role. On 9th October 2024, Bishop-McCann, a leading global Meetings and Events company, launched the Joy Index AI-driven tool, measuring attendees' real-time engagement and experience. The moment-by-moment capture of authentic data enables event planners to interpret audience reactions and make live adjustments for even more powerful events. It's a shift from the use of traditional metrics toward actionable insights that improve the resonance and effectiveness of events. Moreover, the increasing preference for cost-effective and efficient event operations fuels the adoption of event management software across various industries.

The United States stands out as a key regional market, primarily driven by a robust demand for solutions that enhance operational efficiency and customer experiences. A growing emphasis on automating event processes, such as registration, ticketing, and post-event feedback, is propelling the event management software market demand. The expanding corporate sector, coupled with the increasing frequency of trade shows, conferences, and promotional events, enhances market growth across the country. A strong inclination towards cloud-based software solutions due to their scalability and accessibility further contributes to the overall market expansion. Furthermore, advancements in mobile applications and the growing integration of augmented reality (AR) and virtual reality (VR) technologies into event planning create new opportunities in the US market. Rising investments in technological innovations and the growing need for compliance with data security regulations also serve as key growth drivers.

Event Management Software Market Trends:

Rise in Demand for Automation

The growing need for efficiency and precision in event planning and execution is catalyzing the demand for automation in the event management industry. With its ability to streamline various tasks such as scheduling, attendee registration, and payment processing, event management software offers a solution to the complexities often faced by event planners. By automating repetitive and time-consuming processes, these software tools allow professionals to focus on more strategic aspects of event planning, such as enhancing attendee engagement and experience. The U.S. Bureau of Labor projects a 7% growth in meeting, convention, and event planner roles from 2018 to 2028, outpacing the average for all occupations. As businesses and organizations recognize the value of automation in reducing human error and saving time, the push toward incorporating event management software is becoming a significant driving force in the expansion of the event management software market share.

Increase in the Number of Events

At present, there is a continuous rise in the number of events being held across the world, ranging from corporate conferences to social gatherings. It has been reported that there had been 44,348 trade show and conference planning businesses in the US in 2023, a 3.8% rise from 2022. This, in turn, has strengthened the need for efficient tools for planning and managing events to ensure their success. Event management software fulfills this need by providing comprehensive solutions for various aspects of event organization, including marketing, ticketing, and attendee management. As industries expand and social interactions become more complex, the demand for specialized software to manage these events effectively is escalating globally. This trend of growing event numbers is a prominent factor contributing to the rise in demand for event management software.

Continual Technological Advancements

Technological innovations are playing a crucial role in enhancing the capabilities of event management software. The introduction of novel features, such as real-time analytics, artificial intelligence-driven personalization, and seamless integration with other business tools, are transforming the way events are planned and executed. Such advancements are improving the software functionality while creating new possibilities for engagement and interaction within events. In 2023, the size of the global artificial intelligence market was USD 92.6 billion. The incorporation of cutting-edge technologies in event management software is attracting more users who seek to leverage technology to make their events more dynamic and engaging. This alignment with technological progress is a key factor fueling the growth of the event management software market.

Event Management Software Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global event management software market, along with forecast at the global and regional levels from 2025-2033. The market has been categorized based on component type, deployment type, organization size, and end use sector.

Analysis by Component Type:

• Software
  • Venue Management Software
  • Ticketing Software
  • Event Registration Software
  • Event Marketing Software
  • Event Planning Software
  • Others
    • Content Management Software
    • Visitor Management Software
    • Analytics and Reporting Software
    • Resource Scheduling Software
    • Others
• Service
  • Professional Services
    • Deployment and Integration
    • Consulting
    • Support and Maintenance
  • Managed Services

As per the event management software market forecast, software stands as the largest component in 2024, holding around 62.5% of the market due to its ability to streamline complex event planning and execution processes. The increasing dependence on software to manage activities related to registration, scheduling, ticketing, and analytics drives the functionality of events through the integration of artificial intelligence, machine learning, and cloud-based solutions, allowing for increased efficiency and scalability in event management. Additionally, the growing need for real-time data insights and personalized attendee experiences drives demand for robust software tools. As businesses prioritize cost-effective and automated solutions, software remains the cornerstone of growth in the event management software market.

Analysis by Deployment Mode:

• On-Premise
• Cloud

Based on the event management software market trends, on-premise leads the market with around 61.2% of market share in 2024, driven by its appeal to organizations prioritizing control, customization, and data security. Companies dealing with sensitive data prefer to host it in on-premise solutions as they are not dependent on third-party servers. In this mode of deployment, customization options are robust and specifically tailored for business needs, which is a good choice for large enterprises managing complicated events. Further, high-regulatory-compliance industries prefer on-premise installations for the guarantee of compliance. Though cloud-based alternatives are growing, the demand for on-premise solutions is strong as they are reliable and scalable in secure environments.

Analysis by Organization Size:

• Small and Medium Enterprises
• Large Enterprises

According to the event management software market outlook, large enterprises lead the market with around 55.3% of market share in 2024, driven by their extensive event needs and high budgets. These organizations often host large-scale conferences, trade shows, and corporate events requiring advanced tools for seamless planning, execution, and attendee management. With significant resources, large enterprises prioritize features such as real-time analytics, integration capabilities, and robust security to manage complex workflows. They also benefit from customizable solutions to align with their specific business goals. The demand for efficient, scalable software to enhance engagement, optimize operations, and deliver measurable outcomes solidifies the position of large enterprises in this market segment.

Analysis by End Use Sector:

• Corporate
• Government
• Third-party Planner
• Education
• Mining
• Others

Third-party planner leads the market with around 40.0% of market share in 2024 due to their central role in organizing events across industries. These professionals rely on advanced software tools to manage diverse clients, ensuring efficient planning, execution, and customization of events. Their need for scalable, multi-functional solutions to handle logistics, attendee engagement, and data insights drives significant demand. As third-party planners often work with tight deadlines and varied event requirements, they prioritize software that enhances productivity and provides real-time adaptability. The sector’s reliance on innovative technology for delivering high-quality, tailored events positions it as a key driver of market growth.

Regional Analysis:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

In 2024, North America accounted for the largest market share of over 42.8%, driven by the widespread adoption of advanced technologies and the region's strong corporate sector. The high frequency of business events, conferences, and exhibitions fuels the demand for sophisticated event management solutions. Additionally, the region benefits from a mature IT infrastructure and a tech-savvy population, enabling seamless implementation of innovative software tools. Growing investments in AI, machine learning, and cloud-based platforms further bolster the market. The emphasis on attendee engagement, real-time data analytics, and cost efficiency aligns with the preferences of businesses in North America. Moreover, the presence of key market players and a focus on delivering exceptional event experiences contribute significantly to the region’s event management software market share.

Key Regional Takeaways:

United States Event Management Software Market Analysis

In 2024, the US accounted for around 83.90% of the total North America event management market. The event management software market in North America is experiencing robust growth, driven by the increasing demand for seamless event planning and management solutions. AI adoption among large US companies has grown significantly, with reports indicating that over half of businesses with more than 5,000 employees are currently utilizing AI technologies, a trend that is accelerating the adoption of advanced technologies in event management. The integration of AI enhances event planning by automating processes, improving attendee engagement, and providing valuable data-driven insights. Additionally, the rise of hybrid events, combining both physical and virtual components, further fuels market expansion, as businesses seek efficient ways to manage both in-person and online experiences. The growing focus on data analytics in decision-making and the need for personalized attendee experiences are also driving the demand for sophisticated event management software. Major sectors such as technology, healthcare, and finance are increasingly leveraging these platforms to optimize event logistics, track participant interactions, and improve ROI. As virtual and hybrid events replace post-pandemic plans, the call for user-friendly, high-feature content software continues to rise and position North America as the epicenter of innovation for event management software.

Asia Pacific Event Management Software Market Analysis

The event management software market in the Asia-Pacific (APAC) region is experiencing significant growth. The rising use of digital platforms and advanced technologies is fueling AI adoption. The latest Worldwide AI and Generative AI Spending Guide from the International Data Corporation forecasts that investments in AI and Generative AI (GenAI) across the Asia-Pacific region will climb to USD 110 billion by 2028, with a compound annual growth rate (CAGR) of 24.0% from 2023 to 2028. This surge in AI investments is expected to positively impact the event management software market, as AI-driven solutions enhance event planning, automate processes, and provide valuable data insights. Hybrid and virtual events in the corporate and education sectors further fuel market growth. Countries such as China, India, Japan, and Australia are ahead of the curve with regard to adopting cloud-based platforms and mobile applications. Initiatives by governments for digital transformation are also driving the market. With more centralization around personalized services and customer experience in event planning, AI-based event management solutions are seeing a higher demand, putting Asia Pacific at the front of a profitable market.

Europe Event Management Software Market Analysis

Europe’s event management software market is experiencing steady growth, driven by the increasing demand for efficient event planning and management solutions. The region’s strong digital transformation initiatives, coupled with the widespread adoption of cloud technologies, create a conducive environment for the growth of event management software. According to a recent report, the statistics office of the European Union, 41% of European enterprises used cloud computing services in 2021, primarily for email hosting and file storage. This trend reflects the growing reliance on cloud-based solutions, which are crucial for seamless event management, enhancing flexibility, and improving accessibility. The pandemic sped up the rise of hybrid and virtual events, fuelling the demand for the latest event management software even further. Moreover, companies in the technology, healthcare, and tourism sectors are rapidly embracing these platforms to optimize their event logistics, track participants' interactions, and deliver truly personalized experiences. The region's focus on sustainability is another area driving demand for sustainable event solutions that many event management software providers are now offering. Therefore, Europe remains a key market for the event management software industry with ongoing adoption of advanced, cloud-powered solutions that can positively impact events.

Latin America Event Management Software Market Analysis

The event management software market in Latin America is growing rapidly, driven by the increasing adoption of cloud-based solutions. According to Ascend Cloud Solutions, the global pandemic accelerated the adoption of cloud technologies, with Latin America experiencing similar trends. Research in 2021 revealed that 39% of organizations in the region planned to invest in cloud computing, highlighting a significant shift towards digital transformation. This increasing dependency on cloud-based platforms is enhancing the effectiveness of event management processes. They are allowing businesses to conduct virtual and hybrid events, enhance attendee engagement, and optimize resource allocation, among others, thus fueling further demand for event management software in the region.

Middle East and Africa Event Management Software Market Analysis

The event management software market in the Middle East is growing as businesses increasingly embrace digital solutions for efficient event planning. According to the International Telecommunications Union, mobile penetration in the MENA region reached 103.1%, with over 50% of the population having home internet subscriptions and 62.7% using mobile broadband. This high connectivity level promotes demand for cloud-based event management platforms to enable firms to host virtual and hybrid events. With growing mobile access and internet connectivity, Middle Eastern markets are full of prospects in terms of event management software use by enhancing engagement of attendee activities and streamlining the event processes themselves.

Competitive Landscape:

The market is witnessing moderate growth as the industry's leading players are engaged in innovating, expanding, collaborating, and acquiring strategies that further strengthen their positions. They are working on embedding new-age features, such as AI integration, real-time analytics, and virtual events, to serve the ever-changing needs of customers. Several vendors are now expanding their global reach through new regional markets or strategic partnerships with local organizations. Customer support is another area where leading players focus on this domain. The companies in this field offer customized solutions for the various industry segments and keep themselves updated with respect to regulatory compliance. Such collective efforts signify a dynamic and competitive scenario, in which continuous adaptation and forward-thinking are important for success.

The report provides a comprehensive analysis of the competitive landscape in the event management software market with detailed profiles of all major companies, including:

• Active Network, LLC
• Cvent Inc. (Blackstone Inc.)
• Eventbrite Inc.
• RainFocus Inc.
• Accruent, LLC (Fortive Corporation)
• Zoho Corporation Pvt. Ltd.
• Whova
• Bizzabo Ltd.
• Grenadine Technologies Inc.
• EventMobi
• Momentus Technologies

Latest News and Developments:

• September 2024: Chillz U.S., parent company of Linkstub, has acquired event-tech company WYA, known for its event management software with ticketing, safety, and communication tools for U.S. college campuses. The acquisition aims to expand Chillz’s reach into new markets and strengthen its event management capabilities.
• July 2024: Motorola Solutions has acquired Noggin, a Sydney-based provider of cloud-based software for operational resilience, business continuity, and critical event management. Noggin’s platform helps organizations manage incidents with integrated workflows and situational awareness tools.
• July 2024: Grip has acquired Connectiv Holdings' event management system, now part of its 'Manage' product suite. The suite includes tools for event registration, sponsor/exhibitor management, side event management, and smart badges, enhancing organizer efficiency and participant engagement. This acquisition positions Grip as a complete solution for commercial event organizers.
• June 2024: Evexus has launched a new event management platform designed to streamline global event planning. Originally created in 2018 for hybrid events, the platform now includes AI, sequential registration, and pay-first billing to address inefficiencies in traditional systems. With features such asb QR code check-ins, automated CPD tracking, live translation, and gamification, Evexus aims to enhance attendee engagement and simplify event organization.
• November 2023: Eventsforce, powered by Simpleview, has launched a new scalable mobile app designed to enhance event planning and attendee engagement. The app utilizes an upgraded technology stack to support a variety of events, from simple gatherings to multi-stream conferences, helping drive participation and build connections while reducing reliance on paper program guides.

Event Management Software Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the event management software market from 2019-2033.
• The event management software market research report provides the latest information on the market drivers, challenges, and opportunities in the global market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the event management software industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.