The latest report by IMARC Group, titled “India Exotic Vegetables Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028,” finds that the India exotic vegetables market is expected to grow at a CAGR of 13.8% during 2023-2028. Exotic vegetables refer to vegetables grown in non-native lands. Some commonly available exotic vegetables include parsley, celery, lettuce, zucchini, baby corn, asparagus, cherry tomatoes, colored bell peppers, red cabbage, Pak-Choy, and broccoli. The seeds for these vegetables are imported and produced in favorable climatic and weather conditions. They are commercially grown in greenhouses, net, or poly houses and retailed at higher prices than the native vegetables. They are a rich source of essential fibers, vitamins, minerals, and antioxidants and help manage weight and several medical ailments. In India, exotic vegetables are consumed raw and widely added to multicuisine dishes, salads, curries, soups, and garnishes to enhance their aesthetic appeal and flavor.
India Exotic Vegetables Market Trends:
The market is primarily driven by the expanding food and beverage (F&B) industry across the country. In addition, the shifting consumer preference toward international cuisines is contributing to market growth. Moreover, increasing utilization of exotic vegetables in cafés, quick service, and fine-dine restaurants to provide consumers with authentic and unique dishes and delicacies is accelerating the product demand. Apart from this, the rising consumer participation in home-cooking activities for events and social gatherings is providing a positive thrust to the market growth. Along with this, several exotic vegetables are also canned, preserved, and pickled in brine for later consumption. This, coupled with the growing popularity of social media platforms and the rising brand endorsements with celebrities to reach a broader consumer base, is positively influencing the market growth. Furthermore, the growing health consciousness among individuals, the escalating demand for vegetables with higher nutritive content, and the utilization of innovative hydroponics technologies for sustainable cultivation of exotic vegetables are some of the other factors that are expected to create a positive market outlook across India.
- Based on the variety, the market has been classified into mushrooms-button, sweet corn, baby potatoes, cherry tomatoes, broccoli, colored capsicum, zucchini, lettuce, purple cabbage, and others.
- On the basis of the sector, the market has been bifurcated into organized and unorganized sectors.
- Based on the distribution channel, the market has been segregated into supermarkets and hypermarkets, unorganized retail stores, online stores, and others.
- On the geographical front, the market has been divided into North India, South India, West and Central India, and East India.
- The competitive landscape of the market has been examined in the report, with detailed profiles of the key players operating in the industry.
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