Event Management Software Market Report by Component Type (Software, Service), Deployment Type (On-Premise, Cloud), Organization Size (Small and Medium Enterprises, Large Enterprises), End Use Sector (Corporate, Government, Third-party Planner, Education, Mining, and Others), and Region 2024-2032

Event Management Software Market Report by Component Type (Software, Service), Deployment Type (On-Premise, Cloud), Organization Size (Small and Medium Enterprises, Large Enterprises), End Use Sector (Corporate, Government, Third-party Planner, Education, Mining, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A1648
Buy Now

Market Overview:

The global event management software market size reached US$ 6.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.0 Billion by 2032, exhibiting a growth rate (CAGR) of 8.5% during 2024-2032. The rise in virtual and hybrid events, escalating demand for real-time analytics, and rapid cloud integration fostering innovation and enabling organizations to manage events with greater efficiency and flexibility are some of the major factors propelling the market.

Report Attribute
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023 US$ 6.1 Billion
Market Forecast in 2032 US$ 13.0 Billion
Market Growth Rate (2024-2032) 8.5%

Event management software is a technological solution that facilitates the planning, execution, and analysis of events. Currently streamlining various aspects of event coordination, this software allows professionals to manage invitations, registrations, attendee tracking, payments, and more through a centralized platform. By integrating multiple functionalities, it assists organizations in improving efficiency and enhancing the experience of both the planners and the participants. Particularly in today's digital age, event management software simplifies complex processes, enables real-time collaboration, and offers insights through data analytics. Its adoption is growing across industries, reflecting the increasing recognition of technology's role in making event management more effective and less time-consuming.

Global Event Management Software Market

The rising demand for efficient event planning and execution will stimulate market growth during the forecast period. Moreover, cloud integration is enabling businesses to access data and manage events from anywhere, providing flexibility and scalability that traditional methods could not offer. Along with this, the rapid globalization of companies is creating a demand for tools that can manage events across various locations and cultures, pushing for more versatile software solutions. Besides this, the growing sustainability concerns among the masses are encouraging organizations to adopt practices that reduce waste and environmental impact, leading to the accelerated adoption of event management software that supports these initiatives. In addition, the coronavirus (COVID-19) pandemic has reshaped the way events are conducted, necessitating virtual and hybrid event management solutions. This shift toward virtual platforms has further expanded the scope of event management software, enabling it to cater to various new formats and requirements, thus propelling market growth.

Event Management Software Market Trends/Drivers:

Rise in Demand for Automation

The growing need for efficiency and precision in event planning and execution is catalyzing the demand for automation in the event management industry. With its ability to streamline various tasks such as scheduling, attendee registration, and payment processing, event management software offers a solution to the complexities often faced by event planners. By automating repetitive and time-consuming processes, these software tools allow professionals to focus on more strategic aspects of event planning, such as enhancing attendee engagement and experience. As businesses and organizations recognize the value of automation in reducing human error and saving time, the push toward incorporating event management software is becoming a significant driving force in the market.

Increase in the Number of Events

At present, there is a continuous rise in the number of events being held across the world, ranging from corporate conferences to social gatherings. This, in turn, has strengthened the need for efficient tools for planning and managing events to ensure their success. Event management software fulfills this need by providing comprehensive solutions for various aspects of event organization, including marketing, ticketing, and attendee management. As industries expand and social interactions become more complex, the demand for specialized software to manage these events effectively is escalating globally. This trend of growing event numbers is a prominent factor contributing to the surge in demand for event management software.

Continual Technological Advancements

Technological innovations are playing a crucial role in enhancing the capabilities of event management software. The introduction of novel features, such as real-time analytics, artificial intelligence-driven personalization, and seamless integration with other business tools, are transforming the way events are planned and executed. Such advancements are improving the software functionality while creating new possibilities for engagement and interaction within events. The incorporation of cutting-edge technologies in event management software is attracting more users who seek to leverage technology to make their events more dynamic and engaging. This alignment with technological progress is a key factor fueling the growth of the event management software market.

Event Management Software Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global event management software market report, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on component type, deployment type, organization size, and end use sector.

Breakup by Component Type:

Event Management Software Market

  • Software
    • Venue Management Software
    • Ticketing Software
    • Event Registration Software
    • Event Marketing Software
    • Event Planning Software
    • Others
      • Content Management Software
      • Visitor Management Software
      • Analytics and Reporting Software
      • Resource Scheduling Software
      • Others
  • Service
    • Professional Services
      • Deployment and Integration
      • Consulting
      • Support and Maintenance
    • Managed Services

Software dominates the market

The report has provided a detailed breakup and analysis of the market based on the component type. This includes software [venue management, ticketing, event registration, event marketing, event planning, and other software (content management software, visitor management software, analytics and reporting software, resource scheduling software, and others) and service [professional services (deployment and integration, consulting, and support and maintenance), and managed services)]. According to the report, software represented the largest segment.

The software component encompasses various specialized tools designed to assist in different aspects of event management. These typically include applications for venue management, ticketing, event registration, event marketing, event planning, and additional functionalities such as content management, visitor management, analytics, and reporting. On the other hand, the service component focuses on the professional and managed services that complement the software, ensuring its effective installation, integration, and ongoing support and maintenance. This segment comprises a range of professional services, including deployment and integration, consulting, and support and maintenance, as well as managed services offered by third-party vendors.

Businesses can identify and choose from the diverse variety of solutions that align with their specific needs and preferences. The combination of software tools and complementary services offers organizations the opportunity to create a tailored approach to event management, whether they require standalone applications or comprehensive, managed solutions, thereby positively influencing market growth.

Breakup by Deployment Type:

  • On-Premise
  • Cloud

On-premise represents the most popular type of deployment

A detailed breakup and analysis of the market based on the deployment mode has also been provided in the report. This includes on-premise and cloud. According to the report, on-premise accounted for the largest market share.

On-premises deployment involves installing the event management software on the physical servers located within the organization's premises. This type of deployment offers greater control over data and security, as all the information is housed within the organization's own infrastructure. On-premises solutions are often favored by companies with stringent regulatory compliance requirements or need highly customized solutions. It requires substantial investment in hardware, ongoing maintenance, and internal IT support, making it a substantial commitment in terms of resources.

Cloud deployment refers to hosting the event management software on a remote server, maintained by a third-party provider. This approach enables organizations to access the software over the internet, providing flexibility and scalability. Cloud-based solutions are often more cost-effective, as they eliminate the need for physical infrastructure and reduce maintenance responsibilities. They facilitate real-time collaboration and access from various locations, making them suitable for organizations with decentralized teams or those needing to manage events in multiple locations.

Breakup by Organization Size:

  • Small and Medium Enterprises
  • Large Enterprises

Large enterprises hold the largest share in the market

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium enterprises and large enterprises. According to the report, large enterprises represented the largest segment.

Small enterprises generally include businesses with fewer employees and more limited resources. In this segment, the emphasis is usually on cost-effective, easy-to-use solutions that address basic event management needs without requiring extensive customization or integration. Medium-sized organizations may seek a balance between functionality and scalability, often requiring more advanced features than small enterprises but still maintaining a focus on cost efficiency.

For SMEs, cloud-based solutions are often appealing due to lower upfront costs and maintenance requirements. Event management software targeted at this segment typically provides user-friendly interfaces and essential features such as ticketing, registration, and simple marketing tools.

Large enterprises typically handle complex, multifaceted events that may require robust event management software. These organizations mainly seek comprehensive solutions that can easily integrate with existing enterprise systems, provide extensive analytics, and offer flexibility for customization.

Breakup by End Use Sector:

  • Corporate
  • Government
  • Third-party Planner
  • Education
  • Mining
  • Others

Third-party planner accounts for the majority of the market share

A detailed breakup and analysis of the market based on the end use sector has also been provided in the report. This includes corporate, government, third-party planner, education, mining, and others. According to the report, third-party planner accounted for the largest market share.

Businesses and corporate organizations utilize event management software for conferences, product launches, training sessions, and other professional gatherings. Solutions for this segment are typically designed to enhance collaboration, branding, and networking opportunities. Government entities often require event management software for public meetings, internal training, conferences, and community events. Security, compliance, and transparency are often key considerations in this segment.

Third-party event planning firms and independent planners seek comprehensive and flexible solutions that can manage diverse events for multiple clients. Tools for marketing, customization, and reporting may be of particular importance here. Moreover, educational institutions rely on event management software for organizing seminars, workshops, conferences, and student events. Ease of use, integration with educational tools, and cost-effectiveness are common considerations.

Within the mining sector, event management software may be employed for safety training, stakeholder meetings, or industry conferences. Specific features may include compliance tracking, resource allocation, and specialized reporting. Other sectors, such as non-profit organizations, healthcare, hospitality, and sports. Each of these sectors may have unique requirements, whether it's fundraising tools for non-profits, patient engagement for healthcare, or guest experience optimization for hospitality.

Breakup by Region:

Event Management Software Market

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia Pacific, Europe, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.

North America, encompassing the U.S. and Canada, leads in the adoption of new technologies, including event management software. A strong presence of corporate and tech industries, coupled with advanced infrastructure, fuels demand in this region. Asia Pacific, including countries such as China, India, Japan, and Australia, is a diverse and rapidly growing market. Increasing globalization, expanding corporate sectors, and technological advancements are augmenting the market growth in this region. Europe's market includes key economies like Germany, the UK, France, and Italy. Factors such as strong governmental regulations, an emphasis on data privacy, and a robust corporate sector contribute to the demand for event management software.

The Middle East and Africa region, with its varied cultural and economic landscape, is seeing growth in industries like tourism, mining, and construction. Demand in this region may be driven by an interest in technological innovation and a growing corporate sector. Latin America, including countries such as Brazil, Mexico, and Argentina, is witnessing growth in sectors like manufacturing, tourism, and education. This growth, alongside rising technological adoption, is favoring the expansion of the market for event management software.

Competitive Landscape:

The market is experiencing moderate growth as key players in the industry are actively engaging in innovation, expansion, collaboration, and acquisition strategies to strengthen their positions. They are focusing on incorporating advanced features, such as artificial intelligence (AI) integration, real-time analytics, and virtual event capabilities, to cater to evolving customer needs. Numerous vendors are also expanding their global reach by entering new regional markets or forming strategic partnerships with local entities. Emphasizing customer support, offering tailored solutions for various industry segments, and staying abreast of regulatory compliance are also common pursuits by leading players in this domain. These concerted efforts reflect a dynamic and competitive landscape, where continuous adaptation and forward-thinking are vital for success.

The market research report has provided a comprehensive analysis of the competitive landscape in the global event management software market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Active Network
  • Bizzabo Ltd.
  • RegPack Inc.
  • Hubb
  • Gather Technologies
  • Eventbrite
  • EMS Software LLC
  • Cvent
  • RainFocus Inc.
  • SignUpGenius Inc.
  • Ungerboeck Software International
  • Hubilo

Recent Developments:

  • In December 2021, Cvent merged with Dragoneer Growth Opportunities Corp. II., a special purpose acquisition company. The merger provided Cvent with USD 801 million, which would enable the company to accelerate product innovation, increase research and development (R&D), reduce debt, and expand its share in the market.
  • In November 2021, Ungerboeck Software International acquired Priava, a cloud-based venue and event management system with a wide portfolio of global customers. The acquisition enabled the company to expand its presence internationally in Australia, New Zealand, and the UK.
  • In November 2020, Eventbrite announced the acquisition of ToneDen, a self-servicing social marketing platform. This acquisition enabled creators to attract and grow audiences, encouraging and engaging more ticket buyers.

Event Management Software Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Component Type
  • Deployment Type
  • Organization Size
  • End Use Sector
  • Region
Component Types Covered
  • Software: Venue Management Software, Ticketing Software, Event Registration Software, Event Marketing Software, Event Planning Software, Others
  • Service: Professional Services, Managed Services
Deployment Types Covered On-Premise, Cloud
Organization Sizes Covered Small and Medium Enterprises, Large Enterprises
End Use Sectors Covered Corporate, Government, Third-party Planner, Education, Mining, Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Companies Covered Active Network, Bizzabo Ltd., RegPack Inc., Hubb, Gather Technologies, Eventbrite, EMS Software LLC, XING SE, Cvent, RainFocus Inc., SignUpGenius Inc., Ungerboeck Software International, Hubilo, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the event management software market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global event management software market.
  • The study maps the leading, as well as the fastest-growing, regional markets.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the event management software industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global event management software market was valued at US$ 6.1 Billion in 2023.

We expect the global event management software market to exhibit a CAGR of 8.5% during 2024-2032.

The extensive applications of event management software across corporate, government organizations, and third-party event planning enterprises to aid in reducing workload, minimizing expenses, and streamlining data collection are primarily driving the global event management software market.

The sudden outbreak of the COVID-19 pandemic has led to the rising adoption of remote working model resulting in the increasing demand for event management software for conducting online events and enabling organizations for better decision making, along with improving customer relations.

Based on the component type, the global event management software market has been segmented into software and service. Currently, software holds the majority of the total market share.

Based on the deployment type, the global event management software market can be divided into on- premise and cloud, where on-premise deployment mode currently exhibits a clear dominance in the market.

Based on the organization size, the global event management software market has been categorized into small and medium enterprises and large enterprises. Currently, large enterprises account for the majority of the global market share.

Based on the end use sector, the global event management software market can be segregated into corporate, government, third-party planner, education, mining, and others. Among these, the third- party planner sector holds the largest market share.

On a regional level, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America currently dominates the global market.

Some of the major players in the global event management software market include Active Network, Bizzabo Ltd., RegPack Inc., Hubb, Gather Technologies, Eventbrite, EMS Software LLC, XING SE, Cvent, RainFocus Inc., SignUpGenius Inc., Ungerboeck Software International, Hubilo, etc.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Event Management Software Market Report by Component Type (Software, Service), Deployment Type (On-Premise, Cloud), Organization Size (Small and Medium Enterprises, Large Enterprises), End Use Sector (Corporate, Government, Third-party Planner, Education, Mining, and Others), and Region 2024-2032
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More